The text summarizes information about the Karnataka Handlooms Development Corporation Limited (KHDCL). It was established in 1975 to support the 13,000 handloom weavers of Karnataka. KHDCL produces and sells handloom products like shirts, sarees, bed linens, and kitchen linens through its 55 outlets in India. While KHDCL uses social media, it lacks an online store, which could help increase its market and customer awareness compared to competitors that do offer online selling.

1. By
guruprasad

2. The Textile industry occupies a unique place in our country. One of the
earliest to come into existence in India, contributes to nearly 30% of the total
exports and is the second largest employment generator after agriculture.
Today, India's textile sector comprises four important segments:
•Modern textile mills
•Independent Power looms
•Handlooms
• Garments

3.  The Karnataka Handlooms Development Corporation Limited
(Khdcl) Established in the year 1975 under the Companies Act.
 To uplift the socio-economic conditions of 13000 handloom
weavers of Karnataka.
 Karnataka is one of the leading states in production of cotton.
 They have 55 outlets country wide.

4.  Soham shirts
 Printed silk sarees
 Traditional silk sarees
 Cotton bed linens
 Cotton durries
 Kitchen/Table linens

5.  Quality
 Eco-friendly
 Socially responsible

6.  New Delhi
 Rajasthan
 Andhra Pradesh
 Uttar Pradesh
 West Bengal
 Maharashtra

7. STRENGHT:
 Purely handloom
 good sources of raw materials
 Fully undertaken by Government
 More employment opportunity to weavers
WEAKNESS:
 Highly dependent on cotton
 Production cost is high

8. OPPURTUNITIES:
 They can export globally
 Shifting towards branded readymade garment
 Growth rate of domestic textile industry
THREATS:
 Stiff competition from power loom industry
 Availability of similar products
 To balance demand and supply

9. KHDCL does not have a online selling portal, they are using the social
media only to show their products and offers that are currently
running. Instead they could have entered online marketing.
CAUSES:
 Less awareness in target customers
 Continuous maintenance cost
 Bad product or service may go viral

10. As per alexa.com’s world ranking of websites:
S.No Name of the site Online selling Global Rank as per
alexa.com
1 Khdcltd.com NO 56,52,644
2 Cooptex.com NO 34,76,518
3 Apcofabrics.com YES 17,15,242
So KHDCL can enter online market for better market and awareness as
from above table we can see that apco having a online selling has better
rank and awareness.