Task 3 real planning and preparing a pitch William Glazer.

1. TASK 3: PLANNING AND
PREPARING A PITCH
Learning outcome 2 (U21): Be able to create a proposal and pitch for an original media product based
on a given brief.
By: William Glazer

2. OBJECTIVE
• Shout out has the objective to serves as a guide to new and upcoming artist in the
Hip- Hop scene that are based with in North London
• It will also serve as a place to get all the information about hip hop history.
• This magazine will server as both a light for the past and a light for the future of Hip
hop.
• It would also go across all the sub genres of the hip hop genre.

3. FORM
• This magazine will be a monthly magazine coming out every month on the first.
• The Price will be £4.50 for each issues and a subscription for a year will cost at £45 a
year.
• Size would be a normal magazine size. (A4) so people can carry it around and it can
contain the content needed.
• The colour scheme would be red black and white.

4. GENRE
• The Genre of the magazine will be Hip Hop.
• The reason this is because that from my research I got that most people in north
London enjoy Hip hop.
• The hip hop genre doe have lots of sub Genres within it
• Research:

5. MOOD BOARD

6. TARGET AUDIENCE
• The target audience is 17 – 23 years old
• The reason I picked this age rang is because that I know from my research that with
in north London that a lot of 17 – 23 year olds listen to hip hop rap.
• I know this through the research I did when scouting out with interviews with over
50 people

7. RECOURSE
• The resources used for this magazine would be
• Photoshop to be able to edit the magazine on as well as computers to use the
programs that are needed.
• Also it would need other equipment like stationary this would be so that we will be
able to do the concept art as well as draw and write important things down.

8. PERSONNEL
• The people that will be working:
• The editor this person would check things are finalized
• Writer the writer would the person that rights the articles for the magazine
• Photographer as well as needing a photographer for taking picture for the front
cover and article with in the magazine.

9. SWOT
• Strengths
It makes hip hop have a better light on it. There is a gap for this magazine in the
market.
• Weakness
It should have an age restriction on it making it 17+ making it seem bad to other
views
• opportunity
Could help the hip hop genre grow and become bigger
• Threats
Content with in the magazine with strong laugh and sexual references.

10. FRONT COVER

11. DOUBLE PAGE SPREAD

12. DOUBLE PAGE SPREAD
• This will feature an interview/ Q and A sort of style
• As I will have set questions asking the artist and then I would have the audience
from different social media to tell us questions to ask and we will ask them giving
the audience to have a better connection with the artist

13. MASTHEAD

14. COMPETITION
• There are competition for this magazine
- XXL
- Complex
- The source
Compered to XXL that don’t do subscriptions and The source magazine that sell at £30 a
month for only 6 issues
• More local magazines would be
- Q
- Mix mag
This would be competitors as its in the
North London area.

15. DISTRIBUTION AND MARKETING
Marketing :
The marketing will be done through social media for example Instagram, Facebook,
Snapchat and a website this will be beneficial as my target is so young they will be
using this.
Distribution:
The magazine will be distributed through selling them to newsagent, supermarkets
and are website.

16. LEGAL AND ETHICAL
• It could have problems with libel information that is used this can be stopped by
double checking the information that is put on to the magazine
• An ethical problem would be that it could contain strong language, sexual content
and graphic images/language with in it this can also be stopped by censoring it or
giving it an age restriction

17. THANK YOU FOR LISTENING