This document provides information about a proposed photography business called Dream Photography. It includes sections on the business idea, personal information of the entrepreneurs, project details, investment needs, product categories and pricing, raw materials, and market strategy. The business will offer photography and videography services for events, portraits, and commercial work. It aims to establish itself as a flexible full-service photography provider. The initial investment needed is 20 lakh taka, which will be provided by the founders and partners.

1. 1

2. 2
TABLE OF CONTENTS:
Title Name Page Number
1.The Business idea 3-4
2.Personal information 4
3.Project identity 5
4.Investment Size 6
5.Product categories 7-9
6.Raw materials 9-12
7.Market & Sale strategy 13-15
8.Financial identity 15

3. 3
1. The business idea
Our Business idea
Our business idea is photography business. Our photography business institution name is “Dream
Photography”. Now, we discus in below about Dream Photography.
Executive Summary
Welcome to the Dream Photography! We start Business at Dhaka and all over the Bangladesh.
Occasions, the photography Specialists, brings to the community of Portland a new breath of air in
the event photography market. By combining old fashioned values, going the extra mile, and using
cutting edge event-planning software, Occasions will lead the market, providing the same quality
results, every time.
We try to understand your gravity and take photos from the perfect angels to have your best features
on them. Then we take our clients opinion on what type of editing they prefer and what type of colors
they want. For single portraits we will suggest you themes and help you to have a conceptual photo-
shoot like the high fashioned models or you may go for a highly artistic view which will highlight
your own persona. Clients will view The Dream Photography as honest, hard working, competent,
reliable, and consistent. The Dream Photography philosophy will be to exceed client expectations and
to develop long-term mutually beneficial relationships. The Dream Photography will employ a client
satisfaction total quality philosophy. Based on its client satisfaction philosophy, clients will be The
Dream Photography most powerful marketing tool and they will highly recommend The Dream
Photography to others.
At The Dream Photography our team members will be satisfied. The Dream Photography will value
its team member’s opinion, treat them with respect, be fair, and honest. The Dream Photography will
offer the highest-level compensation and benefits possible. The Dream Photography understands that
team members are their most valuable resource. The Dream Photography will be diligent in its efforts
to see that team members will be highly trained and will have the necessary tools & skills to
consistently achieve corporate goals.
We offered:
1. Photography service with various packages
2. Cinematography service with various packages
3. Combo packages Photography + cinematography
4. Give Rent photography equipment
5. Give rent our studio to others
6. Make personal indoor outdoor portfolio
The keys to success for the business include:
 Establishing The Dream Photography as flexible to the needs of small and medium-sized
businesses
 Offering a range of additional services, such as printing, photo editing, framing, and
production of photos in a variety of digital formats
 Making businesses feel at home in our studio and a part of the creative process

4. 4
Mission& Vision
The Dream Photography mission statement is
‘’ capturing the moment that captivate your heart’’.
Our mission statement focused on client’s satisfaction. We told that we capture that type of snaps that
will be captivating to our clients mind. Quality service is our motto. We insure the quality of every
image. Our mission statement reflects the company’s overview.
Dream Photography’s vision is to be the leading professional source of outdoor recreation imagery in
the Bangladesh.
Business Objective
The Dream Photography starts their business in mid of 2015. Now its total capital is more than 18
lakh. The Partner invests about 15 lakh taka to startup the business as startup expenses and startup
assets. Marketing cost, transportation, liquidity fund and equipment purchasing and many more things
are included as startup journey.
2. Personal information
Entrepreneur Background
We are six friends. We always try to do some business. But we con not find any business idea.
Because we always try to think about innovative business idea. After few days we determine that we
can start a photography business. Because that is an innovative idea and it’s also our hobby. Another
think it’s a profitable business & lower risk.

