1) Luxury brands have begun making inroads into India's growing luxury market in recent years as the economy booms and Indian consumers show a desire to consume premium international brands.
2) The Indian luxury market is currently estimated at around $444 million but is growing rapidly as India's high net worth individuals and spending power increases.
3) Major luxury brands like Cartier have had a long association with India dating back over a century but are now more aggressively expanding retail operations in India's metro cities to tap the emerging potential of the Indian luxury consumer.
There has been a big buzz recently on how India might become a steam
horse in the global economy as a manufacturer. But how is it going with
the 1.2 billion people populating the huge Asian subcontinent as far as
outdoor activities are concerned? We asked our reporter to check out Indian
outdoor shops – and, of course, the great, but still under-estimated
outdoor arena of the huge country.
The Indian luxury retail market is projected to grow significantly by 2017. Key luxury product categories include apparel, jewelry, watches, homes, cars, yachts and electronics. While the global luxury market is dominated by Europe and China, India faces barriers such as high import duties and regulations around foreign investment. The target segment for luxury brands in India are high-net worth individuals in major cities earning over 50 lakhs annually. Competition comes from global brands, Indian brands, business groups and unorganized retailers. Positioning should focus on a premium for quality and service over competitors.
The document discusses luxury branding in India from an FCUK India perspective. It notes that the Indian luxury market is worth $4.9 billion and is the second fastest growing luxury market in the world, dominated by jewelry. While there is huge potential for growth, luxury brands struggle in India due to high import duties and consumers' preference to shop abroad. The document outlines attributes important to Indian luxury consumers and lessons brands can learn to better target the Indian market, such as partnering with local companies, offering lower price points, and customizing products for Indian tastes and trends.
The document discusses luxury consumption trends in India. It notes that Indian buyers pay over double for luxury cars compared to counterparts in the US or Europe. It also discusses the growing number and wealth of ultra-high net worth households in India, expected to more than triple over the next five years. The Indian luxury market totaled $14.7 billion in 2015 and is projected to reach $18.3 billion by 2016. Popular luxury categories include watches, jewelry, technology, cars, and travel. The hinterlands and non-metro cities are growing areas of luxury spending in India.
The document discusses the luxury fashion market in India, focusing on women's luxury brands. It provides background on the meaning and characteristics of luxury brands. The global luxury market and factors driving the entrance of luxury brands into India are examined, such as a growing middle class and increasing consumerism. Data is presented on the Indian luxury market size and categories of luxury products purchased by Indian women. Marketing strategies of luxury brands like Louis Vuitton and Jimmy Choo targeting the Indian women's luxury market are analyzed.
The luxury goods market in India is growing rapidly at around 20% annually and is valued at $5.8 billion. There are over 1.5 lakh high net worth individuals in India with over $1 million in liquid assets and 8,200 ultra-high net worth individuals with a combined fortune of $945 billion. Jewelry, electronics, cars, fine dining, apparel and accessories have witnessed maximum growth. Emerging hubs for luxury goods include north Mumbai, Gurgaon, Chennai, Hyderabad and Pune. Rising incomes and increasing retail space at airports are driving the growth of the luxury market.
This document provides information about luxury retail distribution in India. It discusses the breakdown of luxury spending across various categories as well as important factors like location that influence luxury retail operations. Several luxury retail malls and brands setting up operations in India are mentioned, including Phoenix Market City mall which operates across multiple Indian cities and is one of the largest malls in the country. Challenges for international luxury brands entering the Indian market are also summarized.
The document discusses Louis Vuitton's entry and expansion strategies in India. It analyzes 5 alternatives: 1) expanding through luxury malls, 2) luxury retail clusters, 3) more hotels, 4) independent stores, and 5) a combination. The best option is a combination approach to accommodate India's diverse regions and rapid economic changes. LV should prioritize luxury retail clusters, then hotels, malls, and independent stores based on local conditions to flexibly reach more customers across India.
There has been a big buzz recently on how India might become a steam
horse in the global economy as a manufacturer. But how is it going with
the 1.2 billion people populating the huge Asian subcontinent as far as
outdoor activities are concerned? We asked our reporter to check out Indian
outdoor shops – and, of course, the great, but still under-estimated
outdoor arena of the huge country.
The Indian luxury retail market is projected to grow significantly by 2017. Key luxury product categories include apparel, jewelry, watches, homes, cars, yachts and electronics. While the global luxury market is dominated by Europe and China, India faces barriers such as high import duties and regulations around foreign investment. The target segment for luxury brands in India are high-net worth individuals in major cities earning over 50 lakhs annually. Competition comes from global brands, Indian brands, business groups and unorganized retailers. Positioning should focus on a premium for quality and service over competitors.
The document discusses luxury branding in India from an FCUK India perspective. It notes that the Indian luxury market is worth $4.9 billion and is the second fastest growing luxury market in the world, dominated by jewelry. While there is huge potential for growth, luxury brands struggle in India due to high import duties and consumers' preference to shop abroad. The document outlines attributes important to Indian luxury consumers and lessons brands can learn to better target the Indian market, such as partnering with local companies, offering lower price points, and customizing products for Indian tastes and trends.
The document discusses luxury consumption trends in India. It notes that Indian buyers pay over double for luxury cars compared to counterparts in the US or Europe. It also discusses the growing number and wealth of ultra-high net worth households in India, expected to more than triple over the next five years. The Indian luxury market totaled $14.7 billion in 2015 and is projected to reach $18.3 billion by 2016. Popular luxury categories include watches, jewelry, technology, cars, and travel. The hinterlands and non-metro cities are growing areas of luxury spending in India.
