IDG Media Kit

COMPANY OVERVIEW
THINK TECH
THINK IDG
REACH A GLOBAL
AUDIENCE OF 280M IN
97 COUNTRIES

THE WORLD’S LEADING TECHNOLOGY MEDIA,
EVENTS AND RESEARCH COMPANY
27.4M PAGE VIEWS
326K PRINT READERSHIP
135.3M PAGE VIEWS 8M PRINT READERSHIP
86.9M PAGE VIEWS 3.2M PRINT READERSHIP
NORTH AMERICA
42M PAGE VIEWS 442K PRINT READERSHIP
LATIN AMERICA
MIDDLE EAST / AFRICA
ASIA / PACIFIC
264M PAGE VIEWS 5.7M PRINT READERSHIP
EUROPE
WWW.IDG.COM

700 EVENTS
460 WEBSITES
200 MOBILE APPS
179 PUBLICATIONS
WWW.IDG.COM
TABLE OF CONTENTS
CIO®
Network World®
ChannelWorld®
Computerworld®
Techworld®/InfoWorld®/IT World®/TecChannel®
TechHive®
PCWorld®
Macworld®
GamePro®/GameStar®
Events
IDG Global Solutions/IDG Knowledge Hub®
Asia/Pacific
Europe
North America
Latin America
Middle East/Africa
IDG Global Offices
ABOUT 2.
37.
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44.
46.
48.
GLOBAL REACH
PAGE 36
4.
About International Data Group, Inc. (IDG™)
DATA
PAGE 22
24.
26.
International Data Corporation (IDC®)
IDG TechNetwork
8.
10.
11.
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14.
15.
16.
18.
19.
20.
MEDIA
PAGE 6
IDG Strategic Marketing Services®
Custom Content
Demand Generation: IDG Connect®/IDG Sonar™/IDG Direct
Video: IDG.TV
Social/Mobile: IDG Amplify®/Mobile@IDG
29.
30.
32.
34.
35.
SERVICES
PAGE 28
Audience

ABOUT
Since its founding, IDG’s
mission has been to provide
information on information
technology to a global audience.
Today, IDG products and services
reach 280 million technology
buyers in 97 countries. We excel
at delivering local and global
marketing programs that are fully
converged, targeted and delivered
at scale across all relevant media,
research and marketing platforms.
IDG Communications, a subsidiary
of IDG, is the largest global
technology media, data and
services company delivering
personalized and contextual-based
experiences for the most
powerful technology buyers. One
of the largest demand-generation
companies in the media industry,
IDG Communications works
with approximately 2,700 direct
advertisers and more than 7,000
programmatic buyers. IDG also
operates a global network and
advertising exchange with 130
million unique visitors worldwide.
Through our proprietary first-party
data platform, we capture
thousands of data points on
technology buyers, enabling
advertisers to connect with
tech decision makers on an
unprecedented scale.
International Data Corporation
(IDC), also an IDG subsidiary, is
the premier global provider of
market intelligence, advisory
services and events for the
information technology,
telecommunications and
consumer technology markets. IDC
helps IT professionals, business
executives and the investment
community make fact-based
decisions on technology purchases
and business strategy. More than
1,100 IDC analysts provide global,
regional and local expertise
on technology and industry
opportunities and trends in over
110 countries worldwide. For 50
years, IDC has provided strategic
insights to help clients achieve
their key business objectives.
2 ABOUT IDG IDG OVERVIEW 3

Natural brand champions:
Capture this group’s attention in
a positive way to amplify
marketing and messaging.
4 AUDIENCE IDG OVERVIEW 5 PREMIUM AUDIENCE
& BRANDS
IDG
AUDIENCES
ARE THE
MOST
INFLUENTIAL
TECHNOLOGY
BUYERS IN
THE WORLD.
Canada - 67%
New Media Influencers
Canada - 67%
Canada - 67%
New Media
Influencers - 55%
New Media
Influencers - 55%
New Media
Influencers - 55%
Drawn in by
marketing/messages
demonstrating new
features/functions
Drawn in by
marketing/messages
demonstrating new
features/functions
Drawn in by
marketing/messages
demonstrating new
features/functions
94%
94%
94%
Needs-based
Buyers - 19%
More than 2x as likely to give
advice to others; more than 4x
as likely to engage in blogging
and reviewing products
Enthusiastic
Adopters - 26%
Norway - 97%
Needs-based
USA - 60%
Brazil - 47%
Enthusiastic Adopters
buy new technology to
replace older devices when
they wear out or break.
Attracted by lower 75%
ASP products and
services with
fewer features and
functionalities
are excited about and
like to experiment
with technology.
Needs-based
Buyers - 19%
Enthusiastic
Adopters - 26%
Norway - 97%
Needs-based
USA - 60%
Brazil - 47%
ASP products and
services with
fewer features and
functionalities
like to experiment
with technology.
Needs-based
Buyers - 19%
Enthusiastic
Adopters - 26%
Norway - 97%
Needs-based
USA - 60%
Brazil - 47%
ASP products and
services with
fewer features and
functionalities
like to experiment
with technology.
From millennial
tech enthusiasts
to senior
executives, IDG
understands and
reaches them all.
With more than 50 years
of experience in engaging
and captivating technology
audiences, we have unparalleled
expertise in the ever-changing
informational needs of people
making millions of technology
buying decisions.
Our reach extends to every
type of technology buyer and
influencer including:
» C-level IT, business and
finance executives
» IT management and IT
decision makers
» Line-of-business managers
» Channel professionals
» Enterprise technology
managers
» SMB business owners
» Creative professionals
» Consumers and tech
enthusiasts
» Gamers
Source: IDG Research
As a full-service global research company, IDG Research Services provides a
broad range of tools and custom research services to help brands increase
their marketing effectiveness, measure overall campaign performance and
generate content to position themselves as thought leaders.

