Netxcell is an IT company that provides telecom solutions and has its central development center in Hyderabad, India with regional offices across India and Africa. It has a diverse customer base of mobile operators, system integrators, and enterprises. Netxcell has strengths in its flat organizational structure, skilled workforce, in-house facilities like a data center and R&D lab, and deployments of voice, data, and technology solutions across India and new projects in Africa. It offers various products and services for operators, enterprises and system integrators including voice, video, and data platforms, billing, provisioning, and life cycle management solutions.

1. Netxcell Corporate
Presentation

2. About Netxcell

3. Footprint
Centralized development centre at Hyderabad & regional offices across India
&
Presence in Africa across Mauritius, Nairobi, Lagos, Kampala & Dar E Salam
Hong Kong
India
Nigeria
Uganda
Kenya
Tanzania
Mauritius

4. Telco Groups where we have delivered
Well diversified customer base across geographies…
Hong Kong
Nigeria
India
Uganda
Kenya
Tanzania
Mauritius

5. Our Strength

Organization: Flat structure enabling quick decision making, rapid execution &
effective 24x7 monitoring

People: Creative professionals with exceptional technical skill-set & acumen to create
‘NEW’

Facility:


In house Managed Application Services

In house voice & video recording Studio


In house R&D Lab
In house Data Center
Deployments:

Voice Services across multiple Operators with PAN India presence

Data Services across multiple Operators with PAN India presence

Providing various Technology solutions to major System Integrators

New projects undertaken in Africa

6. Our Clients & Partners
Mobile Operators
System Integrators
Partners
Enterprise

7. Our Credibility

Industry’s 1st - Cricket on Mobile, Mobile Advertising, V- OBD, etc

Deployed First ever cloud based Provisioning Solution for Tata Docomo, hosted out of
our Data Center

Successfully provided International Call Conferencing Solution; Competed against
major giants like, CISCO, Huawei, etc

Providing services to Government of Andhra Pradesh – DoH

Recently Awarded for the ‘Best Practices Award’ by Idea Cellular Ltd.

Strong presence in Enterprise and SI markets – Delivered Niche technical solutions

8. TAPAS: Our Core Strength
The Platform is capable of delivering Voice, Video, and Data

9. NETXCELL PRODUCT PORTFOLIO
For Operators
Life Cycle Management
For Enterprises
Participation Platform
HLR Synchronization
M-Merchandising
Self-Care
Call Conferencing
Real Time Billing
Video OBD
Participation Platform
Subscription Engine
Campaign Manager
E-Topup
Content Management System
Location Based Services
USSD Gateway
Cell Broadcast Centre
Video OBD
Talk Time Transfer
Collect Call
Out bound Dialer
Inbound Dialer
Pre Call Announcement
Post Call Notification
Miss Call Alerts
Insta Alert
Cell Site Mapping
In Call Management
Handset Bundled Offer
Caller Ring Back Tone
Voice SMS
Voice Chat
For System Integrators
SMS GW
MobiSmart
MIS & Reporting Platform
VAS Support Platform

10. Video OBD
•
First to introduce Video OBD platform enabling mobile operators to promote
& deliver 2G/3G content through video calls
Benefits
MSC
SS7/ISDN
H.324M
BSC
Netxcell Video OBD
3G Network
•
•
•
Scalable and high capacity system
Open Standard VXML Platform
Inbuilt IVVR that interacts with the dialed number
Back

11. Outbound Dialer
•
Empowers clients to make voice calls directly to a planned audience
base
Benefits
•
•
Promodial is a high performance dial out application to run voice
campaigns
Promodial can connect to carrier through ISDN / C7 and for each E1 link
provided can dial up to thirty simultaneous calls.
Back

