This document presents a comparative analysis of two wedding businesses - Micasa Bridal Studio and Bridal Concept. Both businesses are located in SS2, Petaling Jaya and have been operating for over 10 years. The analysis finds that while both businesses face similar competitors like Enya Mareine, they differ in their pricing strategies, services offered and employee experience levels. Micasa employs a low pricing strategy to attract customers on a budget, while Bridal Concept focuses on high quality artwork and reasonable package pricing. In conclusion, the document recommends improvements like refurbishing for Micasa and additional training for Bridal Concept employees.
This report compares two wedding businesses in Petaling Jaya, Malaysia: Micasa Bridal Studio and Bridal Concept. Micasa has been operating for over 10 years while Bridal Concept started in 2011. Both businesses offer wedding photography and planning services. A comparative analysis finds they have similar competitors but different pricing strategies - Micasa aims for affordable prices while Bridal Concept focuses on quality. The report recommends Micasa improve its facility design and online presence, while Bridal Concept should hire more experienced staff and address its hot interior environment.
This document summarizes a group assignment comparing two wedding businesses - Micasa Bridal Studio and Eft Signature Studio. Both businesses are located in Petaling Jaya and have been operating for over 10 years. The group analyzed similarities and differences between the businesses. They found Micasa has more experience but limited parking, while Eft has reasonable prices but inexperienced staff. The group recommends Micasa improve its facilities while Eft trains staff more and moves to a larger space.
This document presents a comparative analysis of two wedding businesses - Micasa Bridal Studio and Eft Signature Studio - located in Petaling Jaya, Selangor, Malaysia. Both businesses have been operating for over 10 years. Micasa has 3 branches and 20 employees, while Eft Signature has 2 branches and 5 employees. They both face strong competition from other established wedding businesses in the area like Enya Mareine. Micasa employs a low pricing strategy to compete, while Eft Signature focuses on quality photography and videography. Based on Micasa's longer experience in the industry, the document concludes they may provide better customer service.
This document presents a comparative analysis of two wedding businesses - Micasa Bridal Studio and Eft Signature Studio. Both businesses are located in Petaling Jaya and have been operating for over 10 years. The analysis compares the businesses' histories, products/services, employees, competitors, strategies, and recommendations. It was found that while Micasa has more experience, Eft focuses more on quality artwork. Overall, Micasa was deemed the better choice for customers due to its experienced staff and attractive presentation.
This document is a report comparing two bakery businesses located in different geographical areas. It discusses Wonderbread Bakery and Café in Seremban and The Carpenter's Daughter in Subang. The report includes a table of contents, key summary, history of the bakery trade, brief descriptions of the two businesses, and a comparative analysis of their competitive traits such as number of competitors and strategies used. It finds that The Carpenter's Daughter has been more commercially successful.
This document appears to be a report comparing two dessert businesses located in different geographical areas. It provides descriptions of the two businesses - Haraju Cube, a cafe located in Petaling Jaya known for its Japanese-style honey toast, and Sweet Hug House, a dessert shop located in Kampar, Perak run by a married couple. The report then analyzes the competitive traits of the businesses, noting Haraju Cube faces competition from other dessert shops in its shopping complex, while providing details on the competitors. It also gives strategies Haraju Cube uses to compete through its signature honey toast product.
This document is a research report comparing two bak kut teh businesses - Hock Chew Bak Kut Teh in Batu Pahat, Johor and Restaurant Swee Xiang in Klang, Selangor. It provides a history of each business, describing how Hock Chew Bak Kut Teh was founded in 1984 by Ah Wang, and how Restaurant Swee Xiang was established in 2004 by Alex Ong and Joey. It also briefly describes each business, their products, consumer base, and future plans. Finally, it provides a comparative analysis of the two businesses and their competitive landscapes.
Bu Chemical Industry Co., Ltd. was founded in 1995 in Thailand with the goal of developing high-quality industrial paints to meet international standards. Over more than a decade, the company has expanded its product quality and organizational capabilities, gaining ISO 9001:2015 certification. The company's vision is to be a leader in the chemical and coating industry in Thailand through quality products and sustainable development.
This report compares two wedding businesses in Petaling Jaya, Malaysia: Micasa Bridal Studio and Bridal Concept. Micasa has been operating for over 10 years while Bridal Concept started in 2011. Both businesses offer wedding photography and planning services. A comparative analysis finds they have similar competitors but different pricing strategies - Micasa aims for affordable prices while Bridal Concept focuses on quality. The report recommends Micasa improve its facility design and online presence, while Bridal Concept should hire more experienced staff and address its hot interior environment.
This document summarizes a group assignment comparing two wedding businesses - Micasa Bridal Studio and Eft Signature Studio. Both businesses are located in Petaling Jaya and have been operating for over 10 years. The group analyzed similarities and differences between the businesses. They found Micasa has more experience but limited parking, while Eft has reasonable prices but inexperienced staff. The group recommends Micasa improve its facilities while Eft trains staff more and moves to a larger space.
This document presents a comparative analysis of two wedding businesses - Micasa Bridal Studio and Eft Signature Studio - located in Petaling Jaya, Selangor, Malaysia. Both businesses have been operating for over 10 years. Micasa has 3 branches and 20 employees, while Eft Signature has 2 branches and 5 employees. They both face strong competition from other established wedding businesses in the area like Enya Mareine. Micasa employs a low pricing strategy to compete, while Eft Signature focuses on quality photography and videography. Based on Micasa's longer experience in the industry, the document concludes they may provide better customer service.
This document presents a comparative analysis of two wedding businesses - Micasa Bridal Studio and Eft Signature Studio. Both businesses are located in Petaling Jaya and have been operating for over 10 years. The analysis compares the businesses' histories, products/services, employees, competitors, strategies, and recommendations. It was found that while Micasa has more experience, Eft focuses more on quality artwork. Overall, Micasa was deemed the better choice for customers due to its experienced staff and attractive presentation.
This document is a report comparing two bakery businesses located in different geographical areas. It discusses Wonderbread Bakery and Café in Seremban and The Carpenter's Daughter in Subang. The report includes a table of contents, key summary, history of the bakery trade, brief descriptions of the two businesses, and a comparative analysis of their competitive traits such as number of competitors and strategies used. It finds that The Carpenter's Daughter has been more commercially successful.
