SlideShare a Scribd company logo

NANO CASE STUDY PRESENTATION

IT IS GOOD TO THIS PPT

1 of 36
Download to read offline
NANO
THE PEOPLE’S CAR…..
AMBRISH
SREERAM
CHARAN
NASEER
OOHA SREE
SHIVA
VAMSEE
SEEDS OFDREAM
I observed families
riding on two-wheeler
thefather driving the
scooter, hisyoung kid
standing in front of
him, hiswifeseated
behind him holding a
littlebaby. It led meto
wonder for such acar
which issafe& affordable
to any middleclassfamily.
NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION
NANO CASE STUDY PRESENTATION

Recommended

Tata nano THE PEOPLES CAR
Tata nano THE PEOPLES CARTata nano THE PEOPLES CAR
Tata nano THE PEOPLES CARAmit Tarini
 
TATA NANO Case study analysis
TATA NANO Case study analysisTATA NANO Case study analysis
TATA NANO Case study analysisshubham tyagi
 
Case study on TATO NANO-VATION
Case study on TATO NANO-VATIONCase study on TATO NANO-VATION
Case study on TATO NANO-VATIONNarasimha c
 
Tata nano ppt
Tata nano pptTata nano ppt
Tata nano pptRishi Raj
 
Tata Nano Case Study
Tata Nano Case StudyTata Nano Case Study
Tata Nano Case StudyMunish Kumar
 
TATA NANO : Exicution Failure
 TATA NANO : Exicution Failure TATA NANO : Exicution Failure
TATA NANO : Exicution FailureJerin Mathew
 

More Related Content

What's hot (20)

Tata motors limited
Tata motors limitedTata motors limited
Tata motors limited
 
A project report on tata nano pre launch survey
A project report on  tata nano pre launch surveyA project report on  tata nano pre launch survey
A project report on tata nano pre launch survey
 
Positioning of TATA Nano
Positioning of TATA NanoPositioning of TATA Nano
Positioning of TATA Nano
 
Tata Nano Environmental SWOT
Tata Nano Environmental SWOTTata Nano Environmental SWOT
Tata Nano Environmental SWOT
 
STP of tata Motors
STP of tata MotorsSTP of tata Motors
STP of tata Motors
 
Tata nano case study
Tata  nano case studyTata  nano case study
Tata nano case study
 
Tata motors
Tata motorsTata motors
Tata motors
 
Tata Nano
Tata NanoTata Nano
Tata Nano
 
case study on tata nano
case study on tata nano case study on tata nano
case study on tata nano
 
Five force of tata motors
Five force of tata motorsFive force of tata motors
Five force of tata motors
 
tata motors
tata motorstata motors
tata motors
 
Presentation On Tata Nano Final
Presentation On Tata Nano FinalPresentation On Tata Nano Final
Presentation On Tata Nano Final
 
Tata nano
Tata nanoTata nano
Tata nano
 
TATA NANO - Brief History and Case Study Analysis
TATA NANO - Brief History and Case Study AnalysisTATA NANO - Brief History and Case Study Analysis
TATA NANO - Brief History and Case Study Analysis
 
Tata motors tata nano ppt
Tata motors   tata nano pptTata motors   tata nano ppt
Tata motors tata nano ppt
 
Tata Motors
Tata MotorsTata Motors
Tata Motors
 
Tata Motors Business model A-Z
Tata Motors Business model A-ZTata Motors Business model A-Z
Tata Motors Business model A-Z
 
Tata nano the peoples car presentation
Tata nano the peoples car presentationTata nano the peoples car presentation
Tata nano the peoples car presentation
 
Maruti Suzuki-Marketing Strategy
Maruti Suzuki-Marketing StrategyMaruti Suzuki-Marketing Strategy
Maruti Suzuki-Marketing Strategy
 
Study on organizational structure and leadership style of tata motors
Study on organizational structure and leadership style of tata motorsStudy on organizational structure and leadership style of tata motors
Study on organizational structure and leadership style of tata motors
 

