Colgate has launched an improved super premium toothpaste called Colgate Sensitive Pro-Relief to increase their market share in the sensitive toothpaste segment. The toothpaste uses Pro-Argin technology containing arginine and calcium carbonate that is clinically proven to provide instant relief from tooth sensitivity with one direct application to the sensitive tooth. It also provides long-lasting relief from sensitivity with regular twice daily brushing by desensitizing nerves and building a protective shield on the teeth. Colgate aims to change perceptions that sensitive teeth issues can be treated without visiting the dentist through regular use of their new toothpaste.

1. PRODUCT DEMONSTARTION
PRESENTED BY :- ANSHU TIWARI

3. Why Launched ??
 Colgate has come up with an improved version of toothpastes and
has taken the toothpaste market into the super premium segment.
 Get a perceptional change that a dentist need not to be visited for
sensitive teeth.
 Increase market share for Colgate.
 One minute massage directly on the sensitive tooth with a small
quantity of Colgate Sensitive Pro-Relief toothpaste provides instant
relief and with regular brushing one gets long lasting relief from tooth
sensitivity

4. Colgate Sensitive Pro-Relief
 Introduction.
 Mumbai, June 8, 2011: Colgate-Palmolive (India) Ltd, the
market leader in oral care, today announced the launch of
Colgate Sensitive Pro-Relief toothpaste in India/
 Colgate Sensitive Pro-Relief toothpaste is clinically proven to
provide instant relief from tooth sensitivity in just one direct
application.

 This scientifically advanced toothpaste uses the break-
through Pro-Argin technology.
 The Pro-Argin technology contains arginine, an amino acid
naturally found in saliva, and calcium carbonate.
 Our extensive research has demonstrated that arginine in the
unique formulation provides superior perceivable protective
oral health benefits.

5. Features
 Fights pain due to sweet/sour/hot/cold foods by
desensitizing nerves.
 Helps maintain the natural whiteness of your teeth.
 Significant inhibitory effect on the formation of
supra-gingival calculus.
 Has a pleasant taste.
 You will notice improvement in 2-4 weeks.
 If your teeth are still sensitive after a month of
consistent use, consult your dentist.
 Brush twice a day for long lasting relief.

6. Who is our competitiors ?
 Sensodyne
 Pepsodent's Sensitive
 Meswak toothpaste

7. Usage Advantages
 A toothpaste that soothes the nerve ends and build a protective shield that
provides relief from sudden shocks of pain.
 It consists of a proven advanced formula containing potassium salts provide
long term sensitivity protection.
 Regular usage will provide long term sensitivity protection.
 The advertisement explains how teeth become sensitive and how the usage
of the toothpaste will cure it.
 It is explained just the way a doctor would.
 One minute massage directly on the sensitive tooth with a small quantity
of Colgate Sensitive Pro-Relief toothpaste provides instant relief and with
regular brushing one gets long lasting relief from tooth sensitivity

8. Consumer Insights
 How can tooth problems be solved with the use of a toothpaste and that too
without visiting a dentist

9. ThAnk YOU
Presented to:- Prof.Vivek