This document appears to be a report comparing two dessert businesses located in different geographical areas. It provides descriptions of the two businesses - Haraju Cube, a cafe located in Petaling Jaya known for its Japanese-style honey toast, and Sweet Hug House, a dessert shop located in Kampar, Perak run by a married couple. The report then analyzes the competitive traits of the businesses, noting Haraju Cube faces competition from other dessert shops in its shopping complex, while providing details on the competitors. It also gives strategies Haraju Cube uses to compete through its signature honey toast product.
This document is a research report comparing two bak kut teh businesses - Hock Chew Bak Kut Teh in Batu Pahat, Johor and Restaurant Swee Xiang in Klang, Selangor. It provides a history of each business, describing how Hock Chew Bak Kut Teh was founded in 1984 by Ah Wang, and how Restaurant Swee Xiang was established in 2004 by Alex Ong and Joey. It also briefly describes each business, their products, consumer base, and future plans. Finally, it provides a comparative analysis of the two businesses and their competitive landscapes.
Bu Chemical Industry Co., Ltd. was founded in 1995 in Thailand with the goal of developing high-quality industrial paints to meet international standards. Over more than a decade, the company has expanded its product quality and organizational capabilities, gaining ISO 9001:2015 certification. The company's vision is to be a leader in the chemical and coating industry in Thailand through quality products and sustainable development.
This document provides information about a course titled "Research Method" with course code AFS 399 taught by Dr. Alex Wilson at the University of Cape Coast Department of African Studies. It also lists the question "Social Change and the Traditional African Religious Practices in Efutu Township" and the names of two group members, Anane Addai Clement and Owusuaa Felicia, assigned to investigate this topic.
This document presents a comparative analysis of two wedding businesses in Petaling Jaya, Malaysia: Micasa Bridal Studio and Bridal Concept. A group of five students interviewed both businesses and compiled a report of their findings. They provide brief histories and descriptions of the two businesses. Micasa has been operating for over 10 years while Bridal Concept has been operating for 5 years. Both businesses are located in the competitive SS2 area of Petaling Jaya. The students analyze the competitors, strategies, and challenges of entering the wedding industry market. They conclude that while Bridal Concept focuses on creative artwork, Micasa has the advantage of more experienced staff and lower pricing after being in business longer.
This presentation compares two wedding businesses in Petaling Jaya: Micasa Bridal Studio and Bridal Concept. Both have been operating for over 10 years in the competitive wedding industry in SS2. Micasa has 3 branches while Bridal Concept has 2. Their main competitors are Enya Mareine, Casamia, Moco Gallery, and Keep Gallery. Micasa uses low pricing to attract customers while Bridal Concept focuses on quality artwork and packages. In conclusion, the presentation recommends that Micasa improve its space utilization and online presence, while Bridal Concept should hire more experienced staff and address environmental issues like sunlight.
LinkedIn Conversion: Kick Ass Strategies, Case Studies and MetricsViveka von Rosen
This document discusses strategies for converting prospects to clients on LinkedIn. It provides statistics showing that 93% of B2B marketers rate LinkedIn as the most effective social channel, and 65% of companies acquire B2B customers through LinkedIn. Content marketing and ads on LinkedIn have average conversion rates of 15% and 17% respectively. The document also outlines metrics to track engagement and provides case studies of companies that improved conversions by being strategic with content and daily engagement on LinkedIn.
Maxwell luthy key trends to kick ass with now - tcxlIIR USA
1. The document discusses 6 key consumer trends: sympathetic pricing, video valets, delivering more than goods, politeness pays, beneficial intelligence, and post-demographic consumerism.
2. It encourages brands to apply the trends, such as using targeted dynamic pricing to show customers they care, offering video customer support, enriching the delivery experience, rewarding polite behavior, and embracing intelligent services.
3. The trends reflect that consumers construct lifestyles freely based on interests rather than demographics and have rising expectations that brands will understand their individual tastes.
Ass 3 group research production and distribution compaines horror/comedykatiamartins96
The document is an assignment analyzing production and distribution companies. It provides examples of several production companies that have produced movies like "Piranha 3DD" and "Zombeavers". It also examines distribution companies that have handled films such as "Shaun of the Dead". Videos are embedded and summarized for companies like Relativity, Regency Enterprises, Paramount, and Sony Pictures highlighting elements like logos and music.
This document contains a comparative analysis of two wedding businesses - Micasa Bridal Studio and Eft Signature Studio. Both businesses are located in Petaling Jaya and have been operating for over 10 years. Micasa has 3 branches while Eft has 2 branches. The document compares the businesses' histories, products/services, number of employees, competitors and strategies. It finds that while Micasa has more experienced staff and provides convenient parking, Eft focuses more on artwork and reasonable pricing. In conclusion, Micasa is recommended as the better choice for customers due to its experience and presentation. The document also provides recommendations to improve both businesses.
This document contains a group assignment comparing two wedding businesses - Micasa Bridal Studio and Eft Signature Studio. Both businesses are located in Petaling Jaya and have been operating for over 10 years. The group analyzed the businesses' histories, products/services, competitors, strategies, and conducted an interview. They found that while both businesses face similar competition, Micasa employs a low pricing strategy and has more experienced staff, giving it an advantage over Eft Signature Studio which focuses on artwork and reasonable packages. The group provided recommendations for each business to improve.
This document presents a comparative analysis of two wedding businesses - Micasa Bridal Studio and Eft Signature Studio - located in Petaling Jaya, Selangor, Malaysia. Both businesses have been operating for over 10 years. Micasa has 3 branches and 20 employees, while Eft Signature has 2 branches and 5 employees. They both face strong competition from other established wedding businesses in the area like Enya Mareine. Micasa employs a low pricing strategy to compete, while Eft Signature focuses on quality photography and videography. Based on Micasa's longer experience in the industry, the document concludes they may provide better customer service.
This document analyzes and compares two bridal studios: Micasa Bridal Studio and Eft Signature Studio. Micasa has 3 branches, 20 employees, and focuses on nature and British-style photography. Eft Signature has 2 branches and 5 employees, specializing in artwork. Both shops face competition from about 30 others in the area. While Micasa has more space and employees, Eft Signature keeps a cleaner environment; overall, Micasa Bridal Studio is analyzed to be better.