Similar to NANO CASE STUDY PRESENTATION

presentation on nano for mba students for the presentation
presentation on nano for mba students for the presentationpresentation on nano for mba students for the presentation
presentation on nano for mba students for the presentationSoujanyaLk1
 
Mnc, tata motors ppt
Mnc, tata motors pptMnc, tata motors ppt
Mnc, tata motors ppt201213
 
Tata Motors (Nano Failure).pptx
Tata Motors (Nano Failure).pptxTata Motors (Nano Failure).pptx
Tata Motors (Nano Failure).pptxPulkitChoudhary14
 
Tata motors limited
Tata motors limitedTata motors limited
Tata motors limitedmadinvgsom
 
NANO.compressed
NANO.compressedNANO.compressed
NANO.compressedA default
 
Tata nano relaunch - Tata nano DC (Dream Car)
Tata nano relaunch - Tata nano DC (Dream Car)Tata nano relaunch - Tata nano DC (Dream Car)
Tata nano relaunch - Tata nano DC (Dream Car)neil1992
 
Final Tata Motors And Nano bt PRINCE PATRA
Final Tata Motors And Nano bt PRINCE PATRAFinal Tata Motors And Nano bt PRINCE PATRA
Final Tata Motors And Nano bt PRINCE PATRAPrince Patra
 
Ultra low cost car
Ultra low cost car  Ultra low cost car
Ultra low cost car CALM-SUTRA
 
tatananoppt-160923132421 (1).pdf
tatananoppt-160923132421 (1).pdftatananoppt-160923132421 (1).pdf
tatananoppt-160923132421 (1).pdfAshSingh34
 
Tata motors 2010 ppt by karthik
Tata motors 2010 ppt by karthikTata motors 2010 ppt by karthik
Tata motors 2010 ppt by karthikykartheekguptha
 
Successful brand Unsuccessful brand
Successful brand Unsuccessful brandSuccessful brand Unsuccessful brand
Successful brand Unsuccessful brandAshish prashar
 

Similar to NANO CASE STUDY PRESENTATION (20)

presentation on nano for mba students for the presentation
presentation on nano for mba students for the presentationpresentation on nano for mba students for the presentation
presentation on nano for mba students for the presentation
 
Tata nano final
Tata nano finalTata nano final
Tata nano final
 
Tata nano
Tata nanoTata nano
Tata nano
 
Tata motors
Tata motorsTata motors
Tata motors
 
Itt manufacturing
Itt manufacturingItt manufacturing
Itt manufacturing
 
Tata nano
Tata nano Tata nano
Tata nano
 
Mnc, tata motors ppt
Mnc, tata motors pptMnc, tata motors ppt
Mnc, tata motors ppt
 
Tata Motors
Tata MotorsTata Motors
Tata Motors
 
Mkt mini project
Mkt  mini projectMkt  mini project
Mkt mini project
 
Tata Motors (Nano Failure).pptx
Tata Motors (Nano Failure).pptxTata Motors (Nano Failure).pptx
Tata Motors (Nano Failure).pptx
 
Tata motors limited
Tata motors limitedTata motors limited
Tata motors limited
 
NANO.compressed
NANO.compressedNANO.compressed
NANO.compressed
 
Tata nano relaunch - Tata nano DC (Dream Car)
Tata nano relaunch - Tata nano DC (Dream Car)Tata nano relaunch - Tata nano DC (Dream Car)
Tata nano relaunch - Tata nano DC (Dream Car)
 
Tata nano
Tata nanoTata nano
Tata nano
 
Final Tata Motors And Nano bt PRINCE PATRA
Final Tata Motors And Nano bt PRINCE PATRAFinal Tata Motors And Nano bt PRINCE PATRA
Final Tata Motors And Nano bt PRINCE PATRA
 
Ultra low cost car
Ultra low cost car  Ultra low cost car
Ultra low cost car
 
tatananoppt-160923132421 (1).pdf
tatananoppt-160923132421 (1).pdftatananoppt-160923132421 (1).pdf
tatananoppt-160923132421 (1).pdf
 
Tata motors 2010 ppt by karthik
Tata motors 2010 ppt by karthikTata motors 2010 ppt by karthik
Tata motors 2010 ppt by karthik
 
Successful brand Unsuccessful brand
Successful brand Unsuccessful brandSuccessful brand Unsuccessful brand
Successful brand Unsuccessful brand
 
Tata Motors
Tata MotorsTata Motors
Tata Motors
 

More from Brandix India Apparel City Pvt Ltd.