The document discusses the luxury fashion market in India, focusing on women's luxury brands. It provides background on the meaning and characteristics of luxury brands. The global luxury market and factors driving the entrance of luxury brands into India are examined, such as a growing middle class and increasing consumerism. Data is presented on the Indian luxury market size and categories of luxury products purchased by Indian women. Marketing strategies of luxury brands like Louis Vuitton and Jimmy Choo targeting the Indian women's luxury market are analyzed.
The luxury goods market in India is growing rapidly at around 20% annually and is valued at $5.8 billion. There are over 1.5 lakh high net worth individuals in India with over $1 million in liquid assets and 8,200 ultra-high net worth individuals with a combined fortune of $945 billion. Jewelry, electronics, cars, fine dining, apparel and accessories have witnessed maximum growth. Emerging hubs for luxury goods include north Mumbai, Gurgaon, Chennai, Hyderabad and Pune. Rising incomes and increasing retail space at airports are driving the growth of the luxury market.
This document provides information about luxury retail distribution in India. It discusses the breakdown of luxury spending across various categories as well as important factors like location that influence luxury retail operations. Several luxury retail malls and brands setting up operations in India are mentioned, including Phoenix Market City mall which operates across multiple Indian cities and is one of the largest malls in the country. Challenges for international luxury brands entering the Indian market are also summarized.
The document discusses Louis Vuitton's entry and expansion strategies in India. It analyzes 5 alternatives: 1) expanding through luxury malls, 2) luxury retail clusters, 3) more hotels, 4) independent stores, and 5) a combination. The best option is a combination approach to accommodate India's diverse regions and rapid economic changes. LV should prioritize luxury retail clusters, then hotels, malls, and independent stores based on local conditions to flexibly reach more customers across India.
Here is the set of the prelims conducted by me for the BIz-Tech quiz, organised by the Department of Business Administration, UEM Kolkata, along with Pragya, the Quiz Club of UEM Kolkata. There are 30 questions.
A deep dive into sabyasachi kolkata x H&M collaborationkaustav sengupta
A collaboration that is one of the most hyped events in the Indian fashion and retail world today is appearing to me as one of the biggest fashion paradoxes in India. Is it the 'Pierre Cardin syndrome', an intention to democratize fashion or simply a suicide mission for Sabya? My critical review on Sayasachi's collaboration with H&M, a fast fashion brand.
Socio-psychology of Indian Youth and the theory of "adopted Differentiations"kaustav sengupta
The document discusses colors and trends among Indian youth. It begins by describing how an international brand failed in India because retailers did not understand Indian youth culture. Indian youth want to look "mature yet cool" rather than "wild and outrageous" like in other countries. They also highly value family and are influenced by Bollywood rather than foreign subcultures. The document then categorizes Indian youth into three groups based on globalization's influence and analyzes their characteristics and aspirations. It explores why certain colors appeal more than others to project status and how Indian youth balance global and traditional influences in their lives and fashion choices.
Connecting Pakistani Exporters Abroad.
Fine cotton and design fashion.
Connecting Pakistani Exporters with India and South Asia.
World Bank regional integration series.
Short presentation on Luxury retail in India. Some facts and figures are given. What is the scope of luxury retail in india and challenges and limitation of luxury retailers of india. Path and strategies for luxury marketer can also be looked into.
please comment on it.
Louis Vuitton is considering expanding its physical presence and targeting new customer segments in India. For physical expansion, the best alternative is a combination strategy using luxury malls, luxury retail clusters, hotels, and independent stores. This allows flexibility and reduces risk. Marketing strategies should increase brand awareness through fashion events and Bollywood placements. Successful Indian women can promote the brand's message of success. Exclusive loyalty programs can boost loyalty. A new "Cocooners" segment of emerging middle class may be worth targeting with affordable luxury products to develop loyal customers.
The document discusses luxury retail in India. It defines luxury goods and explains that they provide psychological benefits to consumers like prestige and a sense of status. Luxury retail is emerging in India due to rising incomes and standards of living. Popular luxury brands like Louis Vuitton, Jimmy Choo, and Ermenegildo Zegna have established stores in India. However, luxury retail in India faces limitations like lack of appropriate retail space and high real estate costs. There is also a lack of Indian luxury brands, but areas like hospitality, jewelry, and fashion show potential.
Majestic fashion designers of 2019 smallMerry D'souza
Fashion. It is one word that is all inclusive and means something different to every individual in the world. Over the years there have been multiple changes in how it is perceived and has grown into one of the most complex industries to be a part of
The document discusses several Indian fashion brands - Masaba, Anita Dongre, Manyavar, Chumbak, Soch - and provides key details about each brand such as their founders, trademarks, and meaning/inspiration behind their names. It mentions that Masaba refers to wildflowers in African language, Anita Dongre's brand was inspired by her memories of elephants, Manyavar aims to present itself as a mark of respect, and Chumbak and Soch both have meanings related to thoughts or thinking in Hindi.
This document is a transcript of an India business quiz competition held on September 20, 2019 at St. Joseph's Degree and PG College in Hyderabad. It contains 20 multiple choice questions on various topics related to business, including companies, brands, and business leaders. The questions cover both Indian and global businesses.
Trend Research across different generation with respect to beauty and makeup ...DIPTASHREEMONDAL1
This includes different beauty and makeup trends that were prevalent across different generation. Cover 4 prominent generation- Baby Boomers, Gen X, Millennials, Gen Y.
