Eyesee offers an affordable and efficient online eye tracking solution that allows businesses to test their advertisements without the high costs and long wait times of traditional methods. The service recruits respondents, tracks their eye movements using their webcams, and provides actionable insights within days at typically half the cost of conventional studies. This innovative approach supports various types of marketing communication material, ensuring maximum impact for clients.

1. Presentation EyeSee
Affordable and fast online eye tracking solutions
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2. Which ad would you publish?
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Advert A

3. Which ad would you publish?
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Advert B

4. Which ad would you publish?
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Advert A Advert B

5. 26% more respondentds look at the main
message and 200% more at brand & product in Ad A
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Less attention More attention
% Seen Ad A Ad B Ad A/B
1. Main Message 78% 62% +26%
2. Brand & Product 36% 12% +200%
1
22
1
Advert A Advert B

6. Measure efficiency:
28% more respondents look at the left ad!
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56%of the readers looked at the ad
44%of the readers looked at the ad

7. Test and Improve
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57%of the readers looked at the ad
86%of the readers looked
at the ad

8. Test and Improve:
70% do not see the main area in the advert!
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57%of the readers looked at the ad
86%of the readers looked
at the ad
30%

9. Why not test your Ads??? Well…
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10. Why not test your MarCom??? Well…
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Well…
… You can hire a test facility for $20.000-$200.000
… and wait 4-5 weeks for your results
But…
… Nobody wants to pay so much
… Nobody can wait so long

11. Why is it so expensive and time consuming?
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You need hardware and software…
>25K
Special glasses or camera Software

12. Why is it so expensive and time consuming?
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You need hardware and software…
>25K
…and organized focus groups (+50 persons)
Plan and call Transport to facility Reward
Special glasses or camera Software
Instruct and follow Test and analyze

13. But what if…
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14. You could upload stimuli on a platform…
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15. send the stimuli to respondents (at home)…
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16. track their eyes with their webcam…
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17. …and you receive the results within a few days
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18. Our unique service
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The eye tracking survey is
launched within a day. Next
respondents are recruited –via
global panel suppliers- online
and their eyes are tracked with
their PC and webcam. Within a
few days insights are delivered.
Quick turnaround
of (global) studies

19. Our unique service
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The eye tracking survey is
launched within a day. Next
respondents are recruited –via
global panel suppliers- online
and their eyes are tracked with
their PC and webcam. Within a
few days insights are delivered.
Quick turnaround
of (global) studies
Cost effective
Our recruitment costs are a
factor 2 lower and our
operational processes are
more efficient than conven-
tional eye tracking. Our price is
typically 2 times lower than
conventional studies.

20. Our unique service
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The eye tracking survey is
launched within a day. Next
respondents are recruited –via
global panel suppliers- online
and their eyes are tracked with
their PC and webcam. Within a
few days insights are delivered.
Quick turnaround
of (global) studies
Actionable insights
& end2end solution
Cost effective
Our experienced researchers
convert data into actionable
insights with clear
recommendations to maximize
communication impact. You
deliver the stimuli, we deliver
insights.
Our recruitment costs are a
factor 2 lower and our
operational processes are
more efficient than conven-
tional eye tracking. Our price is
typically 2 times lower than
conventional studies.

21. EyeSee: ET + FC + quant surveys
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Eye Tracking Facial Coding Conventional
Questionnaire

22. Because…
what you do not see, you do not buy
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Attracks attention
Holds attention
Likes proposition
Intents to act
Acts (e.g. buy)
CommunicationPerson Eye Tracking
insights
Conventional
insights
Post testing
Few people All people

23. Our scope
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 Packaging Studies
 Shelf Studies
 POS Material
 Virtual Reality
 Online Ads
 Web Pages
 Social Media
 Newsletter
 E mails
 Outdoor Ads
 Print Ads
 TV commercial
 Direct Marketing
 Movie Trailers
 Product placement
MarComms
Insights
Cross media analysis platform
Online
Insights
In-store
Insights

24. Responsibilities: minimal effort for client
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Recruitment
of panel
Eye Tracking
Data collection
and analysis
Report generation Analyze report
Client
EyeSee
Respondent
Client send:
 Stimuli
 Defin. of panel
 Survey
 Brief
2 3 4 5 6
Respondent
 Receive test link
 Downloads app
 Performs live eye
tracking session
EyeSee
 Collects data
 Checks quality
 Aggregates data
 Analyzes data
Respondent
 Receive reward
EyeSee
 Creates report
 Heatmaps
 AoI
 Findings
 Recommend.
Client receives:
Full report with heatmaps,
AoI, and recommendations
to take decisions based on
insights
EyeSee
 Recruits respondents
via panel comp.
 Recruits respondents
on the street
 Set test live
EyeSee
 Creates test
 Create Survery
Definition
of test
1

25. Some of our clients
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26. Maximize marketing impact with EyeSee
It’s fast, affordable and easy!
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Olivier Tilleuil
+32 477 41 52 90
olivier.tilleuil@eyesee-research.com