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The document discusses the emerging market of 3G mobile marketing in Turkey. It notes that 3G provides opportunities for brands to engage customers anywhere through features like video calling and streaming. It then analyzes the SWOT of 3G mobile marketing for brands and discusses how the approach will change digital and integrated marketing going forward by allowing for more personalized and interactive campaigns.
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- 1. OKAN DEMİR
- 3. Growth rate = more than %10 each year In 2009 the market value = 20.9 billions Euro As its market potential is the 6th country in Europe Source : EITO ( *) Information Communication Technologies
- 5. Source : EITO critically increase in the last quarter
- 6. Growth rate = more than %10 each year In 2009 the market value = 20.9 billions Euro As its market potential is the 6th country in Europe Source : EITO ?
Editor's Notes
- When combining these drivers with 3G oppurtunities, we can easily position 3G mobile marketing is the key medium for the next five years