MEDIA » ChannelWorld
PREMIUM
GLOBAL BRANDS:
» CIO
» Computerworld
» GamePro
» GameStar
» InfoWorld
» IT World
» Macworld
» Network World
» PCWorld
» TechHive
» Techworld
» TecChannel
IDG IS THE
BIGGEST
MEDIA
PUBLISHING
PROPERTY
WORLDWIDE
WITHIN THE
TECHNOLOGY
CATEGORY. *
*(Source: comScore Top 100
properties)
IDG Communications’ readers are the most
influential technology buyers in the world,
making millions of technology buying decisions.
Whether they are millennials deciding which
apps to download to their smartphones or CIOs
deciding which vendors to select for enterprise-wide
installations, these readers turn to IDG’s
1,500+ editors and engaged communities
for the insight they need to make informed
decisions.
Recognized worldwide for its editorial integrity,
IDG Communications excels at news and long-form
journalism that provides real insight into
technology products, services and vendors. IDG
Communications’ premium owned and operated
global brands offer readers a true omnichannel
experience, a personalized user experience
across any device or platform including digital,
mobile, events and print.
6 MEDIA IDG OVERVIEW 7

REACH 4.5M
EXECUTIVES
WITH BUYING
POWER IN 72
COUNTRIES.
Leveraging an extensive peer-to-
peer network of senior
executives, CIO delivers an
insider perspective on the
news that matters most to
busy chief information officers.
Specifically geared to these
high-level decision makers,
CIO provides timely insight to
an audience of four and half
million in 72 countries through
in-depth reporting and peer-led
industry commentary. An
extensive events calendar and
The CIO Executive Council—a
member led organization of
the world’s top CIOs—furthers
CIO’s “learn-from-your-peers”
approach.
1.9M
NORTH AMERICA |
EUROPE | 952K
1M
ASIA / PACIFIC |
481K
LATIN AMERICA |
153K
MIDDLE EAST / AFRICA |
CIO
17M
PAGE VIEWS
REACH BY PLATFORM
3.3M
UNIQUE VISITORS
1.2M
PRINT READERSHIP
ONLINE
PRINT

NETWORK WORLD CHANNELWORLD
REACH A GLOBAL AUDIENCE OF 2.5M
IN 14 COUNTRIES.
As the only source of network
information in many of the 12
countries in which it’s found,
Network World has fostered a
close and trusting relationship
with the decision makers who
architect, deploy and manage
business solutions. This influential
audience of nearly two and a
half million relies on Network
World to make the most informed
technology business decisions.
ChannelWorld provides
IT suppliers and resellers
with practical business
guidance through a powerful
combination of industry-specific
news, market
analysis and plenty of inside
information. With resources
for channel professionals in 22
countries, ChannelWorld is the
informational touchstone for
an audience of over one million.
ChannelWorld
THE BUSINESS INFORMATION
SOURCE FOR 1M CHANNEL
PROFESSIONALS.
ONLINE PRINT READERSHIP
PRINT
4.4M
PAGE VIEWS
709K
UNIQUE VISITORS
334K
5.9M
PAGE VIEWS
1.9M
UNIQUE VISITORS
549K
PRINT READERSHIP
ONLINE
ONLINE
PRINT

PRINT READERSHIP
REACH BY REGION
8.5M
EUROPE
ASIA / PACIFIC
NORTH AMERICA
LATIN AMERICA
70K
480K
3M
3.9M
4.8M
REACHING 12M
IT LEADERS IN
47 COUNTRIES.
Forgoing pop culture
technology for a deep
dive into enterprise-level
IT, Computerworld brings
need-to-know information
to more members of the IT
management community than
any other brand. An audience
of over 12 million IT decision
makers in 47 countries relies on
Computerworld to keep abreast
of local and international IT
developments that are vital
in giving their businesses a
competitive edge. Through
Computerworld’s award-winning
websites, mobile apps,
publications, conferences
and custom research, these IT
leaders get IDG’s world-class
reporting paired with a peer
perspective on implementing
the technology that drives
business results.
AUDIENCE
3.7M
UNIQUE VISITORS
35.5M
PAGE VIEWS
ONLINE
COMPUTERWORLD
PRINT

TECHWORLD TECHHIVE
InfoWorld/IT World/TecChannel
REAL-WORLD INSIGHTS FOR 5.9M IT
PROFESSIONALS.
Featuring independent product
tests, expert analysis and breaking
news, this global network of
media brands helps high-level
IT decision makers evaluate the
latest new technologies to give
their businesses an edge. These
magazines, websites, apps and
events are available in 12 countries
worldwide, reaching nearly 6
million early adopters.
64K
PRINT READERSHIP
PRINT
5.9M
UNIQUE VISITORS
ONLINE
28.7M
PAGE VIEWS
ONLINE
TECH ENTHUSIASTS IN 3 COUNTRIES.
Tuned in to the ever-growing
community of gadget lovers,
TechHive delivers a fresh
perspective on all the latest and
greatest phones, tablets, cameras,
smart TVs and more. TechHive
advises an audience of more than
four and a half million readers in
three countries on getting the
most out of their devices and
making the right buying decisions
when it comes to new technology.
10.2M
PAGE VIEWS
ONLINE
4.7M
UNIQUE VISITORS
ONLINE