12. Inbound Dialer
•
Enables the postpaid and prepaid users to choose their best suitable
offers & services available to them by dialing into a predefined short
code defined by the operator.
Benefits
•
•
•
Supports ISDN and designed to handle large amounts of traffic
Intelligent segment based approach
Multiple voice clips storage
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13. Insta Alert
•
Identifies the exact location of the end user via Location Area Code,
possible to send various promotional messages.
•
•
Runs multiple services for different set of subscribers based on the service
key.
Tracks the movement of the subscriber
Back

14. Cell Site Mapping
•
Is an intelligent system that captures Map Message and based on the
LAC, runs operator location specific campaigns
•
•
•
Detects when the subscriber logs on to the network
Capable of sending instantaneous triggers to SCP or CSE
Allows campaign in multiple languages
Back

15. In Call Management
•
Is a unique product that seamlessly bundles up several different
solutions like:- MCA, USSD, VMS, SMS Chat, & IVR onto one single
platform…
•
Ability to set the profiles on the network side for example: in Meeting, Driving, In
Flight, etc
•
Ability to offer
different treatment to
the caller’s call based on the profile setup
by the called.
•
Ability for the caller to set a callback option so that when the called is
free the calls
can be automatically placed and patched
•
Ability for the caller to initiate a SMS or USSD based chat session with
•
the caller
Alerts on SMS Channel
Back

16. USSD GW
Enable Operators & service providers to introduce services that work
on the USSD bearer channel
Applicati
Applicati
on Server
on Server
Applicati
Applicati
on Server
on Server
Applicati
Applicati
on Server
on Server
•
•
•
HTTP
HTTP
Gatewa
Gatewa
yy
dbase
GMSC/HL
R
SMP
SMP
PP
TCP/IP
•
Benefits
SS7
SS7
Stack
Stack
XML
XML
SS7
SS7
Interface
Interface
card
card
Supports both SS7 and Sigtran signaling
White list and Blacklist Management
Highly scalable and hardware independent
Back

17. Cell Broadcast Centre
•
Is used to broadcast service messages in defined geographical areas
known as cell broadcast areas, to all the users of mobile networks
Benefits


Large volume of CB messages

Multi-language push service

•
Real-time message broadcast

•
Subscriber loyalty improvement

•
Operator revenue enhancement
Advertising opportunities
Delivery of alphanumeric or binary messages to subscribers within specific
geographical area.
Delivery of alphanumeric or binary messages to subscribers in accordance with the
selected time scenario.
Integration with other systems of the operator
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18. Pre Call Announcement
•
Play service information announcement to the caller before the call
proceeds in the normal manner
Benefits
Back

19. Subscription Engine
•
Manage Subscription services for all Value added services across
multiple platforms & networks
Benefits
•
•
•
Manage multiple subscription packages, integrating content downloads
and direct service offerings
Welcome, expiry and renewal message configuration
Flexibility on defining a fall back pricing
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20. Location Based Services
•
Enable Operators to provide various services to users based on their
current location. Operators can deliver/drive various promotions
running for that specified locations…
•
Provides emergency and vehicle support services
•
Include vehicle tracking, logistic systems, fleet management, and people tracking
services
•
Faster interaction with location technology components to determine the user's
location
•
The LBS is full-featured, carrier-grade platform that provides a robust approach to
tracking subscribers, authorizing and routing calls, and managing services.
•
Simple and easy to access
LBS Applications

Advertising

Tracking

Information

Emergency

Navigation

Games

Management

Leisure
Back

21. Caller Ring Back Tone
•
Is technology agnostic, offers an easy interface for Browsing &
Download of various range of music, Special sounds & Audio
Dialogues etc.
Benefits
•
•
•
•
Stable and continuous revenue generating service
Technology agnostic - Any network
Handset independent
Multiple Access Interfaces – IVR,SMS,USSD,WEB
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22. Miss Call Alerts
•
Notifies Mobile Users on their missed calls when their handset was
switched off or out of coverage area…
Benefits
•
•
•
Detailed notification Message with Date, Time and number of attempts
SMS notification in own language
Value Added Promotional message along with notification
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23. Post Call Notification
•
Notifies Prepaid users via flash message on their latest balance immediately
after an outgoing call accompanied with an inbuilt promotional message
Benefits
•
•
•
Prepaid & VAS Product Promotions to Segments
Operator Branded Promotions Increase Customer Life-Time Value
Inventory Sales to VASP for Promotions
Back

