Why Marketplace is Your Next Big InitiativeGuido X Jansen
Together with Marnix from SQLI I hosted a session about marketplaces for retail organizations. What are all marketplace variants? What is the difference between selling on a marketplace and becoming a marketplace? What are the latest developments and why do we think you really need to be the first mover in your industry when it comes to marketplaces...
Every venture capitalist, board member and startup advisor counsels the entrepreneur to focus on building their minimum viable product (MVP). But how exactly does a company build out its MVP? Learn how the right framework guides your development from MVP to a mature product.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
No startup business experiences the same journey to success, but there are general stages that most companies move through as they grow:
1) Validation
2) Product Development
3) Commercialization
4) Scale/Growth
The Center for Entrepreneurial Innovation (CEI) helps its clients through these stages of business development and offers best practices for each stage. Represented by an amazing lineup of speakers, including Hart Shafer (Innovation Coach / Founder, Theraspecs), Eric Miller (Principal, PADT Inc.), Nate Curran (Entrepreneur-in-Residence, CEI) and Russ Yelton (CEO, Pinnacle Transplant Technologies, "The Startup Lifecycle" presentation offers unique insights and best practices for entrepreneurs growing their business.
Why Marketplace is Your Next Big InitiativeGuido X Jansen
Together with Marnix from SQLI I hosted a session about marketplaces for retail organizations. What are all marketplace variants? What is the difference between selling on a marketplace and becoming a marketplace? What are the latest developments and why do we think you really need to be the first mover in your industry when it comes to marketplaces...
Every venture capitalist, board member and startup advisor counsels the entrepreneur to focus on building their minimum viable product (MVP). But how exactly does a company build out its MVP? Learn how the right framework guides your development from MVP to a mature product.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
No startup business experiences the same journey to success, but there are general stages that most companies move through as they grow:
1) Validation
2) Product Development
3) Commercialization
4) Scale/Growth
The Center for Entrepreneurial Innovation (CEI) helps its clients through these stages of business development and offers best practices for each stage. Represented by an amazing lineup of speakers, including Hart Shafer (Innovation Coach / Founder, Theraspecs), Eric Miller (Principal, PADT Inc.), Nate Curran (Entrepreneur-in-Residence, CEI) and Russ Yelton (CEO, Pinnacle Transplant Technologies, "The Startup Lifecycle" presentation offers unique insights and best practices for entrepreneurs growing their business.
Learn how to build ridiculously compelling sales decks based on super tactical examples from industry leaders, so you can put it into practice immediately and start winning deals!
How To Create A Successful Investment Pitch Deck by Piktochart and HighSparkPiktochart
What makes a successful investment pitch deck? According to a report, investors spend an average of only 3 minutes and 44 seconds looking at pitch decks, making every second count to convince potential investors.
Find out how you can create a successful and unique pitch deck with valuable tips to help you stand out.
This presentation slide is part of a webinar series by Piktochart in partnership with HighSpark. We speak with Kai Xin Koh, Co-founder and Story Strategist at HighSpark – a communications training and consulting agency that helps startups and category leaders create winning pitches. To date, Kai Xin and her company have helped to develop more than 500 powerful narratives. The startups they worked with raised cumulatively over $80 million in funding.
This webinar also shows you how to design a successful investment pitch deck using a template created by Piktochart and HighSpark. Watch the free webinar on-demand here: https://hubs.ly/H0JdfWK0
Get inside your Buyers Head - Improve Funnel Conversion RatesDavid Skok
SaaStock 2018 Dublin.
Everyone wants more sales. In this presentation, David Skok unlocks the secrets to how he has been able to work with company after company and help them discover breakthroughs that drastically improve their conversion rates. The secret behind it all is become a master at understanding how your buyer thinks as they go through their purchasing journey, and as they experience your marketing and sales.
How To Create The Perfect Start-Up Pitch Deck The right Way for Entrepreneurs || From a VC perspective
Founders who deeply follow those recommendations will have better chance to build a defining pitch deck for VCs.
If you think you have a good pitch, send it through my way at eharfouche@polytechventures.ch
Go-To-Market Strategy Presentation - Big Idea Ventures Accelerator Adrian M Odgers
This was a lecture I gave on Go-To-Market strategy for the Big Idea Ventures start
up accelerator.
