Royal Enfield was founded in Britain in 1893 and began producing motorcycles in 1901. It has had a presence in India since the 1950s. Over the decades, Royal Enfield expanded its model range and grew its production and sales in India. Royal Enfield's advertising evolved from focusing on basic transportation in the 1920s to highlighting features, reliability testing, customization, and creating an emotional connection with riders. In the 2020s, Royal Enfield aims to attract more middle-class customers in India and establish itself as a superior brand through heritage, craftsmanship and customization.
Royal Enfield: A historical journey of 118 years (1901 to 2018)Somraj Dasgupta
A presentation on the history of Royal Enfield Motorcycles from 1901 to 2018. It also includes a few slides on the Branding and Marketing strategy taken up by the group.
To study the History of the Royal Enfield Co. in detail, please visit their official website.
royal Enfield case study and report. over all history of royal Enfield. advertisement strategy of Royal Enfield from 19th century to present. products of Royal Enfield from beginning to present.
it is a Royal Enfield (bullet) project report. and it's used on education propose.
in project report detail about Royal Enfiled ( bullet) motor cycle company.
Royal Enfield: A historical journey of 118 years (1901 to 2018)Somraj Dasgupta
A presentation on the history of Royal Enfield Motorcycles from 1901 to 2018. It also includes a few slides on the Branding and Marketing strategy taken up by the group.
To study the History of the Royal Enfield Co. in detail, please visit their official website.
royal Enfield case study and report. over all history of royal Enfield. advertisement strategy of Royal Enfield from 19th century to present. products of Royal Enfield from beginning to present.
it is a Royal Enfield (bullet) project report. and it's used on education propose.
in project report detail about Royal Enfiled ( bullet) motor cycle company.
this presentation is on royal enfield with respect to the Counsumer behaviour & attitude of counsumer towards royal enfiled. this will give you inside about royal enfield.
Sales Organization
Need for Sales Organizations, their structures
Sales Manager’s functions and responsibilities
Planning for major customers and sales budget
Specific characteristics of a successful salesman
Functional Structure
Geographic Structure
Market-Based Structure
Product Sales Force Structure
Skills for Sales Managers
General sales skills
Recruitment skills
People skills
Training and mentoring skills
Communication skills
Forecasting skills
Financial, and general numeracy, skills
Public speaking skills
Leadership skills
Technology skills
Organizational skills
this presentation is on royal enfield with respect to the Counsumer behaviour & attitude of counsumer towards royal enfiled. this will give you inside about royal enfield.
Sales Organization
Need for Sales Organizations, their structures
Sales Manager’s functions and responsibilities
Planning for major customers and sales budget
Specific characteristics of a successful salesman
Functional Structure
Geographic Structure
Market-Based Structure
Product Sales Force Structure
Skills for Sales Managers
General sales skills
Recruitment skills
People skills
Training and mentoring skills
Communication skills
Forecasting skills
Financial, and general numeracy, skills
Public speaking skills
Leadership skills
Technology skills
Organizational skills
MARKET STRUCTURES AND PRICING
Concept of market structures
Perfect competition market and price determination
Monopoly and abnormal profits
Monopolistic Competition
Price Discrimination
Oligopoly-Features of oligopoly
Syndicating in oligopoly
Kinked demand curve
Price leadership and market positioning
Conditions for Company Equilibrium
To achieve Equilibrium, a Company must meet two conditions:
You need to make sure that the marginal revenue is equal to the marginal cost (MR = MC).
If MR> MC, the Company has an incentive to expand production and sell additional units.
If MR<MC, the Company needs to reduce production because additional units generate more costs than revenue.
Only when MR = MC does the Company achieve maximum profit.
Business Environment - Unit-5 - IMBA - Osmania UniversityBalasri Kamarapu
Business Environment - Unit-5 - IMBA - Osmania University
Unit-V
Economic Survey and Union Budget
Fiscal Policy and Present Tax Environment
Direct and Indirect Taxes
Concept of Value Added Tax
Current Year’s Economic Survey and Union Budget
Fiscal Policy and Present Tax Environment
Fiscal policy deals with the taxation and expenditure decisions of the government.