This is to make people realise as to how politicians are ruining india.If they had taken help from www.dhung.com they might not have done things that they are doing and might have taken topics for welfare of indian community much seriously.
X was founded in 1952 by Ramanbhai Patel in India and has grown to become one of India's major pharmaceutical companies. In 2001, X acquired German Remedies, another Indian pharmaceutical company. In 2007, X signed an agreement to acquire a Brazilian pharmaceutical company called Nikkho, marking its expansion to other countries. X is known for producing a very famous drug used for treating tuberculosis.
The document discusses the luxury industry in India. It defines luxury as going beyond material goods to include experiences of time, comfort and quality. Luxury brands are associated with rarity, quality, history and emotion. While sometimes seen as decadent, luxury need not be vulgar but can be a pursuit of excellence. The luxury market in India is growing and Indians associate brands with status. Major luxury brands and conglomerates operating in India are discussed along with the opportunities and challenges of the luxury industry in India.
The changing-face-of-indian-fashion-industry - 2012 - fibre2fashionParag Koshti
The document summarizes how the Indian fashion industry has changed over time. It discusses how globalization has influenced fashion styles in India, with saris and salwar kameez becoming more cosmopolitan. The emergence of shopping malls and boutiques has expanded options for consumers. Many national and international brands now operate in India, targeting both men's and women's wear. Fashion shows and beauty pageants have also helped expose Indian fashion globally. The industry has grown significantly and become more integrated into international trends and standards.
The document discusses branding of nations and focuses on branding India. It defines nation branding and outlines factors that influence nation branding such as government involvement, infrastructure, and political risk. Methods of nation branding discussed include redefining policies, hosting sports events, and emphasizing personalities and history. Stakeholders in nation branding like the government, corporate world, and investors are also mentioned. The document then analyzes strengths, weaknesses, opportunities, and threats to India's brand image and discusses specific factors that contribute to branding India, such as redefining policies in 1991, India's historical and spiritual aspects, Bollywood, tourism, and the role of NRIs.
The document contains 18 multiple choice questions about operations and supply chain management. Some of the questions refer to: the beer distribution game created at MIT to demonstrate supply chain principles; the founding of FedEx in 1969 to ship papers by airplane between San Francisco and Honolulu; and Henry Ford's description of the division of labor required to produce the Model T.
Indian Fashion Industry
Some of the most important factors that influence the particular clothing choices are people values and attitudes, their tendencies toward conformity or individuality, and their personalities.
Fashion magazine is one book were to be left from today for people to read in hundreds of years.
Values are the ideas, belief, and things that are important to an individual. They are the underlying motivations for a person’s actions.
Attitudes are formed from values. They are an individuals feelings or reactions to people, things or ideas.
Some people select clothing because they value comforts.
This document provides information about fashion and branding industry group members and introduces topics related to fashion including sunglasses, watches, clothing brands for men and women, and famous fashion designers from India. It discusses the history and evolution of the fashion industry and provides details about various fashion brands and designers. The document is organized into sections covering the fashion industry levels, histories of sunglasses and watches, lists of brand names and designers, and brief biographies of notable Indian fashion designers.
This document summarizes an upcoming presentation on collaboration and critical pedagogy across borders. It will be presented by Mr. Richard Ford, Dr. Sushmita Hodges, and Mr. John Finch. The document provides background information and details on service learning projects involving human rights and global issues that have been conducted by students. It also lists relevant websites and resources for partner schools interested in international collaboration opportunities.
Este blog fue creado por la Universidad Veracruzana para apoyar a estudiantes de inglés nivel I. El blog contiene ejercicios prácticos basados en el libro de texto para reforzar los conceptos gramaticales y vocabulario aprendidos en clase. El contenido incluye 5 unidades sobre temas como nombres y ocupaciones, relaciones familiares, lugares y transporte, eventos y horarios. El objetivo es mejorar la habilidad comunicativa básica de los estudiantes en inglés.
Here is the set of the prelims conducted by me for the BIz-Tech quiz, organised by the Department of Business Administration, UEM Kolkata, along with Pragya, the Quiz Club of UEM Kolkata. There are 30 questions.
A deep dive into sabyasachi kolkata x H&M collaborationkaustav sengupta
A collaboration that is one of the most hyped events in the Indian fashion and retail world today is appearing to me as one of the biggest fashion paradoxes in India. Is it the 'Pierre Cardin syndrome', an intention to democratize fashion or simply a suicide mission for Sabya? My critical review on Sayasachi's collaboration with H&M, a fast fashion brand.
Socio-psychology of Indian Youth and the theory of "adopted Differentiations"kaustav sengupta
The document discusses colors and trends among Indian youth. It begins by describing how an international brand failed in India because retailers did not understand Indian youth culture. Indian youth want to look "mature yet cool" rather than "wild and outrageous" like in other countries. They also highly value family and are influenced by Bollywood rather than foreign subcultures. The document then categorizes Indian youth into three groups based on globalization's influence and analyzes their characteristics and aspirations. It explores why certain colors appeal more than others to project status and how Indian youth balance global and traditional influences in their lives and fashion choices.
Connecting Pakistani Exporters Abroad.
Fine cotton and design fashion.
Connecting Pakistani Exporters with India and South Asia.
World Bank regional integration series.
Short presentation on Luxury retail in India. Some facts and figures are given. What is the scope of luxury retail in india and challenges and limitation of luxury retailers of india. Path and strategies for luxury marketer can also be looked into.
please comment on it.