PC WORLD
spanning
PRINT, &
DIGITAL
MOBILE MEDIA
Delivering the latest news,
informative reviews and deep
insight into all things tech, PCWorld
is the IT information source for
over 34 million digital trendsetters
in 47 countries. Both tech-savvy
consumers and IT decision makers
at small to midsize companies turn
to PCWorld for up-to-the-minute
news coverage and product reviews
to stay in the know, while how-to
articles and forums provide them
with valuable user advice. Spanning
print, digital and mobile media, our
readers rely on PCWorld to get the
most out of technology, whether at
work or at home.
1.1M 11M 20M
LATIN AMERICA
ASIA / PACIFIC
2.2M
55K
PRINT
REACH A GLOBAL
AUDIENCE OF 34.4M IN
47 COUNTRIES.
PAGE VIEWS 114.4M
31.2M
UNIQUE VISITORS
3.2M
ONLINE PRINT READERSHIP
EUROPE
NORTH AMERICA
[reach by] PLATFORM + REGION

MACWORLD GAMEPRO/GAMESTAR
Apple enthusiasts are
tech savvy and brand
loyal, and Macworld
reaches them across
every platform, with
video, websites, mobile
apps, magazines and
events in 12 countries.
Delivering in-depth
product reviews,
indispensable tutorials
and the latest breaking
news, over 12 million
readers rely on Macworld
to stay in the know on all
things Apple.
REACHING 12.4M APPLE ENTHUSIASTS
WORLDWIDE.
11.9M
33.2M
UNIQUE VISITORS PAGE VIEWS
537K
PRINT READERSHIP
PRINT ONLINE
GamePro and GameStar
inform, engage and
connect passionate
gamers, casual players
and industry professionals
alike, reaching more than
21 million readers in 9
countries. IDG’s gaming
brands are geared toward
a young, affluent, tech-savvy
audience whose
technology buying
power extends beyond
gaming into other areas
of entertainment and
technology.
IN 9 COUNTRIES.
ONLINE
PRINT
129.1M
PAGE VIEWS
20.7M
UNIQUE VISITORS
766K
PRINT READERSHIP

EVENTS
700 GLOBAL
CONFERENCES
& EVENTS
No other medium gets you closer to
customers, deepens relationships
or helps forge new ones like face-to-face
events. As the leading producer
of technology events for executives,
professionals and consumers, IDG and
IDC offer a variety of formats for reaching
your target audience. By leveraging
our exclusive access to a prequalified
audience and tapping into our vast
talent pool of industry analysts, editors,
content developers, sales teams and
event producers, our events foster the
exchange of ideas, knowledge sharing
and peer networking.
IDG Global Solutions is able to produce a
custom event series in any format across
62.9%
OF MARKETERS
INDICATED IN-PERSON
EVENTS ARE CONSIDERED
THE BEST TACTIC TO
GENERATE QUALIFIED
LEADS.*
international markets. Turnkey programs
include private dinner discussions,
roundtables, full-day expos and multi-day
executive conferences. From content
to implementation, IDG’s worldwide team
of event management professionals
are dedicated to producing successful,
results-driven events that address the
ever-changing needs of both established
and emerging markets. While IDG
event professionals have access to the
resources of a global company, all events
are managed locally to ensure they meet
the needs of the target audience.
*Source: “The Power of In-Person Events,” American Business Media/Forrester Consulting

DATA
DATA 51% of the tech marketers surveyed by
IDG Research note they have an “effective/
sustainable data-driven marketing
strategy.” *
Among those with a data-driven strategy, just
44% are highly effective at “bringing data-driven
DATA IS AT
insights to market via personalized,
tailored marketing campaigns.”*
THE CORE OF
IDG’S DIGITAL
We can help.
STRATEGY.
Data-driven
We pioneered data
marketing, the
advertising with the
practice of using
launch of the IDG
data to continually
TechNetwork in 2008.
optimize everything
Our ability to use first-party
that happens
data for audience-based
in marketing, is
targeting ensures
revolutionizing
marketers turn to
marketing and
IDG for guidance on
advertising. Today,
identifying, building
data collection,
and nurturing tech
aggregation and
audiences receptive to
analysis are fueling
their marketing message
interest in data-driven
and large enough to drive
media. meaningful results.
*Source: IDG Tech Marketing Priorities Survey, 2014
22 DATA IDG OVERVIEW 23

