This 255-page report from November 2012 analyzes mobile engagement and interaction in marketing communications and product authentication using smartphones. It contains an analysis of technological changes impacting industries like packaging and printing. New opportunities exist for mobile advertising, promotions, and enabling consumers to authenticate products. The report covers mobile marketing trends, social media marketing, retail trends with online and in-store shopping, approaches to product authentication, and the use of mobile action codes like QR codes.
The document provides an analysis of BlackBerry's position in the smartphone market. It discusses BlackBerry's history of success and recent decline due to failure to innovate and increased competition. The analysis identifies BlackBerry's target market as business professionals and proposes a marketing strategy focused on this segment by appealing to nostalgia and emphasizing the Classic model's productivity features.
capgemini research on cmo responsibilities with changing times in 2021Social Samosa
The latest Capgemini research highlights the need for CMOs to transform their skills with the evolving times and reimagine the customer journey with real-time engagement for a data-driven marketing environment.
This report was meant to identify the mobile phone industries of Bangladesh based on major mobile brands in Bangladesh, company analysis, present situation etc.
The document provides an overview of the Marketer's Toolkit 2021 report, which analyzes six major challenges facing brands in the upcoming year:
1. Responding to recession - Marketing budgets are expected to increase but not return to pre-pandemic levels due to economic pressures. There is a shift towards performance and digital channels.
2. Staying effective in e-commerce - The growth of e-commerce during the pandemic is seen as a permanent change, requiring brands to adapt strategies and investments.
3. Engaging home consumers - Restrictions will remain through 2021, so brands must find ways to engage consumers spending more time at home.
4. Succeeding in the closed web - Changes to
Mobile innovation & The next step in Multichannel CommerceMarcel Schut
Just as mobile is changing the shopping paradigm for consumers, it is also creating new opportunities for retailers. Mobile capabilities help retailers serve numerous goals encompassing the entire customer life-cycle, including revenue generation, customer relationship building, and cost reduction
This document summarizes the key findings of a 2013 retail technology spending report compiled by eTail, an annual conference focused on multi-channel and online retail. The report is based on surveys of over 100 retailers across various industries. It finds that retailers will focus on cross-channel optimization, data and business intelligence, omnichannel commerce, personalization, and usability enhancements. Over 60% of respondents plan to spend more on SEO, SEM, personalization, mobile and social media. ROI analysis is the top factor influencing spending decisions. Mobile is seen as the biggest growth area.
Accenture estimates that the global "Switching Economy" represents up to $5.9 trillion in potential revenue shifts as consumers change providers. In the US, the switching economy is $1.3 trillion. Customer frustration with poor customer service has led to a 5% increase in switching among US consumers over the past year. Common frustrations include having to contact companies multiple times, long hold times, and repeating information. While digital technologies provide opportunities to improve experiences, companies have largely failed to deliver more personalized service.
Digital Marketing Strategies to catch the Omin-Channel customerFederico Gasparotto
The consumer is evolving: eCommerce does not exists anymore.... It doesn’t make sense to talk about mobile or social: it only exists the «Commerce» handled through different tools, in different contexts.
E-Commerce is one of the business pillar of the Omni-Channel and customer-centric company.
The adoption of new tools, new formats and new strategies becomes essential to be more relevant and excel in the market.
The document provides an analysis of BlackBerry's position in the smartphone market. It discusses BlackBerry's history of success and recent decline due to failure to innovate and increased competition. The analysis identifies BlackBerry's target market as business professionals and proposes a marketing strategy focused on this segment by appealing to nostalgia and emphasizing the Classic model's productivity features.
capgemini research on cmo responsibilities with changing times in 2021Social Samosa
The latest Capgemini research highlights the need for CMOs to transform their skills with the evolving times and reimagine the customer journey with real-time engagement for a data-driven marketing environment.
This report was meant to identify the mobile phone industries of Bangladesh based on major mobile brands in Bangladesh, company analysis, present situation etc.
