An Organization study at UltraTech Cement Ltd.
   [Unit: Rajashree Cement Works] Malkhed
                               By –
                      ABDUL GAFOOR M
                     Reg. No. 11TUCMA001

                      Under the Guidance -
                    Dr. K Janardhanam




CANARA BANK SCHOOL OF MANAGEMENT STUDIES                          1
  Bangalore University, Central College Campus, Bangalore - 001
                           2011-2013
Industry Profile
  Cement plays an important role in the economic development of the
  country.
  In 1824, Joseph Aspdin invented Portland Cement in England.
  In 1889, Kolkata Cement manufacturing started

Facts (June -2012)
  • India is second largest cement market in the world
  • Sector Capacity 324 MTPA
  • Sector Production 214 MTPA
  • Consumption per capita 190Kg (world 490kg/capita)
  • More production in India North 35% & South 27%
  • Major players in India ACC, UltraTech cem., ICL, JP Cem., Ambuja cem.,   2
     Shree cem. etc
Company Profile
• Established in 1983 Grasim’s first
  cement plant at Jawad in
  Madhya Pradesh.

• UltraTech cement was acquired
  from L&T in 2004.

• Annual capacity of 52 MTPA,
  Exports over 2.5 MTPA, which is
  about 30% of the country's total
  exports

• 12 integrated plants, 1 white
  cement plant, 11 grinding units in   3
  India.
RCW Profile
 A unit of UCL, Started with capacity of 0.50 MTPA & now 4.70 MTPA at Malkhed
 in Gulbarga District.
 The unit manufactures Portland cement
 Coal based thermal power plant with a 58.2MW Capacity
 only cement plant in Indian with a captive coal washer
 limestone mine is one of the largest single location mines in India spread over all
 area of 1800 acres.




                                                                                       4
Vision & Mission
Vision
  To be a Market Leader in Cement Business and recognized as the
  benchmark for:
   Customerisation
   Quality Consistency
   Product Range
   Cost Competitiveness &
   Employee Empowerment.


Mission
  “To deliver superior value to our customers, Shareholder employee &
  Society at large”                                                     5
Product Profile
 UltraTech (PPC) Portland Pozzolona Cement


 UltraTech (OPC-53) Ordinary Portland Cement


 UltraTech (OPC-43)


 UltraTech (53-S OPC)

                                               6
Organization Structure
                                         Unit Head



Technical       Commercial               HR & Admin.                    Mines                CPP
  (FH)             (FH)                     (FH)                        (FH)                 (FH)

 Cement Plant       Finance & Accounts       Human Resource              Mines Maintenance
                                             Dept.


                                             Employee Relation
 Power Plant        Materials                                            Mines Operation
                                             & Legal



 QC/R&D             Raw Material             Security &Administration
 Environment        Procurement


 Raw Material       Purchase                 Community
 Handling                                    Development


 T&D                Information              Hospital
                    Technology (IT)                                                                 7

                    Marketing &
                    Sales
Functional Department
Human Resource Dept.                       Important Dept.
   Recruitment & Selection                     CSR (KJST)
   Manpower Planning                           Time Office
   Guidance & Motivation to the                Estate
    employee
   Transfer & Promotion                        Security
   Wage & Salary Admin.                        Hospitality (TPT/GH)
   Training & Development                      T & D cell
   Performance Appraisal                       ESST


Production Dept.                           Finance Dept.
  • Technical magt.                        • Store accounting & material
                                             valuation
  • Heating & cooling to produce clinker
                                           • Maintain accounts ledger &
  • Raw mill used for raw materials          processing all department
    grinding and drying.                     process.
  • Preparation of cement                  • Payment of employee & workers
  • Quality control system & packaging       payroll                              8
    etc…                                   • Billing of all services related to
                                             agents, dealers etc.
SWOT Analysis
STRENGTHS                                       WEAKNESSES
 Better Quality                                 Insufficient manpower
 Long relationship with customer                Stimulating & retaining young talent
 Strong brand image & excellent marketing       Difficulty to obtain skilled workers which in turn
   support                                         increases cost of training for imparting skills to
 Strong financial back support by group           workers.
 Large distribution network


OPPORTUNITIES                                   THREATS
 Develop new marketing areas                    Competitors are the main threat like ACC,
 Maintain the position of competition in the
  market.                                          VASAVADATTA & JAWAR CEMENT
 Growing e-commerce’s business.                 Increasing coal prices & shortage of coal in the
                                                   country which is the main material for producing
                                                   cement in the power plant of the cement

                                                   companies.                                           9
Findings
 UltraTech one of the icons of cement industry in India and the World.

 Manpower in case of labour is limited for more production.

 Canteen facility provided should be improve

 They more care about safety in the factory for everyone

 The hospitality department provides well accommodation, food & transport
  facilities for VIP’s, Regular Executives, & New Joiners.

 All the major departments like Finance, Marketing, Human Resource, and
  Production work hand-in-hand. So this unit’s role is vital in UltraTech Cement.

 The green environment in the factory & surrounding village
                                                                                    10
 The company’s organization structure is in the form of mechanistic model.
Suggestion & Conclusion
SUGGESTION
• They can adopt addition manpower for more production.
• Provide a chance to the engineers & employee of this unit to grow their skills &
  talents by using the techniques outstation training & higher study in their
  interested field.
• At the workplace staff has work stress, so concerned authorities should make
  effort to introduce relaxation techniques as yoga, pranayama, meditation, etc. in
  the regular training programs.