» Custom Solutions:
Programs designed to fit
specific business goals
using a foundation of
research and insights
across technologies,
geographies and multiple
vertical industries in
areas that span strategy,
sales and marketing, and
business management.
Optimize
Refine and Manage
Technology Initiative
» IDC Tracker® + Data
Products: Accurate and
timely information on
market size, vendor
share and forecasts for
hundreds of technology
markets around the
globe provided as
user friendly Excel
deliverables and online
Web query tools.
Align
Create Strategy for
Technology Initiative
Explore
Understand Business
Requirements and
Technology Options
Engage
Launch Technology
Initiative
IDC PlanScape
IDC MaturityScape
Benchmark
IDC EdgeScape
IDC PeerScape
50 YEARS OF LEADERSHIP IN IT ADVICE
Technology vendors and technology
professionals around the globe rely
on IDC to give expert advice on the
most important technology changes
and market opportunities—ones that
are redefining business across entire
industries. IDC has the most analysts of
any technology research and advisory
firm, with more than 1,100 analysts in 50
countries. IDC’s dedicated business lines
in energy, financial services, government,
healthcare, manufacturing and retail
deliver an unmatched scope of vertical
industry coverage and knowledge. With
integrated technology and business
analysis that is grounded in trusted data,
IDC gives you greater confidence in your
business decisions where it matters the most.
IDC
» IDC Subscription
Services:
Dependable, high-impact
intelligence
and actionable
advice on the future
of technology,
innovation and
vertical industry
adoption across six
industries.
IDC DecisionScapes
Identified in 2007
Continuous Industry Transformation
Personalization
by IDC, the 3rd Platform
Future of Work Efficiency
represents a dramatic shift in how
technology is being implemented and used.
THE
3RD
Abundance
Immediacy New Buying Centers
Source: IDC
PLATFORM
Comprehensive
assessments delivered
in full-length research
studies and summarized
in easy-to-read
graphical depictions
that provide CIOs, IT
executives and line of
business executives with
the critical information
necessary to make
informed strategic
decisions.

ELEMENTS
USE DATA
TO FINE
TUNE YOUR
CAMPAIGN
FOR SUCCESSFUL
RIGHT
TIME
PROGRAMMATIC BUYING
REAL-TIME BIDDING
RIGHT
CONSUMERS
RIGHT
MESSAGE
RIGHT MESSAGE
With IDG’s audience-based targeting
options, you can reach a precise audience
that is both receptive to your marketing
message and large enough to drive
meaningful results. We’ll work with you
to identify relevant characteristics of
your target audience, including topics
of interest, demographic profiles and
NETWORKS PUBLISHERS
business data. Special consideration
is given to user behavior, taking into
account that someone who reads multiple
articles about smartphone tests over the
course of a few days is likely considering
a purchase and will be more receptive to
ADVERTISERS
RIGHT CONSUMERS RIGHT TIME USE DATA TO FINE
TUNE YOUR CAMPAIGN
EXCHANGE
PUBLISHERS
$6
$9
$5
$25
CEO
$8
$15
ITDM
$7
$6
$22
CIO
$5
MARKETING
an advertisement on the subject. Using
programmatic buying, we can employ our
first-party data to access highly targeted
audience groups with scale across the
entire IDG network and beyond.
TAeucdhiences
United
IDG TechNetwork provides first-to-market
advertising solutions for
technology marketers with one goal
in mind—keeping our clients one step
ahead of the rapidly evolving digital
market. We are experts in identifying
and reaching all segments within the
technology marketplace and take pride
in connecting marketers with the largest
and most enthused technology audience
across the Web.
Our Tech Media Exchange (TMX) is an
ad exchange and real-time bidding
platform that connects qualified
buyers and sellers using the cutting-edge
technologies of an automated
buying platform. TMX enables
advertisers to reach a large premium
technology audience in real time and
bid on inventory on an impression-by-
impression basis across IDG
TechNetwork’s 570+ publisher sites.
REACH OUR ACTIVE COMMUNITY
130M
monthly impressions
2.0B
monthly unique visitors
20M
ENTERPRISE
40M
DIGITAL LIFESTYLE & GAMING
70M
TECH ENTHUSIASTS

IDG STRATEGIC MARKETING SERVICES
SERVICES
DELIVERING CUSTOM
MARKETING CAMPAIGNS
THAT COMMAND ATTENTION
REAL TIME,
IDG’s Strategic
Marketing Services
(SMS) team
REAL RESULTS
understands how
to command your
audience’s attention
through creative and
relevant strategies
Delivering the right
and program
message to your audience
development. Our
at the right time is a blend
key differentiator
of science and marketing.
is our ability to
Through the use of data,
help technology
analytics and expert
marketers simplify
insights, we optimize
the ever-growing
real-time performance in
challenges and
the flow of your program
complexities of
or campaign. We use
today’s dynamic
state-of-the-art tools
marketing landscape
and intelligence to make
and to accelerate
sure you’re on target and
and optimize
accelerating marketing
their marketing
and sales impact at every
investments.
turn.
28 SERVICES IDG OVERVIEW 29

CUSTOM CONTENT
CONTENT IS AT THE CENTER
OF EVERYTHING
IDG DOES. DEMAND
GENERATION
EVENTS
RESEARCH
DISTRIBUTION
SOCIAL
MEDIA
IDG CONNECTS IT MARKETERS
WITH GLOBAL AUDIENCES... DISTRIBUTING
by leveraging
IDG’s trusted
subject matter
expertise,
local market
knowledge,
editorial
credibility
and industry-leading
content
production
capabilities.
CONTENT AMONG
AUDIENCES
CREATING
COMPELLING
& VALUABLE
CONTENT
DELIVERING
PREMIUM BRAND
EXPERIENCES
ENGAGEMENT
INFOGRAPHICS, SOCIAL POSTS
ARTICLES, BLOGS
EBOOKS, VIDEOS
CASE STUDIES, WEBCASTS
WHITE PAPERS, RESEARCH
DEMAND GENERATION
AUDIENCES WANT:
INSIGHTS & INFORMATION
Around the world, IT
audiences seek content
to help inform their
technology decision
making and improve
their effectiveness at IT
leadership.
MARKETERS WANT
CUSTOMER ENGAGEMENT
Marketers want to
develop and distribute
content that can fill in
critical knowledge gaps
and influence their
audience’s decision
making.
CREATING THE
RIGHT CONTENT
STRATEGY AT THE RIGHT
ENGAGEMENT POINT FOR
TARGET AUDIENCE
SEGMENTS