Impact of gender and generational differences in Arab culture report
Impact of gender and generational differences in Arab culture report Impact of gender and generational differences in Arab culture report
Impact of gender and generational differences in Arab culture report Brandix India Apparel City Pvt Ltd.
 

More from Brandix India Apparel City Pvt Ltd. (20)

Impact of gender and generational differences in Arab culture report
Impact of gender and generational differences in Arab culture report Impact of gender and generational differences in Arab culture report
Impact of gender and generational differences in Arab culture report
 
Disney in euro failure
Disney in euro failure Disney in euro failure
Disney in euro failure
 
Luxembourg caffe vergnano 1882 report
Luxembourg caffe vergnano 1882 reportLuxembourg caffe vergnano 1882 report
Luxembourg caffe vergnano 1882 report
 
caffe vergnano 1882 Luxembourg
caffe vergnano 1882 Luxembourg caffe vergnano 1882 Luxembourg
caffe vergnano 1882 Luxembourg
 
Impact of gender and generational differences in Arab culture
Impact of gender and generational differences in Arab culture Impact of gender and generational differences in Arab culture
Impact of gender and generational differences in Arab culture
 
Taxi service aggregation
Taxi service aggregationTaxi service aggregation
Taxi service aggregation
 
Role of 3rd party logistics in Haier warehouse Hyderabad
Role of 3rd party logistics  in Haier warehouse Hyderabad Role of 3rd party logistics  in Haier warehouse Hyderabad
Role of 3rd party logistics in Haier warehouse Hyderabad
 
GWE case study
GWE case study GWE case study
GWE case study
 
public vs private warehousing case study
public vs private warehousing case study public vs private warehousing case study
public vs private warehousing case study
 
Reckitt Benckiser (India) Ltd vs. Wyeth Limited Case study
Reckitt Benckiser (India) Ltd vs. Wyeth Limited Case studyReckitt Benckiser (India) Ltd vs. Wyeth Limited Case study
Reckitt Benckiser (India) Ltd vs. Wyeth Limited Case study
 
Challenges of IP protection in era of cloud computing
Challenges of IP protection in era of cloud computingChallenges of IP protection in era of cloud computing
Challenges of IP protection in era of cloud computing
 
Porsche, Volkswagen and CSX Cars, Trains & Derivatives
Porsche, Volkswagen and CSXCars, Trains & Derivatives Porsche, Volkswagen and CSXCars, Trains & Derivatives
Porsche, Volkswagen and CSX Cars, Trains & Derivatives
 
Ben and jerry case study
Ben and jerry case study Ben and jerry case study
Ben and jerry case study
 
Rajarshi leadership and team work
Rajarshi leadership and team workRajarshi leadership and team work
Rajarshi leadership and team work
 
Enterprise risk management Hospitality
Enterprise risk management  HospitalityEnterprise risk management  Hospitality
Enterprise risk management Hospitality
 
New generation of warehousing systems operations
New generation of warehousing systems operationsNew generation of warehousing systems operations
New generation of warehousing systems operations
 
Measuring and evaluating port performance and productivity
Measuring and evaluating port performance and productivityMeasuring and evaluating port performance and productivity
Measuring and evaluating port performance and productivity
 
Fundamental and techincal analysis of crude oil
Fundamental and techincal analysis of crude oilFundamental and techincal analysis of crude oil
Fundamental and techincal analysis of crude oil
 