Some of the major instruments of fiscal policy are as follows: Budget, Taxation, Public Expenditure, public revenue, Public Debt, and Fiscal Deficit in the economy.
Fiscal policy means the use of taxation and public expenditure by the government for stabilization or growth of the economy.
According to Culbarston, “By fiscal policy we refer to Government actions affecting its receipts and expenditures which ordinarily as measured by the government’s receipts, its surplus or deficit.”
General objectives of Fiscal Policy are given below:
1. To maintain and achieve full employment.
2. To stabilize the price level.
3. To stabilize the growth rate of the economy.
4. To maintain equilibrium in the Balance of Payments.
5. To promote the economic development of underdeveloped countries.
Business Environment - Unit-4 - IMBA - Osmania UniversityBalasri Kamarapu
Business Environment - Unit-4 - IMBA - Osmania University
Liberalisation, Privatisation, and Globalisation (LPG) in Indian Economy:
Concept of LPG
Process of LPG followed in India
Globalization and role of WTO
Regional Trading Blocks
India’s Foreign Trade and Agreements with Trading Blocks.
Highlights of the LPG Policy
Foreign Technology Agreements
Foreign Investment
MRTP Act 1969 (Amended)
Industrial Licensing
Deregulation
Beginning of Privatisation
Opportunities for overseas trade
Steps to regulate inflation
Tax reforms
Abolition of License-Permit Raj
Advantages of Globalisation in India
Industrial Licensing
Deregulation
Beginning of Privatisation
Opportunities for overseas trade
Steps to regulate inflation
Tax reforms
Abolition of License-Permit Raj
Advantages of Globalisation in India
Types of Regional Trading Blocs
Trade blocs can be stand-alone agreements between several states (such as the North American Free Trade Agreement (NAFTA) or part of a regional organization (such as the European Union).
Depending on the level of economic integration, the trade blocs can fall into the 6 different categories, such as preferential trading areas, the free trade areas, the customs unions, the common markets, the economic union and monetary unions & the political union.
Preferential Trade Area: Preferential Trade Areas (PTAs) exist when countries within a geographical region agree to reduce or eliminate tariff barriers on selected goods imported from other members of the area. This is often the first small step towards the creation of a trading bloc.
Business Economics - Unit-4 - Osmania UniversityBalasri Kamarapu
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Economics - Unit-4 - Osmania University
Cost concepts
Cost classification
CVP Analysis
Short run cost curves and long run cost curves
Experience curve
Economies and diseconomies to the scale
Economies of scope
Business Environment - Unit-3 - IMBA - Osmania UniversityBalasri Kamarapu
Business Environment - Unit-3 - IMBA - Osmania University
Unit-III: Economic Policies of India
Industrial Environment and Policy
Role of SSUs, and MNCs
Policy of Public Sector and its role in the economy
Competition Law
Policies on Foreign Investment and Trade (EXIM).
Unit-II: Indian Financial Systems
Evolution and Structure of Indian Financial System.
Elements of Indian Financial System— Markets, Institutions, and Environment.
Money Market and the role of banking, Non-banking and Unorganized Sector.
Regulatory function of RBI with special reference to Money market.
Components of Capital Market—Primary, Secondary, Debt and Equity Market.
Problems and Prospects of Indian Capital Market.
Business Environment - Unit-1 - IMBA (Osmania University)Balasri Kamarapu
Unit -I: Business Environment and Analysis:
Nature, Composition and Scope of Business Environment.
Business Environment and its impact on different kinds of business decisions.
Economic growth and Economic Development. Analysis of India’s National Income.