DEMAND GENERATION
IDG demand
generation has
a singular end
goal for all of our
customers: ROI.
IDG SONAR
IDG Sonar takes full
advantage of IDG’s big data
capabilities to continuously
monitor IT buying teams’
information consumption
for buying signals to provide
actionable sales intelligence.
On average, there are 9 to
17 individual stakeholders
involved in any given
significant IT purchase. With
IDG Sonar, we mine data
with strict quality control
to give you customized
information—in the form
of account profiles, lead
templates and dashboards—
on every prospective buyer.
IDG DIRECT
Operating in 30 languages
across 127 countries, IDG
Direct is a truly global
call center that offers
an extensive range of
telephone-based marketing,
event booking and market
research solutions to the IT
sector. Agents at our 24-hour
outbound contact center
act as brand ambassadors
for your organization,
building awareness among
your target audience,
effectively communicating
your message and delivering
qualified leads that serve to
increase your traffic, client
base and revenue.
BUSINESS TRIGGERS: OPPORTUNITY INSIGHTS
8
OPPORTUNITY INDEX HIGH LIGHTS
1 5 10
ACCOUNT INTELLIGENCE
ACCOUNT PROFILE
COMPANY HQ:
You & Company
555 Montgomery Street
Town Name, CA 94104
Phone: 800-555-5555
website: https://www.webaddresshere.com
D-U-N-S #:
SIC CODE:
Industry: Banks & Credit Unions
264,900 Employees
Actual: $88.07 Billion
January 1- December 31
BUSINESS CHALLENGES:
Cost Reduction Customer Acquisition
Productivity Innovation
Customer Retention Social Business
TECHNOLOGY DRIVERS:
Virtualization Mobile Device Management
Cloud Computing Management
Cloud Platforms
Mobile Applications
Infrastructure Management CRM
IDG CONNECT
PROJECT: windows migration
for consumer lending group
TIMELINE: JUL-DEC 2014
vendor shortlist: JUL-SEPT
BUDGET: consumer lending group budget of
$2,500,000 - $10,000,000
SALES ESSENTIALS
SCOPE: planned OS migration from current OS - “Linux” (oracle and SAP)
across 30,000-40,000 endpoints
BUSINESS DRIVERS: cost saving, third business group to migrate to
windows since feb 2013
UP-SELLING OPP: server, malware & anti-virus is required
Growth
Mobile
Mobile Working
TECHNOLOGY INTELLIGENCE
$100+ 26,100
Million Employees
Annual IT Budgets
Fiscal 2014
Number of Employees
in IT Organizations
182,174
Units
Number of Desktops,
Laptops, Tablets
HP $25-$49
$10-$24
Million Million
Preferred Vendor Annual Server Budget
Fiscal 2014
Annual Storage Budget
Fiscal 2014
Cisco Server
KEY HARDWARE INSTALLED BASE
Dell Server EMC MozyPRO
Lenovo Desktop Lenovo & Dell Laptop ASUS Tablet
EMC Syncplicity HP Autonomy
BRAND STRENGTH: VENDOR MIND SHARE
IBM Nimble
Storage HP Dell Jama
Software
Global
scape
Others
Sprint
EMC
Netbiscuits
With access to 38 million business decision makers’ details,
IDG Connect unites technology marketers with relevant
targets from 137 countries. From content inception through to
lead nurturing, we help sales and marketing leaders assess,
plan and execute demand-generation programs that yield a
proven return on investment. Our editorial strategy is crucial
to our success: IDG Connect covers the transformative effects
of ICT around the globe, looking at ways digitization and
the Internet are improving the education, healthcare, social
justice and competitiveness of growing economies.

75%
WATCH VIDEOS ON TABLETS
Video is invaluable in reaching
and engaging audiences, but
brands are competing with
a higher volume of available
digital video content than
ever before. At IDG, we
produce quality, compelling
video that grabs audiences,
encourages content sharing
and cuts through the static of a
saturated digital video market.
IDG.TV brings the vast array of
digital video from IDG’s global
network of award-winning
technology brands together
on a common platform that’s
rapidly becoming a top
source for tech and product
reviews, news, how-tos and
tips, car tech, and home
entertainment. For advertisers,
IDG.TV offers a “brand-safe”
environment in which to reach
a qualified, affluent audience
passionate about technological
innovations.
87%
WATCH VIDEOS ON SMARTPHONES
VIDEO
Source: IDG Global Mobile Survey, 2014
80%
EVENINGS
60%
WEEKENDS
80% of respondents to IDG Global Solutions’ 2014
mobile research survey look for business product
information on their tablets in the evening and 60%
during the weekend.
MOBILE
Mobile technology is disruptive,
changing the way we socialize,
shop and work. Mobile@IDG, a
comprehensive line of mobile
marketing products, enables our
clients to reach hyper-connected
technology decision makers. Our
mobile and tablet solutions include
exclusive sponsorship of IDG’s
mobile sites, rich media and social
media, as well as custom programs
for mobile games and apps to
support face-to-face events.
SOCIAL
Converged media is the only
effective approach to a social
media strategy. Launched in 2008,
IDG Amplify is a comprehensive
portfolio of social media services
designed to extend the voice of our
clients with the optimized mix of
owned, earned and paid media. All
IDG Amplify products and services
have the same goal: to generate,
sustain, and optimize measurable
and meaningful brand exposure
and audience engagement.
For social to be successful, it needs
to be local, since different social
networks are favored worldwide.
IDG works with local teams to
produce the highest quality of
content and user engagement
while capitalizing on global
best practices and operational
efficiencies.
With its brands, audience and
relevance, IDG is known as the IT
social media resource.
96% TECH BUYERS
USE 1 OR MORE SOCIAL MEDIUMS
According to an IDG Research study, 96% of B2B
tech buyers engage with one or more social media
platforms for business.

