The document summarizes Sands Research's neuromarketing techniques for measuring neurological engagement with marketing stimuli using EEG and eye tracking methods. They record full-spectrum brain activity and eye movements synchronized with marketing content. Their proprietary Neuro-Engagement Factor (NEF) scores marketing on a scale of engagement based on deviations from baseline brain activity levels, with higher scores indicating greater engagement and memorability. Sands Research provides comprehensive neuromarketing reports and testing services to optimize advertising and branding strategies.