Micasa Bridal Studio and Eft Signature Studio are two bridal studios located in Petaling Jaya, Selangor. Both businesses offer wedding photography packages and services. Micasa Bridal Studio was founded in 1998 and has three branches with 20 employees, while Eft Signature Studio was founded in 2005 and has two branches with five employees. A comparison found that while Micasa Bridal Studio has a more spacious shop area and multilingual staff, it has limited parking, whereas Eft Signature Studio has a cleaner environment but fewer employees and inconvenient parking. Overall, Micasa Bridal Studio was assessed to be the better business of the two.
Micasa Bridal Studio and Eft Signature Studio are two bridal studios located in Petaling Jaya, Selangor. Both businesses offer wedding photography packages and services. Micasa Bridal Studio was founded in 1998 and has three branches with 20 employees, while Eft Signature Studio was founded in 2005 and has two branches with five employees. A comparison found that while Micasa Bridal Studio has a more spacious shop area and multilingual staff, it lacks convenient parking, whereas Eft Signature Studio has a cleaner environment but fewer employees and inconvenient parking. Overall, Micasa Bridal Studio was analyzed to be the better business of the two.
Comparative Analysis - English II AssignmentPang Shuen
The document compares and contrasts two optical businesses, Mi-Wah Superior Optical Centre in Kuala Lumpur and Teo Optometry in Pontian, Johor. It provides background information on each business such as location, founders, products offered, number of employees and customers. The report aims to analyze the similarities and differences between the two optical businesses located in different regions.
This document compares and contrasts two optical businesses - Mi-Wah Superior Optical Centre in Kuala Lumpur and Teo Optometry in Pontian, Johor. It provides brief histories of the businesses and their founders. Mi-Wah only has one location and no employees, while Teo Optometry has 4 employees but no branches. The document analyzes their competitors, strategies, obstacles faced, markets, and concludes with a comparative analysis table. It aims to show the differences between operating the same type of business in different locations.
This document is a research report comparing two dessert businesses - Sweet Hug House located in Kampar, Perak and Haraju Cube located in Empire Damansara, Kuala Lumpur. It provides a brief history of the dessert industry, descriptions of each business including their locations, products, employees and revenue. It also analyzes the competitive environment and strategies of each business, noting that Haraju Cube faces more competition due to its location. The report was produced by a group of students for their English course.
This document provides a comparative analysis report of two hair salon businesses located in different geographical locations: Tenze Hair Studio and Stella hair salon. The report includes a brief description of each business' history and founding, competitive traits analysis comparing the two businesses, and recommendations to improve competitiveness. Tenze Hair Studio is a larger commercial business with 6 branches, while Stella is a smaller home-based salon in Banting. Both face competition from other local salons and are considered monopolistically competitive. The report finds Tenze Hair Studio has stronger competitive advantages through product differentiation, advertising, and more systematic management. Recommendations include increasing prices and online marketing for Stella, while Tenze could benefit
This document provides a comparative analysis report of two hair salon businesses located in different geographical locations: Tenze Hair Studio and Stella hair salon. The report includes a brief description of each business' history and founding, competitive traits analysis comparing the two businesses, and recommendations to improve competitiveness. Tenze Hair Studio is a larger commercial business with 6 branches, while Stella is a smaller home-based salon in Banting. Both face several competitors and are considered monopolistically competitive. The report recommends Stella increase prices and improve management systems, while Tenze could set goals and improve customer service.
This document provides information about two bridal studios: Micasa Bridal Studio and Eft Signature Studio. It includes their business biodata, history of weddings, comparative analysis of the two businesses, obstacles to entering the market, areas for further improvement, and a final analysis comparing the two studios. The document contains details about the founders, locations, products and services offered, pricing, competitors, and strengths and weaknesses of each studio.
This document provides information about two bridal studios: Micasa Bridal Studio and Eft Signature Studio. It includes their business biodata, history of weddings, comparative analysis of the two businesses, obstacles to enter the market, suggested improvements and a final analysis. The document concludes that Micasa Bridal Studio is better than Eft Signature Studio as it has a more spacious shop area, professional employees who can speak different dialects, and provides a better overall customer experience.
The document compares and contrasts two optical businesses - Mi-Wah Superior Optical Centre in Kuala Lumpur and Teo Optometry in Pontian, Johor. It provides background information on each business, including location, founders, products offered, number of employees, customers, and annual revenue. The document also analyzes the number of competitors each business faces, the strategies they employ, and obstacles to entering the optical industry. It concludes with recommendations for the businesses.
The document compares and analyzes two optical businesses - Mi-Wah Superior Optical Centre in Kuala Lumpur and Teo Optometry in Pontian, Johor. It provides background information on each business such as location, founders, products, number of employees and customers. It then analyzes factors such as number of competitors, competitor profiles, business strategies, market obstacles, and market nature for each. Based on higher revenue, more advanced equipment, and customer willingness to travel further, the document concludes Teo Optometry is more commercially successful compared to Mi-Wah Superior Optical Centre.
Principle of Economics [ECN 30205] - A Tale of Two BusinessesPang Shuen
This document provides a comparison of two optical businesses - Mi-Wah Superior Optical Centre in Kuala Lumpur and Teo Optometry in Pontian, Johor. It details their histories, products/services, numbers of employees, customers and competitors. Key differences are location, with Teo Optometry facing fewer competitors due to lower population density in Pontian. However, Teo Optometry sees more commercial success through higher customer numbers and more advanced equipment. Both businesses rely on regular customers and emphasize quality service over advertising.
This document provides information about a course titled "Research Method" with course code AFS 399 taught by Dr. Alex Wilson at the University of Cape Coast Department of African Studies. It also lists the question "Social Change and the Traditional African Religious Practices in Efutu Township" and the names of two group members, Anane Addai Clement and Owusuaa Felicia, assigned to investigate this topic.
This document presents a comparative analysis of two wedding businesses in Petaling Jaya, Malaysia: Micasa Bridal Studio and Bridal Concept. A group of five students interviewed both businesses and compiled a report of their findings. They provide brief histories and descriptions of the two businesses. Micasa has been operating for over 10 years while Bridal Concept has been operating for 5 years. Both businesses are located in the competitive SS2 area of Petaling Jaya. The students analyze the competitors, strategies, and challenges of entering the wedding industry market. They conclude that while Bridal Concept focuses on creative artwork, Micasa has the advantage of more experienced staff and lower pricing after being in business longer.