IDG GLOBAL SOLUTIONS
RELATIONSHIPS
RULE
As the centralized sales and marketing division
of IDG, IDG Global Solutions (IGS) has spent
the last 20 years cultivating relationships in
97 countries. With offices in 10 cities around
the world, our international team works with
technology marketers globally to design
and execute custom multichannel marketing
programs that run across digital, mobile, print,
social media and event platforms. We offer
agencies and our clients a single point of contact
for global campaign management, delivering
analytics and leads as easy-to-understand
metrics and measurable results.
LEADING WEBSITE FOR TECH MARKETERS
To service our clients even better, IGS has
created IDG Knowledge Hub as an international
marketing services resource website. Marketers
and agency buyers rely on IDG Knowledge
Hub for exclusive aggregated research, event
information, news and industry insight to help
them stay on top of leading tech trends.
REACH
MARKETING
GLOBAL COMMUNICATIONS
IS NOT ABOUT
EARNED AND
AND OWNED
RELATIONSHIPS. OWNED MEDIA BUT,
RATHER, EARNED
36 GLOBAL REACH IDG OVERVIEW 37

ASIA / PACIFIC ASIA/
PACIFIC
REACH 35.1M IN 20
» Afghanistan
» Australia
» Cambodia
» Hong Kong
» India
» Indonesia
» Japan
» Kazakhstan
» Malaysia
» New Zealand
» Pakistan
» People’s Republic of
China
» Philippines
COUNTRIES.
135.3M PAGE VIEWS PER MONTH
27.1M UNIQUE VISITORS PER MONTH
8M PRINT READERSHIP
» Singapore
» South Korea
» Sri Lanka
» Taiwan
» Tajikistan
» Thailand
» Vietnam
IDG first entered Asia in 1972 with
the launch of Computerworld
(Shukan Computer) Japan. As
IDG’s fastest growing region,
Asia/Pacific includes established
technology markets, such as
China and Australia, and the
fast-growing emerging markets
of Indonesia and Malaysia. With
a presence in 20 countries in the
region, IDG provides technology
marketers with a broad reach into
one of the largest technology
markets in the world.

EUROPE
REACH 61.7M IN 36
COUNTRIES.
» Albania
» Austria
» Belarus
» Belgium
» Bulgaria
» Croatia
» Cyprus
» Czech Republic
» Denmark
» Finland
» France
» Georgia
» Germany
» Greece
» Hungary
» Ireland
» Italy
» Kosovo
» Macedonia
» Malta
» Moldova
» Netherlands
» Norway
» Poland
» Portugal
» Romania
» Russia
» Serbia
» Slovakia
» Slovenia
264M PAGE VIEWS PER MONTH
56M UNIQUE VISITORS PER MONTH
5.7M
PRINT READERSHIP
» Spain
» Sweden
» Switzerland
» Turkey
» Ukraine
» United Kingdom
EUROPE
Europe represents IDG’s
largest regional audience. To
meet the needs of Europe’s
increasingly mobile audience,
IDG brands have launched
more than 125 apps and
mobile sites to meet audience
demand for technology
information anytime,
anywhere.

NORTH AMERICA NORTH
AMERICA
North America has a
commanding share of the
global digital advertising
market, and more than seventy
percent of IDG’s business in
the region comes from digital
sources. With more than
20 websites in the U.S. and
Canada, IDG offers technology
marketers a variety of ways
to reach the largest digital
audience of technology buyers
in the region.
REACH 36.9M IN THE
U.S. & CANADA.
PAGE VIEWS PER MONTH 86.9M
UNIQUE VISITORS PER MONTH 33.7M
PRINT READERSHIP 3.2M » United States
» Canada

LATIN AMERICA
REACH 3.8M IN 17
LATIN
COUNTRIES.
AMERICA » Argentina
» Brazil
» Chile
» Colombia
» Costa Rica
» Cuba
» Dominican
Republic
» Ecuador
» El Salvador
» Guatemala
» Honduras
» Mexico
» Nicaragua
» Panama
» Peru
» Puerto Rico
» Venezuela
42M PAGE VIEWS PER MONTH
IDG’s Latin America region
is anchored in Brazil, where
IDG has served readers and
marketers for 38 years. With
a presence in 17 countries in
Latin America, IDG reaches
Spanish-speaking audiences
with regional editions of CIO
and PCWorld. For marketers
targeting technology buyers
in this diverse and rapidly
expanding market, IDG offers
unique expertise and regional
presence.

