Fashion is constantly changing and influenced by trends that are accepted by a wide audience. The document discusses what fashion is, including concepts like individuality, conformity, and psychology. It also outlines the roles and processes of fashion forecasting, including analyzing trends, conducting market research, and predicting directions over 18 months in advance to meet consumer demand. The precision of forecasting depends on delivery times, raw material availability, and building confidence. The fashion industry encompasses areas like merchandising, garment production, finance, operations, and selling through various channels.
Meha Jayaswal, Course Leader for Fashion Media Communication at Pearl Academy lists the course modules and various career paths a fashion enthusiast can pursue in communication field.
Model in a modern gown reflecting the current fashion trend at a Haute couture fashion show, Paris, 2011
Fashion is a popular style, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle and body.Fashion is a distinctive and often constant trend in the style in which people present themselves. A fashion can become the prevailing style in behaviour or manifest the newest creations of designers, technologists, engineers, and design managers
Do you want to learn about Fashion and Latest Fashion Trends?If yes then this is your right choice.Check this Fashion presentation and visit my blog of Latest Fashion Trends http://girlou.blogspot.com
Fashion industry offers a wide spectrum of career options. Every career option requires certain attributes.
Some career profiles are- Fashion Designer, Merchandiser, Retail Merchandiser, Visual Merchandiser, Pattern Maker, Fashion Photographer, Graphic Designer, Fashion PR Specialist, Fashion Editor, Fashion Coordinator, Boutique owner, Fashion Model, Retail Salesperson etc.
Garment manufacturing process fabric to finished productPrasanta Sarkar
Garment manufacturing processes are shown from fabric development to finished garments (Fabric to Fashion workflow). A lot of articles are referred for your further reading and exploring garment manufacturing business.
Meha Jayaswal, Course Leader for Fashion Media Communication at Pearl Academy lists the course modules and various career paths a fashion enthusiast can pursue in communication field.
Model in a modern gown reflecting the current fashion trend at a Haute couture fashion show, Paris, 2011
Fashion is a popular style, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle and body.Fashion is a distinctive and often constant trend in the style in which people present themselves. A fashion can become the prevailing style in behaviour or manifest the newest creations of designers, technologists, engineers, and design managers
Do you want to learn about Fashion and Latest Fashion Trends?If yes then this is your right choice.Check this Fashion presentation and visit my blog of Latest Fashion Trends http://girlou.blogspot.com
Fashion industry offers a wide spectrum of career options. Every career option requires certain attributes.
Some career profiles are- Fashion Designer, Merchandiser, Retail Merchandiser, Visual Merchandiser, Pattern Maker, Fashion Photographer, Graphic Designer, Fashion PR Specialist, Fashion Editor, Fashion Coordinator, Boutique owner, Fashion Model, Retail Salesperson etc.
Garment manufacturing process fabric to finished productPrasanta Sarkar
Garment manufacturing processes are shown from fabric development to finished garments (Fabric to Fashion workflow). A lot of articles are referred for your further reading and exploring garment manufacturing business.
2009 Fashion Capital Media Research #NYFashionTaly Weiss
Milan, the home of Gucci, Prada, Armani and Versace, has ended New York's five-year reign as the world's top fashion city as per the Global Language Monitor's annual fashion capital survey.
The findings brought to you exclusively by Trendsspotting.
With time fashion has evolved in each decade, but jewellery has been one such item, that has its value ever lasting. For fashionable cosmetic jewellery visit www.bling-king.co.uk
Fashion forecasting is the prediction of mood, behavior and buying habits of the consumer. It is no longer a question of identifying your customers by age, geography or income, but looking into how and why they buy, based on their mood, beliefs and the occasion.
Capital Hill Cashgate Scandal : Zara Marketing Campaign DesignJoseph Jacob Esther
Each prize has the power to transform the winner’s career and both the Man Booker Prize and Man Booker International are sponsored by Man Group. Man Group was recognised as a partner who mirrored the quality, integrity and longevity of the Booker Prize. The prize underscores Man Group's charitable focus on literacy and education as well as the firm’s commitment to excellence and entrepreneurship.
Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc.
Fashion and styles
Fashion brands blog headings or keywords
on April 06, 2022
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Fashion brands blog headings or keywords
All your Needs ! Just visit and find what you want to get ....
Needs of Life to get in just one click !
Who are the customers of fashion brands?
What are the top fashion brands ?
What are the fashion industry brands and business ?
What are the sources of fashion brands and trends ?
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Who are the customers of fashion brands ?
on May 29, 2022
Who are the customers of fashion brands.. ?
*7.(1).Customer for fashion brands: (Top of current page)
In recent year things are changing more rapidly as peoples are becoming more crazy regarding fashion.