This presentation compares two wedding businesses in Petaling Jaya: Micasa Bridal Studio and Bridal Concept. Both have been operating for over 10 years in the competitive wedding industry in SS2. Micasa has 3 branches while Bridal Concept has 2. Their main competitors are Enya Mareine, Casamia, Moco Gallery, and Keep Gallery. Micasa uses low pricing to attract customers while Bridal Concept focuses on quality artwork and packages. In conclusion, the presentation recommends that Micasa improve its space utilization and online presence, while Bridal Concept should hire more experienced staff and address environmental issues like sunlight.
LinkedIn Conversion: Kick Ass Strategies, Case Studies and MetricsViveka von Rosen
This document discusses strategies for converting prospects to clients on LinkedIn. It provides statistics showing that 93% of B2B marketers rate LinkedIn as the most effective social channel, and 65% of companies acquire B2B customers through LinkedIn. Content marketing and ads on LinkedIn have average conversion rates of 15% and 17% respectively. The document also outlines metrics to track engagement and provides case studies of companies that improved conversions by being strategic with content and daily engagement on LinkedIn.
Maxwell luthy key trends to kick ass with now - tcxlIIR USA
1. The document discusses 6 key consumer trends: sympathetic pricing, video valets, delivering more than goods, politeness pays, beneficial intelligence, and post-demographic consumerism.
2. It encourages brands to apply the trends, such as using targeted dynamic pricing to show customers they care, offering video customer support, enriching the delivery experience, rewarding polite behavior, and embracing intelligent services.
3. The trends reflect that consumers construct lifestyles freely based on interests rather than demographics and have rising expectations that brands will understand their individual tastes.
Ass 3 group research production and distribution compaines horror/comedykatiamartins96
The document is an assignment analyzing production and distribution companies. It provides examples of several production companies that have produced movies like "Piranha 3DD" and "Zombeavers". It also examines distribution companies that have handled films such as "Shaun of the Dead". Videos are embedded and summarized for companies like Relativity, Regency Enterprises, Paramount, and Sony Pictures highlighting elements like logos and music.
This document contains a comparative analysis of two wedding businesses - Micasa Bridal Studio and Eft Signature Studio. Both businesses are located in Petaling Jaya and have been operating for over 10 years. Micasa has 3 branches while Eft has 2 branches. The document compares the businesses' histories, products/services, number of employees, competitors and strategies. It finds that while Micasa has more experienced staff and provides convenient parking, Eft focuses more on artwork and reasonable pricing. In conclusion, Micasa is recommended as the better choice for customers due to its experience and presentation. The document also provides recommendations to improve both businesses.
This document contains a group assignment comparing two wedding businesses - Micasa Bridal Studio and Eft Signature Studio. Both businesses are located in Petaling Jaya and have been operating for over 10 years. The group analyzed the businesses' histories, products/services, competitors, strategies, and conducted an interview. They found that while both businesses face similar competition, Micasa employs a low pricing strategy and has more experienced staff, giving it an advantage over Eft Signature Studio which focuses on artwork and reasonable packages. The group provided recommendations for each business to improve.
This document presents a comparative analysis of two wedding businesses - Micasa Bridal Studio and Eft Signature Studio - located in Petaling Jaya, Selangor, Malaysia. Both businesses have been operating for over 10 years. Micasa has 3 branches and 20 employees, while Eft Signature has 2 branches and 5 employees. They both face strong competition from other established wedding businesses in the area like Enya Mareine. Micasa employs a low pricing strategy to compete, while Eft Signature focuses on quality photography and videography. Based on Micasa's longer experience in the industry, the document concludes they may provide better customer service.
This document analyzes and compares two bridal studios: Micasa Bridal Studio and Eft Signature Studio. Micasa has 3 branches, 20 employees, and focuses on nature and British-style photography. Eft Signature has 2 branches and 5 employees, specializing in artwork. Both shops face competition from about 30 others in the area. While Micasa has more space and employees, Eft Signature keeps a cleaner environment; overall, Micasa Bridal Studio is analyzed to be better.
Micasa Bridal Studio and Eft Signature Studio are two bridal studios located in Petaling Jaya, Selangor. Both businesses offer wedding photography packages and services. Micasa Bridal Studio was founded in 1998 and has three branches with 20 employees, while Eft Signature Studio was founded in 2005 and has two branches with five employees. A comparison found that while Micasa Bridal Studio has a more spacious shop area and multilingual staff, it has limited parking, whereas Eft Signature Studio has a cleaner environment but fewer employees and inconvenient parking. Overall, Micasa Bridal Studio was assessed to be the better business of the two.
Micasa Bridal Studio and Eft Signature Studio are two bridal studios located in Petaling Jaya, Selangor. Both businesses offer wedding photography packages and services. Micasa Bridal Studio was founded in 1998 and has three branches with 20 employees, while Eft Signature Studio was founded in 2005 and has two branches with five employees. A comparison found that while Micasa Bridal Studio has a more spacious shop area and multilingual staff, it lacks convenient parking, whereas Eft Signature Studio has a cleaner environment but fewer employees and inconvenient parking. Overall, Micasa Bridal Studio was analyzed to be the better business of the two.
Comparative Analysis - English II AssignmentPang Shuen
The document compares and contrasts two optical businesses, Mi-Wah Superior Optical Centre in Kuala Lumpur and Teo Optometry in Pontian, Johor. It provides background information on each business such as location, founders, products offered, number of employees and customers. The report aims to analyze the similarities and differences between the two optical businesses located in different regions.
This document compares and contrasts two optical businesses - Mi-Wah Superior Optical Centre in Kuala Lumpur and Teo Optometry in Pontian, Johor. It provides brief histories of the businesses and their founders. Mi-Wah only has one location and no employees, while Teo Optometry has 4 employees but no branches. The document analyzes their competitors, strategies, obstacles faced, markets, and concludes with a comparative analysis table. It aims to show the differences between operating the same type of business in different locations.
This document is a research report comparing two dessert businesses - Sweet Hug House located in Kampar, Perak and Haraju Cube located in Empire Damansara, Kuala Lumpur. It provides a brief history of the dessert industry, descriptions of each business including their locations, products, employees and revenue. It also analyzes the competitive environment and strategies of each business, noting that Haraju Cube faces more competition due to its location. The report was produced by a group of students for their English course.