MIDDLE EAST/
AFRICA
An economically diverse
region, Middle East/Africa
includes the highly developed
markets of the Middle East and
rapidly emerging markets in
Africa. With a presence in 22
countries in the region, IDG is
well positioned to serve this
growing market.
» Bahrain
» Côte d’Ivoire
» Egypt
» Iran
» Israel
» Jordan
» Kenya
» Kuwait
» Lebanon
» Morocco
» Nigeria
» Oman
» Qatar
» Rwanda
» Saudi Arabia
» Senegal
» South Africa
» Syria
» Tanzania
» Tunisia
» Uganda
» United Arab
Emirates
MIDDLE EAST/AFRICA
REACH 1.9M IN 22
COUNTRIES.
27.4M PAGE VIEWS PER MONTH

ASIA/PACIFIC EUROPE
Afghanistan
Australia
Cambodia
Hong Kong
India
Indonesia
Japan
Kazakhstan
Malaysia
New Zealand
Pakistan
People’s Republic of China
Philippines
Singapore
South Korea
Sri Lanka
Taiwan
Tajikistan
Thailand
Vietnam
LATIN AMERICA
Argentina
Brazil
Chile
Colombia
Costa Rica
Cuba
Dominican Republic
Ecuador
El Salvador
Guatemala
Honduras
Mexico
Nicaragua
Panama
Peru
Puerto Rico
Venezuela
Albania
Austria
Belarus
Belgium
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Finland
France
Georgia
Germany
Greece
Hungary
Ireland
Italy
Kosovo
Macedonia
Malta
Moldova
Netherlands
Norway
Poland
Portugal
Romania
Russia
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
Ukraine
United Kingdom
MIDDLE EAST/AFRICA
Bahrain
Côte d’Ivoire
Egypt
Iran
Israel
Jordan
Kenya
Kuwait
Lebanon
Morocco
Nigeria
Oman
Qatar
Rwanda
Saudi Arabia
Senegal
South Africa
Syria
Tanzania
Tunisia
Uganda
United Arab Emirates
NORTH AMERICA
Canada
United States
One Exeter Plaza • Boston, Massachusetts 02116 • +1-617-534-1200 • www.idg.com
Produced by IDG Corporate Communications. © 2014 International Data Group, Inc. All Rights Reserved.
Channelworld, CFO World, CIO, CIO Executive Council, Computerworld, CSO, DEMO, IDC, IDG, IDG Amplify, IDG Direct, IDG
Global Solutions, IDG Knowledge Hub, IDG Research Services, IDG Sonar, IDG Strategic Marketing Services, InfoWorld,
Macworld, Mobile@IDG, PCWorld, Network World, TecChannel, TechHive and Techworld are trademarks of International Data
Group, Inc. IDG Connect and IT World are registered trademarks of IDG Communications, Inc.
GLOBAL OFFICES
One Exeter Plaza • Boston, Massachusetts 02116 • +1-617-534-1200 • www.idg.com
Produced by IDG Corporate Communications. © 2014 International Data Group. All Rights Reserved.
ASIA/PACIFIC
Australia
IDC Australia
+61-2-9925-2298
IDG Communications Pty. Ltd.
+61-2-9439-5133
Niche Media Pty. Ltd.
+61-3-9948-4976
Cambodia
IDG Cambodia
+855-23-222-629
Hong Kong
IDC Asia/Pacific
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Questex Asia Limited
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India
IDC Center for Consultancy and
Research
+91-80-6699-1001
IDC India Ltd.
+91-124-476-2300
IDG Media Private Limited
+91-80-3053-0300
Indonesia
IDC Indonesia
+62-21-520-3496
Megindo Tunggal Sejahtera Ltd
+62-22-421-6657
Japan
IDC Japan
+81-3-3556-4760
Nikkei Business Publication, Inc.
+81-3-6811-8311
Kazakhstan
IDC Kazakhstan
+7-727-264-2850
IT Publishing, Ltd.
+7-727-3823-284
Malaysia
Executive Networks Media Sdn Bhd
+60-3-7804-3692
IDC Malaysia
+60-3-2163-3715
New Zealand
IDC New Zealand
+64-9-377-0370
IDG New Zealand
+64-9-972-9470
Pakistan
Rasala Publications Group
+92-21-3206-9865
People’s Republic of China
Beijing Dongxiao International
Technical Information Consulting
Co., Ltd.
+86-10-5888-2772
China Computerworld Media Group
+86-10-6813-0909
Electronic Products China
+86-10-5970-5658
Gamestar
+86-10-6642-2920
IDC China
+86-10-5899-1666
IDG China Co., Ltd.
+86-10-6526-6655
IDG World Expo China
+86-10-6642-2158
Philippines
IDC Philippines
+63-2-478-7260
Singapore
Executive Networks Media
+65-6339-9382
IDC Asia/Pacific
+65-6226-0330
South Korea
IDC Korea Ltd.
+82-2-551-4380
IDG Korea
+82-2-558-6950
Taiwan
Flag Information Co., LTD
+886-2-2321-4335
IDC Taiwan
+886-2-8780-6818
Thailand
IDC Thailand
+66-2-645-2370
Vietnam
Hochiminh City Department for
Sciences & Technology
+84-8-7300-9988
Hong Tam Market Research and
Development Joint-stocks Company
(MRD)
+84-8-3827-7500
IDC Vietnam
+84-8-3521-8010
IDG Vietnam
+84-8-3812-0061-5
EUROPE
Austria
CW Fachverlag GmbH
+43-1-523-05-08-0