Recent trend in the growth of National Income and its important components: Saving, Investment, Industry, Agriculture and Tertiary Sectors. Micro Environment Factors
Macro Environment Factors
Indicators of economic growth
GDP
GNI
Per capita income
Business Economics - Unit-3 IMBA Syllabus Osmania UniversityBalasri Kamarapu
PRODUCTION AND COST CONCEPTS
Theory of production
Production function
Input output combination
Short run production laws
Law of diminishing marginal returns to scale
ISO-quant curves
ISO-cost curves
Business Economics - Unit-2 for IMBA, Osmania UniversityBalasri Kamarapu
DEMAND CONCEPTS & ELASTICITY OF DEMAND :
Concept of Demand
Determinants of Demand
Law of Demand
Exception to the law of demand
Elasticity of Demand
Types of demand elasticity
Uses of demand elasticity
Concept of Supply
Determinants of Supply
Law of Supply
Elasticity of Supply
Business Economics unit-1 Osmania University IMBA Balasri Kamarapu
Introduction to Business Economics-Characteristics-Nature and scope, concept of opportunities Cost- Incremental Cost- Time perspective-Discounting and Equi-Marginal Principle, Features of Business Economics
CRM and Marketing Strategy
CRM Marketing initiatives
Sales Force Automation
Campaign Management, Call Centers
Practice of CRM: CRM in Consumer Markets
CRM in Services Sector, CRM in Mass Markets
CRM in Manufacturing Sector
Customer Relationship Management Unit-4 IMBA Osmania University
Planning for CRM
Steps in Planning
Building Customer Centricity
Setting CRM Objectives
Defining Data Requirements, Planning Desired Outputs
Relevant issues while planning the Outputs
Elements of CRM plan
CRM Strategy: The Strategy Development Process
Customer Strategy Grid
Customer Relationship Management Unit-3 IMBA Osmania University
EVOLUTION OF CUSTOMER RELATIONSHIP
CRM-Definition, emergence of CRM practice, factors responsible for CRM growth, CRM Process, framework of CRM, Benefits of CRM, Types of CRM, Scope of CRM, Customer Profitability, Future Trends in CRM, CRM and Cost-Benefit Analysis, CRM and Relationship Marketing, Customer Relationship Management Unit-1 IMBA Osmania University
Retailing Management unit - 5 - IMBA Osmania universityBalasri Kamarapu
Retail Management Information System and Retail Research:
Retail Technology and Automations;
Retail Technology and CRM;
Human resources and Executive information systems;
Developing a research Methodology;
Retail audit
Retail Operations and e-Tailing:
Store Operating parameter;
Using strategic resource model in Retailing;
Designing performance programme;
Online retailing, and
Online retail categories.
Standard Operating Procedures(SOP’s)
and
Checklists for Store Operations
Some important practical terminology
Impulse Products
Ticker (Used to count foot falls)
F&V Dump
FIFO
UDL (Uniform Distribution Load in shelves)
Ethylene generating Vs Ethylene sensitive F&V
Average Bill Value = Total Sales/No. of Bills
Private Labels
TI/TO Register (Transfer In/Transfer Out)
To find success, retail managers must continue to motivate their employees:
Motivators for online shopping
Advantages of online retailing
Disadvantages of online retailing
Strategic Retail Model
Retail Marketing and Advertising
Retail Marketing Strategies;
Strategic Positioning;
Retail marketing mix;
Customer relationship management;
Direct marketing;
Micro marketing in retailing, and
Advertising in retailing.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
3. History of Royal Enfield in brief
1891
In November 1891, entrepreneurs Bob Walker Smith and Albert Eadie buy George
Townsend & Co. of Hunt End, Redditch. Townsend’s is a well-respected needle
manufacturer of almost 50 years standing which has recently begun manufacturing
bicycles.
1893
The duo win a contract to supply precision parts to the Royal Small Arms Factory of
Enfield, Middlesex. To celebrate this prestigious order, they rename their undertaking the
Enfield Manufacturing Company Ltd. and call their first Bob Walker Smith designed
bicycle, the Enfield. The following year, their bicycles are renamed Royal Enfields and
the trademark ‘Made Like A Gun’ is introduced.
