Fashion merchandising
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Fashion forecasting for the ethnic wear brand 'BIBA'
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Fashion merchandising
- 1. NATIONAL INSTITUTE OF FASHION TECHNOLOGY Fashion merchandising FASHION FORECASTING FOR BIBA Submitted in partial fulfillment of the degree of Bachelor of Fashion Technology Semester V Presented to: Ms. Shikha Gupta Assistant Professor NIFT Jodhpur Submitted by: Avishek Mansi Jain Mohit Panwar Riddhi Malviya Shyamlee Shreya
- 2. FASHION FORECASTING A global career : focuses on upcoming trends Colors, fabrics and styles for upcoming seasons predicted Applies to all levels of the fashion industry including haute couture, ready-to-wear, mass market, and street wear.
- 3. ABOUT BIBA • Punjabi word • Young and pretty girl implying sublime qualities BIBA • IN: 1986 • BY : Meena Bindra FOUNDED • Inorbit Malad Mumbai • 2004 FIRST STANDALONE STORE CURRENTLY • 155 Standalone stores
- 4. • GIRLS: 2-12 YEARS •WOMEN: 20-70 YEARS • Suits • Kurtis and Salwars • Patialas • Leggings and duppattas • Lehengas and saris • Fashion at affordable prices
- 8. FORECASTED : WEDDING COLLECTION
- 9. MOOD BOARD
- 11. COLOUR BOARD
- 12. SIGNIFICANCE OF MAJOR COLOURS USED IN THE COLLECTION Love and passion Hope and happiness Soothing and loyalty
- 13. CENTRAL THEME The two things our collection is built around are comfort and grace. The dresses are expertly embellished in the most elegant way in order to make the bride feel comfortable while also adding to her natural glow on her special day.
- 14. NOW WE WILL BE PRESENTING VARIOUS LOOKS OF OUR FORECASTED COLLECTION:
- 15. LOOK 1 : LEHENGA • Raw silk FABRIC • Fancy lace • Golden TRIMS patchwork
- 16. LOOK 2 : SARI •White shimmery fabric • Pallu in red net fabric FABRIC • Fancy lace on neck and sleeves • Heavy work on duppatta • Pearls used on the sari TRIMS
- 17. LOOK 3 : LEHENGA • Red velvet blouse • Velvet lehenga FABRIC • Golden thread work on blouse • Lace and patch work on lehenga TRIMS
- 18. LOOK 4: LEHENGA WITH A JACKET • Violet velvet jacket FABRIC • Raw silk lehenga • Lace and bootiya on jacket and lehenga • Thread work on lehenga TRIMS
- 19. LOOK 5 :LEHENGA • Floral printed lehenga • Brokade blouse FABRIC • Zari work on border • Fancy lace and bootiya TRIMS
- 20. LOOK 6: JACKET LEHENGA • Net jacket • Silk fabric FABRIC • Lace used on lehenga • Mixed trims on jacket TRIMS
- 21. LOOK 7: TRADITIONAL GOWN • Raw silk lehenga FABRIC • Multiple laces on lehenga • Heavy work on neckline TRIMS
- 22. LOOK 8 : LEHENGA • Yellow georgette fabric on lehenga • Hot pink duppatta • Brokade blouse FABRIC • Lace on border of lehenga TRIMS
- 23. LOOK 9: KURTI + PATIALA • Cotton printed kurti • Raw silk FABRIC patiala • Flower patches used on neckline • Laces on the kurti border TRIMS
- 24. LOOK 10: LEHENGA • Velvet blouse • Brokade lehenga FABRIC • Thread work on blouse • Multiple trims on lehenga TRIMS
- 25. LOOK 11 : LEHENGA • Violet embroidered fabric FABRIC • Silk lehenga • Golden laces and bootiya on blouse and lehenga • Banarasi border • Trinkets TRIMS
- 26. LOOK 12 : TRADITIONAL GOWN • Red satin FABRIC gown • Copper wire work on blouse TRIMS
- 27. THANK YOU
Editor's Notes
- Fashion forecasting is a global career that focuses on upcoming trends. A fashion forecaster predicts the colors, fabrics and styles that will be presented on the runway and in the stores for the upcoming seasons. The concept applies to not one, but all levels of the fashion industry including haute couture, ready-to-wear, mass market, and street wear.
- The Word BIBA in Punjabi is an endearment for a young and pretty girl implying sublime qualities, so it was the name decided by Meena Bindra, the founder of BIBA for her line of Salwar, Kameez and Dupattas started in 1986. It was a line which was fashionable and affordable – which is what BIBA stands for – Fashion at affordable prices. New ranges were added with time and BIBA started a very stylish Mix-n-Match range which was added as a second category. The Mix-n-Match in BIBA is very contemporary in feel and look, while our Salwar Kameez are very ethnic with focus on Indian crafted look, hand block prints and vegetable dyes, Indian handlooms with Traditional embroideries and other Indian Techniques' and sensibilities applied in the making of the Garment. We have added Unstitched suits and a girls festive collections for the age group of 2 – 12 years over time catering to the full demands of a woman. BIBA is a pioneer for bollywood merchandising in India with ‘Na Tum Jano Na Hum' in 2004 and went on to ten more such projects with blockbusters' like Devdas, Hulchul, Baghban, etc, which were a huge success. BIBA's first standalone store was opened in Inorbit Malad Mumbai in 2004 and today BIBA has 155 stand alone stores across India and plans to reach 150 stores by 2014. BIBA is also available in MBO's like Shopper Stop, Pantaloon, Lifestyle, Central across the country in all there outlets.
- WE HAVE TAKEN INSPIRATION FROM THE PAST COLLECTIONS AND EVOLVED THE STYLES A LITTLE TO KEEP UP WITH THE TRENDS
- THESE ARE THE MAGAZINES WE REFERRED TO , TO STUDY THE CURRENT TRENDS, SO WE COULD GET AN IDEA ABOUT IT.
- THE DRESSES THAT WE HAVE FORECASTED CAN BE WORN BY THE BRIDE OR ANY OF THE GUESTS AT A WEDDING. The mood of a wedding is a happy one. A wedding is a flurry of activity, and our collection has a splash of colours . It has something for everyone. Some looks are created for the people who like wearing light stuff but still want to have a traditional touch to their dresses. Most of the looks are meant to be worn by the bride , so they have been embellished heavily. It’s a big day for the bride, so she has to look very special.
- WE HAVE TAKEN INSPIRATION IN THE FORM OF FLOWERS, GREEN, THE COLOUR OF FRESH GRASS RED, SEEN ALL AROUND A WEDDING IN THE FORM OF MEHENDI, TIlak,FLOWERS ETC. WE HAVE USED TRINKETS IN SOME DRESSES.
- We have used floral prints at a lot of places because flowers give a sense of natural beauty . A bride undergoes a fusion of emotions during a marriage,like happiness and excitement ,as she’s entering a new phase of life, sadness at leaving a life behind, thus the fusion of colours to suit every mood.