IDC Central Europe GmbH
+43-1-526-73-28
Belgium
Jefferson Publications
+32-14-46-26-00
Bulgaria
ICT Media
+359-2-400-1111
IDC Bulgaria
+359-2-969-3055
Croatia
IDC Adriatics
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Czech Republic
IDC Central and Eastern Europe and
Middle East/Africa
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IDG Czech, a.s.
+420-257-088-111
Denmark
IDC Nordic
+45-39-16-2222
Jobindex Media A/S
+45-77-300-300
Finland
Talentum Media Oy
+358-204-42-40
France
ComparHaut SARL
+33-1-5851-2810
IDC France
+33-1-5626-2666
IT News Info
+33-1-4197-0202
Germany
IDC Central Europe GmbH
+49-69-90502-0
IDG Business Media GmbH
+49-89-360-86-0
IDG Communications Media AG
+49-89-360-86-0
IDG Entertainment Media GmbH
+49-89-360-86-0
IDG Tech Media GmbH
+49-89-360-86-0
IDG TechNetwork GmbH
+49-89-360-86-0
Greece
IDC Greece
+30-210-74-73-674
Hungary
IDC Hungary
+36-1-473-2370
Project/029
+36-1-577-4300
Ireland
IDC Ireland
+353-1-207-4285
IDG Direct
+353-877-407-678
Media Team Ltd.
+353-1-294-7774
Italy
IDC Italy
+39-02-28457-1
Play Media Company Srl
+39-06-3322-1250
Kosovo
ICTS Media LTD
+381-38-609-338
Netherlands
IDC Benelux
+31-20-458-59-80
IDG Netherlands
+31-20-758-5955
Norway
Computer Communications AS
+47-22-05-30-00
Poland
IDC Poland
+48-22-5484-050
IDG Poland S.A.
+48-22-3217-800
Portugal
CrocodiloMedia, Lda
+351-21-330-37-91
IDC Portugal
+351-21-723-06-22
Romania
Communications Publishing
Group SRL
+40-21-314-41-02
IDC Romania
+40-21-41-12-743
Russia
IDC Russia/CIS
+7-495-9-747-747
Open Systems Publications
+7-495-725-4780
Serbia and Montenegro
IDC Serbia
+381-11-212-9040
Spain
IDC Spain
+34-91-787-21-50
IDG Communications, S.A.
+34-91-349-66-00
Sweden
IDC Nordic
+46-8-444-15-90
IDG Sweden AB
+46-8-453-60-00
Switzerland
IDG Communications AG
+41-44-387-4444
Turkey
Dunya Yayincilik A/S
+90-212-440-24-24
IDC Turkey
+90-212-356-02-82
Ukraine
IDC Ukraine
+380-44-502-64-72
United Kingdom
IDC U.K.
+44-20-8987-7100
IDG Communications UK, Ltd.
+44-20-7756-2800
IDG Connect Europe
+44-17-8421-0210
LATIN AMERICA
Argentina
CXO Community SRL
+54-11-3528-4296
IDC Argentina
+54-11-4590-2398
Brazil
IDC Brasil
+55-11-5508-3400
Now! Digital Business Ltda
+55-11-3181-5558
Chile
IDC Chile
+56-2-592-0990
Colombia
IDC Columbia
+57-1-691-3466
Inviarco Ltda.
+57-1-686-2462
Costa Rica
Grupo Cerca
+506-4010-0300
Ecuador
Ediworld, S.A.
+593-22-430-560
Mexico
Ediworld S.A. de C.V.
+52-55-5543-6821
IDC Mexico
+52-55-5010-1400
Peru
IDC Peru
+51-1-712-0250
Qwerty Comunicadores
+51-1-720-5637
Saya Communicaciones S.A.C.
+51-1-242-5770
Venezuela
IDC Venezuela
+58-212-945-2314
Vantic
+58-212-416-9144
MIDDLE EAST/AFRICA
Iran
Publications, Manufacturing, &
Trading Companies Group
+98-21-2207-3811
Israel
IDC Israel
+972-3-687-1727
The Marker
+972-3-513-3613
Kenya
African eDevelopment Resource
Centre
+254-20-374-1646
IDC East Africa
+254-20-234-5581
Morocco
IDC North Africa
+212-522-36-98-98
Nigeria
IDC West Africa
+234-1-277-0302
Saudi Arabia
IDC Saudi Arabia
+966-1-263-2962
South Africa
IDC South Africa
+27-11-517-3240
United Arab Emirates
CPI
+971-4-440-9100
IDC Middle East/Africa
+971-4-391-2741
NORTH AMERICA
Canada
IDC Canada
+1-416-369-0033
IT World Canada, Inc.
+1-416-290-0240
United States
Connell Communications
+1-603-924-2039
IDC
+1-508-872-8200
IDG Communications, Inc.
+1-508-875-5000
IDG Connect
+1-508-766-5634
IDG Consumer & SMB
+1-415-243-0500
IDG Enterprise
+1-508-872-0080
IDG Global Solutions
+1-508-872-0080
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+1-888-IDG-LIST (US only)
IDG Research Services
+1-508-872-0080
IDG Strategic Marketing Services
+1-508-766-5301
IDG Syndication and Networks
+1-212-331-7875
IDG World Expo
+1-508-879-6700
The Hispanic American Publishing
Group
+1-786-347-1550
IDG GLOBAL SOLUTIONS
Asia/Pacific
IDG Global Solutions Japan
+81-3-6417-9011
IDG Global Solutions Singapore
+65-6226-0330
Europe
IDG Global Solutions Germany
+49-89-360-86-0
IDG Global Solutions EMEA
+44 -17-8421-0210
North America
IDG Global Solutions Framingham
+1-508-872-0080
IDG Global Solutions San Francisco
+1- 415-243-4141

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