5. 5
3. Project identity
Project location
The location is an important stage of a business plane, without a good location no one can expect the
perfect achievement that he want. So in this stage we are very concern out our location. As we know
the address of our company is Sector#10,Road no #10, House no # 25, Uttara, Dhaka 1216. This place
is suitable link to other side in the city and security is good enough. We rent 1700 Square feet free
space. In 2nd
floor.
The Dream Photography
For Premium Photography and Cinematography
Sector#10,Road no #10, House no # 25, Uttara,Dhaka 1216
Bangladesh.
Call – 01921143724
Lease/rental rates
We took the place as rent. And the rent rate is 3% of our monthly income as we expect.
Office Layout:
Legal information
The launch of the business will be financed by the founder's investment and credit and by
investments from partners. In exchange for 20 Lakh’s taka investment in the business at
startup, partners will receive 49% ownership shares.
Studio
1
Reception&
Waitingroom
Entrance
CEO Manager MarketingDept. SalesDept.
PhotographyandCinematographydepartment
EditingPanel
Studio2 RefreshZone

6. 6
4. Investment Size
Project investment cost
Funding for the business is in part from personal loans, credit cards, and cash investment by the
owner, Dream Photography. The remainder of funding will be from one to partners in the form of
equity investment.
START-UP REQUIREMENTS
Start-up Expenses to Fund 3,750,00/=
Start-up Assets to Fund 16,250,00/=
TOTAL FUNDING REQUIRED 20,000,00/=
Assets
Cameras & Lens 12,000,00/=
Tripod , lights , others equipments ,
computers , software etc
2,250,00/=
Furniture 2,000,00/=
Total Assets 16,250,00/=
Start-up Expenses
Office Rent for 2 years 1,000,00/=
Marketing ( Ads , Promotional Activities etc) 50,000/=
Studio Build-Out 1,000,00/=
Office Decoration 1,000,00/=
Stationery etc. 25,000/=
Total Expenses 3,750,00/=
Source of fund
The launch of the business will be financed by the founder's investment and credit and by investments
from partners. In exchange for 20 Lakh’s taka investment in the business at startup, partners will
receive 49% ownership shares. The initial funding requirements are modest for the business.
The growth of the business, beyond the first year, will be financed by the free cash flows generated by
the business. This will allow for the expansion of staff to include additional photographers, the
ramping up of marketing expenditures, and the resulting increase in sales.
Only one photographer will be added per year in order to make sure that there is time for adequate
training of new staff.

7. 7
5. Porduct Categories
Service and products
Dream Photography will offer 3 types of photography services, product photos, documentary photos
and, event photos. In addition to this we will offer post production services such as online galleries
and post production editing. Dream Photography strives to deliver unique and professional
photographs to small and medium sized firms that will serve client needs, offering excellent service
and Flexibility. The personality and flexibility of a small firm combined with the quality and
Competence from a bigger firm specializing in corporate photography. Dream Photography will
provide photography services in these areas:
 Studio commercial photography
 On-site commercial photography
 Set dressing services for photo shoots
 Wedding Photography and Cinematography
 Photo editing and digital editing work
 Delivery of prints or digital files of photo shoots
 Framing of photos
 Web portal to access digital files from shoots and manage editing process with clients
 Rental of the studio space to subcontractors when time allows
Example ofsimilar business/competitor analysis
Looking at the close geographical area there are quite many of companies that can be
Considered as competition. A quick search for registered photography companies show
us around 100 only in the Dhaka.
1. Patshala
Patshala is not only a renowned photography institute in Bangladesh but is pretty popular in the whole
of South Asia. Patshala was formed in 1988 and has since been very popular for its excellent training
program for upcoming photographers. Patshala is based in Dhaka.
Tel: 9129847; 9136895
2. Alliance Francaise de Dhaka
Alliance Francaise de Dhaka is also a photography institute while its main purpose is to promote
French culture and language among the local cultural enthusiasts.
Mobile:8801912044192
3. Beg Art Institute ofPhotography
The Beg Art institute of photography is one of the most prominent Bangladeshi photography
institutes. It has been named after the internationally renowned Bangladeshi photographer Manzoor
Alam Beg.
Tel: 0171 6663757
4. Prism
Prism is another good institute to learn Bangladeshi photography.
Tel: 9336784, 0181 9409139
5. Image Gallery
Image Gallery Bangladesh was formed in 2000 and has been teaching Bangladeshis about
photography in the city of Dhaka. It is a very famous institute and has a lot of professional
photographers in its teaching staff.
Tel: 7160740
6. Bangladesh Photography Institute
Bangladesh photography institute is also one of the best Bangladeshi photography institutes and has a
good reputation among the masses. Tel: 8611284

