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This document discusses how technology is adopted at different rates by different groups. It notes that early adopters will pay full price for new technologies, while later groups like the late majority and laggards will pay less. The document also discusses how to successfully market to different groups to cross the chasm from early adopters to the early majority. Finally, it notes that the company Conscious was able to sell their website and digital marketing services to 10% of UK law firms, representing a success in reaching early adopters in that industry.
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Presentation d gilroy
- 1. David Gilroy Sales & Marketing Director
- 2. Why me? Reuters – banks (Innovators) CompuServe – the Internet before it was the Internet Conscious – selling websites and digital marketing to law firms (Innovators to Laggards)
- 3. Speed of technology innovation Years it took to reach a market audience of 50 million? Radio 38 TV 13 Internet 4 iPod 3 Facebook 2 The Evolution of Technology & The Human Racehttp://www.youtube.com/watch?v=JcSzqm5Whwc
- 6. Positioning
- 10. Technology adoption & price Innovators = 0% - 100% Early Adopters = 100% Early Majority = 100% Late Majority = 80%? Laggards = 70% or less?
- 11. So where was our chasm? 450 law firms = 10% of the addressable market
- 12. Adoption of new products
Editor's Notes
- You can’t manage what you don’t measure.
- You can’t manage what you don’t measure.