EyeSee is revolutionizing the market research industry! Our unique platform for tracking peoples’ eyes and facial expressions with their laptop and webcam at home enables delivery of fast, cost-effective and actionable insights. Learn how to increase impact of marketing communication by having insight in your customers' perspective.

1. Presentation EyeSee
Affordable and fast online eye tracking solutions
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2. Which ad would you publish?
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Advert A

3. Which ad would you publish?
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Advert B

4. Which ad would you publish?
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Advert A Advert B

5. 26% more respondentds look at the main
message and 200% more at brand & product in Ad A
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Less attention More attention
% Seen Ad A Ad B Ad A/B
1. Main Message 78% 62% +26%
2. Brand & Product 36% 12% +200%
1
22
1
Advert A Advert B

6. Measure efficiency:
28% more respondents look at the left ad!
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56%of the readers looked at the ad
44%of the readers looked at the ad

7. Test and Improve
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57%of the readers looked at the ad
86%of the readers looked
at the ad

8. Test and Improve:
70% do not see the main area in the advert!
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57%of the readers looked at the ad
86%of the readers looked
at the ad
30%

9. Why not test your Ads??? Well…
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10. Why not test your MarCom??? Well…
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Well…
… You can hire a test facility for $20.000-$200.000
… and wait 4-5 weeks for your results
But…
… Nobody wants to pay so much
… Nobody can wait so long

11. Why is it so expensive and time consuming?
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You need hardware and software…
>25K
Special glasses or camera Software

12. Why is it so expensive and time consuming?
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You need hardware and software…
>25K
…and organized focus groups (+50 persons)
Plan and call Transport to facility Reward
Special glasses or camera Software
Instruct and follow Test and analyze

13. But what if…
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14. You could upload stimuli on a platform…
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15. send the stimuli to respondents (at home)…
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16. track their eyes with their webcam…
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17. …and you receive the results within a few days
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18. Our unique service
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The eye tracking survey is
launched within a day. Next
respondents are recruited –via
global panel suppliers- online
and their eyes are tracked with
their PC and webcam. Within a
few days insights are delivered.
Quick turnaround
of (global) studies

19. Our unique service
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The eye tracking survey is
launched within a day. Next
respondents are recruited –via
global panel suppliers- online
and their eyes are tracked with
their PC and webcam. Within a
few days insights are delivered.
Quick turnaround
of (global) studies
Cost effective
Our recruitment costs are a
factor 2 lower and our
operational processes are
more efficient than conven-
tional eye tracking. Our price is
typically 2 times lower than
conventional studies.

20. Our unique service
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The eye tracking survey is
launched within a day. Next
respondents are recruited –via
global panel suppliers- online
and their eyes are tracked with
their PC and webcam. Within a
few days insights are delivered.
Quick turnaround
of (global) studies
Actionable insights
& end2end solution
Cost effective
Our experienced researchers
convert data into actionable
insights with clear
recommendations to maximize
communication impact. You
deliver the stimuli, we deliver
insights.
Our recruitment costs are a
factor 2 lower and our
operational processes are
more efficient than conven-
tional eye tracking. Our price is
typically 2 times lower than
conventional studies.

21. EyeSee: ET + FC + quant surveys
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Eye Tracking Facial Coding Conventional
Questionnaire

22. Because…
what you do not see, you do not buy
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Attracks attention
Holds attention
Likes proposition
Intents to act
Acts (e.g. buy)
CommunicationPerson Eye Tracking
insights
Conventional
insights
Post testing
Few people All people

23. Our scope
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 Packaging Studies
 Shelf Studies
 POS Material
 Virtual Reality
 Online Ads
 Web Pages
 Social Media
 Newsletter
 E mails
 Outdoor Ads
 Print Ads
 TV commercial
 Direct Marketing
 Movie Trailers
 Product placement
MarComms
Insights
Cross media analysis platform
Online
Insights
In-store
Insights

24. Responsibilities: minimal effort for client
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Recruitment
of panel
Eye Tracking
Data collection
and analysis
Report generation Analyze report
Client
EyeSee
Respondent
Client send:
 Stimuli
 Defin. of panel
 Survey
 Brief
2 3 4 5 6
Respondent
 Receive test link
 Downloads app
 Performs live eye
tracking session
EyeSee
 Collects data
 Checks quality
 Aggregates data
 Analyzes data
Respondent
 Receive reward
EyeSee
 Creates report
 Heatmaps
 AoI
 Findings
 Recommend.
Client receives:
Full report with heatmaps,
AoI, and recommendations
to take decisions based on
insights
EyeSee
 Recruits respondents
via panel comp.
 Recruits respondents
on the street
 Set test live
EyeSee
 Creates test
 Create Survery
Definition
of test
1

25. Some of our clients
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26. Maximize marketing impact with EyeSee
It’s fast, affordable and easy!
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Olivier Tilleuil
+32 477 41 52 90
olivier.tilleuil@eyesee-research.com