CONCLUSION
• UltraTech Cements is going for major expansions and modernization of cement
  plants across the country. Shortly they opening of unit 2 in malkhed near to unit
  1 & unit 3 in Hotgi..
• So, UltraTech Cements have huge opportunities in future. Now a day’s
  construction and infrastructure industry are booming. I hope this occasion will     11
  make UltraTech Cements huge profit.
• The company has the opportunity to become market leader in cement industry
  throughout globally.
Thank u   


                12

1

  • 1.
    An Organization studyat UltraTech Cement Ltd. [Unit: Rajashree Cement Works] Malkhed By – ABDUL GAFOOR M Reg. No. 11TUCMA001 Under the Guidance - Dr. K Janardhanam CANARA BANK SCHOOL OF MANAGEMENT STUDIES 1 Bangalore University, Central College Campus, Bangalore - 001 2011-2013
  • 2.
    Industry Profile Cement plays an important role in the economic development of the country. In 1824, Joseph Aspdin invented Portland Cement in England. In 1889, Kolkata Cement manufacturing started Facts (June -2012) • India is second largest cement market in the world • Sector Capacity 324 MTPA • Sector Production 214 MTPA • Consumption per capita 190Kg (world 490kg/capita) • More production in India North 35% & South 27% • Major players in India ACC, UltraTech cem., ICL, JP Cem., Ambuja cem., 2 Shree cem. etc
  • 3.
    Company Profile • Establishedin 1983 Grasim’s first cement plant at Jawad in Madhya Pradesh. • UltraTech cement was acquired from L&T in 2004. • Annual capacity of 52 MTPA, Exports over 2.5 MTPA, which is about 30% of the country's total exports • 12 integrated plants, 1 white cement plant, 11 grinding units in 3 India.
  • 4.
    RCW Profile Aunit of UCL, Started with capacity of 0.50 MTPA & now 4.70 MTPA at Malkhed in Gulbarga District. The unit manufactures Portland cement Coal based thermal power plant with a 58.2MW Capacity only cement plant in Indian with a captive coal washer limestone mine is one of the largest single location mines in India spread over all area of 1800 acres. 4
  • 5.
    Vision & Mission Vision To be a Market Leader in Cement Business and recognized as the benchmark for:  Customerisation  Quality Consistency  Product Range  Cost Competitiveness &  Employee Empowerment. Mission “To deliver superior value to our customers, Shareholder employee & Society at large” 5
  • 6.
    Product Profile UltraTech(PPC) Portland Pozzolona Cement UltraTech (OPC-53) Ordinary Portland Cement UltraTech (OPC-43) UltraTech (53-S OPC) 6
  • 7.
    Organization Structure Unit Head Technical Commercial HR & Admin. Mines CPP (FH) (FH) (FH) (FH) (FH) Cement Plant Finance & Accounts Human Resource Mines Maintenance Dept. Employee Relation Power Plant Materials Mines Operation & Legal QC/R&D Raw Material Security &Administration Environment Procurement Raw Material Purchase Community Handling Development T&D Information Hospital Technology (IT) 7 Marketing & Sales
  • 8.
    Functional Department Human ResourceDept. Important Dept.  Recruitment & Selection CSR (KJST)  Manpower Planning Time Office  Guidance & Motivation to the Estate employee  Transfer & Promotion Security  Wage & Salary Admin. Hospitality (TPT/GH)  Training & Development T & D cell  Performance Appraisal ESST Production Dept. Finance Dept. • Technical magt. • Store accounting & material valuation • Heating & cooling to produce clinker • Maintain accounts ledger & • Raw mill used for raw materials processing all department grinding and drying. process. • Preparation of cement • Payment of employee & workers • Quality control system & packaging payroll 8 etc… • Billing of all services related to agents, dealers etc.
  • 9.
    SWOT Analysis STRENGTHS WEAKNESSES  Better Quality  Insufficient manpower  Long relationship with customer  Stimulating & retaining young talent  Strong brand image & excellent marketing  Difficulty to obtain skilled workers which in turn support increases cost of training for imparting skills to  Strong financial back support by group workers.  Large distribution network OPPORTUNITIES THREATS  Develop new marketing areas  Competitors are the main threat like ACC,  Maintain the position of competition in the market. VASAVADATTA & JAWAR CEMENT  Growing e-commerce’s business.  Increasing coal prices & shortage of coal in the country which is the main material for producing cement in the power plant of the cement companies. 9
  • 10.
    Findings  UltraTech oneof the icons of cement industry in India and the World.  Manpower in case of labour is limited for more production.  Canteen facility provided should be improve  They more care about safety in the factory for everyone  The hospitality department provides well accommodation, food & transport facilities for VIP’s, Regular Executives, & New Joiners.  All the major departments like Finance, Marketing, Human Resource, and Production work hand-in-hand. So this unit’s role is vital in UltraTech Cement.  The green environment in the factory & surrounding village 10  The company’s organization structure is in the form of mechanistic model.
  • 11.
    Suggestion & Conclusion SUGGESTION •They can adopt addition manpower for more production. • Provide a chance to the engineers & employee of this unit to grow their skills & talents by using the techniques outstation training & higher study in their interested field. • At the workplace staff has work stress, so concerned authorities should make effort to introduce relaxation techniques as yoga, pranayama, meditation, etc. in the regular training programs. CONCLUSION • UltraTech Cements is going for major expansions and modernization of cement plants across the country. Shortly they opening of unit 2 in malkhed near to unit 1 & unit 3 in Hotgi.. • So, UltraTech Cements have huge opportunities in future. Now a day’s construction and infrastructure industry are booming. I hope this occasion will 11 make UltraTech Cements huge profit. • The company has the opportunity to become market leader in cement industry throughout globally.
  • 12.
    Thank u  12