This document provides a comparative analysis report of two hair salon businesses located in different geographical locations: Tenze Hair Studio and Stella hair salon. The report includes a brief description of each business' history and founding, competitive traits analysis comparing the two businesses, and recommendations to improve competitiveness. Tenze Hair Studio is a larger commercial business with 6 branches, while Stella is a smaller home-based salon in Banting. Both face competition from other local salons and are considered monopolistically competitive. The report finds Tenze Hair Studio has stronger competitive advantages through product differentiation, advertising, and more systematic management. Recommendations include increasing prices and online marketing for Stella, while Tenze could benefit
This document provides a comparative analysis report of two hair salon businesses located in different geographical locations: Tenze Hair Studio and Stella hair salon. The report includes a brief description of each business' history and founding, competitive traits analysis comparing the two businesses, and recommendations to improve competitiveness. Tenze Hair Studio is a larger commercial business with 6 branches, while Stella is a smaller home-based salon in Banting. Both face several competitors and are considered monopolistically competitive. The report recommends Stella increase prices and improve management systems, while Tenze could set goals and improve customer service.
This document provides information about two bridal studios: Micasa Bridal Studio and Eft Signature Studio. It includes their business biodata, history of weddings, comparative analysis of the two businesses, obstacles to entering the market, areas for further improvement, and a final analysis comparing the two studios. The document contains details about the founders, locations, products and services offered, pricing, competitors, and strengths and weaknesses of each studio.
This document provides information about two bridal studios: Micasa Bridal Studio and Eft Signature Studio. It includes their business biodata, history of weddings, comparative analysis of the two businesses, obstacles to enter the market, suggested improvements and a final analysis. The document concludes that Micasa Bridal Studio is better than Eft Signature Studio as it has a more spacious shop area, professional employees who can speak different dialects, and provides a better overall customer experience.
The document compares and contrasts two optical businesses - Mi-Wah Superior Optical Centre in Kuala Lumpur and Teo Optometry in Pontian, Johor. It provides background information on each business, including location, founders, products offered, number of employees, customers, and annual revenue. The document also analyzes the number of competitors each business faces, the strategies they employ, and obstacles to entering the optical industry. It concludes with recommendations for the businesses.
The document compares and analyzes two optical businesses - Mi-Wah Superior Optical Centre in Kuala Lumpur and Teo Optometry in Pontian, Johor. It provides background information on each business such as location, founders, products, number of employees and customers. It then analyzes factors such as number of competitors, competitor profiles, business strategies, market obstacles, and market nature for each. Based on higher revenue, more advanced equipment, and customer willingness to travel further, the document concludes Teo Optometry is more commercially successful compared to Mi-Wah Superior Optical Centre.
Principle of Economics [ECN 30205] - A Tale of Two BusinessesPang Shuen
This document provides a comparison of two optical businesses - Mi-Wah Superior Optical Centre in Kuala Lumpur and Teo Optometry in Pontian, Johor. It details their histories, products/services, numbers of employees, customers and competitors. Key differences are location, with Teo Optometry facing fewer competitors due to lower population density in Pontian. However, Teo Optometry sees more commercial success through higher customer numbers and more advanced equipment. Both businesses rely on regular customers and emphasize quality service over advertising.
This document is a report from a group of students comparing two furniture businesses - Fella Design located in Melaka and Home Star located in Kuala Lumpur. It includes background information on the two businesses, their competitive landscapes, and a comparative analysis of their competitive traits. The report has 6 sections - an introduction, background on each business, comparative analysis, recommendations, appendices, and references. It analyzes factors like location, products offered, competitors, strategies to compete, and challenges faced.
This document is a report from a group of students comparing two furniture businesses - Fella Design located in Melaka and Home Star located in Kuala Lumpur. It includes background information on the two businesses, an analysis of their competitive traits, and recommendations. The analysis finds that Home Star has an advantage due to its larger size, variety of products, and longer experience in the market. The report is 20 pages long and includes sections on the summary, background, analysis, recommendations, appendices and references.
This document is a report from a group of students comparing two furniture businesses - Fella Design located in Melaka and Home Star located in Kuala Lumpur. It includes backgrounds of the two businesses, their competitive landscapes, and a comparative analysis of their competitive traits. The report has 6 sections - an introduction, backgrounds of the two businesses, a comparative analysis, recommendations, appendices, and references. It analyzes factors like location, products, size, competitors and strategies for each business.
If you are planning to start a new nail salon business, the first thing you will need is a business plan. Use our sample Finger Art - Nail Salon Business Plan created using upmetrics business plan software to start writing your business plan in no time. Now you might wonder, how can a business plan help you gain a competitive edge? How can you juggle between honing your skills and formulating a business strategy? Most importantly how to write a nail salon business plan and what to include in it?
The document provides information on various BIM QS computer software, including CostX, VICO Office, Glodon, and Ultimate Quantity Takeoff. It discusses the key features and functions of each software, such as supporting multiple file formats, 3D modeling capabilities, automatic quantity takeoff, and linking estimates to drawings. The advantages of BIM software include reduced takeoff time, paperless estimating, and automatic updates to quantities. Requirements including suitable computer specifications are also outlined. Glodon software is recommended due to its BIM technology, user-friendliness, efficiency, accuracy, and ability to import various file formats.
This document provides information about a group coursework assignment on software applications for quantity surveying. The assignment requires students to: 1) Compare BIM QS software functions and limitations and recommend the best software; and 2) Compare the benefits and constraints of BIM, CAD, and manual measurement across project stages. The document outlines the submission requirements and assessment criteria. It also provides a table of contents for the report that will compare the features of five BIM software programs: CostX, Vico Office, Glodon, and Ultimate Quantity Takeoff.
1. The tender documentation is for a three-story semi-detached corner house project located in Selangor, Malaysia.
2. The completion period for the project is 24 weeks. Key parties involved include the client, architect, engineer, and quantity surveyor.
3. The tender documentation includes forms of tender, instructions to tenderers, conditions of tendering, bills of quantities, specifications, drawings, and schedules. It provides all relevant details for contractors to submit a tender for the construction project.
This document provides an elemental cost analysis for constructing a single-story surau in Kajang, Selangor, Malaysia. It includes information on the project location, client, construction type and codes, contract details, and a breakdown of costs for various building elements such as substructure, superstructure, internal and external finishes, and preliminaries. Costs are provided per element in Malaysian Ringgit along with calculations of element unit rates and ratios. The total contract sum presented is RM789,384.02 for constructing the surau based on the elemental cost analysis.
