This is the presentation made for study purpose of the brand Raw Mango about its offerings.Exploring the business opportunities for the same nationally and internationally.
This is a Brand Management project made in the Year 2006 in association with Gini and Jony. There was a three Tire Brand startegy which was applied post extensive primary research work. It may be of use as a sample guidelines and anything that you may require it for in your college.
Evaluating the brand Loyalty of Fabindia (including common problems that fashion brands face) through a survey including a set of questionnaire with results in form of pie charts. Also a complete brand research for Fabindia with hypothesis and problem solving solutions.
This is a Brand Management project made in the Year 2006 in association with Gini and Jony. There was a three Tire Brand startegy which was applied post extensive primary research work. It may be of use as a sample guidelines and anything that you may require it for in your college.
Evaluating the brand Loyalty of Fabindia (including common problems that fashion brands face) through a survey including a set of questionnaire with results in form of pie charts. Also a complete brand research for Fabindia with hypothesis and problem solving solutions.
Everon Clarke - Basics of fashion new one Everon Clarke
Everon Clarke - Basics of fashion new one is a presentation sharing great information about fashion world. Basic fashion terminology is briefly described. Also discussed about the careers in fashion designing.
Dolce & Gabbana is an Italian luxury industry fashion house. Towards the end of the 1990s their sales were around 500 million dollars and in 2003 alone their revenue reached 633.2 million dollars!
25 years of experience in the fashion industry
Trend setter
In depth consumer understanding
Considered as amongst India’s top 5 fashion designers for bridal & trousseau consultancy
Enjoys national and international recognition with a widespread client base
Provided costumes for over 375 mainstream cinema projects
Bollywood projects include epics such as “Jodha Akbar”, “Devdas”, “Hum Dil De Chuke Sanam”, “Lamhe”, “Darr” etc
Also designed for Hollywood projects such as “Bride & Prejudice”, “One knight with a king”, “Provoked” & “Mistress of Spices”
Clientele include Aishwarya Rai, Rani Mukerjee, Priyanka Chopra, Hema Malini, Shilpa Shetty, Lara Dutta etc
Has won many awards & accolades such as
The presidents award (3)
The IIFA award (3)
Bollywood Award, New York
Screen Videocon Award
Bollywood Fashion Award etc
Participated in a number of fashion shows around the world on an annual basis the most recent being
Lakme India Fashion Week
Blenders Fashion Tour
Chivas Fashion Show
Altoroma Altamoda
Indian Premier London Fashion Week etc
Displayed collection in Monte Carlo along side Escada, Ungaro & Georges Chakra
Sabyasachi is a leading fashion designer who has been renowned for his budget friendly creations as well as the iconic costumes he designed for the Bollywood weddings.
Everon Clarke - Basics of fashion new one Everon Clarke
Everon Clarke - Basics of fashion new one is a presentation sharing great information about fashion world. Basic fashion terminology is briefly described. Also discussed about the careers in fashion designing.
Dolce & Gabbana is an Italian luxury industry fashion house. Towards the end of the 1990s their sales were around 500 million dollars and in 2003 alone their revenue reached 633.2 million dollars!
25 years of experience in the fashion industry
Trend setter
In depth consumer understanding
Considered as amongst India’s top 5 fashion designers for bridal & trousseau consultancy
Enjoys national and international recognition with a widespread client base
Provided costumes for over 375 mainstream cinema projects
Bollywood projects include epics such as “Jodha Akbar”, “Devdas”, “Hum Dil De Chuke Sanam”, “Lamhe”, “Darr” etc
Also designed for Hollywood projects such as “Bride & Prejudice”, “One knight with a king”, “Provoked” & “Mistress of Spices”
Clientele include Aishwarya Rai, Rani Mukerjee, Priyanka Chopra, Hema Malini, Shilpa Shetty, Lara Dutta etc
Has won many awards & accolades such as
The presidents award (3)
The IIFA award (3)
Bollywood Award, New York
Screen Videocon Award
Bollywood Fashion Award etc
Participated in a number of fashion shows around the world on an annual basis the most recent being
Lakme India Fashion Week
Blenders Fashion Tour
Chivas Fashion Show
Altoroma Altamoda
Indian Premier London Fashion Week etc
Displayed collection in Monte Carlo along side Escada, Ungaro & Georges Chakra
Sabyasachi is a leading fashion designer who has been renowned for his budget friendly creations as well as the iconic costumes he designed for the Bollywood weddings.
