This document summarizes a presentation on a study of retailer and distributor satisfaction with Havells India Ltd. The presentation introduces Havells as an electrical equipment company founded in 1958 with headquarters in Noida. It then outlines the objectives of studying Havells' market reach, sales declines, competitors, and issues distributors and retailers face. The research methodology included interviews and questionnaires with distributors and retailers to understand their responses and identify major competitors' distributors. The presentation then covers Havells' product lines and findings that suggest improving margins, updating retailers on pricing and products, and expanding reach in rural areas.

1. Presented by :
Narendra Singh Under the guidance of :
Prof. Satish pawar
Roll no : 30
MBA
A Presentation on
Project Title
Distribution and
Retailers
Satisfaction

2. INTRODUCTION
 Havells India ltd. is billion-dollar-plus electrical
equipment company.
 Havells India ltd. was found in 1958.
 It’s headquarter is in Noida.
 Havells owns global brands like Crabtree , Sylvania
, Concord , Luminance.
 It have 12 manufacturing plants in India.

3. OBJECTIVES
 To find out reach of Havells switchgear in city
 To study the sales decline of MCB and other
products in market
 To find out big distributors of other company motors
in city
 To find out major competitors in market
 To find out the issues , distributors and retailers had
for company’s product

4. RESEARCH METHODOLOGY
 The main objective of the research was to know the
responses of Retailers and Distributors.
 And to find out the big distributor of other
competitive company’s motors.
 DISCRIPTIVE : questionnaire and interview
 DATA COLLECTION :
primary data : Personal Interview and
questionnaire
secondary data : Books and Report

5. PRODUCT LINE
 Domestic Appliances
 Cables and Wires
 Crabtree Modular Switches
 Industrial Switchgear
 Lighting
 Fans
 Water Heaters
 LED/CFL
 Motors
 Monoblock Pumps

6. FINDING AND SUGGESTIONS
 Margin/Price may play a major role
 Major competitors are Schneider , Crompton , L&T ,
Legrand , C&S
 The brand suffers in terms of retailers negative
recommendation
 Retailers were not updated with change in price
and product line
 Dealers or retailers are more interested in pushing
the product of the company which provides them
better schemes
 Delay in replacement of products

7. CONCLUSION
 There’s good market awareness about Havells in
the market
 Quality is the main factor which influence the
customer in buying the products of Havells
 According to retailers , the price of Havells products
is bit higher compare to other brands
 Need to reach outer area of city and rural area