The group developed a business model canvas over 5 days to test their idea of a smartphone app connecting homeowners with electrical and plumbing service providers. Through interviews and hypothesis testing, they narrowed their target customer segments to homeowners needing urgent service who are willing to search online, and service providers actively seeking new jobs online. The final canvas focuses on these segments, and outlines key activities like acquiring and background-checking service providers, and providing customer support through the app and a call center. Revenue will come from service fees and monthly subscriptions for providers. Next steps include developing an MVP, further customer testing, and crowdsourcing feedback before launching the app initially in a few states.

1. Group: Infinity
Radhika Sharma
Svetlana Ushakova
Infinity Team Startup Idea
• A smartphone APP that makes it easy to buy and
sell electrical and plumbing home services and
allows for useful ratings and rankings of buyers and
sellers.
Interviews day 5: 8 (5 electricians, 3 plumbers)
Total # of Interviews: 55

2. - Service providers (nanny,
tutor, handyman,
poolboy)
Key Activities
- partnership with reliable
service providers
- build and maintain
website/mobile app
Key Resources
Online customer care center
(outsourced at the
beginning)
Value Proposition
- essential services made easily
and quickly accessible through
one mobile app which allows for
useful ratings and rankings of
buyers and sellers
Customer
Relationships
- Trustworthy relationship that
will reassure customers that we
will take care of their business
and resolve any possible tensions
between customer and service
provider
Channels
Online & Social Media
Radio ads
Subway stickers
Word-of-mouth
Customer
Segments
- Homeowners
- Renters
- Parents
Revenue
- the platform provides easy access to services and guarantees your
money back in case the service wasn’t provided by service supplier
- for introductory to service supplier / service consumer
- Percentage from service charge – that is made through the platform
- 18% service fee on each task
Cost Structure
- Technology (service / APP) development
- Legal services
- Marketing
- Insurance
Group: Infinity
Radhika Sharma
Svetlana Ushakova
Business Model Canvas – day 1

3. Initial hypothesis:
Both home owners and renters need all kind of home services and it’s always difficult
to find a service provider at reasonable rate

4. Hypothesis: Home owners search home care services preferably via Smartphone
app or Web.

5. Results: Home owner prefers to
get a service provider through
family and friends for most
planned home improvement
work.

6. Business Model Canvas - day 2
Key Partners
- service
providers like nanny, tutor,
handyman, poolboy
Plumbers, electricians
Key Activities
- partnership with reliable
service providers
- build and maintain
website/mobile app
Key Resources
Online customer care center
(outsourced at the
beginning)
Plumbers, electricians
Value Proposition
- essential services made easily
and quickly accessible
through one mobile app
which allows for useful
ratings and rankings of
buyers and sellers
- Plumbing and electrician
services made easily and
quickly accessible through
one mobile app which allows
for useful ratings and
rankings of `service
`providers
- Easy to find a local service
providers
- Consumer has choice of
prices by looking at bids by
service providers
- Service providers can bid for
services according to their
schedule
- `new platoform to find client
Customer
Relationships
- Trustworthy relationship that
will reassure customers that we
will take care of their business
and resolve any possible tensions
between customer and service
provider
Channels
- Online & Social Media
- Radio ads
- Subway stickers
- Word-of-mouth
Smart phone App, Website
Customer
Segments
- Homeowners
- Renters
- Parents
Homeowners with
responsibility of maintaining
their own property
Plumbers, electricians
Revenue
- the platform provides easy access to services and guarantees your
money back in case the service wasn’t provided by service supplier
- for introductory to service supplier / service consumer
- Percentage from service charge – that is made through the platform
18% service fee on each task
Cost Structure
- Technology (service / APP) development
- Legal services
- Marketing
- Insurance
Group: Infinity
Radhika Sharma
Svetlana Ushakova

7. Business Model Canvas – day 3
Key Partners Key Activities
- partnership with reliable
service providers
- build and maintain
website/mobile app
- Provide 24x7 customer
support
Customer care center their own proper
Key Resources
Online customer care center
(outsourced at the
beginning)
Technology
development/maintenance
staff/assets
Plumbers, electricians
Value Proposition
Customer
Relationships
- Trustworthy relationship that
will reassure customers that
we will take care of their
business and resolve any
possible tensions between
customer and service
provider
- Online & Social Media
- Radio ads
- Subway stickers
- Word-of-mouth
Channels
- Online & Social Media
- Radio ads
- Subway stickers
- Word-of-mouth
Smart phone App,
Website
Customer
Segments
Plumbers, electricians
Homeowners with
responsibility of maintaining
Revenue
- the platform provides easy access to services and guarantees your
money back in case the service wasn’t provided by service supplier
- for introductory to service supplier / service consumer
- Percentage from service charge – that is made through the platform
18% service fee on each task
Cost Structure
- Technology (service / APP) development
- Legal services
- Marketing
- Insurance
Group: Infinity
Radhika Sharma
Svetlana Ushakova
- Service providers can bid for
services according to their
schedule/location
- New platoform to find client
Plumbing and electrician services
made easily and quickly
accessible through one mobile
app which allows for useful
ratings and rankings of service
providers
Easy to find a local service
providers
Consumer has choice of prices by
looking at bids by service
providers
Customer care center
Plumbers, electricians
Provide new businesss/revenue
Homeowners with responsibility
of maintaining their own proper