Let us now understand about Crafts -
Ikat is a resist dyeing technique that is used to create intricate patterns on fabric. The yarn is dyed before it is woven, which results in a design that is fixed and cannot fade.
Chanderi is a fine, lightweight fabric that is made from cotton. It is known for its soft, breathable feel and its intricate patterns.
Embroidery is a decorative needlework technique that is used to create designs on fabric. Embroidery can be done by hand or by machine, and it can be used to create a variety of different designs, from simple to elaborate.
Kalamkari is a form of hand-painted or block-printed cotton textile originating from the coastal region of Andhra Pradesh, India. The word "kalamkari" literally means "pen work" in Telugu, and the technique involves using a pen to draw the design onto the fabric, which is then filled in with paint.
Chikankari is a form of embroidery that is practiced in the Lucknow region of India. The word "chikankari" means "hole work" in Hindi, and the technique involves using a needle to create small, delicate holes in the fabric, which are then filled in with thread. Chikankari fabrics are known for their intricate designs and delicate patterns, and they are often used to make saris, blouses, and other garments.
Handblocked fabrics are created by applying a resist dye to a fabric using a hand-carved wooden block. The block is dipped in dye and then stamped onto the fabric, creating a repeating pattern. Handblocked fabrics are often used to make clothing.
Bandhani, also known as tie-dye, is a method of dyeing fabric by tying it off in knots before applying the dye. This creates a resist pattern that is determined by the placement of the knots. Bandhani is a traditional Indian textile art that has been practiced for centuries.
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Brocade is a type of fabric that is woven with a raised pattern. The pattern is created by using two or more different colored threads, which are woven together in a specific way. Brocade fabrics are often used to make formalwear, such as evening gowns and suits.
Kantha is a type of embroidery that is done by hand using running stitch. The stitches are used to create a variety of patterns, such as flowers, animals, and geometric shapes.
Dabu is a type of resist dyeing technique that is used to create geometric patterns on fabric. The fabric is dipped in dye and then stamped with a wooden block that has been carved with the desired pattern. Dabu is a traditional Gujarati textile art that has been practiced for centuries.
Ajrakh is a type of block printing that is used to create intricate patterns on fabric. The fabric is first dyed in a base color and then stamped with blocks that have been carved with the desired pattern.
These are just a few of the many fabric crafts that are practiced in India. Each craft has its own unique history and tradition, and each one produces beautiful and unique fabrics.
For more reach out to us at
https://thedesigncart.com/
The artisans from different regions of India use block-printing to create designer house furnishing items and clothing. They use metal or wooden blocks to create dynamic motifs on the background of subdued or vibrant shades. Some craftsmen use linoleum blocks to print the fabric with dynamic designs. The house furnishings with Sanganer prints have white background. On the other hand, the artisans use red/black colored fabric for the Bagru prints. The artists of Ahmedabad, Farukhabad and Pethapur use intricate designs and flamboyant backgrounds to make winsome furnishing items. With different printing methods, Indian handicrafts manufacturers bring diversity into the looks and feels of various home textiles.
Tanvi Sethi,One year Womens Wear Fashion Design Diploma Programmedezyneecole
Student of Dezyne E'cole College ,the student is updating her industry required skills of Fashion Design through the Diploma Programme.This is a work showcase of student after one year of her study of Fashion Design Programme in Womens Wear. www.dezyneecole.com
Exploring Characteristics of Indian Handlooms for More Sustainable FashionDeepati Singh
This presentation focuses about need of sustainable fashion and how handlooms are the answer to that question. Handlooms can be the solution for achieving time bound goals in sustainable fashion.