The document provides an overview of the Marketer's Toolkit 2021 report, which analyzes six major challenges facing brands in the upcoming year:
1. Responding to recession - Marketing budgets are expected to increase but not return to pre-pandemic levels due to economic pressures. There is a shift towards performance and digital channels.
2. Staying effective in e-commerce - The growth of e-commerce during the pandemic is seen as a permanent change, requiring brands to adapt strategies and investments.
3. Engaging home consumers - Restrictions will remain through 2021, so brands must find ways to engage consumers spending more time at home.
4. Succeeding in the closed web - Changes to
Mobile innovation & The next step in Multichannel CommerceMarcel Schut
Just as mobile is changing the shopping paradigm for consumers, it is also creating new opportunities for retailers. Mobile capabilities help retailers serve numerous goals encompassing the entire customer life-cycle, including revenue generation, customer relationship building, and cost reduction
This document summarizes the key findings of a 2013 retail technology spending report compiled by eTail, an annual conference focused on multi-channel and online retail. The report is based on surveys of over 100 retailers across various industries. It finds that retailers will focus on cross-channel optimization, data and business intelligence, omnichannel commerce, personalization, and usability enhancements. Over 60% of respondents plan to spend more on SEO, SEM, personalization, mobile and social media. ROI analysis is the top factor influencing spending decisions. Mobile is seen as the biggest growth area.
Accenture estimates that the global "Switching Economy" represents up to $5.9 trillion in potential revenue shifts as consumers change providers. In the US, the switching economy is $1.3 trillion. Customer frustration with poor customer service has led to a 5% increase in switching among US consumers over the past year. Common frustrations include having to contact companies multiple times, long hold times, and repeating information. While digital technologies provide opportunities to improve experiences, companies have largely failed to deliver more personalized service.
Digital Marketing Strategies to catch the Omin-Channel customerFederico Gasparotto
The consumer is evolving: eCommerce does not exists anymore.... It doesn’t make sense to talk about mobile or social: it only exists the «Commerce» handled through different tools, in different contexts.
E-Commerce is one of the business pillar of the Omni-Channel and customer-centric company.
The adoption of new tools, new formats and new strategies becomes essential to be more relevant and excel in the market.
The document outlines the agenda and assignments for an internet marketing class. It discusses current events in mobile marketing and reviews concepts around customer relationship management (CRM) and customer service. It then provides a lecture on key trends in the wireless future, including the evolution of mobile devices and platforms, the rise of smartphone usage, and opportunities for mobile internet advertising.
1. Major brands like Unilever, P&G, and Nestlé are rethinking their approach to digital marketing and moving away from seeing digital as a separate discipline.
2. This shift is supported by research showing the importance of long-term branding strategies over short-term digital activities.
3. Under the new "post-digital" approach, digital is being integrated into overall branding efforts, and brands are exploring new ways to combine digital and traditional channels to engage consumers.
See the research revealing where you can find the most valuable techies. Contact us at marketing.linkedin.com/contact for more information on how you can reach this audience.
The complete 'Building A Retail Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
A study by Nucleus Research found that adding mobile access and social collaboration capabilities to CRM systems can significantly increase salesforce productivity. Specifically, providing mobile device access increased productivity by 14.6% on average, while also incorporating social features led to an additional 11.8% boost. Taken together, CRM systems that included both mobile and social capabilities saw productivity gains of 26.4%. The study was based on surveys of over 200 CRM decision makers across companies of various sizes.
1. The document discusses marketing technology (Martech) and its importance for digital marketing. It defines Martech as tools that help businesses achieve marketing objectives by connecting with customers.
2. Consumer behavior is changing with increased online activity due to the pandemic. This is driving growth in e-commerce and requiring brands to adopt a multi-platform approach using Martech.
3. Adopting Martech allows brands to better understand customers, engage across channels, and measure effectiveness - critical capabilities in today's digital landscape.
