Royal Enfield began in 1890 in England as a bicycle company called the Enfield Manufacturing Company. In 1893, they began producing motorcycles and took on the name "Royal Enfield." They supplied motorcycles to the British army during World War I and World War II. In 1953, Royal Enfield entered India and began assembling motorcycles through a local partner. They established a full factory in India in 1955 called Enfield India Ltd. The company struggled in the 1990s but was acquired by Eicher Motors in 1994, reviving the brand with new modern classic models like the Bullet and Continental GT.

1. By:
S. Hemanth

2. There aren’t too many motorcycle manufacturers to
deserve to be considered Royalty. But with more
than a century and its belt and still moving strong,
Royal Enfield is a unique motorcycle company

3. History
In 1890 Albert Eadie and R.W.Smith started
company by name “The Enfield Manufacturing
Company Limited”
At Redditch, Worcestershire,
England

4. Enfield Bicycles
 First they used to produce Bicycles
 They also manufactured precision rifle parts and
supplied to Royal Small Arms factory

5. Evolution of Royal Enfield
 The word ‘Royal’ was taken from ‘The Royal
Small Arms Company’
 Using this word Royal, “Royal Enfield”(RE) was
born in 1893 with the trademark ‘Made Like a
Gun’

6. First Vehicle
 In 1898 the company made a first motorized
vehicle, a ‘Quadricycle’
 By 1899 Tricycles, Quadricycles powered by Die
Dion engines are launched

7. First Motorized Bicycle
 In 1901 the RE produced first Motorized Bicycle
 The engine is mounted on front wheels and drive
the rear wheels through a belt

8. Recast
 In 1904 the engine is moved inside the frame
 This became the standard configuration for bikes

9. Enfield Autocar
 The car manufacturing arm of Enfield Company
was established in 1906 in Redditch
 By 1907 Alldays and Onions Company acquired
cars wing of Enfield

10. Own Engines
 In 1913 RE starts using its own engines- a 225cc
2-stroke single engine and a 425cc V-Twin engine

11. Rise of Bullet
 In 1932 first Bullet is made
 It comes with a 4-valve single cylinder, inclined
engine with an exposed valve gear

12. Service to Royal Army
 By 1939 WD/C
350cc single cylinder
motorcycles were
given for service of
Royal Army

13. Flyin Flea
 ‘Flyin Flea’ or the ‘Airbone’ was a ultra-light RE
motorcycle that was para-dropped along with the
troop during the World War-II

15. RE enters India
 In 1953 RE entered India
 Indian Army ordered 800 350cc Bullets
 To fullfill such a large deal RE made a contract
with Madras motors
 RE used to send all the parts of the bike and
Madras motors used to assemble them

17. Enfield India Ltd
 By 1955 Madras Motors got license to make
Bullets and RE India Ltd was established

18. RE Interceptor RE GT
RE Crusader RE Clipper

19. Eicher acquires RE
 In 1990 RE nearly went bankrupt
 In 1994 Eicher group purchased RE
 From then RE brought its motorcycles to the top
of the motorcycle world
 Different models with different colour varients
have been launched

20. RE Bullet RE Bullet Electra
RE Classic RE Classic

21. RE
Thunderbird
RE Classic
Battle Green
RE Classic
Desert

22. RE Continental GT
 In 2014 RE brought entirely new chasi design in
the name of Continental GT

23. Fair Conclusions
 Good Design
 Many colour variants
 Creates a good attitude towards it
 Gives good mileage
 Enjoyable rides
 Reasonable prices

24. Thank You