G Shattock - BEN event - Going global
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The document discusses the Enterprise Europe Network (EEN) and encourages businesses to search its technology database before undertaking expensive research and development. It describes the EEN's database of 10,000 partner search profiles that can be used to find technology transfer, licensing, and collaboration opportunities. It also mentions services provided by the EEN such as intellectual property advice, brokerage events, and mentoring.
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![Before you start undertaking potentially expensive research and development, why not search the Enterprise Europe Network Technology Database? Use the online facility below or ask the team to undertake a search on your behalf. If you don't find a suitable match, ask the EEN South West team about creating your own technology partnering profile. Alternatively, you can sign up to receive email alerts of business opportunities direct to your inbox, by clicking here Search our database Technology Commercial Research Choose an industry sector Choose a country of origin? Show local profiles only? Choose a keyword ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Core 1 from idea to plan - Mark Farmer
The document discusses various aspects of creating an effective plan to achieve goals and objectives. It emphasizes that plans will rarely go exactly as intended due to uncertainties and changing circumstances. Some key points made include:
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- Clear communication and buy-in from one's team is important for effective implementation.
- Relentless execution through prioritizing and completing tasks is essential.
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Robert Fraquelli
User-centered design is an approach that grounds the design process in information about how users will actually use a product. It is a multi-stage problem-solving process that involves learning about users through observation and participation to better empathize with them. User insights are then used to identify patterns and evaluate potential design solutions before selecting ideas to develop further through creative expression like scenario development and behavioral prototypes.
Martin coulthard intro - sales chasm
The document discusses crossing the "sales chasm" that technology products often face when transitioning from early adopters to the mainstream market. It references the book "Crossing the Chasm" which analyzed why some tech businesses succeed while others fail when reaching a broader customer base. The author then shares their experience with two companies, one which successfully crossed the chasm through redesigning its product and building organizational support, while another exited ownership without crossing due to lack of a global sales network. Upcoming entrepreneurship events are also listed.
Presentation d sykes
The document discusses marketing strategies for new technology products, focusing on tablets and touchscreen computers that were anticipated to emerge around 2010. It notes the importance of achieving market leadership, developing the whole product, making it easy for customers to purchase, effective positioning, and choosing the right distribution channels and partners. While the examples are outdated, the core principles around these strategies remain valid for marketing new technologies according to the author.
Presentation notes t forster
The speaker discusses starting their company Titan Enterprises 28 years ago out of necessity after being laid off. They started with simple mechanical flow meters but recognized the future was in non-invasive technologies. They partnered with Cranfield University to develop an ultrasonic flow meter. Working with design consultancy Kinnear Duffort, they redesigned their brand identity, developed a new product called the Atrato flow meter, and launched it to existing and new markets. The speaker notes the importance of design and branding in taking their product to the next level.
Trevor Forster Presentation - Profit from Design
Titan Enterprises Ltd. developed an ultrasonic flow meter that measures fluid flow using ultrasound. This breakthrough design allows Titan to profit from the new technology. The pre-production model was successful, indicating the design has potential.
Mat Hunter Presentation - Profit from Design
This document discusses design driven innovation and provides examples of companies that utilized design to drive innovation: Kodak with digital photography, TiVo with personal video recorders (PVRs), and Navman with consumer GPS devices. It also summarizes the work of the Design Council in the UK, which aims to inspire and enable best use of design. The document explains that design driven innovation involves using design to understand people's needs and motivations and make things tangible to encourage learning through trial and error. It provides examples of how design can identify new opportunities for businesses.
Jim Orkney Presenation - Profit from Design
The document describes two case studies of design innovation projects completed by KD, a design consultancy firm. The first case involved developing an improved ultrasonic flow meter for Titan Enterprises, resulting in a new product design, branding, and increased early sales. The second case was designing an easy-to-clean hospital bedside cabinet called the Bristol Maid to reduce infections, featuring a rotational molded design, electronic locking drawer, and positive user feedback in trials. Both projects aimed to revolutionize their markets through innovative design developed in collaboration with KD.
R Luxton Presentation - Think Small
The document discusses the use of paramagnetic particles for rapid diagnostics. It describes the properties of paramagnetic particles including their size, composition, and how they are fabricated. Paramagnetic particles can be coated with capture molecules and used in magneto-immunoassays to detect target cells and molecules. The document outlines the process of a magneto-immunoassay and discusses how paramagnetic particles can be detected using resonant coils and magnetometers. Potential applications include detecting biomarkers for diseases and bacteria. The conclusions discuss advantages of using paramagnetic particles for diagnostics, including being rapid, portable, low-cost and sensitive.
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