The digital marketing strategy targets teenage snowboarders through social media and infographics. It will create attractive content about Burton products for Facebook, Twitter and Instagram. This will increase Burton's followers and promote products to influence sales. The $50,000 budget will go towards creating videos, photos and an app, as well as Google AdWords. Tracking analytics will measure the campaign's success in improving winter sales.
Where marketing, business and strategy are headed next.
How do you win mindshare in a population that interacts with their mobile devices 150-200 times per day? What’s the shelf-life of apps today? Each year strategists, architects, developers, innovators, technologists and business professionals gather at MobCon to distill what mobile means today and where it’s going.
Through presentation analysis and survey techniques, we’ve culled their top insights and broken down why they matter for businesses today. Grow your strategy and engagement potential. Learn from experts obsessed with staying ahead and getting it right.
[Report] Indian Marketers are Ready to Adopt and Integrate Digital Marketing ...Social Samosa
Adobe released the second annual Adobe APAC Digital Marketing Performance Dashboard, in partnership with Adobe. A six-month in-field program comprising quantitative and qualitative surveys, the study benchmarked the levels of adoption, traction and success of digital marketing
IAB Europe viewable impressions - white paper feb 2015yann le gigan
This document discusses viewable impressions in the context of digital advertising metrics in Europe. It provides background on the growth of digital advertising and focus on metrics from stakeholders. Viewable impressions refer to ads that were on-screen long enough to be seen by users, as opposed to served impressions which may not have been viewable. The document outlines viewable impression frameworks and guidelines developed in the US and discusses considerations for trading based on viewable impressions in Europe. It aims to increase confidence and understanding of viewable impressions across the European digital advertising ecosystem.
While digital channels continue to gain ground, the ambivalence isn’t gone.
Many of you feel you don’t have the right tools to measure and compare the
ROI of your ad campaigns across all the channels you use.
Nucleus Research surveyed 223 CRM decision makers and found that adding mobile access to CRM increases sales force productivity by 14.6% on average. Adding social CRM capabilities further increases productivity by 11.8% for a total increase of 26.4%. Mobile access is most commonly provided through smartphones like the iPhone, while social CRM typically involves integrating external social networks into existing CRM systems. As mobile devices and social networking become more integral to business, CRM vendors will need to provide stronger mobile, social and analytic capabilities in order to remain competitive.
This document summarizes a study on emerging digital marketing trends in India. It analyzes data collected from 200 respondents regarding their usage of and attitudes toward digital marketing. Key findings include:
- 90% of respondents were male, with most between 16-36 years old.
- Nearly all (190%) had knowledge of digital marketing, with 125% rating online product/service information as "excellent."
- Employees and those earning Rs. 10,001-20,000 monthly were most likely to purchase items online.
- Respondents generally had positive perceptions of online shopping's benefits like discounts, delivery, and time savings.
Mobile marketing is becoming increasingly important for B2B companies as customers use mobile devices more for work tasks. A survey found that 80% of B2B marketers see mobile as important, with 66% saying it boosts brand reach. However, defining user experiences and lack of resources are challenges. While 10-25% of budgets go to mobile marketing, ROI is still difficult to demonstrate for many.
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
Türkiye Digital Medya Pazarlama TrendleriErol Dizdar
Digital marketing is becoming increasingly important as consumers interact more online. In Turkey, only about 10% of marketing budgets are spent on digital marketing, significantly less than the global average of 27%. While social media and search engine advertising are revolutionizing marketing, tools to measure ROI for digital channels are still maturing. Marketers recognize the shift but still rely heavily on conventional channels like TV. Developing digital marketing talent and skills is a key priority for Turkish companies.