This presentation summarizes a group assignment for an estimating course. The group submitted a tender to build a single-story show house but was disqualified due to errors in their submission. The presentation analyzes the mistakes made including poor preparation, lack of communication, and being late. It recommends improvements such as better preparation, enhanced communication within the group, and submitting tenders on time to prevent disqualification in the future. The group members for the assignment are listed and the presentation includes sections on the project introduction, organization chart, company strengths and weaknesses, errors in the tender, reasons for failure, and conclusions and recommendations.
This document provides information about a group assignment for a professional practice course. The group members are listed. The project involves developing a 20-storey condominium in Kuala Lumpur to address the effects of the Malaysian economic downturn on property developers. Various construction procurement methods are discussed, including traditional procurement, management contracting, design-build, and cost reimbursement contracts. The advantages and disadvantages of each method are analyzed. Management contracting using a cost plus fixed fee contract is recommended to control costs while maintaining quality for the condominium project.
This document discusses and compares traditional procurement and management contracting procurement methods for a proposed 20-story condominium project in Kuala Lumpur.
Management contracting is recommended as it allows for overlapping of design and construction phases, providing flexibility to make changes without compromising on cost control. It also allows selecting specialized subcontractors to help ensure project quality. In contrast, traditional procurement has a fixed contract sum set before construction and is less flexible for design changes.
Key factors in the recommendation include the client's priorities for on-time completion and quality, as management contracting can deliver the project faster while maintaining oversight of quality through specialist subcontractors. The overlapping phases also provide more control over sustainable design updates that may
The document provides an introduction to the role of quantity surveyors. It discusses the traditional, evolved, and developing roles of quantity surveyors. Quantity surveyors play key roles in the planning, construction, and post-construction stages of projects. Their responsibilities include cost estimation, cost control, dispute resolution, and ensuring projects are delivered on time and on budget. The profession is evolving to take on new services including investment appraisal, value management, risk management, and facility management. Developments in areas like client focus, information technology, research, and sustainability will further shape the future of the profession.
This document discusses estimating material costs for a quantity surveying degree. It addresses four main factors that influence estimating material costs: supply and availability, demand of the market, inflation factors, and size and type of construction project. Each factor is explained with an example of how it can affect cost estimates. The document also defines plants and tools, and recommends estimating plants by hourly/weekly rates and tools by percentages.
A half brick thick wall measuring 5m high and 10m long is to be constructed using cement sand brick laid in stretcher bond pattern with 1:3 cement mortar. Exmet and DPC will be laid with bonding ties connecting the wall to columns. The estimated cost includes materials, labor, equipment, and overhead to total approximately RM4,500.
This document provides an overview of a construction company. It summarizes the company's background, founders' experience, vision, missions, goals, working culture, and training programs. The company was founded in 2016 and aims to be a world-class builder through high quality work and integrated services. Its goals include training staff, completing projects on time, and expanding internationally. The working culture emphasizes customer service, integrity, teamwork, and diversity. Training programs include one-on-one mentoring, lectures, and role-playing to develop staff skills.
THC Construction Company was founded in 2016 by four quantity surveyors to become a world-class construction company. Its vision is to achieve high professional standards in work quality and integrated services. The company culture focuses on customer first, teamwork, diversity, and integrity. The organizational chart shows departments like finance, marketing, HR, contracts, and project management. Training methods include mentoring/coaching, lectures, and role-playing/simulation to develop staff skills and change attitudes. Mentors guide new employees one-on-one while lectures provide general information and classroom learning. Role-playing helps staff understand different viewpoints and problem-solve through realistic scenarios.
The document provides a site visit report for a construction site building two apartment blocks and three floor villas. Key details include:
- The site visit objective was to understand construction sequencing, working environment, technologies, and safety practices.
- Excavation was underway for Zone B, while Zone A excavation was complete. Bored piling using BG 14 and Sunwad machines was the pile foundation method.
- Reinforced concrete grades of 35 and 45 were used for different elements. Safety measures like a small temple and scaffolding were in place.
- The report concluded the visit provided valuable hands-on learning and an appreciation of construction teams' hard work under various conditions.
1. Marginal product (MP) is the change in total product from employing one additional unit of input. An example would be each additional worker adding 500 units to total output.
2. The factory is experiencing diminishing returns as MP decreases from 5000 to 500 as more raw materials are added from 3 to 6 tons.
3. Diminishing returns occur when adding more inputs yields smaller percentage increases in output due to congestion or other factors limiting efficiency. This causes the marginal product to decline.
This document contains economics exercises on various types of elasticity, including:
1) Cross elasticity of demand measures the responsiveness of the quantity demanded of one good to a change in the price of another good. It is calculated as the percentage change in quantity demanded of one good divided by the percentage change in price of the other good.
2) Income elasticity of demand measures the responsiveness of quantity demanded of a good to a change in consumer income. It is calculated as the percentage change in quantity demanded divided by the percentage change in income.
3) Price elasticity of supply measures the responsiveness of quantity supplied of a good to a change in its price. It is calculated as the percentage change
This document contains an economics exercise that asks 10 questions about key economic concepts. It asks about the definition of economics, scarce resources, the importance of managing scarce resources, the two types of economics and examples of each, the two methods of studying economics, opportunity cost and examples, production possibility frontier graphs including efficient and inefficient points, how a firm's PPF can grow, and principles around incentives and different types of economies including free market, planned, and mixed.
The document is a presentation about KL Forest Eco Park, formerly known as Bukit Nanas Forest Reserve. It provides details about the park in 3 sentences. The park is a 10.5 hectare tropical rainforest located near KL Tower that contains recreational activities like camping and a 200m canopy walk. It has historically been a forest reserve since 1906 and includes structures like information centers, gardens, and hanging bridges. The presentation describes the park's history, layout, activities, and materials used in its structures.
