This presentation helps a blockchain company to find the right marketing approach. Clip the slides with the most relevant results to try these ideas with your blockchain company. If you're looking for a blockchain marketing team, DM us at 42dm.net. We help blockchain companies increase their lead generation.

1. Your Dedicated Digital Marketing Team

2. 42DM: A DEDICATED DIGITAL MARKETING TEAM (DDMT)
FOR TECH COMPANIES AND STARTUPS
2015
Founded in
30
Team of
by digital marketing
geeks
150
More Than
successful
projects
professionals

3. Web Design
Digital
Marketing Strategy
Content
Cretation
Inbound & Content
Marketing
SMM
SEO & Linkbuilding
Performance
Marketing
(PPC & Analytics)
KEY SERVICES
Marketing Automation
& Email Marketing

4. HOW WE DO IT
42DM’s Approach

5. Change is a certainty in digital marketing. Testing and learning with T-shaped
professionals, real time data, and an agile business model is the key to our success.
AgileDedicated
T-shaped Team
Data Driven
3 PILLAR APPROACH

6. 3 PILLAR APPROACH IN DETAILS
DEDICATED
T-SHAPED TEAM
Today’s rapidly changing world
requires constant, rapid adjustment.
Our team’s professional expertise is
coupled with advanced knowledge of
the latest market trends.
Regardless of the size or duration of
the project, we provide the expertise
necessary to give clients the best
value for their money.
AGILITY
In an industry in which everything can
change in a matter of hours, the need
for operational and organizational
flexibility is paramount.
Speed, agility and quality give our
clients a competitive advantage.
DATA DRIVEN
RESULTS
Data drives businesses, and
marketing teams are evolving to
reflect this new reality.
Our imagination and creativity is
underpinned by the analysis of
hard data.

7. WE ARE RECOGNIZED BY LEADING PARTNERS

8. WHO WE WORK WITH
Clients & Cases
DATA ADDICTED
RESULTS ORIENTED
YOUR PERFECT DDMT

9. WHO WE WORK WITH
Industries & Reviews

10. 20
10
8
19
44
12
16
13
20
Blockchain
& Crypto
SaaS Fintech
Mobile Apps
B2B Consulting
Gaming
Marketplaces
Online
Education
Travel
VERTICALS: SUCCESS PROJECTS

11. CLIENT SUCCESS – OUR SUCCESS
“The team produced excellent deliverables,
improving the company’s online profile and
brand thanks to good content and
well-conceived digital strategy. They were
invested in the work, taking a comprehensive
approach that maintained good
communication and delivered results.”
Dima Dimenko, Marketing Director
North America, Blockchain
“The best marketing agency in the blockchain
world for the best value for money! Fly to Kyiv
and meet them in person. They are amazing”
Jakob Hager
CEO
Europe, Blockchain
“42DM is extremely creative, with a great
handle on the specifics of each advertising
channel. When something is implemented, they
analyze all the results and make the necessary
tweaks if needed. Their content is engaging,
and due to their expertise in managing online
advertising campaigns, I would definitely
recommend them.”
Den Itkis, Founder & CEO
North America, Blockchain

12. ORS CRYPTOHOUND - PREMIER INVESTIGATION
CAMPAIGN SPREAD TO 40+ ONLINE MEDIA
PUBLICATIONS
[B2С | BLOCKCHAIN ANALYTICS | EUROPE]
CHALLENGE:
ORS Cryptohound is the
very first AI-powered
blockchain analytics
software to serve as a
one-stop-shop for complex
crypto-analysis. The
biggest challenge that ORS
СryptoHound faced was
building a reputation in the
crypto community and
leading media.
[CONTENT MARKETING | PR | SMM| RESEARCH & ANALYTICS | UX | UI ]
SOLUTION:
We created a content marketing strategy focusing on the unique
data that our client’s product can provide. As a starting point, our
team used the ORS CryptoHound tool to develop topics for content
from first-hand experience.. Our resulting content combined
relevant topics relating to ORS CryptoHound’s analytical capabilities
and was featured in some of the biggest crypto media outlets,
including Bitcoin.com, Zycrypto.com. & Bitcoinist.com.
We continue to monitor trending topics, create useful articles, and
run investigations on a regular basis for them. As a result, our client
is receiving a steady stream of coverage via content articles in
Hackernoon, Cryptocurrency Hub, Altcoin Magazine and other
leading sites.
Our biggest investigation
campaign spread to 35+
media outlets with audiences
of more than 50,000 each.
Total estimated views
923,000+
Our newly created Medium
account received 4,349 views in
its first month
RESULTS:

13. ORS CRYPTOHOUND - ESTONIA BLOCKCHAIN
RESEARCH SPREAD TO 40+ ONLINE MEDIA
OUTLETS
[B2С & B2B | BLOCKCHAIN ANALYTICS | EUROPE]
CHALLENGE:
ORS Cryptohound is the
very first AI-powered
blockchain analytics
software to serve as a
one-stop-shop for complex
crypto-analysis. The
challenge for traditional
finance audience was to
meet the crypto
regulations & compliance
requirements while dealing
with the crypto assets
[CONTENT MARKETING | PR | SMM| RESEARCH & ANALYTICS | UX | UI ]
SOLUTION:
We developed a series of content dedicated to the regulatory
questions in different countries to show that there are lots of
opportunities where most of competitors see the challenges.
One of the researches we’ve conducted was about early adopter of
blockchain & crypto - Estonia.
We’ve communicated with the leading crypto influencers and
government to develop a comprehensive report on Blockchain &
Crypto infrastructure of Estonia. We’ve identified that Estonia
overperformed the Swiss in quantity of registered crypto-entities
and put this fact into the headline. We’ve shared it among
traditional & leading crypto media & got great results
Estonia research were highly
recognized by the leading
global media outlets. Total
estimated views 718,000+
After the end of campaign
Estonia raised their prices for
Blockchain company
registration and asked us to
help their PR campaign
RESULTS:

14. LEX EXCHANGE
SMART STRATEGY ON COMPETITIVE MARKET
[B2C | BLOCKCHAIN | AUSTRALIA]
CHALLENGE:
Lex Exchange has been formed
specifically with the intention of
providing innovative, cost effective
and highly secure cryptocurrency
exchange services to the rapidly
growing marketplace of
cryptocurrency buy/sell services.
The project faced a tough challenge:
launch a new cryptocurrency
exchange during the period of crypto
stagnation and very high competition
in the industry.
They wanted to find marketing
approach that would help them to
grow and expand their business in
Australia and beyond in the future.
[COMPLEX STRATEGY | SEO, CONTENT, PPC, WEB DESIGN, EMAIL MARKETING]
SOLUTION:
We conducted an in-depth market research to identify
core competitors on the Australian market and find out
marketing strategy that would bring the fastest grow for
the company and be timely and cost-effective in the same
time.
In order to attract new customers and build brand
awareness we used a synergy of digital instruments:
- We created a sophisticated strategy which included
SEO website optimization, content creation and
linkbuilding (linksbuying, crowd marketing, social
links and satellites).
- We launched a complex pay per click campaigns
through different channels (Facebook, Google,
Trading View) and landing pages, based on
developed funnel, targeted on key target audiences.
- Customer nurturing through email marketing based
on their interaction steps with Lex Exchange.
Total organic traffic
growth up on 35% in the
first 3 months
CPL was reduced by 20%
in the first 3 months
RESULTS:

15. GRAFT NETWORK
22 MILLION TOKENS WERE SOLD DURING THE
ICO STAGE
[B2C | BLOCKCHAIN | NORTH AMERICA]
CHALLENGE:
Graft is the first global, open
source payment gateway
blockchain network, designed
for point-of-sale. Launched
during the “crypto fever”
amidst fierce competition, the
project faced a tough
challenge: launch a new
cryptocurrency while growing
a niche community of
crypto-enthusiasts.
[COMPLEX STRATEGY | PR, CONTENT, PPC, SMM, VIDEO, WEB DESIGN, EMAIL MARKETING]
SOLUTION:
We to introduce the client to the audience with a bold but
truthful statement: Graft will “Make Cryptocurrency
Mainstream”. Around this message, we gathered a loyal
community of not only investors, but people who supported the
product by giving their feedback and guidance. The main
features of the 42DM community-driven marketing approach
were:
• PR in relevant media.
• A creative video ad that revolved around the main message
• PPC campaigns with crypto enthusiasts and crypto owners
as a target audience
• The right influencers to support the project
• Community management (SMM)
22 MILLION
tokens sold
(~ $3million value)
5000 loyal
supporters in
Telegram gained
10,000
brand requests
RESULTS:

16. OPTHERIUM - SUCCESSFUL PRIVATE SALE THAT
ALLOWED COMPANY TO DEVELOP THE
COMPREHENSIVE FINTECH ECOSYSTEM
[B2C | BLOCKCHAIN | USA, WESTERN EUROPE]
DESCRIPTION:
Optherium Labs, a global Fintech company
and member of the Linux™, Hyperledger, and
Crypto Valley Foundations, is fully licensed in
the European Union for fiat to crypto- and
crypto- to fiat currency exchange and
eWallet services. Optherium’s mission is to
create the Global Finance Blockchain
Infrastructure that is accessible to all
financial institutions, corporations and
individual users.
[PR, CONTENT, GRAPHIC DESIGN]
SOLUTION:
2 waves of PR campaign:
Product launch of VivusPay to show the
credibility of the company
Second wave to announce the whole Optherium
ecosystem and grow trust for the institutional
crypto investors
25 DIFFERENT TOP
BLOCKCHAIN MEDIA
WE’VE GOT COVERAGE
IN
RESULTS:
19 ARTICLES
WERE CREATED AND
SUCCESSFULLY
DISTRIBUTED

17. PR FOR TAP COIN BY HOOCH
[B2C | BLOCKCHAIN | USA]
[PR, CONTENT, GRAPHIC DESIGN]
22 DIFFERENT TOP
BLOCKCHAIN MEDIA
WE’VE GOT COVERAGE
IN
RESULTS:
21 ARTICLES/PRs
WERE CREATED AND
SUCCESSFULLY
DISTRIBUTED

18. MORE THAN 6K FOLLOWERS IN 4 MONTHS
WITH ZERO BUDGET FOR PROMO
[B2C | BLOCKCHAIN | GAMING | EUROPE ]
CHALLENGE:
For this client we needed to
create a complex social media
strategy with different goals in
mind. The first goal was to make
Dgaming a well-known analytics
and info provider within the
decentralized gaming niche. The
second goal was to form a
community of blockchain
gaming enthusiasts that would
organically promote Dgaming
reports. Facebook doesn’t like
paid promo for blockchain and
crypto related topics, so we had
to build our pages relying on only
organic reach.
[ SMM STRATEGY | MODERATION ]
SOLUTION:
To deal with these challenges we created a social media
strategy that revolved around a mix of unique analytical content
and well-branded, engaging posts. We used quizzes, fact of the
day, number of the day and other interactive posts to entertain
the community. Using brand mentions we got reposts from
various blockchain brands like Blockchain Cuties. Furthermore,
we managed to get appreciation from industry leaders such as
Brock Pierce.
6000+ followers
on twitter
Regular brand mentions
from various blockchain
brands and industry
leaders.
Strong community of
crypto-gamers
RESULTS:

19. 42DM DREAM TEAMDedicated team structure & CV’s

20. PROJECT
MANAGER
(Communication,
Resource Allocation,
Control)
CONTENT
MARKETER
(Content Creation,
Content Distribution,
SMM)
PERFORMANCE
MARKETER
(PPC & SEO & Email
Marketing)
UX/UI
DESIGNER
DEDICATED TEAM STRUCTURE
1 2 3 4
(Websites,
Landing Pages,
Ad Materials)

21. ➔ 17 years of successful experience in advertising, 12 years in marketing,
6 years in digital communications and 4 years in promoting startups
and tech companies
➔ Brilliant marketer and business developer for B2B companies, with over
10 years of hands-on experience
➔ Digital-savvy geek, marketing expert and a keynote speaker with a MSc
in Applied Math and Marketing
• Chief Business Development Officer of the leading communication
group Dentsu Aegis Network
• CEO of the #1 digital marketing agency Isobar
• Marketing Manager in Snaige
KATE VASYLENKO
(CEO & CO-FOUNDER)

22. ROMAN SHYKHUTSKY
(COO & CO-FOUNDER)
Roman has worked with major international clients such as McDonalds,
Nestle, Pepsico, Philips, Lactalis, and Toyota, and the tech companies
Hewlett Packard and AsusTek.
As a result of these experiences, Roman is skilled in digital strategy,
integrated marketing, and e-commerce. With an MSc in Applied Math and
Programming, Roman has a strong tech background and a keen interest
in blockchain and cryptocurrency.
Roman started his career in 1997 with the leading international
advertising agency DDB, working in the McDonalds’ Account team. Since
that time, he has had a lot of experience in senior management positions
managing a diverse range of marketing/advertising initiatives.
➔ 20+ years in Marketing, Advertising and Media
➔ 6 years in Digital Communications

23. Let's do
something great
together!

24. THANK YOU