It focuses on:
- What is a GTM
- Why is it so important
- How do you create one
- Tactics, strategies and best practices you can use to help develop your GTM
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
Things I will tell my kids if they become entrepreneursLaurent Haug
The lessons I learned in 20 years as an entrepreneur. Partly inspired by Sam Altman's excellent course on How to start a startup, available on http://startupclass.samaltman.com
Feedback on laurenthaug at gmail dot com
Limetree (€30K investment) Initial VC Raising Pitch Deck AA BB
Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
Business SWOT Analysis Product Comparison And Competitive Landscape Powerpoin...SlideTeam
"You can download this product from SlideTeam.net"
If you are looking for a new way of presenting organizational strategies, our content ready pre-designed business swot analysis product comparison and competitive landscape PowerPoint presentation slides are perfect for you. This strategic management PowerPoint template includes slides on company overview, elevator pitch, our team, problems and solutions, value proposition product / service, product roadmap, milestones achieved, traction, business model, revenue streams, expense model, growth strategy, go-to-market strategy, competitive landscape, product comparison, SWOT analysis, financial projections, break-even analysis, financing, shareholding pattern, exit strategy etc. Our professionally designed business strategy PPT graphics are widely used for topics such as SWOT analysis with portfolio analysis, competitive marketing analysis, competitive positioning, positional analysis, competitive advantage, competitive analysis tools, competitor SWOT analysis, strategic planning techniques, situation analysis, market analysis, strategic fit, corporate planning etc. Competitive intelligence PowerPoint slide can be used to present how to identify barriers and limit goals. Download our strategic market plan PowerPoint template to enhance the credibility of interpretation. Our Business Swot Analysis Product Comparison And Competitive Landscape Powerpoint Presentation Slides ensure a fair game. They adhere to accepted ethics. https://bit.ly/3pFA1Sb
Accel partners India - sample startup pitch deckPrayank Swaroop
This is a sample deck for helping startups to pitch to Accel or for that matter any other investor you are talking to. The idea is to have the key points in your presentation and a general structure for discussion.
This lecture provides practical tips on how to prepare to enter the marketplace with your product. It is relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch. Case studies are used to emphasize the importance of taking a customer-centered approach to market entry and illustrate the barriers to scaling and selling your product.
Peter Thiel's Venture Capital Pitch Deck TemplateAA BB
Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
Bill Sabram has been designing games for a long time and specifically games for health for several years. This talk focuses on cumulative lessons learned from one of the field's most experienced designers.
Divided into three parts the talk will cover:
1. The intersection of game design and well-being which will cover the importance of engagement, and small actions that motivate and engage players.
2. Meet Daily Challenge, MeYou Health's well-being improvement product, learn about our clinical trail and hear Bill's design insights. www.dailychallenge.com
3. Learn about the design of Walkadoo, a free walking product that everyone can enjoy. Bill will share what worked and what didn't in building MeYou Health's pedometer program. www.walkadoo.com
Learn how to build ridiculously compelling sales decks based on super tactical examples from industry leaders, so you can put it into practice immediately and start winning deals!
How To Create A Successful Investment Pitch Deck by Piktochart and HighSparkPiktochart
What makes a successful investment pitch deck? According to a report, investors spend an average of only 3 minutes and 44 seconds looking at pitch decks, making every second count to convince potential investors.
Find out how you can create a successful and unique pitch deck with valuable tips to help you stand out.
This presentation slide is part of a webinar series by Piktochart in partnership with HighSpark. We speak with Kai Xin Koh, Co-founder and Story Strategist at HighSpark – a communications training and consulting agency that helps startups and category leaders create winning pitches. To date, Kai Xin and her company have helped to develop more than 500 powerful narratives. The startups they worked with raised cumulatively over $80 million in funding.
This webinar also shows you how to design a successful investment pitch deck using a template created by Piktochart and HighSpark. Watch the free webinar on-demand here: https://hubs.ly/H0JdfWK0
Get inside your Buyers Head - Improve Funnel Conversion RatesDavid Skok
SaaStock 2018 Dublin.
Everyone wants more sales. In this presentation, David Skok unlocks the secrets to how he has been able to work with company after company and help them discover breakthroughs that drastically improve their conversion rates. The secret behind it all is become a master at understanding how your buyer thinks as they go through their purchasing journey, and as they experience your marketing and sales.
How To Create The Perfect Start-Up Pitch Deck The right Way for Entrepreneurs || From a VC perspective
Founders who deeply follow those recommendations will have better chance to build a defining pitch deck for VCs.
