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presentation to an operator
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- 2. 2 Introduction • What wedo • We provide public cellular payphones for population segments covered by cellular networks but unable to afford handsets • What we offer • A compelling value proposition to our cellular service provider partners: Operators broaden their urban and semi-urban customer base (e.g., Telefonica, Hutchison) • Robust business model • Alignment of interests with operators based on revenue sharing or partnership agreements • Road map for new value-added services beyond telephony
- 3. 3 Cellular Penetration • >95%of developed country population are cellular subscribers • >75% of population cannot afford a handset • Poverty not decreasing • Low penetration rates despite massive investments • Hence enormous payphone-based business opportunity
- 4. 4 Our Mission • Convertrandom, unidentifiable, payphone usersConvert random, unidentifiable, payphone users into cellular service subscribersinto cellular service subscribers • Give payphone users individual telephone numbers &Give payphone users individual telephone numbers & convert them from one- to two-way communicatorsconvert them from one- to two-way communicators Emerging Countries Pre CellNetS Emerging Countries Post CellNetS
- 5. 5 SimPhony System • Airtimeauthorization • Activation / De- activation • Fraud Management • Tariff changes • Software updates • Billing • Prefix set up • IMSI range SimPhony Phone (low cost device) SimPhony SIM card (personal phone number & advanced services) SimPhony NMS (handles multiple operator business models and marketing campaigns)
- 6. 6 • In-shop, indoor,public pay phone • Dual mode • Coins (multiple denomination) or Cash to Shop Owner • Prepaid SimPhony external SIM cards • Quad band; GSM or CDMA; GPRS/data connection enabled • YAGI antenna extends coverage (15-25km) • Multi power connections: battery, solar, electricity • Displays number called, duration, charge • Remotely controlled by the NMS • Interchangeable Prefix Table or AOC (Advice of Charge) SimPhony Phone Beyond cash-on-spot: payphone that acceptsBeyond cash-on-spot: payphone that accepts personalized prepaid SIM cardspersonalized prepaid SIM cards
- 7. 7 SimPhony SIM Card Benefitsto end user • Personal phone number (“Number for Life”) • Get & retrieve SMS (text) messages, VM • Micro payments, cash transfers • Data and GPRS services • Convenient Unique benefits to Shop Owner • More services => more customers • Revenue from sale of cards & airtime • Revenue even if card purchased elsewhere • New income sources: cash transfers, lottery, etc. Only fromOnly from CellNetSCellNetS
- 8. 8 Value Proposition tothe Operator • Create differentiation and fortify brand • Increase network utilization, market share and revenues via payphones that can accept prepaid external SIM cards • Convert unidentified, random, payphone users to subscribers; create new customers • Remotely manage tariffs & respond to demand trends • Provide higher satisfaction levels for shop owners • Expand network reach with SimPhony’s powerful antenna • Be the first to identify “heavy users” – handset candidates • Expand network of top-up POS for prepaid handset customers • Develop a path to future value-added services
- 9. 9 Value Proposition toShop Owner • New entrepreneurial opportunity • Install an indoor payphone at low cost • Offer customers lower airtime tariffs • High revenue per payphone • Share payphone revenue • Increase general customer traffic • Repeat payphone customers • Enables “unattended” phone
- 10. 10 Value Proposition toEnd User / Subscriber • Get a phone number for without buying a handset • Keep the number for life even when migrating to handset • Receive messages, not just make calls (2-way communicator) • Receiving party can identify you as the caller • Lower airtime tariffs • Transparency • Fewer dropped calls • Advanced features: VM, SMS, address book, etc. • Value-added services - data applications
- 11. 11 Future Product &Services Roadmap New Generation phone currently undegoing tests • New CDMA /GSM phone (interchangeable) • Internet over GPRS Capabilities • Optional magnet card reader and printer (Q4/08) 2008 roadmap2008 roadmap Home Based phone – development being completed • To serve as a multi-user family phone • Gives each family member an individual phone number • Enables control over family members spending • Provides privacy for voice mail and SMS Remote control activation • Allows Store Owner to control payphone without disruption of other business • Enables preset limit based on pre paid amount hence less fraud by end user
- 12. 12 Future Product &Services Roadmap Data applications • Enable DATA connection to Internet • GPRS services • Fax capability • Hot keys InternetInternet Micro Payments • Immediate opportunity – loading airtime on handsets • Money transfers – store owner as mini ATM • Lottery WiFi & WiMax • WiFi-based VoIP payphone enabling voice, video and data • WiMax-based payphone (W-CDMA) 2009 roadmap2009 roadmap
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- 14. 14 Operations have demonstratedthat: • Our basic payphone service is viable • Our revenue sharing template works • With cellular operators • With local store owners • Our SimPhony SIM card concept is highly attractive • Cellular operators (small to Tier 1) are enthusiastic & prepared to commit substantial resources • Enables “unattended” phones at retail outlets, chain stores etc.
- 15. 15 CellNetS Differentiation • PersonalizedSIM cards •Managed payphone that accepts personalized SIM cards •Telephone numbers to users who cannot afford handsets •Converts users from one- to two-way communicators •Enhanced value-added services • NMS – Network Management System •Adapts to an operator’s business model •Interfaces with operator’s systems •Tracks airtime for payphones accessed by multiple external SIM users •Remote segmentation & tariff updating of selected payphones •Remote software updates and bug fixing
- 16. 16 Summary • Random andunidentifiable users become members of the operator’s subscriber base • Early identification of potential handset customers • Manage entire network of SIM card operated public payphones • Powerful value propositions to partners & end users • Tier 1 validation of our solution