All are trying to get the best suitable for them with unique get up. Based on age & culture requirement types are various. World famous brands are focusing on the taste of their existing customers & taking new variation in their brands based on customer feedback & review worldwide. Customer type selection & taste calculation is a prime concern here. For a fashionable look a baby, young generation, matured civilian & most aged generation all are choosing their best fit from recognized brands.
Retail customer: Goods you are selling to a person or customer is your retail customer.
Corporate customer: If you are selling good volume of goods to any company or firm is your corporate customer.
Who are the customers of fashion brands? You might be surprised!
If you’re thinking of starting your own fashion brand, it’s important to know who your customers are – and who they aren’t. Your customer base should reflect your brand image, and if you try to cater to everyone, you’ll end up pleasing no one in particular. So if you have an idea for an upscale line of designer dresses, you shouldn’t expect to be selling those same dresses to teenagers just because they like your trendy designs and low prices.
Fashion & Customers - What do they want?
Customers may complain about paying too much for clothing, but studies have shown that people often spend more on clothing than they need to. What do these customers want? Understanding what drives your customer’s purchasing decisions will help you sell more products and services to them over time. Who makes up your target audience? If you’re looking to create a new product or service, who should you design it for, and why wou
Brand building should be a planned process. This seminar will help you understand the overview of the necessary steps to creating a brand. The process of building a brand first begins by identifying either a need or a niche market, and then developing a product that has the ability to become recognized as a label. A brand building strategy must be an instant story with a recognizable consistent message.
Brand building should be a planned process. This seminar will help you understand the overview of the necessary steps to creating a brand. The process of building a brand first begins by identifying either a need or a niche market, and then developing a product that has the ability to become recognized as a label. A brand building strategy must be an instant story with a recognizable consistent message.
Understanding the complexity of how to cost-effectively plays a major part in achieving a successful and profit-driven business. In a multi-faceted industry, there are many important components that need to be fully understood when calculating a selling price. Determining all the costs that make up a cost sheet will be the key to a successful and long-lasting business. But costing too high can cost a business out of business and costing too low will result in a financial loss. This seminar will explain these important facets.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
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Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
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The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
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Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
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2. Fashion is a style that is popular in the present Or
Set of trends that have been accepted by a wide
audience.
What is Fashion ?????
3. What is Fashion ?????
Fashion is constantly
changing.
It is anything that is
currently “in”.
4. • MysteryMystery
• FreedomFreedom
• ContemporaryContemporary
• DiscoveryDiscovery
• What you areWhat you are
• InnovationInnovation
• SalesSales
• ThinkingThinking
What is Fashion ?????
6. Individuality and expectations
Imitation and differentiation
Fitting in and standing out
Following and leading
FASHION AS A PSYCHOLOGICALFASHION AS A PSYCHOLOGICAL
RESPONSERESPONSE
7. * Foreseeing fashion trends and predicting those* Foreseeing fashion trends and predicting those
trends early enough to allow time for productiontrends early enough to allow time for production
to meet the consumer demand.to meet the consumer demand.
* Because of the time required for textile design* Because of the time required for textile design
and development, the textile segment leads inand development, the textile segment leads in
recognizing fashion directions.recognizing fashion directions.
* Textile designers work at least 18 months* Textile designers work at least 18 months
ahead of the schedule for products to hit theahead of the schedule for products to hit the
market.market.
FASHION FORECASTINGFASHION FORECASTING
8. ROLE OF A FORECASTERROLE OF A FORECASTER
•Making and reporting predictionsMaking and reporting predictions
•Coordinating information from fiber,Coordinating information from fiber,
yarn, and apparel companies, andyarn, and apparel companies, and
textile shows worldwidetextile shows worldwide
•Analyzing the fashion press, visitingAnalyzing the fashion press, visiting
the world’s fashion centers, andthe world’s fashion centers, and
observing fashion leadersobserving fashion leaders
9. •
Conducting marketing researchConducting marketing research
• Consumer researchConsumer research
• Surveys by telephone or mail to determine incomeSurveys by telephone or mail to determine income
levels, lifestyles, fashion preferences, and shoppinglevels, lifestyles, fashion preferences, and shopping
habitshabits
• Consumer focus groups to discuss the pros andConsumer focus groups to discuss the pros and
cons of currently offered merchandisecons of currently offered merchandise
• In-store informal interviewing to assess whatIn-store informal interviewing to assess what
customers like and dislikecustomers like and dislike
ROLE OF A FORECASTERROLE OF A FORECASTER
10. •Conducting marketing research (cont.)Conducting marketing research (cont.)
–Market researchMarket research
•Study of market conditionsStudy of market conditions
•Study consumer lifestylesStudy consumer lifestyles
•Study of current events, the arts, andStudy of current events, the arts, and
the mood of the publicthe mood of the public
ROLE OF A FORECASTERROLE OF A FORECASTER
11. •Conducting marketing research (cont.)Conducting marketing research (cont.)