Welcome to our presentation on "Showcasing Indian Ethnic Wear: Bridging Traditional and Contemporary Styles."
Today, we will explore the rich tapestry of Indian ethnic wear and how it seamlessly blends traditional elements with contemporary fashion trends.
En-route: To the land of weaves and the weavers!Priyanka Rao
Tennessee Williams once said, “Make voyages. Attempt them. There's nothing else.” This portfolio is a window to my journey into the colorful world of Traditional Handicrafts and Textiles till now. Each page portrays diverse work I have done with crafts NGO’s like ‘Dastkar’, ‘Mulberry’ and ‘Abhyudaya’.
It further shows the rich heritage we have and the potentials yet to be explored to reach out to new horizons.
Rekha Gurjar ,One Year Fashion Design in Women's wear Diploma Programme Portf...dezyneecole
Student of Dezyne E'cole College ,the student is updating her industry required skills of Fashion Design through the Diploma Programme.This is a work showcase of student after one year of her study of Fashion Design Programme in Womens Wear. www.dezyneecole.com
Harley Davidson presentation covers below mentioned aspects:
1)About the brand
2)Decline and improvement
3)Brand history
4)Pricing, place and promotion
5)Road to growth
6)Analytics
PRESENTATION ON BRAND PORTFOLIO VIVIENNE WESTWOODPOOJA
This presentation covers:
Below are the majorly covered points:
1) About the brand.
2)Target customers and competitors.
3)Brand identity and portfolio
4)Flanker brand portfolio theory.
5) Brand architecture
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTONPOOJA
This presentation provides in depth information regarding how the two brands are different from other .There identity prism,target customer and merchandise
Gota Work (also known as Gota Patti Work, Gota-Kinari work or Lappe ka Kaam) is a type of metal embroidery originated in Rajasthan, India.
Gota Patti is an appliqué work done on a base fabrics for design embellishment .
Presentation on the Minion and how it became a significant Trend in the vario...POOJA
The presentation consist of how Minion character became a trend in such a short span of period.Every in industry wanted this character to be a part of their collection.
Presentation on Spirituality and how people mindset is moving towards it.POOJA
The presentation gives insights about how people are moving towards the spirituality and various organisations that is helping them to find the inner peace.
PRESENTATION ON EVOLUTION OF TELEVISION AND THE PATENTS RELATED TO ITS EVOLUTIONPOOJA
The presentation contains the history related to television and major milestones which lead to the creation of television that we are able to see now.All the major patents list have also been mentioned in the presentation.
PRESENTATION ON THE BED COLLECTION INSPIRED BY BRAND MISSONI AND THE TEXTILE ...POOJA
This is the in depth analysis of the brand Missoni and its products for home decor.An inspiration has been take to create the bed collection.Market positioning/its product all are taken in the account for the analysis.
In depth study regarding the bed collection which includes:-
1)Its components:
2)manufacturing process
3)complete knowledge regarding the cushion,duvet,curtain and other elements.
4)types of printing
COMPLETE IN DEPTH STUDY ABOUT THE BRAND ARMANIPOOJA
The presentation covers all the aspects of the brand from the strategy followed by it example umbrella branding strategy,brand presence in various fields,noticeable collection etc.
CONSUMER PREFERENCE STUDY ON AMAZON VS FLIPKARTPOOJA
To understand and estimate the consumer perception and factors affecting their behavior for choosing e-commerce sites.
To know how consumers are evaluating e-commerce sites for their purchases.
To study the barriers those are there in between e-commerce sites and customers.
2. Raw Mango founder and fashion designer Sanjay Garg,
who is celebrating the 10th anniversary of his celebrity-
favourite brand in 2018
He has been instrumental in the revival of a number of
Indian textiles such as chanderi, brocade, mashru,
chikankari
He is glad to see many people helping in preserving
Indian heritage. However he doesn’t want to see this
trend as short lived but a momentum that continues to
support handloom.