Angkor Wat is a Hindu temple complex located in Cambodia that was built in the early 12th century by King Suryavarman II. It is the largest religious monument in the world, covering an area of 208 hectares. The temple was built as the king's state temple and capital city and took approximately 30 years to construct using sandstone, laterite, timber, metal and stucco. It features extensive bas reliefs and architecture demonstrating Hindu mythology. Though it began as a Hindu temple, it later became a Buddhist temple. The site was abandoned in the late 15th century but rediscovered in the 19th century. It is now a UNESCO World Heritage Site undergoing restoration to preserve it.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL BUILD ENVIRONMENT
PRESENTATION TITLE: TITLE : A TALE OF TWO BUSINESSES
(A COMPARATIVE ANALYSIS OF TWO BUSINESSES OF SIMILAR
INDUSTRY IN DIFFERENT GEOGRAPHICAL LOCATIONS)
GROUP MEMBERS :
NAMES PRESENTATION / RESEARCH REPORT
LOH WEI LING (0319225) In charged the Video and the report
LOH PEY MUN (0318572) Audio Recording and report
LEE ERN HUI (0319703) In charged the report
MICHAEL CHANG VUI LOONG
(031998)
Leader , In charged the Video and
Interview
SIM SI KAI (0318609) In charged the research of the report
and interview
SUBJECT : ECONOMICS (ECN 30205)
LECTURER : MR. CHANG JAU HO
SUBMISSION & PRESENTATION DATE : 25 JANUARY 2015
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 1
2. CONTENTS
1 COVER PAGE 1
2 CONTENTS 2
3 KEY SUMMARY 3
4
BRIEF DESCRIPTION OF THE BUSINESS HISTORY AND
INVOLMENTS
4-5
5 BRIEF DESCRIPTION OF THE BUSINESS 6-7
6 COMPARATIVE ANALYSIS OF TWO BUSINESSES’ 8-12
7 RECOMMENDATION 13
8 APPENDICES 16-23
9 REFERENCES 24
Key Summary
This assignment is given to us to compare 2 business of similar industry in
different geographical locations by compiling our report using gathered research
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 2
3. from interviewer of business and on on-site observations or internet and then
present the information clearly in a formal presentation.
Our group consists of five members which are Loh Wei Ling, Michael Chang,
Chester Sim, Loh Pey Mun and Lee Ern Hui. We chose wedding industry as it is a
very competitive industry in the area of SS/2 in Klang Valley. We had chosen two
bridal shops which are Micasa and Bridal Concept. Both shops have more than ten
years history and both are situated at SS/2, Petaling Jaya.
Brief Description of the Businesses HISTORY AND
INVOLVEMENTS
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 3
4. Every business in the society is very important as the economy of the country is
affected significantly. Without good businesses among the society, there will be no
good economy too. Therefore, in order to understand more about how businesses
work, we are given this assignment to do a comparative analysis of 2 businesses of
similar industry in different geographical locations. The businesses we chose are
wedding business. However, when and why was wedding created? Before doing
this comparison of business, we need to understand about the history of the
business and what it involves first.
The first wedding registry was created in the 1920’s. It is invented by a department
store owner who realized the bride could avoid mismatched items and returning
unwanted items if the bride can tell her guests what she wants. Moreover, the
diamond wedding ring was invented through a marketing campaign and then “the
traditional white wedding” was introduced during the world war two as it was best
for military morale and so wedding dress existed until today.
Furthermore, the role of professional wedding planner has existed over the years.
As long as men and women have been getting married, there will be people to
arrange all of the details and plan of the wedding day. As weddings nowadays
became the fairy-tale and dream of everyone, the role of a wedding planner
became more spectacular and important.
This shows that wedding industry over the years in this worldwide is a large
industry and also a very competitive industry. This industry is made up of multiple
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 4
5. of enterprises like photographers, designers, make-up artists, and many more. The
services provided includes the most important segment of the industry which is
wedding gowns. Bridesmaids gifts are also one of the service provided in this
wedding industry. Besides, it also provides videos and photo-shooting along with
albums as products. Therefore, in this competitive industry, wedding industry
professionals are boost up to a higher level in order to survive in this industry has
indirectly caused wedding businesses to grow rapidly over years.
BRIEF DESCRIPTION OF THE BUSINESSES
1. NAME:
Micasa Bridal Studio
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 5
6. 2. CURRENT LOCATION:
No4, Jalan SS2/75, 47300 Petaling Jaya Selangor.
3. NUMBER OF BRANCHES:
3 branches in total. 1 in Cheras and another 2 in Klang Valley
4. NUMBER OF EMPLOYEES:
20 employees. (Photographers, makeup artist, graphic designers
5. PRODUCTS & SERVICE SOLD:
Wedding packages, photo shooting
6. ESTIMATED CURRENT NUMBER OF CUSTOMERS:
Around 60-80 cases for this month
7. WHEN WAS THE BUSINESS STARTED:
This business have been founded more than 10 years.
8. WHO ARE THE FOUNDERS:
Founded by Tom
9. MOTIVE TO START THIS BUSINESS:
Interest and also we like to see how a wonderful relationship ending
with a memorable wedding
10. RECENT DEVELOPMENT OF THE BUSINESS:
They have brought in wedding gowns from some young creative
designers. Furthermore, they have also change their style of editing
pictures through more advanced photoshop skills. Their employees
also go through trainings to help them to pick up the trends that is
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 6
7. flowing tn the market.
1. NAME:
Bridal Concept
2. CURRENT LOCATION:
No.1, Jalan SS2/75 43700 Petaling Jaya, Selangor
3. NUMBER OF BRANCHES:
2 branches in total. 1 in Singapore and another 1 in SS2
4. NUMBER OF EMPLOYEES:
more than 10 employees. (Photographers, make-up artist, salesman,
shop assistant, album maker)
5. PRODUCTS & SERVICE SOLD:
Pre-wedding photo shooting, actual day photo shooting and family
photo shooting
6. ESTIMATED CURRENT NUMBER OF CUSTOMERS:
Around 30 projects for this month
7. WHEN WAS THE BUSINESS STARTED:
This business have been founded in 2011
8. WHO ARE THE FOUNDERS:
Founded by a pair of married couple
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 7
8. 9. MOTIVE TO START THIS BUSINESS:
Interested in fashion design & wedding industry
10. RECENT DEVELOPMENT OF THE BUSINESS:
Bring in new type of photoshop software
Comparative analysis of two businesses
For this assignment, we are required to interview and compare two businesses. The
business industry that we have chosen is wedding industry. The first studio that we
interviewed is Micasa Bridal Studio located at No4, Jalan SS2/75, 47300 Petaling
Jaya, Selangor. Micasa is founded by Tom more than 10 years ago and it has 3
branches where one is located at Cheras and the other two at SS2. The second
bridal studio that we interviewed was Bridal Concept located at No1, Jalan SS2/75,
47300 Petaling Jaya, Selangor. This shop is founded more than 16 years ago.
Obstacles that every business faced can improve them when they compete with
other business in the same sector. The location of both shops is placed in the area
of SS2 and this location is a strategy place where every bridal studio chose to run
their business there. Therefore, the competition among them are very high. The
number of competitors that the both studios have are almost the same.