Mobile marketing has evolved rapidly since the introduction of smartphones in 2007. It has grown from early text and picture messaging to personalized engagement across numerous mobile channels. Marketers now have more opportunities than ever to reach customers on their ubiquitous mobile devices through SMS, apps, websites, notifications and more. However, mobile marketing is still in its early stages and will continue to change as new technologies emerge and mobile becomes even more integral to people's lives. The future of mobile marketing is unclear but it will likely involve more personalized and seamless experiences across multiple connected devices through technologies like the Internet of Things. Marketers must adapt to stay relevant in this rapidly changing mobile landscape.
The document summarizes a study of luxury auto brands' presence on social media. It finds that Porsche and BMW have the strongest social media presence, while Japanese brands are largely absent. It provides rankings of brands and analysis of what consumers discuss. It concludes with recommendations for luxury brands to better engage consumers through social platforms like Twitter, Facebook, YouTube and Flickr.
Pittsburgh Nonprofit Summit - Poverty in Southwest PA - A Strategy for Stoppi...GPNP
Natalie Branosky, Director of the Center for Economic & Social Inclusion highlighted the poverty situation in Southwest PA utilizing UK indicators and began the dialogue on a strategy to reverse the trend in the Pittsburgh region.
European Blood Banking Market: Innovative Technologies and Emerging Business ...ReportsnReports
This report provides an in-depth analysis of the European blood banking market between 2012-2017, including test volumes, sales, technologies and major players. It explores trends in France, Germany, Italy, Spain and the UK, forecasting growth in blood typing, infectious disease screening and reagent sales. The 170-page report examines emerging opportunities for new instruments, reagents and IT applications, as the market shifts towards more automation and stringent regulations. During this period the blood banking industry will undergo significant changes presenting business opportunities for current and new market entrants.
The document outlines the agenda and assignments for an internet marketing class. It discusses current events in mobile marketing and reviews concepts around customer relationship management (CRM) and customer service. It then provides a lecture on key trends in the wireless future, including the evolution of mobile devices and platforms, the rise of smartphone usage, and opportunities for mobile internet advertising.
1. Major brands like Unilever, P&G, and Nestlé are rethinking their approach to digital marketing and moving away from seeing digital as a separate discipline.
2. This shift is supported by research showing the importance of long-term branding strategies over short-term digital activities.
3. Under the new "post-digital" approach, digital is being integrated into overall branding efforts, and brands are exploring new ways to combine digital and traditional channels to engage consumers.
See the research revealing where you can find the most valuable techies. Contact us at marketing.linkedin.com/contact for more information on how you can reach this audience.
The complete 'Building A Retail Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
A study by Nucleus Research found that adding mobile access and social collaboration capabilities to CRM systems can significantly increase salesforce productivity. Specifically, providing mobile device access increased productivity by 14.6% on average, while also incorporating social features led to an additional 11.8% boost. Taken together, CRM systems that included both mobile and social capabilities saw productivity gains of 26.4%. The study was based on surveys of over 200 CRM decision makers across companies of various sizes.
1. The document discusses marketing technology (Martech) and its importance for digital marketing. It defines Martech as tools that help businesses achieve marketing objectives by connecting with customers.
2. Consumer behavior is changing with increased online activity due to the pandemic. This is driving growth in e-commerce and requiring brands to adopt a multi-platform approach using Martech.
3. Adopting Martech allows brands to better understand customers, engage across channels, and measure effectiveness - critical capabilities in today's digital landscape.
The digital marketing strategy targets teenage snowboarders through social media and infographics. It will create attractive content about Burton products for Facebook, Twitter and Instagram. This will increase Burton's followers and promote products to influence sales. The $50,000 budget will go towards creating videos, photos and an app, as well as Google AdWords. Tracking analytics will measure the campaign's success in improving winter sales.
Where marketing, business and strategy are headed next.
How do you win mindshare in a population that interacts with their mobile devices 150-200 times per day? What’s the shelf-life of apps today? Each year strategists, architects, developers, innovators, technologists and business professionals gather at MobCon to distill what mobile means today and where it’s going.