His work has always been central to him as a person and
he loves to collect old textiles, which helps him in his
professional career and educating him about the various
textiles of the country
STORY BEHIND THE LABEL
Story Behind the label
3. Raw Mango was born out of a thought to re-
look fashion and design without any preset
notions. It is a brand of contemporary Indian
hand-woven textiles crafted using traditional
techniques.
5. PRICE RANGE
PRICE RANGE SAREES: Rs 9,500 –Rs. 85,000
(MOGRA COLLECTION)
PRICE RANGE LAHENGA:
Rs. 85,000 to a max. Rs. 2 Lakhs
PRICE RANGE JACKETS:
(Rs. 13,000 and Rs. 30,000)
6. NOTABLE COLLECTION-HEER
Sanjay Garg’s Festive collection is an ode to a
century old history of pre-partition through a
palette of rich colours, textiles and silhouettes
7. STORE PRESENCE
• The brand has both national as well as international presence.
• In India it available in all the metropolitan cities and internationally its presence is
in London and Hong Kong
10. • Raw Mango deals with contemporary hand woven textiles, such as saris, fabrics and stoles.
• New York City’s Museum of Modern Art (MoMA) launched an exhibition dedicated to influential garments and
accessories from around the world.
• The Victoria and Albert Museum in London also holds a couple of Garg’s pieces, including an orange collection
silk sari with a hot pink crow motif.
MUSEUM-WORTHY WORKS OF ART
12. BRAND EXTENSION-JEWELLERY
• With increasing demand of Indian handloom products in the world the brand can come up with new
product lines such as accessories.
• The roots of the brands comes from Rajasthan, a state know for rich stones and minakari jewellery.
• Inspiration can be taken from rich culture and great products can be formed, this will also help many
artisans belonging to this field.
Meenakari and Kundun Jewellery
13. BRAND EXTENSION-HOME DECOR
Home Décor items inspired by contemporary
India
Home Décor items can be introduced as the new product line having innovative designs inspired by the new
modern India
14. BRAND EXTENSION-ACCESSORIES
• Accessories such as pouches bags ,stationary items can
be introduced.
• Customers look for brand depiction through the product
this is the best way to do that.
16. Strategies For Making It A Luxurious Brand
• NEW LINE SPECIALLY DESIGNED FOR UPPER CLASS MARKET.
Handloom is in great demand in international market.Consumers are ready
to pay the price for good authentic product coming straightfrom artisans.
• OFFER CUSTOMIZED RANGE OF PRODUCTS.
Customization of a product is a great way to make the customer feel
special and one of a kind. The fact that you know no one else has a
product like yours makes the product a bit more luxurious.
17. • RANGE ACCORDING TO THE NEEDS AND DEMAND OF INTERNATIONAL
MARKET.
Develop a range of contemporary patterns with new colour palettes,
different fiber and contemporary design
• TRADITIONAL HAND-MADE TEXTILES.
Create unique quality products by using ancient handloom motifs and
hand-embroidered by fine craftsmen of India.
18. • LIMITED ACCESSIBILITY
The collection should have limited access to
the market. The price range of the collection
should be high and not easily affordable by
the people.
• USAGE OF SUSTAINABLE
MATERIALS.
Apart from using cotton, linen, hemp and
silk new sustainable products such as
tencel, seacell, Chitosan or Chitin Fibre can
be used.
19. • Weaving centers in India are known for the best quality products they make.
• People living internationally are very fond of true artisans work and are willing to go places to purchase such
rich cultured products
Creating emotional connect with customers through
handmade products
20. • Trend analysis of google shows that there
is a great demand of Indian handlooms in
the places like New jersey, California ,New
York etc.
• Hence the brand can come up with setting
the stores in these places were demand is
more
Google trends Analysis