Louis Vuitton is considering expanding its physical presence and targeting new customer segments in India. For physical expansion, the best alternative is a combination strategy using luxury malls, luxury retail clusters, hotels, and independent stores. This allows flexibility and reduces risk. Marketing strategies should increase brand awareness through fashion events and Bollywood placements. Successful Indian women can promote the brand's message of success. Exclusive loyalty programs can boost loyalty. A new "Cocooners" segment of emerging middle class may be worth targeting with affordable luxury products to develop loyal customers.
The document discusses luxury retail in India. It defines luxury goods and explains that they provide psychological benefits to consumers like prestige and a sense of status. Luxury retail is emerging in India due to rising incomes and standards of living. Popular luxury brands like Louis Vuitton, Jimmy Choo, and Ermenegildo Zegna have established stores in India. However, luxury retail in India faces limitations like lack of appropriate retail space and high real estate costs. There is also a lack of Indian luxury brands, but areas like hospitality, jewelry, and fashion show potential.
Majestic fashion designers of 2019 smallMerry D'souza
Fashion. It is one word that is all inclusive and means something different to every individual in the world. Over the years there have been multiple changes in how it is perceived and has grown into one of the most complex industries to be a part of
The document discusses several Indian fashion brands - Masaba, Anita Dongre, Manyavar, Chumbak, Soch - and provides key details about each brand such as their founders, trademarks, and meaning/inspiration behind their names. It mentions that Masaba refers to wildflowers in African language, Anita Dongre's brand was inspired by her memories of elephants, Manyavar aims to present itself as a mark of respect, and Chumbak and Soch both have meanings related to thoughts or thinking in Hindi.
This document is a transcript of an India business quiz competition held on September 20, 2019 at St. Joseph's Degree and PG College in Hyderabad. It contains 20 multiple choice questions on various topics related to business, including companies, brands, and business leaders. The questions cover both Indian and global businesses.
Trend Research across different generation with respect to beauty and makeup ...DIPTASHREEMONDAL1
This includes different beauty and makeup trends that were prevalent across different generation. Cover 4 prominent generation- Baby Boomers, Gen X, Millennials, Gen Y.
This is to make people realise as to how politicians are ruining india.If they had taken help from www.dhung.com they might not have done things that they are doing and might have taken topics for welfare of indian community much seriously.
X was founded in 1952 by Ramanbhai Patel in India and has grown to become one of India's major pharmaceutical companies. In 2001, X acquired German Remedies, another Indian pharmaceutical company. In 2007, X signed an agreement to acquire a Brazilian pharmaceutical company called Nikkho, marking its expansion to other countries. X is known for producing a very famous drug used for treating tuberculosis.
The document discusses the luxury industry in India. It defines luxury as going beyond material goods to include experiences of time, comfort and quality. Luxury brands are associated with rarity, quality, history and emotion. While sometimes seen as decadent, luxury need not be vulgar but can be a pursuit of excellence. The luxury market in India is growing and Indians associate brands with status. Major luxury brands and conglomerates operating in India are discussed along with the opportunities and challenges of the luxury industry in India.
The changing-face-of-indian-fashion-industry - 2012 - fibre2fashionParag Koshti
The document summarizes how the Indian fashion industry has changed over time. It discusses how globalization has influenced fashion styles in India, with saris and salwar kameez becoming more cosmopolitan. The emergence of shopping malls and boutiques has expanded options for consumers. Many national and international brands now operate in India, targeting both men's and women's wear. Fashion shows and beauty pageants have also helped expose Indian fashion globally. The industry has grown significantly and become more integrated into international trends and standards.
The document discusses branding of nations and focuses on branding India. It defines nation branding and outlines factors that influence nation branding such as government involvement, infrastructure, and political risk. Methods of nation branding discussed include redefining policies, hosting sports events, and emphasizing personalities and history. Stakeholders in nation branding like the government, corporate world, and investors are also mentioned. The document then analyzes strengths, weaknesses, opportunities, and threats to India's brand image and discusses specific factors that contribute to branding India, such as redefining policies in 1991, India's historical and spiritual aspects, Bollywood, tourism, and the role of NRIs.
The document contains 18 multiple choice questions about operations and supply chain management. Some of the questions refer to: the beer distribution game created at MIT to demonstrate supply chain principles; the founding of FedEx in 1969 to ship papers by airplane between San Francisco and Honolulu; and Henry Ford's description of the division of labor required to produce the Model T.
Indian Fashion Industry
Some of the most important factors that influence the particular clothing choices are people values and attitudes, their tendencies toward conformity or individuality, and their personalities.
Fashion magazine is one book were to be left from today for people to read in hundreds of years.
Values are the ideas, belief, and things that are important to an individual. They are the underlying motivations for a person’s actions.
Attitudes are formed from values. They are an individuals feelings or reactions to people, things or ideas.
Some people select clothing because they value comforts.
This document provides information about fashion and branding industry group members and introduces topics related to fashion including sunglasses, watches, clothing brands for men and women, and famous fashion designers from India. It discusses the history and evolution of the fashion industry and provides details about various fashion brands and designers. The document is organized into sections covering the fashion industry levels, histories of sunglasses and watches, lists of brand names and designers, and brief biographies of notable Indian fashion designers.
This document summarizes an upcoming presentation on collaboration and critical pedagogy across borders. It will be presented by Mr. Richard Ford, Dr. Sushmita Hodges, and Mr. John Finch. The document provides background information and details on service learning projects involving human rights and global issues that have been conducted by students. It also lists relevant websites and resources for partner schools interested in international collaboration opportunities.