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7. Dhaka University Photography Institute
The University of Dhaka also has a photography society which offers training programs for students
who want to study photography.
Tel: 0171 1588142; 0181 7048281
8. National Mass communications Institute
National Mass communications institute also offers photography training institutes for students.
Tel: 9007410-4
9. Chanchal Mahmud School ofPhotography
Chanchal Mahmud school of photography has been formed by Chanchal Mahmud who is a renowned
Bangladeshi photographer.
Tel: 9660651, 0171 1522126
Production process:
Production Budget
Production process loss
Production losses can impact small and large companies, and they usually result from
unexpected problems that arise during what should be a routine manufacturing process. Time
TOTAL FUNDING
REQUIRED
20,000,00/=
Total Assets
16,250,00/=
Total Expenses
3,750,00/=
Photographerstake
photosinevent
Than Photographerinstoredin
editingpanel computer
EditorRetouchedandProcessthe final
Image and preserve forprintinglab
computer
Picturesprintinlabthan packagingexpert’s
package thenand deliveredthe picturesinhome
deliverydepartment
Deliveryteamdeliveredthe hardandsoft copyto the
client’sdestination

9. 9
is added to the process, or the number of items produced falls short of goals, because of
issues tied to machinery malfunctions, supply shortages, human error, weather and other
issues that companies have varying abilities to control. However, measures can be taken to
minimize losses, along with their financial impact, through proper planning.
In the first year we have no profit. Because that time we are not a popular photographer
company. That’s why we can’t earn profit.
There are some reasons for the production loss in our business.
 Shortage of professional photographer.
 Shortage of capital.
 Large number of competitor.
 Location problem. Etc.
6.Raw materials
Type of raw materials
The Camera
The core of photography is a camera,or at least the sensor of a camera. At the moment, one of the
biggest debates in the photography world is between two different types of cameras:mirror less
and DSLR cameras. Both have their merits, but a beginning photographer on a tight budget
should be looking more closely at DSLRs. With entry-level models, new mirror less cameras cost
about the same as new DSLRs,and sometimes less. However,you can still buy older, high-
quality DSLR equipment (including lenses) for a lower price than similar mirror less gear. Mirror
less cameras are filling this gap quickly, but the best camera for a beginner on a budget is almost
certainly a DSLR.

10. 10
Lenses
Here as a camera sensor will record the light that it receives,a lens’s job is arguably even more
important: help the light get to the sensor in the first place. Lenses range from the “free” those
which come in a kit with the camera to the unbelievably expensive. As a beginner, it can be tough
to determine which lenses are worth their asking price, especially if you have no prior knowledge
of which lenses even exist in the first place
The Tripod
Often overlooked and undervalued, a tripod doesn’t seem nearly as important as it really is. After
all, three aluminum sticks glued together are no more complex than three sticks glued together.
Right? Unfortunately, that logic is why many photographers choose to buy the least expensive
tripod they can find, and then leave it at home all the time because it’s cheaply-made and hard to
use. A tripod should be as popular as its buddies Camera and Lens, but somewhere along the way
it got the short end of the stick.
Software
There is a lot of competition for software that processes images, with the two most popular
options being Capture One Pro and Adobe Light room. These two programs are similar they both
allow you to organize and edit your photos but Light room is far less expensive. Some argue that
Capture One Pro is better,but Light room will is ideal for those on a budget, since it costs half the
price. For what it’s worth, I only ever use Light room, and I find it to be wonderful.

