This document provides information about Nestle, including its founder Henri Nestle who invented baby food in the 1860s. It establishes that Nestle is now one of the world's largest food and beverage companies, headquartered in Switzerland with over 250,000 employees worldwide. The document then discusses Nestle Fruit Yogurt specifically, describing it as a value-added, chilled dairy product containing milk, yogurt and fruit. It provides details on Nestle's marketing, product packaging, and adherence to quality, food safety, and social responsibility standards.

1. Nestle

2. Henri Nestlé
(1814-1890)
Henri Nestlé a Pharmacist
1860s invented Baby Food.
Farine Lactee Henri Nestlé saving
the lives of many children.
Chocolate
Nescafe Worldwar II

3. Nestlé Headquarter in Vevey, Switzerland, 1866
One of the world’s biggest food and beverage company
250,000 employees
Worldwide.

4. Introduction to Nestlé Yogu Fruits
High-quality food products
Healthy
Safe
Tasty
Affordable
Product
Nestlé Fruit Yogurt
Value added Product
Chilled Dairy Product
With the Goodness of Milk, Yogurt and Fruit.

5. Marketing Ethics and Social Responsibilities
Quality of the product is maintained by foreign quality control supervisors
Halal Food
Waste treated Properly
Special Designed Clothing for Production Workers
Low Price.

6. PEST Analysis

7. POLITICAL
Politically Instable
Every Government imposing its own Set of Rules &
Regulations
Poor Economy
Government policies, trade union activity, and
productivity of the labor force that create either high or
low costs for businesses
Increased Labor Cost.

8. Economical
Economic conditions Affected Investments.
Common restrictions and barriers
Operations Restrictions
Domestic Economic Problems

9. Social
Society is all about people in general, living in communities.
QUESTION : What culture is?
Culture is basically the customs, beliefs, way of life, and social
organization of a particular country or group.
Social Factore
Family
Customs and Behaviors

10. Technological
Nestlé, the world's biggest food Group
Highly Dedicated to R&D
International staff of 3500 employees engaged in the
search for innovative new products and the renovation
of existing ones

11. Improved Packaging
Nestlé’s fruit yogurt’s main aim is the use of less
excessive and more environmentally friendly
packaging products.
It uses special packaging techniques that
minimizes and eliminates loss by
 leakage or evaporation
reduces spoilage
contamination by dirt
insects, bacteria, mold, moisture or oxygen.

12. Aseptic packaging.
Preserves Flavor and Product Quality.
Above everything to keep up with the quality standards
Nestlé used imported seals specially designed for packaging
dairy products.

13. SWOT ANALYSIS OF NESTLE

14. Strengths
One of the largest companies in the world
Nestle is world recognized organization
Positive impact on its customers life
Better quality products and services
Strong financial position
Highly expert human resources
High quality innovative products.
Distribution network

15. Weakness
Dependent on the outside Milkmen
No single self own dairy form which provide high
quality milk to the firm.
Packaging depends upon Packages (Pvt.) limited
only.

16. OPPORTUNITIES
Innovative Packaging eco friendly
Manage Electricity Shortfall
“Backward Integration” establish its own diary forms.

17. Threats
Decreased Purchasing Power
Competitors like Oplers, Raw Yogurt etc
OLPER'S Innovative Packaging is standing one step
ahead as compare to Nestle

18. `
Proposed Marketing Mix
Product:
Product Name: Nestle Yogu Fruits
Product Line:
Yogu Fruits (Mango, Strawberry, Pineapple,
Punch, Mixed Berry)
Yogurt Drink (Fruit Selection)
Pouch Pack ( Gable top Yogurt Blends)
Yogurt Top ups
Yo Crunch

21. Features
Real Fruit Chunks
0% Fat
No Cholesterol
Healthy
High Calcium
New Flavors
Aseptic Packaging
Extended Product Line

22. Nutritional information:
Energy 118kcal-499kg
Protein 5.4g
Carbohydrates 19.6g
Sugars 19.0g
Fats 0.2g
Saturates 1.3g
Fiber 0.1g
Sodium 0.1g
Calcium 208mg

23. Benefits
Be Fit
Be Vital
Be Comfortable
Be Strong
Be Nourished
Be Proactive
Be Happy

24. Target Market
Literate Class
Infants to Adults
Middle Upper and Elite Class

25. Pricing
Penetration Pricing
Market Share
Market Oriented
Focusing on Economies of
Scale
Profit Oriented
Sales Oriented

26. Small (100g) Rs
Medium (200g) Rs
Large (400g) Rs

27. The only risk of failure is promotion.

28. Promotion
TV commercial
Sponsorship
Free Sampling
POP
Social Media
Billboards
Steamers
Magazine
Newspaper
Radio
Promotion

29. TV Commercial

30. Sponsorship
TV shows
Recommended TV channels
Express news
Samma news
Ary digital

31. Free Sampling
Metro
Hyperstar
Chen One
Al Fatheh
Green Valley
Liberty
Jalal Sons

32. Point of purchase
Branded poster
Stikers
Buntting

33. Social media
Social Media campaign
Face book
Face book page
Banners on face book
Adds
 Google ads
 Creative message

34. Bill boards
Cavalry
Defence

35. Gulberg
Main
Boulevard
Model town link
road

36. Steamers
Dha
Gulburg
Cantt
Ara bazar
Model town

37. Magazines
Weekly Monthly
Sunday times
Sunday plus
T-mag
Paperzi
Hello Pakistan
She English
Ok magazine
Women zone
Libas etc

38. News paper
Dawn
English news paper
(Sunday )
Jung
Urdu news paper
(Sunday )

39. Radio
 Fm. 89
 Fm. 91
 Fm. 106.2
 Fm. 107.4

40. Placement
Initially our product launch
Lahore,
Karachi,
Islamabad,
Faisalabad,
Rawalpindi
 Multan

41. Own Distribution Channel
Super Stores in Major Areas Depending on
Freezing Facilities
Alfateh,
 Jalal Sons,
Metro
Hyperstar
Green Valley

42. Pretty Tasty for something Healthy
Pretty Tasty for
something Healthy