24. Voice SMS
•
Is a fast way to send a short message to another mobile subscriber using Voice
as the medium of communication
Benefits
•
•
•
Though it is similar to a SMS text message, Voice SMS is much easier to use
No keystrokes to compose the message, you just talk
A perfect turnkey solution for operators and service providers for providing
Value Added Service to its customer
Back

25. Voice Chat
•
It is a social networking service on voice. Chat with like minded friends….
•
Engage in live Chats with like minded people
•
Encourage chatting for users who will ‘Talk’ than ‘text
messaging’
•
Chat & find someone special without having to type on your
phone
•
Users get to speak to all rather than online chatting
•
Fun to talk and yet be anonymous to all
•
Meet new people and make new friends
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26. Handset Bundled Offer
•
Enables, Monitor & Maintain various services/offerings that Operators willing to
bundle along with Handsets aside maintaining the handset type, IMEI values &
the customer status
•
Activation of services within the TAT
•
Categorization of Offer
•
Intelligent retry system
•
Supports multi handset models
•
Capability to define price points
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27. Content Management System
•
Web Based Interface, specifically designed to handle multiple content
types, content providers, applications and publishing channels
Benefits
•
•
•
MIS with performance and usage tracking tools.
Feedback mechanism for Content and Service providers.
Customer support interface for tracking usage.
Back

28. Life Cycle Management
•
Dynamic & Robust platform that integrates with various interfaces for
billing & provisioning, managing customer portfolio using business
intelligence tool to up-sell & cross sell.
Benefits
•
•
•
•
Flexible, rules based, graphical environment for creating business logic
Interactivity and multiplicity of access and delivery channels
Supports diameter based real time billing
Can be deployed in pull or push based models
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29. Campaign Manager
•
CM typically involves customer acquisition, introduction to products,
cross & up selling, lapsed customer win back by capturing, analyzing &
re-applying the customer metrics from all of the phases.
Benefits
•
•
•
•
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Proven Expertise in Business Intelligence Solutions
End to End Solution Provider
Key Performance Indicators driven, transaction based business model
Low Cost of Ownership for Operator
Telco Grade Robust Platform
Back

30. Electronic Top-up
•
Enables pre-paid mobile subscribers to recharge their pre-paid accounts
at a retailer outlet and pay for the same to the retailer.
Benefits
•
•
•
•
Receiving subscriber information (subscriber mobile number and top up amount).
Stock allocation to the franchisees
N-level retailer hierarchy
USSD menu based features.
Back

31. Participation Platform
•
Increase collaboration & interactivity with the end users by encouraging
them into giving their inputs on programs that are being tele/broadcasted
live on entertainment channels like, TV & Radio
Benefits
•
•
•
Graphical presentation of participation floor for the anchor
Supports both IP and TDM based signaling and media
Can be integrated with multiple bearer channels
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32. M-merchandising
•
Provides multiple interfaces to integrate with IN systems or payment
gateways thus providing various billing options to mobile operators’
•
Flexible, rules based, graphical environment for creating business logic
•
Interactivity and multiplicity of access and delivery channels
•
Common for all enterprise product offerings
•
Supports diameter based real time billing
•
Can be deployed in pull or push based models
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33. Call Conferencing
•
Provides convergence of various access channels with a campaign
manager that has a rich GUI based framework for creating, scheduling &
monitoring conferences
Benefits
•
•
•
•
Can do both video and audio conference
Offers convergence of various access channels like traditional SS7 and SIP
Supports standard moderator and participant creation and addition
Supports record, mute, un-mute like control functions
Back