If you think you have a good pitch, send it through my way at eharfouche@polytechventures.ch
Go-To-Market Strategy Presentation - Big Idea Ventures Accelerator Adrian M Odgers
This was a lecture I gave on Go-To-Market strategy for the Big Idea Ventures start
up accelerator.
It focuses on:
- What is a GTM
- Why is it so important
- How do you create one
- Tactics, strategies and best practices you can use to help develop your GTM
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
Things I will tell my kids if they become entrepreneursLaurent Haug
The lessons I learned in 20 years as an entrepreneur. Partly inspired by Sam Altman's excellent course on How to start a startup, available on http://startupclass.samaltman.com
Feedback on laurenthaug at gmail dot com
Limetree (€30K investment) Initial VC Raising Pitch Deck AA BB
Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
Business SWOT Analysis Product Comparison And Competitive Landscape Powerpoin...SlideTeam
"You can download this product from SlideTeam.net"
If you are looking for a new way of presenting organizational strategies, our content ready pre-designed business swot analysis product comparison and competitive landscape PowerPoint presentation slides are perfect for you. This strategic management PowerPoint template includes slides on company overview, elevator pitch, our team, problems and solutions, value proposition product / service, product roadmap, milestones achieved, traction, business model, revenue streams, expense model, growth strategy, go-to-market strategy, competitive landscape, product comparison, SWOT analysis, financial projections, break-even analysis, financing, shareholding pattern, exit strategy etc. Our professionally designed business strategy PPT graphics are widely used for topics such as SWOT analysis with portfolio analysis, competitive marketing analysis, competitive positioning, positional analysis, competitive advantage, competitive analysis tools, competitor SWOT analysis, strategic planning techniques, situation analysis, market analysis, strategic fit, corporate planning etc. Competitive intelligence PowerPoint slide can be used to present how to identify barriers and limit goals. Download our strategic market plan PowerPoint template to enhance the credibility of interpretation. Our Business Swot Analysis Product Comparison And Competitive Landscape Powerpoint Presentation Slides ensure a fair game. They adhere to accepted ethics. https://bit.ly/3pFA1Sb
Accel partners India - sample startup pitch deckPrayank Swaroop
This is a sample deck for helping startups to pitch to Accel or for that matter any other investor you are talking to. The idea is to have the key points in your presentation and a general structure for discussion.
This lecture provides practical tips on how to prepare to enter the marketplace with your product. It is relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch. Case studies are used to emphasize the importance of taking a customer-centered approach to market entry and illustrate the barriers to scaling and selling your product.
Peter Thiel's Venture Capital Pitch Deck TemplateAA BB
Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
Bill Sabram has been designing games for a long time and specifically games for health for several years. This talk focuses on cumulative lessons learned from one of the field's most experienced designers.
Divided into three parts the talk will cover:
1. The intersection of game design and well-being which will cover the importance of engagement, and small actions that motivate and engage players.
2. Meet Daily Challenge, MeYou Health's well-being improvement product, learn about our clinical trail and hear Bill's design insights. www.dailychallenge.com
3. Learn about the design of Walkadoo, a free walking product that everyone can enjoy. Bill will share what worked and what didn't in building MeYou Health's pedometer program. www.walkadoo.com
This material gives you the secret sauce for creating a pitch video to submit to any hackathon + CodeTheCurve hackathon that closes its application process on April 15th.
Serious Games - How to use the most powerful communication tool of the next g...Nico King
The first step to effective communication is getting people’s attention, but what comes next? Learn from examples in Advergaming, Staff Training, and Games For Change to find out why they are effective at translating ideas into first-person experiences, and how that can be applied to businesses today.
Leanconf 2014: the agony of lean startup by tristan kromerLeanconf
Lean startup is slowly moving beyond the buzzwords and being codified in books, templates, and Standard Operating Procedures. We're learning how to run experiments, but our teams are failing and flailing on finding a business they can actually care about. We're staring so closely at our innovation accounting dashboard that we're not only missing out on the view, but we're driving right past our goals into the ditch. Are we taking the fun and passion out of startups?
SEOshop Connect - Get behind your data door WebpowerLightspeed
De presentatie van Webpower zoals gebruikt tijdens de breakout sessie "Get behind your data" tijdens SEOshop Connect conference 2015. Meer informatie: http://www.webpower.eu/nl/ of http://www.seoshop.nl/
Ross Smith - Using Games and Play in Skype to Help Connect and Connect with C...SeriousGamesAssoc
Ross Smith, Director of Engineering - Skype, Microsoft
This presentation was given at the 2017 Serious Play Conference, hosted by the George Mason University - Virginia Serious Play Institute.