Through presentation analysis and survey techniques, we’ve culled their top insights and broken down why they matter for businesses today. Grow your strategy and engagement potential. Learn from experts obsessed with staying ahead and getting it right.
[Report] Indian Marketers are Ready to Adopt and Integrate Digital Marketing ...Social Samosa
Adobe released the second annual Adobe APAC Digital Marketing Performance Dashboard, in partnership with Adobe. A six-month in-field program comprising quantitative and qualitative surveys, the study benchmarked the levels of adoption, traction and success of digital marketing
IAB Europe viewable impressions - white paper feb 2015yann le gigan
This document discusses viewable impressions in the context of digital advertising metrics in Europe. It provides background on the growth of digital advertising and focus on metrics from stakeholders. Viewable impressions refer to ads that were on-screen long enough to be seen by users, as opposed to served impressions which may not have been viewable. The document outlines viewable impression frameworks and guidelines developed in the US and discusses considerations for trading based on viewable impressions in Europe. It aims to increase confidence and understanding of viewable impressions across the European digital advertising ecosystem.
While digital channels continue to gain ground, the ambivalence isn’t gone.
Many of you feel you don’t have the right tools to measure and compare the
ROI of your ad campaigns across all the channels you use.
Nucleus Research surveyed 223 CRM decision makers and found that adding mobile access to CRM increases sales force productivity by 14.6% on average. Adding social CRM capabilities further increases productivity by 11.8% for a total increase of 26.4%. Mobile access is most commonly provided through smartphones like the iPhone, while social CRM typically involves integrating external social networks into existing CRM systems. As mobile devices and social networking become more integral to business, CRM vendors will need to provide stronger mobile, social and analytic capabilities in order to remain competitive.
This document summarizes a study on emerging digital marketing trends in India. It analyzes data collected from 200 respondents regarding their usage of and attitudes toward digital marketing. Key findings include:
- 90% of respondents were male, with most between 16-36 years old.
- Nearly all (190%) had knowledge of digital marketing, with 125% rating online product/service information as "excellent."
- Employees and those earning Rs. 10,001-20,000 monthly were most likely to purchase items online.
- Respondents generally had positive perceptions of online shopping's benefits like discounts, delivery, and time savings.
Mobile marketing is becoming increasingly important for B2B companies as customers use mobile devices more for work tasks. A survey found that 80% of B2B marketers see mobile as important, with 66% saying it boosts brand reach. However, defining user experiences and lack of resources are challenges. While 10-25% of budgets go to mobile marketing, ROI is still difficult to demonstrate for many.
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
Türkiye Digital Medya Pazarlama TrendleriErol Dizdar
Digital marketing is becoming increasingly important as consumers interact more online. In Turkey, only about 10% of marketing budgets are spent on digital marketing, significantly less than the global average of 27%. While social media and search engine advertising are revolutionizing marketing, tools to measure ROI for digital channels are still maturing. Marketers recognize the shift but still rely heavily on conventional channels like TV. Developing digital marketing talent and skills is a key priority for Turkish companies.
Mobile marketing has evolved rapidly since the introduction of smartphones in 2007. It has grown from early text and picture messaging to personalized engagement across numerous mobile channels. Marketers now have more opportunities than ever to reach customers on their ubiquitous mobile devices through SMS, apps, websites, notifications and more. However, mobile marketing is still in its early stages and will continue to change as new technologies emerge and mobile becomes even more integral to people's lives. The future of mobile marketing is unclear but it will likely involve more personalized and seamless experiences across multiple connected devices through technologies like the Internet of Things. Marketers must adapt to stay relevant in this rapidly changing mobile landscape.
The document summarizes a study of luxury auto brands' presence on social media. It finds that Porsche and BMW have the strongest social media presence, while Japanese brands are largely absent. It provides rankings of brands and analysis of what consumers discuss. It concludes with recommendations for luxury brands to better engage consumers through social platforms like Twitter, Facebook, YouTube and Flickr.
