The presentation summarizes a marketing plan for a new backpack company called Adventure Smart Backpack Company Ltd. The company aims to provide quality smart backpacks to students and professionals in Dhaka, Sylhet, and Chattogram. Key points include an overview of the company and products, target customers as students and young professionals, a pricing strategy using skimming pricing, and promotion strategies focusing on online advertising, sales promotions, and public relations. Distribution will be through an online direct sales model partnering with delivery services.

1. WELCOME
TO
OUR PRESENTATION

2. Presented
To :
Md. Imran Hossain
Assistant Professor
Department Of Marketing
University Of Barisal

3. PRESENTED
BY
SUMMIT GROUP

4. GROUP PROFILE
SL NO Name of Group Members ID No.
1 RABIUL KHAN 14 MKT 004
2 TANU KIRTTANIA 14 MKT 038
3 MST. ROKSANA KHATUN 14 MKT 053
4 DOLON ROY 14 MKT 056
5 MITHUN SARDAR 14 MKT 059
6 MALIHAAKHTER 14 MKT 065
7 UMMEY SUMAIYA POROMA 14 MKT 069

5. A Marketing Plan on Adventure Smart
Backpack Company Ltd.

6. ABOUT OUR COMPANY
 The name of our company is Adventure Smart Backpack Company Ltd.
 It is going to launch its products in the market of Dhaka, Sylhet and Chattrogram
division.
 Our slogan is “Make Your Life Smarter”
 Our backpack are made of Cordura fabric, Nylon fabric, Foam, buckles, D-rings,
Zipper etc.
 Our target customers are teenager, college and university student and adult person.
 Primarily we are targeted to sell five types of backpack and have intention to increase
the types gradually.

7. MISSION AND VISION
Vision
To be the leading smart backpack
manufacturer company in Bangladesh.
Mission
 We aim to provide solutions to satisfy our
customer’s need by providing them quality,
flexible yet affordable product delivered on
time.

8. OBJECTIVES
 We want to build strong customer relationship
by providing quality product which match
with their needs.
 After six month, we will collect our sales
review and satisfaction level of our customer.
 We want to diversify our product line.

9. UMMEY SUMAIYA POROMA
14 MKT 069

10. PRODUCT FEATURES
 Wireless charger and built-in power bank.
 Inside light.
 Missing item reminder.
 Open alert and remote anti-theft alarm.
 Real time GPS tracking.
 Back view camera.

11. TARGET CUSTOMER
Geographic Segmentation
 Dhaka,
 Sylhet
 Chattrogram

12. TARGET CUSTOMER
Demographic Profile Of Our Target Customer
Gender: Male and female.
Age: Approximately 15-45 years old (college student to
service holder) .
Education: Any educational background from college
student to service holder.
Life Stage: Teenager, college and university student and
adult person.
Income: Primarily middle class to higher income class
people.
Occupation: Students, young service holder.

13. TARGET CUSTOMER
Psychographic Profile Of Our Target Consumer
Personality: Creative, fun-loving, energetic.
Values: Achievers, beloveds, activist.
Lifestyle: Moderate to upscale.

14. RABIUL KHAN
14 MKT 004

15. OUR PRODUCTS

16. PRICING STRATEGY
To set price we have to consider demand as well as the cost of backpack. We have to
set-up skimming pricing.
Skimming Pricing
 Skimming price is a product pricing strategy by which a firm charges the highest
initial price that customers will pay and lowers it over time. We follow above the
skimming pricing by providing warrants the premium, extra features etc.
Serial Number Name of Products Price
01 Adventure Smart Backpack 001 6600 BDT
02 Adventure Smart Backpack 002 6800 BDT
03 Adventure Smart Backpack 003 7000 BDT
04 Adventure Smart Backpack 004 8000 BDT
05 Adventure Smart Backpack 005 8800 BDT

17. POSITIONING
We will be able to create a distinctive place in the mind of
customers by the following ways-
We will sell quality backpack which provide multi-
functional benefit.
We will offer affordable product for our target
customers.
We will provide best designs for our product.
We will sell comfort to our customers.
Our positioning statements is “Make Your Life Smarter.”

18. MST. ROKSANA KHATUN
14 MKT 053

19. DISTRIBUTION PLAN
 We are operating an online based business for that reason we are focusing direct
distribution strategy. We will use ‘pathao’ delivery service to deliver our product.
Producer Consumer

20. OUR OFFERS
 Free Delivery Charge
 Cash On Delivery
 Replacement

21. MARKETING MATERIALS
 Websites
 Printed Marketing Materials
 Promotional Marketing Materials
 Stationery Marketing Materials

22. DOLON ROY
14 MKT 056

23. PROMOTION STRATEGY
 Online Advertising
 Newspaper
 Public Relation
 Sales Promotion
 Direct Marketing
 Personal Selling

24. ONLINE MARKETING
STRATEGY
 Keyword Strategy
 Search Engine Optimization Strategy
On‐page SEO Off‐page SEO Technical SEO
 Paid Online Advertising Strategy
Google Awards YouTube advertising Facebook advertising
LinkedIn advertising Programmatic advertising
 Social Media Strategy
Choose the right channel Social listening

25. CONVERSION STRATEGY
 Packaged Information Offers
 Using A Planned Agenda
 Increasing Sales Skills
 Improve Our Phone Manner
 Showing The Past Testimonials
 Capture The Right Lead Information

26. TANU KIRTTANIA
14 MKT 038

27. JOINT VENTURE AND PARTNERSHIP
 We are not interested to enter any joint-venture or partnership because, our
business is new and and we want to operate our business according to our own
preference and plan without any intervene if other company.
 The terms and conditions of joint venture can arise complexity and
mismanagement.
 That can badly impact on our business.

28. REFERRAL STRATEGY
 Stop Calling Them "Referrals"
 Phrase It As A Request For Help
 Leverage Our Entire Network
 Ask For One Introduction Per Day
 Host Exclusive, Invitation
As a new company we provide offer for reference like the reference providing person
get 100 tk phone Recharge for every transaction and referenced person get 5% cashback
for every transaction.

29. MALIHA AKHTER
14 MKT 065

30. STRATEGY FOR INCREASING
TRANSACTION PRICES
We will increase our product quality and price gradually and we will follow these
strategy:-
 Up-sell
 Adding More Features

31. RETENTION STRATEGY
 Use Positive Social Proof
 Use The Words They Love To Hear
 Know Our Customers
 Choose The Right Platform
 To Give Customer Membership Card
 Giving Solution Customer Problems Quickly