Games in the classroom help students. This session will talk about how Microsoft’s Skype in the Classroom program uses games to connect classrooms, build bridges between students and the outside world, attend virtual field trips, and motivate teachers through learning exercises. In addition, the speaker will talk about how Microsoft’s community forum makes heavy use of game mechanics to drive engagement, recruit ambassadors, and motivate people to help each other with problems. He’ll reveal some very interesting data behind a large scale community effort.
What data scientists really do, according to 50 data scientistsHugo Bowne-Anderson
My talk at PyData NYC, 2018.
This is the abstract:
Hugo Bowne-Anderson, data scientist and host of the DataFramed podcast, will give you a view into the thinking of 50 leading data scientists from around the world about the trends driving the data science revolution. During his interviews with these thought leaders, Hugo discovered themes and lessons about the past, present, and future of data science.
SearchLove Boston 2015 | Craig Bradford, 'Creating Digital Strategy'Distilled
Strategy is hard. The word strategy is synonymous with tough decisions, head scratching and late nights, but it doesn't need to be that way. At its core, strategy is about picking A or B and following through with the execution. In this presentation, Craig will describe the exact process he uses to create strategies for Distilled's clients. By the end, you'll have a clear process for defining your own strategy and ensuring the best chance of success.
Scaling up is hard and deadly if done wrong. A study by Startup Genome analyzed the results of 3,200 start-ups they found that of the majority of start-ups failed. That shouldn’t come as a surprise to anyone. What is more important is they found, 70% failed because of premature or faulty scaling.
A solution is “Nail it, then scale it” approach to growing your business. To make it easy to remember the approach we have boiled things down to a simple “ABCs” formula:
A = Ask for help
B = Build ideas together
C = Clarify
S = Build in Systems for growth
AI-driven product innovation: from Recommender Systems to COVID-19Xavier Amatriain
AI/Machine Learning has become an integral part of many household tech products, from Netflix to our phones. In this talk I will draw from my experience driving AI teams at some of those companies to showcase how AI can positively impact products as different as Netflix and Curai, an online telehealth service.
Demetris C. Hadjisofocli. Presentation of information on how any individual can explore the opportunity to set up and manage their own business and how they can turn an idea into a business opportunity in the area of social enterprise or regular business. This presentation was given to a group of individuals with various types of disabilities and the purpose was to inform them, encourage them, and facilitate their introduction into the business world. A definition of systemic entrepreneurship, a termed and a process that I developed and coined and use the last 2 years, was given out.
The Bright Future of Market Research Smartees WorkshopInSites on Stage
This is the full slidedeck of our Smartees Workshop on 'the Bright Future of Market Research' (11 February, 2014). The main focus is on how both traditional quantitative and qualitative research can be better, fresher and more contemporary by approaching participants and internal stakeholders differently.
Similar to Persuasive e commerce workshop - Spryker (20)
Did a presentation last week with a "Commerce Trends/Outlook 2023" section in it, based on the etailment.de trends article by Alexander Graf (https://lnkd.in/egY8W56e).
What do you think? What big things are missing?
Emerce B2B_Stage Session_YOUWE&Spryker_2022_AU.pdfGuido X Jansen
Bouw voor de customer journeys van morgen. Om de concurrentie voor te blijven en te winnen in het volgende tijdperk van digital commerce, moeten B2B-bedrijven samenwerken met leveranciers van commerce-technologie die hen helpen zich aan te passen aan de veranderende marktomstandigheden. Onze experts Henk Mensinga en Guido X Jansen bespreken o.a. hoe een Composable Commerce-aanpak B2B-bedrijven helpt hun e-commerce-strategie klaar te stomen voor de toekomst, hoe een B2B marktplaats early movers kan helpen de digitale race te winnen én hoe ze kunnen groeien in het digitale domein.