34. SMS GW
•
A platform for enterprise customers & SME’s who desperately require a
focused & precise marketing channel to reach out to the end users via
SMS…
HTTP
Application
Application
Server
Server
SMPP
Application
Application
Server
Server
Soap
ESME
Controller
ESME
SMSC
SMSC
11
SMS
SMS
CODER
CODER
ESME
SMSC
SMSC
22
ROUTE
ROUTE
RR
ESME
DATABASE
DATABASE
Admin
GUI
Application
Application
Server
Server
Database
Server
•
•
•
Benefits
SMSC
SMSC
33
Supports easy creation and sending of specialized SMS like mono Ringtones, WAP Push,
Vcards.
Supports SMS to E-Mail and E-Mail to SMS transpose.
Supports concatenated SMS strings
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35. MobiSmart
•
A web based Bulk SMS push platform that caters to various enterprises
in sending out large volumes of messages (both SMS & voice), to their
end customers…
•
•
•
•
•
•
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White-labeling support
Supports Unicode for multilingual messages
Concatenated SMS strings
Supports ringtones, picture messages, WAP push and Vcards
Multiple SMS termination points
Very high transaction volumes
Third party connectivity can be provided with user access control
through username/password or IP filtering.
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36. HLR Synchronization
•
An efficient solution to find subscribers mismatches & rectify them in
near real time. This feature will help improve the accuracy of the
operators’ database without affecting Users services
Primary
Primary
HLR
HLR
Secondar
Secondar
yyHLR
HLR
Netxcell
Netxcell
HLR
HLR
Ambulanc
Ambulanc
ee
•
•
•
Benefits
FTP
Telnet/
MML
Redundancy at both hardware and software levels
The solution mainly consists of two physical servers with similar
configurations which run in 1+1 active-standby mode
Error Handling (HLR Dump is incomplete, HLR command session errors)
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37. Self-Care
•
Enables the end customers to manage their account & control their
services themselves by comparing plans, packages, promotions thus
taking an informed decisions
Benefits
•
•
•
Transfers power to the subscriber
Better care and lower churn rates
Web based self care requires CSR’s thus reducing operational overhead
costs.
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38. Real Time Billing
•
Offers unified billing to the end users that enables cross-service
discounts, thus improves customer experience and decreases churn.
Benefits
•
•
•
Dynamic discount and cross product discounts
Can be used for both GPRS and 3G / 4G services
Integrate with PCRF and PCEF solutions for static & dynamic profile
based billing
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39. MIS & Reporting Platform
•
An integral part of the Netxcell TAPAS platform that works on
powerful ETL (Extraction, Transport and Load) Engine
a
Benefits
•
•
•
Ability to integrate with diverse third party nodes
Ability to schedule retrieval of data and generation of reports
periodically
Ability to configure delivery of the reports through various delivery
channels like web, Email, SMS etc.
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40. Talk Time Transfer
•
A solution that provides an end users to transfer talk time to their friends &
family via various interfaces like USSD, IVR, SMS, etc
Benefits
•
•
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Donor needs to dial *<short code>*<recharge amt>*<receiver number>#
Service is applicable only for prepaid subscribers
Integration with other systems of the operator
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41. Collect Call
•
A solution that provides User A to make a call to User B, where the latter pays
for the call on behalf of User A, provided if he/she agrees to pay
Benefits
•
•
•
IVR and USSD based collect call request mode
Two legged outgoing call patching to both the requester and payee
Web based administration & Monitoring
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42. VAS Support Platform
•
Considered as the single window of support operations that is underlined in
all the Netxcell managed service offerings
Back

43. Give us a thought…
WE ARE SURE THAT A SMARTER CHOICE CAN
CHANGE
THE WAY YOU LOOK AT
YOUR BUSINESS TODAY
Thank You
Confidential