Este blog fue creado por la Universidad Veracruzana para apoyar a estudiantes de inglés nivel I. El blog contiene ejercicios prácticos basados en el libro de texto para reforzar los conceptos gramaticales y vocabulario aprendidos en clase. El contenido incluye 5 unidades sobre temas como nombres y ocupaciones, relaciones familiares, lugares y transporte, eventos y horarios. El objetivo es mejorar la habilidad comunicativa básica de los estudiantes en inglés.
Here are the key steps to design an LNA:
1. Calculate the minimum achievable noise figure NFmin using the noise parameter Fmin. This depends on device parameters like transconductance gm, output resistance ro, bias current density Jc, etc.
2. Choose an optimal value for Jc that minimizes NFmin. This Jc-opt depends on device capacitances, bias voltage, and frequency of operation.
3. Design the input matching network to transform the source impedance (usually 50 ohms) to the optimal impedance looking into the transistor for minimum noise. This involves choosing component values for the matching network.
4. Design the biasing circuitry to provide stable bias point
The remunicipalization of parisian water servicesUniSA_CCWPL
This article discusses the remunicipalization of water services in Paris in 2010. It analyzes why public authorities returned to a public management model after having a public-private partnership. Key reasons included the promotion of revisited public-private partnership models by international institutions and the rise of a new political vision among local authorities regarding their role in water services management.
Marketing Canada to the World:
Are We Spending our Money in All the Right Places
1) The document discusses marketing Canada as a tourism destination globally and whether current spending is effective. 2) It notes challenges like increasing competition from emerging countries and the need to move travelers from awareness to conversion. 3) A new consumer journey model is presented with four key stages: consideration, evaluation, advocacy, and booking, arguing marketing should focus on these stages.
The document discusses event marketing best practices. It begins by introducing the speakers and their company which focuses on B2B marketing, primarily in technology. It then outlines some key principles of event marketing: that every piece of content should promote the event; events require time and money to plan; and more personal outreach leads to greater engagement. Common event marketing mistakes are listed such as lacking strategy or metrics. The document then provides a case study of a company that increased event attendance by 30% through surveying attendees and non-attendees, redesigning their event website to focus on networking and learning, adding testimonials, and moving the location.
Aprendizaje en las materias durate el semestremarioblog
El documento contiene las reflexiones de un estudiante sobre varias materias escolares. El estudiante aprendió inglés, a trabajar en equipo y a pedir ayuda a la maestra y compañeros. Reprobó el primer bimestre por falta de atención pero pasó el segundo al poner más atención. En matemáticas, gracias al profesor y compañeros pudo entender y aprobar sin problemas. En historia, el profesor hizo la materia interesante mostrando que no todo en los libros es cierto.
Aprendisaje en las materias durate el semestremarioblog
El estudiante aprendió varias materias gracias a la explicación de los maestros y la ayuda de sus compañeros. Reprobó el primer bimestre de Informática por falta de atención pero aprobó el segundo al poner más esfuerzo. También logró aprobar Matemáticas y Español con la guía de los profesores.
Industry research on high end retail sectorAYUSH GARG
The Indian luxury market grew at 30% in 2013 to USD 8.5 billion and is projected to reach USD 14 billion by 2016. The sector includes luxury products such as apparel, accessories, home decor, watches, wines/spirits, and jewelry. Growth was driven by lifestyle segments like fine dining, gadgets, hotels, jewelry, and personal care growing 30-35%. Key segments of the luxury market - apparel, footwear, cosmetics, handbags, and jewelry - have all experienced double-digit annual growth rates driven by rising incomes, changing consumer preferences, and global brand expansion in India.
How Indian Millennials percieve Luxury Brands' Communication (Love Ranga)Love Ranga
It is with immense gratication that we present to you the rst of its kind analytical report on the impact of communication tactics employed by Luxury brands on Indian millennial segment. Only second under the wing The Ghost of Luxury: Luxury Industry Analytics, “The Indian Millennial Codication of Luxury Communication 2017” as a heartbreakingly unadulterated report exposes the long prevalent myths about wealthy Indian luxury clientele.
The document provides an analysis of Prada's brand strategy. It begins with a brief history of the brand from its founding in 1913 to its expansion globally in the 1990s under Miuccia Prada. It then performs a SWOT analysis, identifying strengths such as a loyal audience and global store presence, weaknesses like high reliance on leather goods, opportunities like growth in Asian markets, and threats from competitors. Finally, it proposes three strategic recommendations: expanding further into high-growth markets, enhancing its digital and online presence, and pursuing co-branding or product alliances with other fashion brands.
UKEssays. (November 2018). Plan For Burger King In Pakistan Marketing Essay. Retrieved from https://www.ukessays.com/essays/marketing/plan-for-burger-king-in-pakistan-marketing-essay.php?vref=1
The panel discussion centered around whether India has come of age for luxury retail. Panelists included leaders from the luxury fashion, salon/spa, and technology industries. While luxury spending in India is growing, it remains smaller than other Asian markets like China. Panelists discussed how they have tailored luxury offerings to fit the Indian context, such as allowing customization and co-branding with other luxury brands. Consistency of high-quality service and products was emphasized as important for building trust with luxury customers in India. The panel also debated what defines luxury in the Indian market, with factors including design, style, price, and value. Leaders envisioned their brands expanding experientially both online and through stores over the next five
This document discusses luxury brand marketing in India and focuses on Louis Vuitton. It notes that while India's growing middle and wealthy classes increase demand for luxury goods, many "closet consumers" seek value and affordability. The document considers whether LV should lower prices or create a new brand, but concludes this could dilute the core brand. Instead, LV should focus on exclusive pricing, boosting foot traffic through selective partnerships and locations, and appealing to young wealthy Indians to drive growth in India's luxury market.
