Sabyasachi is a leading fashion designer who has been renowned for his budget friendly creations as well as the iconic costumes he designed for the Bollywood weddings.

1. Sabyasachi Mukerjee
Indian Fashion Designer
DR. S. AISHWARIYA
INSPIRE FELLOW (DST) & ASSISTANT PROFESSOR
DEPARTMENT OF TEXTILES AND CLOTHING
AVINASHILINGAM INSTITUTE FOR HOME SCIENCE AND HIGHER EDUCATION FOR WOMEN,
COIMBATORE

2. Biography - Sabyasachi
1974 - Born in Kolkata
Mom was more interested in handicrafts &painter
Middle class family – sold books – application form – NIFT – cleared
the exam
1999 – Graduated from NIFT(England -Salisbury)
After4months - started his labelwith8men– Payal (sister)
Today - Youngest designerin Fashion industry
Inspiration: Love forhis city

3. Carriergrowth
2001 – Won “Outstanding Young Designerof IndiaOutstanding Young Designerof India”
by Times of India
Then opened – retail store
2002 – participated in India Fashion WeekIndia Fashion Week
Was on coverof “Womens WearDaily” as Future
of Indian Fashion

4. He Designs …
 casual and party wear- men and women
 #Bridesofsabysachi – famous tagline – bridal collections
 He has designed forhuge numberof stars, celebrity families, poets, artists,
painters – casual, formal, informal looks and red carpet, award functions and film
festivals
 AFFORDABLECLOTHING 1.2 lakhsto 6-7 lakhs
 Men - Beards, moustache (Unlike metro city look), women (lehengas and
glasses), few transparent gowns with underpants showing, heavily embroidered
and sequined dresses
 He does the patch work, mix of styles and fusion of colours
 Women – wearing clothes with masculine – oversized shirt

5. Signature designs include …
o Bag, head gearmatching dress
o Surface enrichments include – burnt effect,
embroidery, use of laces, stains print and rugged
looks
o His silhouettes have retro details, long slim
structures– layered skirts and jackets (layering is
his favourite)
Inspirations : desert gypsies, prostitutes,
orantique textiles and cultural traditions
of India

6. His work
 Folklore, simplicity, glamour, modern architecture, intricate detailing
 Ancient and medieval ages - motifs
 Bandhini, gota work, block printing, hand dyeing
 Simple and clear– from local area inspired from gypsy, antique textiles,
cultural tradition
 Fusion of styles patch worked with gorgeous embellishment
 By projecting India in global areana, he has brought in support from
western people forIndian Textiles and Tourism

7. Gota work
Gota patti or gota work is
a type of Indian
embroidery that
originated in Rajasthan,
India. It uses the
applique technique. Small
pieces of zari ribbon
Bagru print – use natural dyes – block
printing – Rajasthan

8. Hisflagship stores/ outletsinclude
Brands
oCamma and OGAN in Delhi
oMelange and Ensemble in Mumbai
oEspee and Intrigue, Kolkata
oOrigins and Oorja, Hyderabad
Today his clothes are seen in USA, Kuwait, UAE,
Swiz, Russia and UK, especially London

9.  Best Design award (NIFTKolkatta)
 Best Design award (NIFTAll India)
 Ritu KumarAward forexcellence in design
 Femina British Council – Most Outstanding Young DesignerAward- intern @ Salisbury
 Grand winner- An International fashion show – Singapore – 2003
 2004 - First Indian designer– invited to showcase – Milan Fashion Week
 2004 – Kaula LampurFashion show
 Frog Princess – Lakme India Fashion Week (spinning/baking bread)
Awards received

10. His inspirations – French Artists
The designerdraws his inspiration from art such as the
colourscapes of French impressionists like Monet and
Henry Matisse in his clothes

11. 2011- ELLE– Designer
of the year

12. Recognitions
 Memberof FDCI– Fashion Design Council of India
 Youngest Board member– National Museum of Indian Cinema
 Only Indian designerto be in all three leading fashion weeks (New York, Milan,
London Fashion Week)
 Top 10 Influential Indian in Asia
 In his early days, was designerof cushion covers, and laterdays was happily
associated with Bed linen/bath linen designing forBombay Dyeing – well
received
 He was invited – display his collections in Oxford University fora charity fund
raising

13. Reviving Indian textiles
 Dastkar(AP)
 BirozgharMahili (Bihar)
 Tantubay Saniti (Orissa)manufacturer

14. Reviving Indian textiles
Current work:
Create brand that help weavers and
artists in grassroot level
1.Cotton Banaras sari from Khadi
2.Vegetable hand block prints (Bagru
prints)
Chota Sabhya – Kids wearChota Sabhya – Kids wear

15.  2005 - Black – Sanjay Leela Banshali – National Award
Bollywood (just few)

17. FASHION
SHOWS

18. His collections
has kora,
unbleached,
handwoven,
kantha and other
embroideries
Lakme India Fashion Week (2003)

19. Kuala LumpurFashion week (2004)

20. Miami Fashion week (2004)
Frog Princess

21. NairSisters (2005)
Women in masculine silhouette
Hand wovens
Hand block print
Embroideries
Bagru print

22. Invited to participate in
New York Fashion Week (2007)
the most prestigious Fashion event in the world

23. Santuary collections @ Lakme
Fashion week Fall winter2008
 My line was inspired
from what you would
find in a sanctuary
 The outfits were meant
to evoke pictures and
images in the mind of
people who have either
visited a sanctuary or seen
pho to s o f it

24. Spring SummerCollections
“Inspired by India” (2012)

25. Lakme India Fashion Week (2016)
Kareena Khan Maternity look

26. LIFW2016 -Kareena Kapoor

27. Sabyasachi at Lakme Fashion Week W/F2016

28. Brides/Patrons of
Sabyasachi
 Vidhya Balan – 18 handcrafted saris
 Anushka Sharma and Virat
 Deepika Padukone and Ranveer
 Samantha Akkineni
 Rani Mukerjee
 Sri Devi. Tabu, Sharaddha Kapoorand Sushmitha Sen

32. GAJA brand – started jewellery line (2008)
Fact:
Brands 30% increase in customers due to
jewellery, purse and footwear

38. International Clients
Rene Zellweger
Reese Witherspoon

39. “Personalized imperfection
of the human hand”
Principle in Designing
Designershould nevergo overboard. Indian designers
can be low in commerce (sales) but that is important to
sustain creativity
The knowledge about Indian textile tradition in
western world is very less.
We have to acquire knowledge about Indian textilesacquire knowledge about Indian textiles,
techniques and fabrics and tell world on the rich tradition
of ourhandlooms
He believed International styling with Indian Soul

40. Bridesof
Sabyasachi Mukherji

41. BipashaBasu

42. Kai po che– Amirtapuri (111 coloursof silk thread)

46. SadaSaubhagyawati Bhava

49. Metallic gold brocade sari

53. Cannes

54. A survey states that
Instagram
1 min – 1,47,000 pictures are uploaded
70% of the Instagram posts are ignored.
In this era of social media clutter,
Sabyasachi stands outdue to his engaging
content

55. Future brides

56. Thank you!