Supply chain and logistics issues of crude oil in india
Supply chain and logistics issues of crude oil in indiaSupply chain and logistics issues of crude oil in india
Supply chain and logistics issues of crude oil in india
 
Ikea human resources innovation practices case study
Ikea human resources innovation practices case study  Ikea human resources innovation practices case study
Ikea human resources innovation practices case study
 

Recently uploaded

Bilingual notes of Pharmacognosy chapter 4Glycosides, Volatile oils,Tannins,R...
Bilingual notes of Pharmacognosy chapter 4Glycosides, Volatile oils,Tannins,R...Bilingual notes of Pharmacognosy chapter 4Glycosides, Volatile oils,Tannins,R...
Bilingual notes of Pharmacognosy chapter 4Glycosides, Volatile oils,Tannins,R...SUMIT TIWARI
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...Nguyen Thanh Tu Collection
 
EDL 290F Week 2 - Good Company (2024).pdf
EDL 290F Week 2  - Good Company (2024).pdfEDL 290F Week 2  - Good Company (2024).pdf
EDL 290F Week 2 - Good Company (2024).pdfElizabeth Walsh
 
Mycobacteriology update 2024 Margie Morgan.ppt
Mycobacteriology update 2024 Margie Morgan.pptMycobacteriology update 2024 Margie Morgan.ppt
Mycobacteriology update 2024 Margie Morgan.pptMargie Morgan
 
Decision on Curriculum Change Path: Towards Standards-Based Curriculum in Ghana
Decision on Curriculum Change Path: Towards Standards-Based Curriculum in GhanaDecision on Curriculum Change Path: Towards Standards-Based Curriculum in Ghana
Decision on Curriculum Change Path: Towards Standards-Based Curriculum in GhanaPrince Armah, PhD
 
CATCH UP FRIDAY LESSON PLAN GRADE 6.docx
CATCH UP FRIDAY LESSON PLAN GRADE 6.docxCATCH UP FRIDAY LESSON PLAN GRADE 6.docx
CATCH UP FRIDAY LESSON PLAN GRADE 6.docxAizaPolinarCruz
 
Andreas Schleicher_ Strengthening Upper Secondary Education in Lithuania
Andreas Schleicher_ Strengthening Upper Secondary  Education in LithuaniaAndreas Schleicher_ Strengthening Upper Secondary  Education in Lithuania
Andreas Schleicher_ Strengthening Upper Secondary Education in LithuaniaEduSkills OECD
 
2024-02-24_Session 1 - PMLE_UPDATED.pptx
2024-02-24_Session 1 - PMLE_UPDATED.pptx2024-02-24_Session 1 - PMLE_UPDATED.pptx
2024-02-24_Session 1 - PMLE_UPDATED.pptxgdgsurrey
 
Permeation enhancer of Transdermal drug delivery system
Permeation enhancer of Transdermal drug delivery systemPermeation enhancer of Transdermal drug delivery system
Permeation enhancer of Transdermal drug delivery systemchetanpatil2572000
 
Kartik Nair In Media Res Media Component
Kartik Nair In Media Res Media ComponentKartik Nair In Media Res Media Component
Kartik Nair In Media Res Media ComponentInMediaRes1
 
Peninsula Channel Commanders Rules Handbook
Peninsula Channel Commanders Rules HandbookPeninsula Channel Commanders Rules Handbook
Peninsula Channel Commanders Rules Handbookpccwebmasterhmb
 
Learner Digital Skills Toolkit DRAFT.docx
Learner Digital Skills Toolkit DRAFT.docxLearner Digital Skills Toolkit DRAFT.docx
Learner Digital Skills Toolkit DRAFT.docxGeorgeMilliken2
 
Enhancing MRD Testing in Hematologic Malignancies: When Negativity is a Posit...
Enhancing MRD Testing in Hematologic Malignancies: When Negativity is a Posit...Enhancing MRD Testing in Hematologic Malignancies: When Negativity is a Posit...
Enhancing MRD Testing in Hematologic Malignancies: When Negativity is a Posit...i3 Health
 