1898
Bob Walker Smith designs the company’s first motorised vehicle. Known as a
quadricycle, it is built around two sturdy bicycle frames and uses a proprietary 1 1/2 hp
De Dion engine. The company finalises its trading name as The Enfield Cycle Co. Ltd.,
a name it is to use for the following 70 years.
4. 1900
Royal Enfield delves into motorsport when one of its quadricycles
enters the inaugural 1000 Mile Trial. Following a torturous cross-
country route from London to Edinburgh and back, the event does
much to convince the British public of the viability of motorised
transport.
1901
The first Royal Enfield motorcycle is produced. Designed by Bob
Walker Smith and Frenchman Jules Gobiet, it is launched at the
Stanley Cycle Show in London. The 1 1/2 hp engine is mounted in
front of the steering head and the rear wheel driven by a long rawhide
belt.
1909
Royal Enfield’s first V-twin, using a 297cc Swiss-made
Motosacoche engine, is launched at the Stanley Cycle Show. The
model achieves numerous competition successes the following year,
including in the John O’ Groats to Lands End Trial.
5. 1914
Royal Enfield's first 2-stroke motorcycle goes into full production.
As Britain becomes embroiled in World War I, production of the
company’s biggest motorcycle, the 770cc 6 hp V-twin, takes
precedence. During the conflict, the company supplies motorcycles to
the British, Belgian, French, United States and Imperial Russian
armies.
1924
Continuous development results in a range of 8 models, including the
launch of the Sports Model 351, the first Royal Enfield 350cc OHV 4-
stroke motorcycle with foot operated gear change. A unique 225cc 2-
stroke step-through 'Ladies Model' is also introduced.
1930
The decade begins with a diverse eleven model range, from the 225cc
2-stroke Model A to the 976cc V-twin Model K. New 350 and 500cc
side-valve and overhead valve machines with dry-sump
lubrication are also produced.
6. 1932
The legendary "Bullet" motorcycle is born. It is first displayed
in November 1932 at the Olympia Motorcycle Show in London.
Three versions are produced: 250, 350 and 500cc, all with inclined
'sloper' engines, twin-ported cylinder heads, foot operated gear
change and high compression pistons.
1933
The groundbreaking Model Z 'Cycar' goes on sale. Aimed at
commuters, this 148cc 2-stroke features a fully enclosed engine
and legshields to protect its rider from the worst of the elements.
1936
The 500cc Bullet is radically changed with the release of the
Model JF. It features an upright engine with a 4-valve cylinder
head. A sports version, with a bronze cylinder head, is available to
special order.
7. 1939-1945
Royal Enfield produces large quantities of military motorcycles, bicycles,
generators and ant-aircraft gun predictors during the Second World War. The
most iconic model is the 125cc 'Airborne' motorcycle known as the
Flying Flea. These 126cc 2-strokes can be loaded into specially fabricated
parachute cradles and dropped with paratroops behind enemy lines.
1948
The post-war 350cc Bullet prototype, with radical oil-damped swinging arm
rear suspension, is previewed in the Colmore Cup Trial of February 1948.
Two Bullets form part of the victorious British Trophy team in the 1948
ISDT (International Six Days Trial), held in Italy. Both their riders win gold
medals.
1949
The new 350cc Bullet and 500 Twin models are launched in the UK. Both
bikes share the same frame, swinging arm suspension, telescopic front forks
and gearbox. K. R. Sundaram Iyer launches Madras Motors to import
British motorcycles into India, including Royal Enfields.
8. 1952
Madras Motors receives an order from the Indian Army for 500
350cc Bullets. The motorcycles arrive from Redditch in early
1953 and prove to be a great success, being both hardy and
easy to maintain.
1955
The Redditch company partners Madras Motors in India to
form 'Enfield India'. Work commences on the construction of a
purpose-built factory at Tiruvottiyur, near Madras.
1957
Johnny Brittain wins the Scottish Six Days Trial on a Bullet for
the second time and also finishes top of the British trials
championship. The 250cc Crusader model is launched in
Britain. Producing 13 bhp, the motorcycle features a unit
construction engine and alternator electrics with coil ignition.