Pittsburgh Nonprofit Summit - Poverty in Southwest PA - A Strategy for Stoppi...GPNP
Natalie Branosky, Director of the Center for Economic & Social Inclusion highlighted the poverty situation in Southwest PA utilizing UK indicators and began the dialogue on a strategy to reverse the trend in the Pittsburgh region.
European Blood Banking Market: Innovative Technologies and Emerging Business ...ReportsnReports
This report provides an in-depth analysis of the European blood banking market between 2012-2017, including test volumes, sales, technologies and major players. It explores trends in France, Germany, Italy, Spain and the UK, forecasting growth in blood typing, infectious disease screening and reagent sales. The 170-page report examines emerging opportunities for new instruments, reagents and IT applications, as the market shifts towards more automation and stringent regulations. During this period the blood banking industry will undergo significant changes presenting business opportunities for current and new market entrants.
O documento descreve o LabNet, um laboratório remoto que permite realizar experimentos online para apoiar a educação a distância. O LabNet usa uma estação de aquisição de dados de baixo custo para permitir que estudantes realizem experimentos continuamente de qualquer local, familiarizando-os com novas tecnologias e ampliando oportunidades de pesquisa. O site http://labnet.dee.ufma.br fornece acesso ao LabNet para estudantes.
The document provides an introduction to marketing. It defines marketing as meeting needs profitably and managing customer relationships. It discusses the marketing mix of product, price, place, and promotion. It also covers topics like market segmentation, targeting, positioning, the evolution of marketing concepts over time, and how marketing differs from sales. The document is a high-level overview of basic marketing principles and concepts.
Indeed philosophers from Plato to Hegel and Marx Henry D Thoreau, Mitch Albom, Og Mandino, and Alfred N Whitehead have augured purpose in life as the primary engine that drives human growth, development, and well-being … the way you get meaning into your life is to devote your life into loving others, yourself to your community around you, and yourself to creating something that gives you purpose and meaning – arts, music, intellectual development and service of the community...
Articulo 416 LeCrim. La dispensa de la Obligación de Declarar.owaj
This document discusses the application of criminal procedural rights in cases of domestic violence and gender-based crimes. Specifically, it addresses the right of the accused to not declare against themselves or their close relatives in such cases. It notes that while this right exists to protect family relationships and privacy, it can also obstruct justice in cases where the victim's testimony is crucial. The document recommends that in these situations, the judge should inform the accused that declining to testify could be interpreted as an admission of guilt. It also stresses the need to apply a gender perspective and take into account the power dynamics at play between the accused and victim. Overall, the document aims to balance protecting procedural rights with pursuing truth and justice for victims of gender-based violence.
Turkey Diagnostic Imaging Investment Opportunities, Analysis and Forecasts to...ReportsnReports
The report analyzes the diagnostic imaging market in Turkey from 2004-2018. It provides market size data for 10 categories including CT systems, MRI systems, ultrasound systems and x-ray systems. The 149-page report was published in November 2012 and costs $2,500 for a single user license. It draws data from proprietary databases, primary/secondary research and in-house analysis from industry experts. The report provides revenue, volume and price data for each segment as well as company market shares within Turkey's diagnostic imaging industry.
The document provides information about passing the driving theory test in the UK. It discusses the multiple choice and hazard perception parts of the motorcycle theory test, including test structure, pass marks, and preparation resources. It also mentions that about 50% of candidates pass the theory test on the first attempt, and many fail due to a lack of understanding of the hazard perception section.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
El documento presenta un proyecto para mejorar la limpieza en los colegios. Explica que los colegios necesitan mantener un ambiente adecuado para los estudiantes con buenos métodos de limpieza. El proyecto propone que los estudiantes se encarguen de mantener limpias las salas y patios a través de buenos hábitos como no tirar basura y usar los basureros. El funcionamiento principal será mantener todo limpio. Se sugiere financiarlo con actividades como completadas para recaudar fondos. La conclusión es que este proyecto
1) Bend the neck to the right and left for 8 repetitions each. Hold the head to the right and left for 30 seconds each.
