Cellnext Solutions Limited is an Indian company that provides mobile solutions to enable core business processes and services for enterprises and operators. Some of its key services include interactive voice response systems, short messaging services, multimedia messaging services, mobile payments, customized mobile applications, and multi-lingual support. It focuses on strategic industries like banking, insurance, media and healthcare.

2. Cellnext At a Glance

3. Cellnext Solutions Limited was a subsidiary of the US$ 500 million Escorts Group. Established in 2000, Cellnext’s business model promises to wireless enable the core business processes and services of an Enterprise and Operator Cellnext’s current focus is on strategic verticals like Banking, Insurance, Media, FMCG, FMCD, Service provider and Health care, which it is mobile enabling. Cellnext’s investments in infrastructure ensure that all its customers get 24x7 support through its Wireless Data Center in Delhi. Cellnext, not even has expertise with Mobile Operators but also with Enterprise.

4. Cellnext Technology & Services

6. Cellnext Products & Services

7. Contests IVR Services cellPAPER Multimedia Messaging Short Messaging Service Content Based Services Multilingual Support Customized Applications Subscription CellPay

8. Contests (SMS) Bidding Contests Theme Contests Marketing Contests

9. Contests (IVR) Gaming Contests Song Contests Movietel Bidding Contests Festival Based Contests Theme Based Contests Quiz Based Contests

10. Interactive Voice Response Services 1 Generic and Info Services Bid n Buy for third parties Brand Promotion MMS through IVR Music gifting through IVR Contest on IVR IVR Hosting for 3rd Party Services SOS services Listen and share Jokes Astrology / Numerology NEWS Gaming Zone Polyphonic / Human Ring Tones Wonder Voice Dial 41708103

11. Interactive Voice Response Services 2 Predictive Dialing or Automated Dialing : (Ideally for marketing or information status e.g.: Airlines or Banks) IVR can be used as an auto dialer when the same message has to be out dialed to numerous subscribers. This can even be customized as per client requirement

12. CellNext has developed a unique application – Mobile Multimedia Catalogue. This is a first of its kind application that allows Media Companies to publish their content on mobile. mPaper can be built with Images, Audio and Text. cellPAPER

13. Multimedia Messaging MMS is a standard that is being defined for use in advanced wireless terminals. The service concept is derived from Short Message Service and allows for non-real-time transmission of various kinds of multimedia contents like images, audio, video clips, etc. As a further evolution of the current text mail, for example, electronic postcards, audio/video clips, etc. can be sent.

14. Short Messaging Service (SMS) SMS PULL 56677 PUSH Others Static Pull Dynamic Auto-Alerts Bulk Push Coupons / Passes Business Card

15. SMS PULL on 56677 Static Pull:- E.g. SMS NESTLE to 56677 Gives a static reply to sender as – ‘ Thanks for your interest in NESTLE, We will get in touch with you soon.’ Dynamic Pull:- E.g. SMS BAL A/C NUMBER to 56677 Gives a dynamic reply to the sender as – ‘ Current A/C balance at that particular point of time’.

16. SMS PULL on GME GME – Global Messaging Engine / Number. Facilitates enterprises in providing operator independent push or pull SMS services to the customers. Globally accessible. Runs on 10-digit Number.

17. SMS PUSH Auto Alerts:- E.g. Automated & Customized messages can be sent as :- “ Dear Mr. XYZ, Your credit balance as on 15 th Aug 2006 at 0400 hrs is Rs.50,000” Bulk Push:- E.g. Marketing & Promotional messages can be sent as :- “ Lifestyle offers flat 10% off on anything you buy this Independence Day.” Note: All these messages can be masked with any 11 digits- alphanumeric characters. E.g. 93 FM

18. Cellnext Push & Pull Architecture

20. SMS OTHERS Coupons / Passes:- E.g. Automated or Predictive MMS/SMS Coupons can be sent:- Business Cards :- Exchange your contact details, the SMS way. Now let others reach you at XYZ(your-name) to 56677. E.g. sms Rajeev to 566771 Reply : Hi I am Rajeev, in Channel Sales. Email: rajeev.bisarya@cellnext.com Mob: +91 9818594495.

21. CellPAY CellPAY is a mobile payment platform that enables customers to make payments using their mobile phones.The payments could be made using various payment modes such as credit card, bank accounts. Customers could make following types of payments using cellPAY. * Mobile Bill payment/Telephone bill payment * Credit card * Insurance * Mutual Funds * Airline /Railways Reservation * Movies/Event Ticketing * Restaurants * Petrol Pumps * Retail Shops

22. Benefits to the Customer Saves Time Adds to the convenience Anytime anywhere More secure Instant confirmation Transaction closed User friendly Shop at merchant where wiping facility lacks Customer does not have to carry credit cards Status symbol Special offer and discounts

23. Benefits to the Merchant Cater to a large customer base People who do not have credit cards Value addition Lead generation Improving Brand image Remote Payments Instant confirmation Competitive Advantage

24. Benefits to the Bank Tap new customers Promotional tool Improving brand image Value addition to the customers Tapping larger accounts Source of revenue All activities can be outsourced by Cellnext

25. Multi-lingual Support Cellnext also provides multi language support for SMS/MMS/IVR and also for regional content.

26. Subscription Services Cellnext provides branded subscription content for various categories as mentioned :- Astrology by Bejan Daruwala Beauty tips by Shenaaz News Alerts Weather Forecast Sports Updates Entertainment Updates Technology Updates Information Services Utility Services Festival Updates Other Theme based

27. Customized Applications What you say is Delivered, As per feasible customization, for any industry. For the past 6 years , Cellnext has been M-Powering Enterprises & Operators with wide Array of Customized Applications. These Range from Operators to the Industry Players in Banking,Aviation,Education,Media,Entertainment,Automobile, Insurance,Web-Portals,Electronics,etc.

28. Client List (Operators)

29. Thank You Cellnext Solutions Ltd A-186 Okhla Phase 1 New Delhi 110020 Web : www.cellnext.com