–Sales researchSales research
•Evaluation of previous sales trendsEvaluation of previous sales trends
•Rising salesRising sales
•Declining salesDeclining sales
•Weak salesWeak sales
ROLE OF A FORECASTERROLE OF A FORECASTER
12. •Conducting marketing research (cont.)Conducting marketing research (cont.)
–Comparison shoppingComparison shopping
•Current popular designer collectionsCurrent popular designer collections
•Review of fashion publications, catalogs,Review of fashion publications, catalogs,
websiteswebsites
•Observation of “street” fashions andObservation of “street” fashions and
celebrity wardrobescelebrity wardrobes
ROLE OF A FORECASTERROLE OF A FORECASTER
14. THE PRECISION OF ATHE PRECISION OF A
FORECASTERFORECASTER
Depend on,Depend on,
•Delivery timeDelivery time
•Availability of raw material as per the forecastAvailability of raw material as per the forecast
•Skilled resourcesSkilled resources
•Technology up gradationTechnology up gradation
•Confidence on forecasterConfidence on forecaster
15. Fashion industry componentsFashion industry components
Merchandising is a specialized management functions
within the fashion industry that consists of the
planning, development & presentation of the product
line.The word came from the “Merchandise” and
means buying and selling something. Merchandisers
make sure that goods are available in the right stores,
at the right time and at the right price
Merchandising
16. They are on top of what is going on in the market.
Merchandisers aim to maximize profits by deciding
what to sell, how much to spend on stock, how much
to buy and what price to sell at.
Merchandising can be further broken down to three
types of merchandisers which include-fashion
merchandisers, production merchandisers & retail
merchandisers.
Fashion industry componentsFashion industry components
Merchandising
17. The responsibility for making the product or
manufacturing is traditionally called apparel
production. Activities include design, technical design,
developing the specifications, and costing the product
Fashion industry componentsFashion industry components
Garment Production
18. Activities may include sampling, testing, grading,
fitting, marker making, weaving, cutting, sewing and
finishing.Garment manufacturing typically involves
several companies in manufacturing a product which
can be a timely process unless handled efficiently.
Fashion industry componentsFashion industry components
Garment Production
19. This area is responsible for all of the accounting
activities of the firm which includes expenditures of
materials & products, salaries as well as overall
business budgets.
Fashion industry componentsFashion industry components
Finance
20. Typically this area oversees the upkeep of equipment
used by employees such as computers and building
space and the distribution activities required for
securing materials and shipping the finished products
(also called logistics). This includes any transportation
from materials to the factory to delivers of goods to
your company as well as your customer.
Fashion industry componentsFashion industry components
Operation
21.
22.
23.
24.
25. DESIGN CALENDARDESIGN CALENDAR
Typicale xam ple o f tim e scale fo r
pro ducts in sto re fo r AW20 1 8 :
Trend forecasting May 2017
Textile fairs Sept 2017
Design & dev. complete Feb 2018
Production complete August 2018
Delivery Sept 1st 2018
27. Fashion information networkFashion information network
Examples of fashion servicesExamples of fashion services
* Doneger Creative Services* Doneger Creative Services
* Promostyl* Promostyl
* ESP Trend Lab* ESP Trend Lab
* Carlin International* Carlin International
* Here and There* Here and There
* Trend Union* Trend Union
* WGSN* WGSN
28. Fashion information networkFashion information network
Fashion designersFashion designers
Color services: Fashion and textile industryColor services: Fashion and textile industry
professionals who meet twice a year to pool theirprofessionals who meet twice a year to pool their
knowledge of color cycles and preferences and toknowledge of color cycles and preferences and to
project color trends for the future.project color trends for the future.
Yarn colors or swatches are sent to designersYarn colors or swatches are sent to designers
and merchandisers to plan their color stories andand merchandisers to plan their color stories and
purchase fabrics.purchase fabrics.
29. Fashion information networkFashion information network
Examples of color servicesExamples of color services
* Standard Color of Textile Dictionnaire* Standard Color of Textile Dictionnaire
* Pantone, Inc.* Pantone, Inc.
* International Color Authority* International Color Authority
* The Color Box* The Color Box
* The Color Marketing Group* The Color Marketing Group
* Concepts in Color* Concepts in Color
* Huepoint* Huepoint
* Color Portfolio, Inc.* Color Portfolio, Inc.
30. Fashion information networkFashion information network
* Fashion merchandisers* Fashion merchandisers
* Retail store owners/managers* Retail store owners/managers
31. selling strategyselling strategy
Whole saleWhole sale
retailretail
Large format storeLarge format store
Exclusive brand outletExclusive brand outlet
E commerce channel MarketingE commerce channel Marketing
E commerce onlineE commerce online
Multi brand outletMulti brand outlet