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdf
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdfDr.M.Florence Dayana-Cloud Computing-Unit - 1.pdf
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdfDr.Florence Dayana
 
Ideotype concept and climate resilient crop varieties for future- Wheat, Rice...
Ideotype concept and climate resilient crop varieties for future- Wheat, Rice...Ideotype concept and climate resilient crop varieties for future- Wheat, Rice...
Ideotype concept and climate resilient crop varieties for future- Wheat, Rice...AKSHAYMAGAR17
 
A TEXTBOOK OF INTELLECTUAL ROPERTY RIGHTS
A TEXTBOOK OF INTELLECTUAL ROPERTY RIGHTSA TEXTBOOK OF INTELLECTUAL ROPERTY RIGHTS
A TEXTBOOK OF INTELLECTUAL ROPERTY RIGHTSDr.M.Geethavani
 
SSC Hindu Religion and Moral Education MCQ Solutions 2024.pdf
SSC Hindu Religion and Moral Education MCQ Solutions 2024.pdfSSC Hindu Religion and Moral Education MCQ Solutions 2024.pdf
SSC Hindu Religion and Moral Education MCQ Solutions 2024.pdfMohonDas
 
A Free eBook ~ Mental Exercise ...Puzzles to Analyze.pdf
A Free eBook ~ Mental Exercise ...Puzzles to Analyze.pdfA Free eBook ~ Mental Exercise ...Puzzles to Analyze.pdf
A Free eBook ~ Mental Exercise ...Puzzles to Analyze.pdfOH TEIK BIN
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxdeputymitchell2
 

Recently uploaded (20)

Bilingual notes of Pharmacognosy chapter 4Glycosides, Volatile oils,Tannins,R...
Bilingual notes of Pharmacognosy chapter 4Glycosides, Volatile oils,Tannins,R...Bilingual notes of Pharmacognosy chapter 4Glycosides, Volatile oils,Tannins,R...
Bilingual notes of Pharmacognosy chapter 4Glycosides, Volatile oils,Tannins,R...
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
 
EDL 290F Week 2 - Good Company (2024).pdf
EDL 290F Week 2  - Good Company (2024).pdfEDL 290F Week 2  - Good Company (2024).pdf
EDL 290F Week 2 - Good Company (2024).pdf
 
Mycobacteriology update 2024 Margie Morgan.ppt
Mycobacteriology update 2024 Margie Morgan.pptMycobacteriology update 2024 Margie Morgan.ppt
Mycobacteriology update 2024 Margie Morgan.ppt
 
Decision on Curriculum Change Path: Towards Standards-Based Curriculum in Ghana
Decision on Curriculum Change Path: Towards Standards-Based Curriculum in GhanaDecision on Curriculum Change Path: Towards Standards-Based Curriculum in Ghana
Decision on Curriculum Change Path: Towards Standards-Based Curriculum in Ghana
 
CATCH UP FRIDAY LESSON PLAN GRADE 6.docx
CATCH UP FRIDAY LESSON PLAN GRADE 6.docxCATCH UP FRIDAY LESSON PLAN GRADE 6.docx
CATCH UP FRIDAY LESSON PLAN GRADE 6.docx
 
Advance Mobile Application Development class 04
Advance Mobile Application Development class 04Advance Mobile Application Development class 04
Advance Mobile Application Development class 04
 
Andreas Schleicher_ Strengthening Upper Secondary Education in Lithuania
Andreas Schleicher_ Strengthening Upper Secondary  Education in LithuaniaAndreas Schleicher_ Strengthening Upper Secondary  Education in Lithuania
Andreas Schleicher_ Strengthening Upper Secondary Education in Lithuania
 
2024-02-24_Session 1 - PMLE_UPDATED.pptx
2024-02-24_Session 1 - PMLE_UPDATED.pptx2024-02-24_Session 1 - PMLE_UPDATED.pptx
2024-02-24_Session 1 - PMLE_UPDATED.pptx
 