- India has strong economic growth and demographic dividends that make it an attractive retail destination. Its growing middle class and young population are driving increased consumption.
- The retail sector in India is large but still has low organized retail penetration, presenting opportunities for growth. Modern trade is expanding rapidly at 15-20% annually.
- Factors like rising incomes, GDP growth, and consumer confidence are fueling retail sector expansion in India across categories like apparel, accessories, and mobile phones.
The document discusses the importance and effectiveness of marketing in politics. It begins by defining political marketing as communicating with various stakeholders like party members, media, funders, and voters to promote a competitive platform to achieve organizational goals and satisfy voter needs in exchange for votes. It then analyzes the effectiveness of marketing in Narendra Modi's leadership in Gujarat, noting various socioeconomic indicators that show mixed or negative results under his governance such as high poverty, malnutrition, and human rights violations despite marketing portraying development and growth. The summary questions the true impact of political marketing when underlying realities do not match the marketed messages.
The document discusses the experiences of multinational companies like P&G, Kellogg's, and Fiat in entering and establishing themselves in the Indian market. It notes that many companies initially failed to succeed because they did not properly understand differences in Indian consumer behavior and applied theories and strategies directly from other markets without adapting to the local context in India. Over time, companies that learned to truly localize their products, marketing, and distribution were able to achieve better results in the Indian market. The document also highlights examples of successful localized strategies adopted by companies like ITC, Unilever, and LG Electronics.
The document proposes launching a luxury bag rental service called HushBags in Mumbai, India. HushBags would allow members to rent designer bags for a weekly fee rather than purchasing them. The target audience is wealthy socialites in Mumbai looking to accessorize for events. HushBags plans to build an exclusive membership base and partner with fashion magazines, salons, wedding planners and other groups frequented by the target demographic to promote the new service.
Premium brands in the age of digital : What are the e-luxury codes ?Nurun
This document discusses how digital technology is changing luxury brands and the customer experience. Some key points made are:
- Wealthy consumers are more likely to make luxury purchases online than visit stores in person. They also use the internet to research brands and products.
- Luxury buyers are tech-savvy and visit websites like Google and Yahoo first for information.
- Luxury is now defined more by the quality of customer service than just expensive products. Brands need to focus on interactive and client-centric digital experiences that emphasize services, address customer needs, and reward loyalty. Providing insider access and fulfilling the ownership experience online are also important in the digital age of luxury.
Hidesign is an Indian luxury leather goods company founded in 1978 that has expanded globally. It started by selling products in London and San Francisco in the 1970s and then expanded to department stores in those cities as well as Australia and California. Its distinctive designs and marketing helped it grow in the US and UK markets. In 2000, it began expanding within India, opening its first store in Bangalore. It faced challenges penetrating the Indian market due to its higher price points and perception as "boring" rather than cool, but overcame this through quality, advertising, and effective distribution through organized retail chains.
The Indian luxury landscape is evolving in ways that are redefining consumers and requiring luxury players to change their operations in 2016. Key trends include the rise of digital and social media marketing, pre-owned luxury goods gaining popularity, renting luxury items, making luxury more accessible to mainstream customers, collaborations between Indian and global brands, customization and "Indianization" of products, boosting domestic manufacturing, and regulatory changes impacting the industry. Brands will need an omnichannel presence to engage customers across all platforms personally.
The document summarizes 12 companies that transformed India by changing their industries or introducing new concepts. Genpact grew out of work sent to India by GE and helped establish India's business process outsourcing industry. Zee TV introduced satellite television in India and helped establish the country's television industry. The Gujarat Cooperative Milk Marketing Federation, known for the Amul brand, organized dairy farmers into cooperatives and made India the world's largest milk producer.
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India's luxury market unlocking consumers' taste for the finer thingsVarsha Golekar
The document discusses the luxury market in India. It provides details on various luxury product and service categories like cars, couture, hotels, accessories, perfumes, jewelry, and liquor. It mentions that the Indian luxury market grew by about 20% in 2010-2011 and is valued at around $5.8 billion. There are over 1.53 lakh high net worth individuals in India with over $1 million in liquid assets. Some key promoters of luxury brands in India are also highlighted. The document outlines limitations of luxury in India as well as the scope for growth through various strategies.
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𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
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Luxury
Luxury Unlimited
UPMARKET OUTLETS: “The Indian consumer no longer minds paying a premium for quality”
Luxury brands have begun making inroads into India over the past
few years. It's only just begun, says Bhakti Chuganee
T
here was a time when society flocked to India. You can find upmarket are beginning to contribute in a big way to
ladies, CEOs and the well heeled outlets dotted all over metro landscapes. the global market for luxury products. This
went abroad for shopping. It Says Patrick Normand, managing director global market was estimated at approxi-
made for a topic of conversation of Cartier (Middle East & South Asia): “The mately $69.4 billion in 2003 and is expect-
at the next party: “How pretty. New York, growth of India as a luxury products mar- ed to grow 42 per cent to reach $100 bil-
was it?” “No. It's just a little thing I picked ket, and its emerging potential is very obvi- lion by 2008. A Technopak study puts the
up in Paree.” ous now especially as the economy is Indian luxury market at around $444 mil-
Paris today is Palika Bazaar in New booming and there is a general positive lion. That's peanuts, but it is growing fast.