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Monitors
If you are a just starting photography, your current monitor probably is not good enough
for serious editing work. Specifically, the colors on your screen will almost certainly be
wrong you will not be editing anything how you think you are.
Lighting
Disclaimer: We don’t use much external lighting for my photos, mainly because we do not take
many images of people. That said, most photographers will need a flash at some time or another,
whether for portraits or for creative still-life photography.
Filters
Filters are another essential element of a photographer’s toolbox. With digital cameras,only a few
filters are even necessary in the first place but some filters cannot be replicated in post-processing.
The single most useful filter for digital photography is a polarizer. Just like polarized sunglasses,
these filters cut glare from shiny surfaces (other than metal), they darken skies, and they reduce
haze. Plus, they make images look more vibrant and saturated.

12. 12
Source of raw materials
We collect our raw materials from different camera showroom. Some time we collect raw materials
from other side. such as electric parts showroom.
Unit Price
We set the packages realize the customers demand. And we insure that our pricesare lower than the
any others and our service is higher than all others. The details price and packages list is given in
appendices section.
Package Name Photographers Number of
Prints
Digital Album /
Photo Book
Number of
Photos
Special
Edited
Photos
Hours Package
Price
Essential 1 Sr
Photographer
100 Copies 4R
& 1 copy 12L
No Unlimited 100 5 hours
10,000
Economy (Recommended) 1 Top
Photographer
100 Copies 4R
& 1 copy 12L
No Unlimited 100 5 hours
15,000
Smart 2 Senior
Photographer
100 Copies 4R
& 1 copy 12L
No Unlimited 100 5 hours 20,000
Standard (Recommended) 2 Top
Photographer
100 Copies 4R
& 1 copy 12L
Photo Book
(6”x6”)
Unlimited 100 5 hours 30,000
Premium (Recommended) 2 Top & 3 Sr
Photographer
100 Copies 4R
& 1 copy 12L
Photo Book
(9”x12”)
Unlimited 100 5 hours 60,000
Platinum (Recommended) 2 Top & 3 Sr
Photographer
100 Copies 4R
& 1 copy 12L
Photo Book
(10”x10”)
Unlimited 100 10 hours 1,00,000
Budget of raw materials
Cameras & Lens 12,000,00/=
Tripod , lights , others equipments , computers ,
software etc
2,250,00/=
Furniture 2,000,00/=

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7. Market and Sales Strategy
Marketing, selling & distribution system
In past we said that our have a talented dedicated management team. They are able to handle every
single situation in care. Our Companies CEO will Elected by voting by managers. CEO must be
selected from Inner source of Organization. General Manager does all administrative task and
Accounts and others section will under take care of General Manager. Marketing Manager is
responsible all marketing Term and rule. Advertise product promotion and other marketing element
will under marketing department.
Sales Department works will market department and increasing sells and distribution team is works
under sales managers. Marketing & sales Managers are from two senior Photographers of Dream
Photography. Because it’s a photography service and equipment business that’s why a photographer
know how business will grow. Although Dream Photography will believe in team work. If any
executive work needed than CEO will give any of partners a executive responsibity.
The marketing strategy for The Dream Photography Commercial Photography is based on the belief
that using a few marketing tactics extremely well is preferable to using many marketing tactics with
moderate success with each. The following are components of the initial marketing campaign:
Email Marketing: Emailing a new business announcement and then monthly newsletters with details
on new packages, the development of the studio, and new hires to past clients and other targets in the
business community. Newsletters will include helpful tips on how to use photography and this will be
used to gain permission from marketing departments at prospective client businesses to be sent the
newsletters. Within these emails will be calls to action to encourage business referrals.
Business Networking: The Dream Photography will promote the business through the local chapter
of PAB (photography association of Bangladesh) , the Chamber of Photographers , and the Dhaka
Photography Business Owner's Association. Through these meetings, The Dream Photography will
introduce his company's work to other business owners, share leads on business, and receive both
exposure and qualified referrals. To encourage members of networking groups to use The Dream
Photography’s services so that they are educated referrers, Flash will offer a 25% discount on services
to members of the networking group on their first purchase.
Web Marketing: The Dream Photography will purchase facebook likes and promote their fan page
for the Bangladeshi market and gear its advertisements towards the needs of small and medium-sized
CEOOwners
General Manager MKT. Manager SalesManagers -Photographers
-Cinematographers
GraphicsDesigner
EditorsPanel
Accountant
AdministrationStaffs
SupportingStaffs SupportingStaffs