Permeation enhancer of Transdermal drug delivery system
Permeation enhancer of Transdermal drug delivery systemPermeation enhancer of Transdermal drug delivery system
Permeation enhancer of Transdermal drug delivery system
 
Kartik Nair In Media Res Media Component
Kartik Nair In Media Res Media ComponentKartik Nair In Media Res Media Component
Kartik Nair In Media Res Media Component
 
Peninsula Channel Commanders Rules Handbook
Peninsula Channel Commanders Rules HandbookPeninsula Channel Commanders Rules Handbook
Peninsula Channel Commanders Rules Handbook
 
Learner Digital Skills Toolkit DRAFT.docx
Learner Digital Skills Toolkit DRAFT.docxLearner Digital Skills Toolkit DRAFT.docx
Learner Digital Skills Toolkit DRAFT.docx
 
Enhancing MRD Testing in Hematologic Malignancies: When Negativity is a Posit...
Enhancing MRD Testing in Hematologic Malignancies: When Negativity is a Posit...Enhancing MRD Testing in Hematologic Malignancies: When Negativity is a Posit...
Enhancing MRD Testing in Hematologic Malignancies: When Negativity is a Posit...
 
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdf
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdfDr.M.Florence Dayana-Cloud Computing-Unit - 1.pdf
Dr.M.Florence Dayana-Cloud Computing-Unit - 1.pdf
 
Ideotype concept and climate resilient crop varieties for future- Wheat, Rice...
Ideotype concept and climate resilient crop varieties for future- Wheat, Rice...Ideotype concept and climate resilient crop varieties for future- Wheat, Rice...
Ideotype concept and climate resilient crop varieties for future- Wheat, Rice...
 
A TEXTBOOK OF INTELLECTUAL ROPERTY RIGHTS
A TEXTBOOK OF INTELLECTUAL ROPERTY RIGHTSA TEXTBOOK OF INTELLECTUAL ROPERTY RIGHTS
A TEXTBOOK OF INTELLECTUAL ROPERTY RIGHTS
 
SSC Hindu Religion and Moral Education MCQ Solutions 2024.pdf
SSC Hindu Religion and Moral Education MCQ Solutions 2024.pdfSSC Hindu Religion and Moral Education MCQ Solutions 2024.pdf
SSC Hindu Religion and Moral Education MCQ Solutions 2024.pdf
 
A Free eBook ~ Mental Exercise ...Puzzles to Analyze.pdf
A Free eBook ~ Mental Exercise ...Puzzles to Analyze.pdfA Free eBook ~ Mental Exercise ...Puzzles to Analyze.pdf
A Free eBook ~ Mental Exercise ...Puzzles to Analyze.pdf
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
 