Delhi or Heera Panna in Mumbai. Actually sentiment towards global brands.” According to the World Wealth Report
that's not quite right. You don't have to Look at some numbers. According to a 2005 published by Capgemini and Merrill
depend on the smuggled stuff any more. study by the Discovery division of Mumbai- Lynch, “the so-called BRIC nations - Brazil,
The makers of luxury goods have officially based O&M advertising, India and China Russia, India and China — continued to
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it's long overdue, but also because Indian
consumers have shown a pronounced
desire to consume. Instead of making year-
The recalibration
ly trips abroad to shop, why not make it of the import duty
more convenient and bring international
brands to India?” structures would
Charu Sachdev, CEO of TSG
International Marketing, another importer help in maintaining
of luxury products, agrees. “Indians have
always enjoyed the idea of luxury,” she
global price points.
says. “In fact, people have always trav-
elled to the Europe and the US to buy
Today, Indians are
upmarket goods.” going abroad like
The foreign trip and luxury items thus
became intertwined. A luxury brand is all never before.
about image; the product does not matter
so much. Thus, the early attempts to sell
these brands in India did not meet with India in 2002-03 and looked around for
overwhelming success. business opportunities. The luxury space
Luxury products have been available in beckoned. “India has 70,000 millionaires
India since the 1990s. In 1997, Mumbai- who spend $555 million a year on premium
based Finex Distribution established a dis- fashion,” he says. (His numbers may be a
tribution network for Cartier and Corum. trifle higher than other surveys. But, as the
Regent Watch & Jewellery was started in man on the spot, he should know.)
2000 with its first store at the Taj Mahal Thanks retails 22 luxury brands, includ-
Hotel in Mumbai, followed by a store at the ing Porsche, Pershing and Capellini furni-
Maurya Sheraton in 2003. All these com- ture, besides clothes and shoe brands.
panies are essentially distributors who nor- Chloe, Fendi, and D&G are the fastest sell-
mally have sole agency rights. They also ing brands at Thanks. “The popularity fol-
do promotion and the setting up of retail lows the global trend since rich people do
networks. the same thing everywhere in the world,”
Finex today has under its umbrella says Chordia.
around 15 brands in watches, writing
instruments, jewellery, jewellery boxes,
luxury mobile phones and other acces-
sories. Managing director Raouff Ansari
I f Thanks is the new kid on the block,
Cartier's association with the country has
spanned nearly a century. Jacques Cartier
thinks the best is yet to come. “There has visited India in 1911 in pursuit of fine
been considerable development in the com- pearls. He also persuaded a number of
mercial success of luxury brands in India,” Maharajas to reset their jewels using
emerge as an economic force and create he says. “It may, however, not be as per Cartier designs. The necklace, created for
wealth in the process.” In fact, China is projections or industry hopes, but that's the erstwhile Maharaja Bhupinder Singh of
expected to slow down and its neighbours another story. India is more about future Patiala by the House of Cartier in 1928 is
are likely to feel the pinch. “One exception potential.” one of the most expensive pieces of jew-
is India,” qualifies the report. What's available today ranges from ellery ever made.
In terms of numbers, O&M says there Porsche cars, Pershing yachts, Louis “For Cartier and me, we both feel at
were 61,000 high networth individuals Vuitton bags and suitcases, to Bang & home here,” says Normand of Cartier. “It is
(HNIs) in India in 2003. The World Wealth Olufsen audio systems. And of course, the not new to us.” The world famous jeweller
Report puts HNI growth in India at 14.6 per numerous clothes brands — Moschino, was back in India in 1997, when the curbs
cent per annum, nearly double the global Cavalli, Ermenegildo Zegna and Dolce & on luxury goods imports were eased, with
rate. With the recent stockmarket boom, Gabbana (D&G), to name a few. its watches, pens and eyewear. The jew-
this is likely to be much higher. D&G is among the fastest-selling ellery has had to wait. Cartier retails its
More than the numbers, it's the attitude brands at Thanks, one of India's first multi- jewellery only through exclusive boutiques.
that has changed. “The Indian consumer brand retail outlets for luxury brands. The The company is now shopping for the right
no longer minds paying a premium for qual- designer store in Mumbai's midtown Worli real estate in Delhi and Mumbai.
ity,” says Yohan Poonawala, chairman & area, is the brainchild of Ashish Chordia. While Cartier turns up its nose at less
managing director of Poonawala Fashions. After graduating from the US, Chordia tony establishments, German luxury fash-
“It makes practical sense to bring interna- worked with consultants Deloitte and ion group Hugo Boss has just set up its
tional fashion to India. Not only because Tiffany & Co for a while. He returned to fourth outlet, at the Leela Kempinski Palace
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LUXURY
TOP DRAWS
The five top purchases of the affluent
consumer
◆ Jewellery
◆ Clothing
◆ Digital accessories
◆ Timewear
◆ Cosmetics and skincare
CATCHING UP
Spending on luxury goods
(per annum per affluent household)
◆ India $8,900
◆ US $29,000
WHERE'S THE MARKET
The new generation affluent
◆ CEOs and other senior professionals
in their thirties and early forties
◆ Entrepreneurs in new businesses
◆ Returning "prodigal children"
◆ Franchisees, and small and medium
retailers
INCREASING NUMBERS
The luxury space in India
◆ 1.6 million households; this number
is likely to cross 3 million by 2010
◆ Each household earns around Rs 45
lakh (about $100,000) per year
◆ The spend is about Rs 4 Lacs
($9,000) per year on luxury/very
premium goods and services
◆ The number of households is grow-
ing at 14 per cent per year
Source: India Luxury Trends 2006, Technopak
Hotel in Bangalore. There are two others in
Mumbai and one in Delhi. “Our experience
with the first Hugo Boss shop in New Delhi
was good,” says Raj Ramanandi, country
manager (India), Bin Hendi Enterprises. The
UAE-based Bin Hendi is the franchisee for
Hugo Boss. It has already pumped in $5.55
million in the four stores in India and will be
setting up new outlets in Chennai,
Hyderabad and Kolkata. “We feel India is
ready for more Hugo Boss stores, as well
as other premium brands,” adds
Ramanandi.
