Augmented reality (AR) enhances real-world experiences by overlaying digital content and information. AR uses cameras and sensors to collect data about a user's environment and interactions and projects computer-generated images over real-world scenes. Several retailers are using AR to allow customers to virtually try on clothes and see product displays, as well as experience products in their own homes. Cosmetic companies also enable virtual makeup try-ons. AR enhances the shopping experience and brings stores directly to consumers.

1. PRESENTATION ON AUGMENTED REALITY

2. THE AUGMENTED REALITY

5. What is Augmented Reality?
• Augmented reality (AR) is a type of interactive, reality-based display environment that takes the
capabilities of computer generated display, sound, text and effects to enhance the user's real-world
experience.
• Augmented reality combines real and computer-based scenes and images to deliver a unified but
enhanced view of the world.

7. AUGMENTED
REALITY

9. How It works?
1. Projection
2. Processing
3. Reflection
4. Cameras and sensors

10. • Cameras and sensors:
Collecting data about user’s interactions and sending it for processing. Cameras on devices are scanning
hhthe surroundings and with this info a device locates physical objects and generates 3D models.
It may be special duty cameras, like in Microsoft Hololens, or common smartphone cameras to take
nnpictures/videos.
• Processing:
AR devices eventually should act like little computers, something modern smartphones already do. In
the same manner, they require a CPU, a GPU, flash memory, RAM, Bluetooth/WiFi, a GPS, etc. to be
able to measure speed, angle, direction, orientation in space, and so on.

11. • Projection:
• This refers to a miniature projector on AR headsets, which takes data from sensors and projects digital content
(result of processing) onto a surface to view. In fact, the use of projections in AR has not been fully invented
yet to use it in commercial products or services.
• Reflection:
• Some AR devices have mirrors to assist human eyes to view virtual images. Some have an “array of small
curved mirrors” and some have a double-sided mirror to reflect light to a camera and to a user’s eye. The goal
of such reflection paths is to perform a proper image alignment.

12. Augmented Reality in Retail Sector

13. • Brazilian retailer C&A has special clothes hangers that show how
many likes each look has collected from the social-media
community.
• If you have outsider tendencies, then you can choose the garments
with the lowest numbers. If you desperately want to be accepted by
your Facebook peers, then look for high counts.
• These special hangers are firmly targeted at women.
Hangers with 'like' counts

14. • Retailers across a number of industries have integrated AR technology into the in-store experience.
• It’s a smart move, especially considering 60% of consumers prefer stores that offer AR experiences —
and 40% of them would pay more for your product if they have the chance to experience it through
AR.
• Lacoste, for example, created the LCST Lacoste AR mobile app that customers could use to virtually
try on shoes. The app also created AR experiences with window displays, in-store signage, and
promotional postcards.
Enhancing the In-Store Experiences

15. • Topshop is another apparel brand that used has come up with the
concept of virtual fitting rooms
• Shoppers would stand in front of a camera and see a virtual
version of themselves on a large screen.
• They could then choose different products to try on without even
having to step foot in the store, let alone search for their size and
go through the fitting room experience.
Topshop-Virtual fitting rooms

16. Bringing the In-Store Experience to Consumers
• AR has also proven an effective way to bring the in-store experience to life in a virtual sense. Rather than
customers visiting your store, AR allows them to experience your products and services right in their homes.
• Ikea has introduced the app Ikea Place, the app uses Apple's augmented reality technology.
• Ikea Place lets you quickly browse the furniture giant's offerings and then check out how the items would
look in your actual space.

17. Augmented reality in cosmetics sector
• L’Oréal ha introduced L’Oréal Paris’s MakeupGenius app .With it, shoppers can virtually put makeup on images of
their face. Users can blend or mix and match different products to create their desired cosmetic look.
• Sephora is also entering the arena of AR-powered cosmetic experiences. It functions a little differently than L’Oréal’s
— users must first upload an image of a selfie to which they can apply makeup.
• They’re aiming to simplify the purchase process and minimize the number of steps users must take to buy.

18. Incorporating Augmented Reality Into the Product
• Adidas has launched a line of sneakers that unlocked an AR for customers at home.
• After buying the sneakers, customers would take the shoe home and hold it up to their computer’s webcam so it
could read the embedded code on the tongue.
• Customers would then find themselves in a virtual world which they could navigate through using their sneaker as
a controller.

19. References
• https://www.shopify.com/retail/how-these-retailers-are-using-augmented-reality-to-enhance-the-
customer-experience
• https://ar-vr.cioreview.com/vendors/most-promising-augmented-reality-technology-solution-
providers-2016.html
• https://hackernoon.com/augmented-reality-ar-fashion-brands-gear-up-for-a-digital-makeover-
eb57cc738686

20. THANK YOU