Downloaded 879 times
Uploaded byRoshan Sawant
Royal enfield
The document provides details on the renovation plans for a Royal Enfield store. It discusses [1] the history and objectives of Royal Enfield, [2] the types of current and potential future products to showcase, and [3] how the store space could be organized into different functional zones like a bike display, merchandising, and service area. The overall goal is to recreate and reinforce the brand experience through the store's design.
Royal enfield
- 1.
- 2. Roshan Sawant About Royal Enfield was the name under which Enfield Cycles Company made Motocycles. In 1956 India started assembling BULLET motorcycles under license of UK components and by 1962 were manufacturing complete bikes. Enfield of INDIA bought the rights to use the ROYAL ENFIELD name by 1995. Royal Enfield brand is the most oldest motorcycle brand in the world still in production with bullet model enjoying the longest motorcycle production of all time. Objective In terms of Space :- • Recreate • Rennovate • Reinforce The Experience of the store
- 3. Bull Attitude Heavy Soul Aspire Pride Torque Royal Enfield Hand Crafted Roar Adventure Success Thump Muscular Prime Culture Roshan Sawant
- 4. Roshan Sawant Users Old Timers New Breed • Solid Culture • Superficial • Proud • Romantic • Xtreme Techie • Less Knowledge • Body and soul • Glossy Polished • Deep Character • High on show off
- 5. Content Current Product availabitity Motorcycles Related Accesories Antique/Future product display • Bullet 350cc • Helmets • Antique:- • Classic 500cc • Hand Gloves • Intruder • Classic 350cc • Goggles • 1971 • ThunderBird Twinspark • Jacket • Electra Twinspark • Shoes • Future:- • And others • Café Racer Concept • others Roshan Sawant
- 6. Functional Zones Bike DisplayZone Merchadise Zone Service Zone Roshan Sawant
- 7. Roshan Sawant Proposition Avatar/Persona Milestones Xtreme Techie Traveller Body and soul Experience Confident Attitude Strong Solid Culture Conquerer Boss Rough Army Man Rugged Masculine Roadie
- 8. Metaphor Trophy Room Roshan Sawant
- 9. Mood-01 Roshan Sawant
- 10. Color Scheme Roshan Sawant