“We are taking a long-term perspec-
tive,” says Sachdev of the New Delhi-
based TSG International. Her company rep-
resents the Milan-based Aeffe Fashion
Group, which owns and manages brands
such as Moschino, Alberta Ferretti and
Jean Paul Gaultier. “There are more new
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LUXURY
millionaires in India than any other growing
economy,” she adds. THE INDIAN LUXURY CONSUMER
Poonawala is the latest entrant to tap
the luxury retail space. He stocks six successful self-made
brands - D&G, Just Cavalli, Versus, GF people began to be fea-
Ferre, Exte and C'N'C Costume National - tured in magazines. The
at his multi-brand store called Escape at concept of luxury as a
the Grand Hyatt in Mumbai. “While luxury reward for achievement
retailers are witnessing a slowdown in gained acceptance,
sales in more mature markets, industry though royalty and the
experts predict that luxury retail in India aristocracy continued to
will quadruple in the next five years,” says remain the benchmark of
Poonawala. the elite.
It's thus a combination of push and pull. The real change came
Luxury retailers are spreading their wings in the 1990s when more
to India because their home markets are no people started making
longer growing as fast; push has come to more money. There was
shove. On the other hand, there is every LUXURY is no stranger to India. The erst- a sudden explosion of colour and things
reason to believe that India will take off. while maharajas and princes led a life of and objet D'arts began to appear. In order
The experience of the early birds proves opulent splendour. The only way to be a to gain access to luxury and class one
this. At Finex, the most popular brand is part of the elite was to be born into it. could just go out and charge it.
Cartier in watches, and a luxury mobile The lifestyle was also associated with What contributed to this shift? India
phone - Vertu - launched last year. “It has hunting, polo and other games of the opened up to the world. The liberalisation
met with surprising success,” says manag- rich. New money could never get into process brought more than high econom-
ing director Ansari. “Vertu has been suc- this circuit. ic growth rates. It showed the people
cessful because it is a segment creator and The aspiration was always there. But what was possible. In the process, it has
very cleverly occupied a space in both the the princes operated in a different league altered mindsets.
mobile and luxury areas that nobody had altogether. The era of the self-made mil- The IT revolution, and the consequent
bothered about before. Just when people lionaire was yet to arrive. So small pos- demand for Indian brainpower, has creat-
thought a mobile could cost no more than sessions, or copied fashion designs with ed a whole new breed of wealthy global
$1,111, they came along and offered one a few geegaws thrown in, became the Indians. At the other end, an increasingly
for $10,000. And it sold.” height of luxury. An achiever of the open economy has created new business
At Thanks, Chordia says that first quar- 1970s could only get by with a good opportunities, which has resulted in a
ter targets have been exceeded in less than foam mattress — no Omega, Rolex or slew of new, extremely successful first
one month. “The daily footfall of anywhere BMWs. generation businessmen. They are mil-
between four and 15 visitors translates This trend saw a shift, a gradual one, lionaires. They spend. They sport Vertu
into an average of 60 per cent conversion in the 1980s. Luxury began creeping into mobiles. But they may not even be com-
to sales. It doesn't seem like much of a upper class homes through small things fortable with English.
challenge when customers have already and symbols. The colour TV came in, the All of a sudden, wealth is no longer the
shown a keen desire to be the first among humble pen was elevated to a Parker, preserve of the elite.
several hopefuls in the city to flaunt the Source: "Perspective on luxury in India", O&M
customised Fendi crocodile bag at a stiff
$44,444.” Women's Collection. new malls don't: imagine Cartier nestling
Such heart-warming news for the retail- There will be hurdles on the path how- next to Cambridge shirts. “We have to give
ers means that everyone is into expansion ever. One issue is the high duty structures. our customers the same luxurious experi-
mode. Chordia hopes to add another seven “This has a serious impact on the business ence as they get abroad,” says Ramanandi
tier-1 fashion brands, including Van Cleef as we have to try to keep the price points of Hugo Boss.
and Arpels, the ritzy jewellery brand, to the in tandem in the markets abroad,” says While waiting for the infrastructure
Thanks kitty. Plans are to spread opera- Poonawala. “The recalibration of the issues and the regulatory framework to
tions to six more cities by 2008. “We want import duty structures would help in main- become more favourable, all the luxury
to be the biggest luxury retail chain in taining global price points.” Today, Indians brands are busy building relationships
India,” he says. Poonawala plans to take are going abroad like never before. Why with their customers. “Our strategy is
Escape to Delhi, to start with. Other brands should they buy a Cartier here, when they more personal,” says Ramanandi. Adds
will be added to the line-up. Finex's Ansari can get it for much less on their travels? Normand of Cartier: “The sale is not the
is going to open additional stores in other The other issue is the lack of appropri- final point in our lexicon - it's the begin-
metro cities in the next two-three years. ate real estate. For luxury products it mat- ning of the relationship.” The luxury
Hugo Boss, as mentioned earlier, is looking ters a great deal where the outlet is situat- brands' affair with India has also
at other cities. It will soon flag off the Boss ed. A five-star hotel works. Most of the just begun.
59