8. Business Model Canvas – day 4
Key Partners Key Activities
- partnership with reliable
service providers
- build and maintain
website/mobile app
- Provide 24x7 customer
support
Key Resources
Online customer care center
(outsourced at the
beginning)
Technology
development/maintenance
staff/assets
Plumbers, electricians
Value Proposition
Customer
Relationships
- Trustworthy relationship that
will reassure customers that
we will take care of their
business and resolve any
possible tensions between
customer and service
provider
- Online & Social Media
- Radio ads
- Subway stickers
- Word-of-mouth
Channels
- Online & Social Media
- Radio ads
- Subway stickers
- Word-of-mouth
Smart phone App,
Website
Customer
Segments
Plumbers, electricians
Homeowners with
responsibility of
maintaining their own
proper
Revenue
- the platform provides easy access to services and
guarantees your
money back in case the service wasn’t provided by service
supplier
- for introductory to service supplier / service consumer
- Percentage from service charge – that is made through
the platform
18% service fee on each task
- Free App
- Monthly subscription fee for Service Providers
Plumbers, electricians
Cost Structure
- Technology (service / APP) development
- Legal services
- Marketing
- Insurance
Group: Infinity
Radhika Sharma
Svetlana Ushakova
- Service providers can bid for Service
estimation fee according to their
schedule/location
- New platoform to find client
- Service Provider gets notified every
time there is job posting to react
according to their schedule
Plumbing and electrician services made
easily and quickly accessible through
one mobile app which allows for useful
ratings and rankings of service
providers
Easy to find local service providers who
are available for the job without
spending time on calling multiple
people
Consumer has choice of prices by
looking at bids by service providers
Customer care center
Customer care center
Provide new businesss/revenue
Homeowners with
responsibility of
maintaining their own
proper

9. Day 2-4 Learning
1. Most renters call their apt society to get things fixed around
the house/apartment, so they are not in our consumer
segment
2. Service Providers are the ones who will pay us, so we need to
concentrate on their behavior of how do they get new
business
3. Home owners don’t want to waste their time on calling service
providers who are not available for the job.
4. For most jobs, it’s not possible to estimate the price of job
before hand, Service providers can’t really bid based on 2
liner problem description posted by Home Owner.
5. A lot of service providers will prefer to get a pop up
notification of posted job right away at cost of monthly
subscription fee.
6. Bidding can only be possible for Estimation Fee.

10. Business Model Canvas – day 5
Key Partners Key Activities
- partnership with reliable
service providers
- build and maintain
website/mobile app
- Provide 24x7 customer
support
- Acquire plumbers &
electricians online
- Run background check of
service suppliers
Key Resources
Online customer care center
(outsourced at the
beginning)
Technology
development/maintenance
staff/assets
Plumbers, electricians
Value Proposition Customer
Relationships
Channels
- Online & Social Media
- Radio ads
- Subway stickers
- Word-of-mouth
Smart phone App,
Website
Customer
Segments
Plumbers, electricians
Homeowners with
responsibility of
maintaining their own
property
Revenue
- the platform provides easy access to services and
guarantees your
money back in case the service wasn’t provided by service
supplier
- for introductory to service supplier / service consumer
- Percentage from service charge – that is made through
the platform
18% service fee on each task
- Free App
- Monthly subscription fee for Service Providers
Plumbers, electricians
Cost Structure
- Technology (service / APP) development
- Legal services
- Marketing for acquisition and retention of service users & suppliers
- Background check of service suppliers
- Insurance
Group: Infinity
Radhika Sharma
Svetlana Ushakova
- Service providers can bid for Service
estimation fee according to their
schedule/location
- New platoform to find client
- Service Provider gets notified every
time there is job posting to react
according to their schedule
Plumbing and electrician services made
easily and quickly accessible through
one mobile app which allows for useful
ratings and rankings of service
providers
Easy to find local service providers who
are available for the job without
spending time on calling multiple
people
Consumer has choice of prices by
looking at bids by service providers
Customer care center
Customer care center
Provide new businesss/revenue
Homeowners with
responsibility of
maintaining their own
proper
Background check agency
Background check
agency
- Online & Social Media
- TV/Radio ads
- Subway stickers
- Word-of-mouth
- Ad Words
- Free trial for service providers
- Online & Social Media
- TV/Radio ads
- Subway stickers
- Word-of-mouth
- Ad Words

11. Here is what we learnt
• Home owners prefer
somebody reliable and
available according to
their schedule.
• Not everybody is looking
to find a service provider
online
• Not every service
provider is looking for a
job
• Only some service
providers who are
looking for job are
looking on internet.

12. Here is where we ended
• Much narrower categories of service providers
• Much narrower segment of service providers
(actively looking for job on internet)
• Much narrower segment of consumers (Home
Owner who need a electrician or plumbing service
urgently)

13. Here is what we are going to do next
Hypothesis Experiment Pass/Fail Criteria
Get Strategy – We have a
Post an ad on google and
large enough Service Provider
facebook for 1 day to find
segment who looks for job
service providers and see if it
online
really gets hit
Pass, if at least 10 people click
it in 24 hours window
Get Strategy – Our early
adapters are home owners
looking for job done urgently
and look for service provider
on internet.
Post an ad on google and
facebook for 1 day asking
urgent need of
plumber/electrician.
Pass, if at least 10 people click
it in 24 hours window
o Develop a MVP, an internet animation demonstrating how the App will work.
o Proceed testing the actuality of the problem both on consumers and service
providers sides.
o Crowdsourcing after MVP development.

14. App Launch first in couple of states and later scale nationwide