B2BOnline_Keynote - Guido @ Emerce B2B Dinner.pdfGuido X Jansen
Bouw voor de customer journeys van morgen. Om de concurrentie voor te blijven en te winnen in het volgende tijdperk van digital commerce, moeten B2B-bedrijven samenwerken met leveranciers van commerce-technologie die hen helpen zich aan te passen aan de veranderende marktomstandigheden. Onze experts Henk Mensinga en Guido X Jansen bespreken o.a. hoe een Composable Commerce-aanpak B2B-bedrijven helpt hun e-commerce-strategie klaar te stomen voor de toekomst, hoe een B2B marktplaats early movers kan helpen de digitale race te winnen én hoe ze kunnen groeien in het digitale domein.
Bouw voor de customer journeys van morgen en bereid je commerce platform voor op snelle veranderingen. Guido X Jansen geeft je 5 handvatten om je commerce strategie klaar te stomen voor de nabije toekomst, en bespreekt o.a. Composable Commerce en (B2C én B2B) Marketplaces. Mis niets en blijf je concurrentie voor! Om de concurrentie voor te blijven en te winnen in het volgende tijdperk van digital commerce, moeten B2B-bedrijven samenwerken met leveranciers van commerce-technologie die hen helpen zich aan te passen aan de veranderende marktomstandigheden. Onze experts Henk Mensinga en Guido X Jansen bespreken o.a. hoe een Composable Commerce-aanpak B2B-bedrijven helpt hun e-commerce-strategie klaar te stomen voor de toekomst, hoe een B2B marktplaats early movers kan helpen de digitale race te winnen én hoe ze kunnen groeien in het digitale domein.
Still A/B testing your buttons? You need to think (much) bigger...Guido X Jansen
CRO/CXO, Experiments and A/B testing have gained a lot of traction in the last years, hopefully also within your company;
When optimizing, a lot of commerce teams seem stuck experimenting with minor frontend changes like tekst, images or layout.
While still valuable to do this, you could benefit much more from the experimentation mindset when applying this to not just your frontend, but to across all aspects of your business
Guido shows you how using Packaged Business Capabilities can give your commerce team the freedom to do just that.
Building your optimization technology stackGuido X Jansen
When starting out with a program around optimizing the conversion rate (CRO) or - a bit broader - the customer experience (CXO), you will inevitability run into some challenges around the technology stack you’ll be using.
Let’s talk about that.
Presentation at Digital Elite Camp 2017 in Tallinn Estonia on June 17th about creating a company culture favorable to hypothesis experimentation, A/B testing and user research.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
13. Wait, who’s talking?
Guido X Jansen
Global Business & Technology Evangelist @ Spryker
Cognitive Psychologist.
E-commerce Experimentation & Customer
Experience Optimization Specialist
Data
User
Research
Experiments /
Validation
26. Online lacks several key factors used in offline stores
Just some examples:
No commitment
until checkout
No
direct feedback
Less
sensory input
Less
personalization
66. Reciprocation
● Newsletter
● eBook
● Tutorials
● Courses
● Webinar/Podcast
● Software
● Apps
● Giftboxes
● Swag
● …
● Be the first
● Be unexpected
● Provide real (personal)
value
● Keep on giving
● Don’t turn it around
(reverse reciprocity is
just an “exchange”)
125. The Power of “Because…”
Variant 1: May I use the Xerox Machine?
Variant 2: May I use the Xerox Machine
… because I’m in a rush?
Variant 3: May I use the Xerox Machine
… because I have to make some copies?
60%
94%
93%
128. Workshop!
1: Pick 1 (product) page
2: Optimize based on this presentation or
card deck (scan QR code or go to URL)
3: Present 3 persuasion optimizations!
gui.do/cards
130. 130
E-commerce in
5 years
automated persuasive profiling / targeting
Now:
“Optimize for the average customer”
Communication is the same
for everyone
Problem:
Large individual differences
(... but we see consistent behavior on
an individual level)
Future:
Dynamic websites tuned to
specific audiences
Everyone gets a different sales pitch
132. Gartners Top Strategic Technology Trends for 2022
Decision Intelligence (DI)
Decision intelligence is a practical discipline used to
improve decision making by explicitly understanding and
engineering how decisions are made, and outcomes
evaluated, managed and improved by feedback.
Composable Applications
Demand for business adaptability directs organizations
toward technology architecture that supports fast, safe and
efficient application change
Total Experience (TX)
TX is a business strategy that combines the disciplines of customer experience (CX), employee experience (EX), user
experience (UX) and multiexperience (MX). The goal of TX is to drive greater customer and employee confidence,
satisfaction, loyalty and advocacy.
https://www.gartner.com/en/information-technology/insights/top-technology-trends