NANO CASE STUDY PRESENTATION

  • 2. SEEDS OFDREAM I observed families riding on two-wheeler thefather driving the scooter, hisyoung kid standing in front of him, hiswifeseated behind him holding a littlebaby. It led meto wonder for such acar which issafe& affordable to any middleclassfamily.
  • 10. History Tata group was founded by JAMSHEDJI TATA in 1945. Formerly known as TELCO (Tata Engineering & Locomotive Company) The headquarter of Tata group is in Mumbai. Tata motors is a part of Tata group. It tied-up with Daimler-Benz and entered Commercial vehicle segment in 1954.  In 1992, it entered Small vehicle segment. Indicia was launched in 1998 the first indigenous passenger car of India
  • 11. TELCOto TATA MOTORS: • TELCO changed into TATA MOTORS in 2003. • Most successful Experiment in 2005- TATA ACE • Jaguar and Land Rover Acquisition in 2007. • To cater in to higher end segment in the market. • Land Rover was reputed for making rugged vehicles with strong off-road capabilities.
  • 12. Plants Jamshedpur:- Truck Factory, Engine Factory, Cab & Cowl Factories. Pune:- Production Engineering Division, press tools, jigs, fixtures, gauges, metal pattern and special tools Lucknow:-Manufacturing of Commercial Vehicles,modern Buses, CNG & RE Buses. Patnagar:-Manufacturing of mini-truck Ace and the passenger carrier Magic. Sanand:- Manufacturing of Tata Nano.
  • 13. Work Specializations Passenger & Utility Vehicles:- Tata Sumo,Tata Safari,Tata Indica, Tata Indigo, Tata Marina, Tata Winger,Tata Magic, Tata Nano Commercial Vehicles:- Tata Ace,Tata 407 Ex and Ex2,Tata 709 Ex, Tata 809 Ex and Ex2, Tata 909 Ex and Ex2, Tata 1109,Tata Starbus.
  • 14. Concept Vehicles:- Aria Roadster, Aria Coupe, Tata Indiva, Tata Xover, Tata Prima. Military vehicles:- Tata LSV, Tata 2 Stretcher Ambulance, Tata 407 Troop Carrier, Tata SD 1015 TC.
  • 17. Idea Screening A four wheeled open car with safety side bars? Rolled up Plastic curtains in place of windows?
  • 20. “Most admired by our customers, employees, business partners and shareholders for the experience and value they enjoy from being with us.” “To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally.”
  • 21. Launch of TATA Nano 2009 A Promise is A Promise – Ratan Tata
  • 22. TATA- management Thinking and Acting leads to employee Thinking and Acting.
  • 23. Competitors o Present nearestPresent nearest rivalsrivals o • 1. Maruti Alto 800 Price: 2.44 - 3.56 lakh Mileage: 22.74 Kmpl • 2. Hyundai EON Price: 2.73 - 3.76 lakh Mileage: 21.1 kmpl
  • 24. Comparison in engines and capacity TATA NANO Maruti ALTO 800 Hyundai Eon •0.6 litre capacity engine, •Four valved. •Two cylinder MPFI Which gives out power of 37.4bhp @ 5500rpm. •0.8 litre capacity engine, •9 valved. •SOHC engine which generates power 55.2 bhp. •0.8 litre capacity engine. •Nine valved. •F8D engine spectra premium Fuel tank. •Power output delivered is 47.3bhp.
  • 26. Competitors • 1.Tata Indica V2 Price: 3.99 - 4.33 lakh Mileage: 17.88 kmpl • 2.Tata Venture Price: 4.57 - 5.34 lakh Mileage: 15.42 kmpl o Present nearest rivals oInternal competitorInternal competitor
  • 27. Competitors Present nearest rivals Future competitorFuture competitor Engine 600cc petrol car. Petrol mileage-15kmpl. Diesel mileage -16-18kmpl
  • 30. Marketing Strategies. • Online Marketing • Offline Markting For marketing strategy Tata had use conventional media in an unconventional manner. Only innovative use of print, radio and other media.
  • 31. Online Marketing The major sections of the site are:The major sections of the site are: a.a. Galary (both pictures and videos).Galary (both pictures and videos). b.b. Games.Games. c.c. Community.Community. d.d. Why Nano?Why Nano? e.e. Booking DetailsBooking Details OnlineOnline Social Media Nano Game Website: www.tatananodc.com DC
  • 32. Online Marketing  FacebookFacebook  BlogBlog  OrkutOrkut  YouTubeYouTube Online Social MediaSocial Media Nano Game DC
  • 33. Online Marketing The game byThe game by zapakzapak was a great move towas a great move to spread word about the car.spread word about the car. Online Social Media Nano GameNano Game
  • 34. Offline Marketing OfflineOffline Print Media Collaborations: Tata partnered with a few banks for releasing application forms. Leveraging Existing Infrastructure: People can find Nano merchandise, application forms and demo cars in Tata Indicom, Titan, Croma and Westside stores. TV: Tata also invest heavily into TV comercials.
  • 35. Offline Marketing Offline Print MediaPrint Media  The grand RelaunchingThe grand Relaunching ceremony of Tata Nano wasceremony of Tata Nano was covered by all kind of mediacovered by all kind of media personal.personal.  International motor show atInternational motor show at GenevaGeneva  Business tycoon.Business tycoon.