khdcl
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The text summarizes information about the Karnataka Handlooms Development Corporation Limited (KHDCL). It was established in 1975 to support the 13,000 handloom weavers of Karnataka. KHDCL produces and sells handloom products like shirts, sarees, bed linens, and kitchen linens through its 55 outlets in India. While KHDCL uses social media, it lacks an online store, which could help increase its market and customer awareness compared to competitors that do offer online selling.
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The textile industry in India is one of the largest and oldest industries in the country. It contributes significantly to industrial production and exports. The industry employs millions of people and has experienced major changes with economic liberalization in the 1990s. It faces competition from other countries but also has strengths in raw materials, skilled labor, and presence across the value chain. The government continues efforts to support the industry through various schemes.
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1. It is one of India's largest and oldest industries, employing millions across the value chain from fiber to apparel manufacturing.
2. Major fibers used include cotton, jute, silk, wool and synthetic fibers like polyester. Key segments are yarn, fabric production, and final garments.
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The document discusses an internship report for 4 Creations Pvt Ltd, an Indian textiles company. It provides background on the textiles industry and company, describing departments like HR, finance, marketing, and quality assurance. It identifies the problem of a lack of dedicated marketing department and proposes addressing customer needs, monitoring competition, and brand building. Suggestions include new technology, employee motivation, training, and management styles. The conclusion reflects on the textiles industry and learning experience for the internship.
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khdcl
- 2. The Textile industry occupies a unique place in our country. One of the earliest to come into existence in India, contributes to nearly 30% of the total exports and is the second largest employment generator after agriculture. Today, India's textile sector comprises four important segments: •Modern textile mills •Independent Power looms •Handlooms • Garments
- 3. The Karnataka Handlooms Development Corporation Limited (Khdcl) Established in the year 1975 under the Companies Act. To uplift the socio-economic conditions of 13000 handloom weavers of Karnataka. Karnataka is one of the leading states in production of cotton. They have 55 outlets country wide.
- 4. Soham shirts Printed silk sarees Traditional silk sarees Cotton bed linens Cotton durries Kitchen/Table linens
- 5. Quality Eco-friendly Socially responsible
- 6. New Delhi Rajasthan Andhra Pradesh Uttar Pradesh West Bengal Maharashtra
- 7. STRENGHT: Purely handloom good sources of raw materials Fully undertaken by Government More employment opportunity to weavers WEAKNESS: Highly dependent on cotton Production cost is high
- 8. OPPURTUNITIES: They can export globally Shifting towards branded readymade garment Growth rate of domestic textile industry THREATS: Stiff competition from power loom industry Availability of similar products To balance demand and supply
- 9. KHDCL does not have a online selling portal, they are using the social media only to show their products and offers that are currently running. Instead they could have entered online marketing. CAUSES: Less awareness in target customers Continuous maintenance cost Bad product or service may go viral
- 10. As per alexa.com’s world ranking of websites: S.No Name of the site Online selling Global Rank as per alexa.com 1 Khdcltd.com NO 56,52,644 2 Cooptex.com NO 34,76,518 3 Apcofabrics.com YES 17,15,242 So KHDCL can enter online market for better market and awareness as from above table we can see that apco having a online selling has better rank and awareness.