9. 1964
The iconic Continental GT café racer is launched to great
acclaim when a team of journalists ride one from John O’
Groats to Lands End in under 24 hours, including 8 laps of the
Silverstone circuit. The GT features a fibreglass racing petrol
tank, clip-on handlebars, rear sets, a humped race seat, rev
counter and a swept-back exhaust.
1989
A new 24 bhp 500cc Bullet is released. The bike is primarily aimed at
export markets where it is available in Classic, Deluxe and Superstar
trim.
1993
Enfield India produces the world's first and only mass-manufactured
diesel motorcycle. Known as the Enfield Diesel, it uses a highly fuel
efficient 325cc power unit installed in the standard Bullet rolling
chassis.
10. 1994
Commercial vehicle and tractor manufacturer, The Eicher
Group, acquires Enfield India Limited. Eicher has roots in India
dating back to 1948. It renames the company Royal Enfield
Motors Limited.
2002
The Thunderbird, a stylish lean burn cruiser, is launched. It
features the first 5-speed gearbox used on a Royal Enfield since
the 1960s. More than a 1000 Royal Enfield motorcycles of all
ages descend on Redditch for the Royal Enfield Owner’s Club
‘Redditch Revisited’ event.
2004
The Electra X, an export Bullet with a 500cc version of the all-
alloy lean burn engine, goes on sale. The retro-styled ‘Bullet
Machismo’ is rated the ‘No.1 Cruiser’ in a TNS Autocar survey.
11. 2005
Royal Enfield celebrates its 50th anniversary in India with the
release of commemorative Thunderbird and Bullet Electra
models and ‘The Legend Rides On’ coffee table book.
2008
The Thunderbird Twinspark is launched in India with the new
Unit Construction Engine (UCE). Royal Enfield begins exporting
the Classic, India’s first 500cc EFI, Euro III-compliant
motorcycle, to European markets.
2009
The 500cc UCE engine is launched in India. The retro-styled
Classic version immediately achieves cult status and sales grow
rapidly.
12. 2012
Royal Enfield launches its first highway cruiser, the all-
black Thunderbird 500. Work on the new Oragadam factory
continues briskly while the Tiruvottiyur plant sets a new
production record to meet 113,000 motorcycle sales.
2014
Royal Enfield introduces a new retail experience in India with
the opening of the first-of-its-kind exclusive gear store at Khan
Market, New Delhi.
2016
Royal Enfield debuts the Himalayan, its first adventure
motorcycle. With an all-new 411cc SOHC engine and long
reach suspension, it’s designed to give adventurous riders the
right tool for all roads and no roads.
13. 2017
The new 650cc Royal Enfield Interceptor and Continental GT
twins are unveiled at the EICMA Motorcycle Show in Milan, Italy, and
at Rider Mania in Goa, India. The company opens its first café, called
the Royal Enfield Garage Café, in Baga, Goa.
2018
The Royal Enfield Classic 500 Pegasus, a homage to the WWII Royal
Enfield Flying Flea, is launched at the Imperial War Museum,
Duxford, UK. Limited to just 1000 individually numbered
motorcycles worldwide, the Indian market allocation of 250
machines sells in under 3 minutes.
2020
Production of the 500cc UCE engine comes to an end. Its swansong is
the limited edition Classic 500 Tribute Black. A new Royal Enfield
CKD assembly line is set up in Buenos Aires, Argentina. The President
of Argentina, Alberto Fernández, attends the opening ceremony.
14. 2020
Make-It-Yours (MIY), a unique motorcycle
personalisation initiative, goes live. Customers can
configure their motorcycle when making a booking
on the Royal Enfield App, website or in-store. The
Meteor 350 cruiser is launched in India to great
acclaim. It has an all-new chassis and engine and
features the new Royal Enfield Tripper turn-by-turn
navigation device.
2021
Royal Enfield celebrates 120 years of Pure
Motorcycling.