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 8
9. The top two competitors of Micasa Bridal Studio are Enya Mareine and Casamia
and for Bridal Concept are Enya Mareine, Moco Gallery and Keep Gallery. Both
studio is threatened by the capability of Enya Mareine due to this shop provide
good quality in every aspect. Besides, Enya Mariene is well-known in this wedding
industry as they have achieved many awards which guarantees the customers’
needs. For Casamia , they have provide good service and moderate pricing which
most people can afford .Moco Gallery and Keep gallery are the top 2 out of 3 for
the competitors for Bridal Concept. Moco Gallery have won many awards for best
wedding gowns , many customer are attracted to their wedding gowns and for
Keep gallery, even though Keep Gallery have no awards but they provide good
package where most people can afford and their employee are well-trained which
they are good in promoting their wedding packages .
Both studio need to find a way to compete with their competitors in order
themselves to stay in this business. Micasa Bridal Studio uses low pricing strategy
to keep them in the business, they provide low prices that most customers can
afford and prefer to pay. Bridal Concept provides good quality of artwork like
creative videography and good photography, this ensures their customer are
satisfied.
To those new businesses who want to enter this market today will be hard mainly
due to the strong competition in this market unless they have special item that the
market still yet to exist. Furthermore, the nature of their business today is oligopoly
and monopoly, there is more than 1 and less than 100 shop exist in this market .
This kind of business provides standardize products and services where those new
businesses who wants to join this business , they need to have a big amount of
capital in order to enter and compete with the other oligopoly and monopoly .
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 9
10. In a nutshell, as a customer I would prefer to go Micasa Bridal Studio.
This business had been in this business line far longer than Bridal Concept. Based
on that, the employees in Micasa Bridal Studio are more experienced, they know
how the system works, how to promote to their customers and the duty as a
wedding planner, because of that the employees in Micasa will win over to those
shops who have employees which are lack of experience . Besides that Micasa
Bridal Studio’s decoration and the way they present their shop and themselves it
shows much more promising than Bridal Studio. So the conclusion is Micasa
Bridal Studio is the best and the up most right choice for wedding couples.
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 10
11. Comparative table of 2 businesses
Name of Business Micasa Bridal
Studio
Bridal Concept
Similarities 1)Both of the bridal studios have
their own theme to attract
customers.
2)Both of them promote their shop
through social media.
3)Both companies are a
partnership company.
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 11
12. 4)They have the same competitor
which is Enya Mareine.
5)The nature of both bridal studios
is oligopoly where there is more
than 1 but less than 100 shops in
this market.
Differences Nature of
business
The shop uses
the concept of
nature and
British style
for their
business.
The shop focuses on
art work and
wedding package as
their strength.
Price Their price
range is from
RM2000 to
RM7000
which is
considered
as middle
range
The shop offers
reasonable price of
package.
Services The shop has
well-
mannered
employees
Employees in the
shop is lack of
experience
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 12
13. Parking The shop
provides
convenient
and sufficient
parking area.
The parking area is
inconvenient and has
limited parking lots.
Strategy Low pricing
to attract
customers
with low
budget.
High quality wedding
gowns with
reasonable price.
Recommendation
Micasa Bridal Studio
This shop has a big amount of space but they did not fully utilized it. We
suggest that their shop can improve it by hiring interior designers to help
them refurnish. Other than that, since they are using Facebook to
promote their shop, they should put more information and always update
their page. As Micasa Bridal Studio do not have a website, hence they
need to ensure they always provide sufficient details in their only
Facebook page.
Bridal Concept
For this shop, they need to hire more experience employees and they
need to provide them professional trainings before they are able to
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 13
14. handle any cases. Another issues that also needs to be improve that is the
temperature of the shop. As the afternoon sun is always directly shinning
into the shop without any trees blocking. So i would suggest that they
can hang thick curtains which can block the direct sunlight or maybe
plant some bushy trees in front their shop.
APPENDICS
MICASA BRIDAL HOUSE
Contact Details
Address : No.4, Jalan SS2/75, 47300 Petaling Jaya, Selangor .
Contact Number : 03-78776031
Fax : 03-78776032
Email : micasa@tomwedding.com.my
Website : www.tomwedding.com.my
www.facebook.com/micasabridalhouse
Photos
Internal design of the premise
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 14
15. External design of the premise
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 15
32. References
1. http://www.tomwedding.com.my
2. https://www.facebook.com/profile.php?
id=133486723345018&fref=ts
3. Wedding Planning Plus: Wedding Professionals Launch
Sidelines Businesses.(Interview). (2012, March 14). <i>Special
Events Magazine</i>.
4. Agins, T. (2007, April 1). Amsale the Business of Bridal.
<i>Ebony</i>.
5. Wright, B. (2003, February 1). Anything goes: Unique ideas
from wedding professionals. .(Directory)(Advertisement). Los
Angeles Magazine.
6. Get Married Magazine Introduces Real Weddings Issue. (2011,
October 20). <i>Entertainment Close-up</i>.
7. Wedding Supplies Direct: Offers vast selection, excellent
pricing: Gift retailers looking for a one-stop shop for their
bridal assortments need look no further than Wedding
Supplies Direct, whose broad selection ranges from wedding
cameras and cake servers, to ring pillows, guest books, and
everything in between. (A Special Section To Gifts &
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 32
33. Decorative Accessories). (2002, October 1). <i>Gifts &
Decorative Accessories</i>.
8. Bridal style: A guide to the city's best bridal shopping and
services.(Special Advertising Section)(Directory). (2003,
September 1). <i>Los Angeles Magazine</i>.
9. http://www.bridalconcept.sg/
10. https://www.facebook.com/bridalconceptmalaysia
LohWeiLing(0319225)--LohPeyMun(0318572)--LeeErnHui(0319703)
MichaelChangVuiLoong(031998)--SimSiKai(0318609)Page 33