14. 14
businesses. Furthermore, The Dream Photography’s website will be optimized for higher search
engine ranking under these keywords.
Local Marketing: we will publish our promotional advertisement in local daily and news channel.
We take various types of promotional activities in various types of festival like Eid, 1st
falgun ,
valentine day , 1st
boishak etc.
Advertising:
 We are very active in facebooking ads and marketing
 We published our ads at local magazine
 We take some promotional activities and free photo shoot in festival
 We take review form others
 We telecast scroll ads in local television channels
Market Competitor Analysis
As we see we gave some name of our competitor as the are now in the market and also have a good
reputation. So if we want to achieve our goal we have to compete with them.
Strengths
As we believe that our strengths is our hard work our commitment. We work for our passion we don’t
want to make our customers disappoint. Because they are so much important for us.
Weakness:
The weakness of Dream Photography is not present yet. We will do our task in various types of
situation and we will overcome every single situation caring.
Target customer / Segmentation
Small and medium sized businesses
The small businesses are usually run and operated by their owners. Their needs in Photography
include basic marketing applications such as signs, menus, pamphlets, Brochures, websites and other
simpler things. In the beginning they usually tend to produce this by themselves but as they grow they
realize that this provides sub-standard results. This opens up for the possibility to attract them as
customers for commercial photography needs. As new ventures grew they develop an ongoing need to
Bridal moment
Dream wever
Wedding Dairy
Dream merchant
Others

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regular photography services. Thus they value the relationship of a photography firm that are in tune
with their needs and understands their way of working and can assist efficiently in their creation of
marketing materials. They are quite pricing sensitive, but also put a value on the relationship they
already have established.
Large corporations
These businesses have high photography needs and pay greater attention to the quality of the images
that are produced. As a small venture these are mainly interesting the area of event photography as
they are large enough that they are able to organize and benefit from creating social events and make
good use of that area of social media marketing.
8. Financial Performance
Project financial forecast for 5 years
The profitability of the company will increase in absolute terms with growth. However, the gross
margins and net profit margins will not increase dramatically over time as the additional growth in
revenues requires additional direct labor. To maintain the reputation of the company, this labor cannot
be performed by less skilled, lower-wage photographers.
As revenues grow and additional photographers are hired, the CEO will focus a greater percentage of
time on sales and prospecting. This will allow for steady growth in revenues while the brand of The
Dream Photography becomes established in the market. A larger studio space with multiple rooms can
be leased after a critical mass of utilization has been achieved with the current space. This will allow
for continued growth.
At last we can say that after 5 years Dream Photography establish a large photography institution in
Bangladesh.
Breakevenpoint
The breakeven point is the production level where total revenues equal are total expenses. In other
words, the break-even point is where a company produces the same amount of revenues as expenses
either during a manufacturing process or an accounting period.
So, our breakeven point is when we earn revenues is 375000tk. Because our startup expenses is
375000tk.
Payback period
The payback period is the length of time required to recover the cost of an investment. The payback
period of a given investment or project is an important determinant of whether to undertake the
position or project, as longer payback periods are typically not desirable for investment positions. The
payback period ignores the time value of money, unlike other methods of capital budgeting, such
as net present value, internal rate of return or discounted cash flow. Our payback period is mid of
2016.That time we recover the cost of an investment.