2) Bend the neck forward and back for 8 repetitions. Pull the head towards the floor while holding it with both hands for 30 seconds.
3) Lean the head back and make half turns to the right and left for 12 repetitions. Make one big circle with the head to each side. Any pain felt is normal and cracking sounds indicate reduced neck stress.
Wordpress Profitability for Agencies, Firms, and FreelancersCotton Rohrscheib
Cotton Rohrscheib presented on making WordPress profitable for agencies and freelancers. WordPress offers many revenue opportunities, including installations, migrations, theme development, plugin development, hosting, and content maintenance through retainers. Plugins and themes save development time and increase functionality. WordPress' large user base, open source nature, and abundance of free and premium themes and plugins make it a powerful CMS for generating revenue.
Italy In Vitro Diagnostics Market Outlook to 2018 - Clinical Chemistry Geneti...ReportsnReports
This document provides a summary and analysis of the in vitro diagnostics market in Italy from 2004-2018. It covers market size and revenue for major segments including clinical chemistry, genetic testing, haematology, histology and cytology, immuno chemistry, infectious immunology, and microbiology culture. It also provides company market shares for major players in each segment and profiles of the top 16 companies in the Italy IVD market.
This report analyzes the US cap and closure industry from 2001 to 2021. It forecasts that US demand for caps and closures will reach $10.4 billion in 2016, representing 280 billion units. Plastic caps and closures will remain the leading material and product type, posting above average increases. Pharmaceuticals will be the fastest growing end-use market through 2016. The report profiles 33 major competitors in the industry and provides historical data and forecasts segmented by material, product type, and end-use market.
Motorola is a global technology company that was founded in 1928 and introduced the first cell phone in 1983. In India, Motorola has the second largest market share in mobile phones at around 18%. The target audience is youth. Marketing objectives include launching new phones, expanding distribution, and increasing sales and market share. Competitors include Nokia, Samsung, and others. The marketing communication objective is to improve the brand image through promotions.
Xploree is a mobile marketing platform that uses intent-based targeting to connect brands with consumers. It analyzes user interactions across apps to understand consumer needs and deliver relevant brand messages. This provides a more effective approach than traditional mobile marketing which relies on push notifications and demographic data to predict user interests. Xploree's platform allows marketers to manage campaigns, reach users within different mobile environments, and receive performance reports, addressing key challenges with existing mobile marketing solutions.
Existing mobile marketing faces several challenges, including difficulty capturing user intent, lack of differentiated search and discovery experiences, and fragmented user experiences across mobile apps. Next-generation mobile marketing solutions are needed to more effectively connect brands with consumers by leveraging predictive targeting based on user intent. Xploree is an innovative search and discovery platform that aims to address these challenges through its unique capabilities like intent-driven in-app marketing to drive app discovery and re-engagement.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
Final Thesis: How to integrate NFC in a Mobile Marketing Strategy? William Belle
Final Thesis: How to integrate NFC in a Mobile Marketing Strategy?
William BELLE - Euromed Management - Kedge Business School
This thesis will talk about how the relationship between brand and customer is going to be in the next 5 years. With Near-field communication’s rolling out our daily life will change, indeed NFC can be used for many situations such as: Payment, Bank, Access, Retail, Health, Tag Reading just to name a few. NFC is a mobile marketing tool which:
- Can develop a company’s brand by creating a customer relationship with the mobile devices
- Acquisition of new customers and development of customer loyalty
- Generate income
The main issue today is how to implement this technology?
Let’s start now with a short overview about Mobile Marketing trends that have come into view in the last 5 years. We will then focus on how NFC can create an added value to these trends.
Mobile Business Intelligence Market Growth, Demand and Challenges of the Key ...IMARC Group
The global mobile business intelligence market size reached US$ 13.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 51.5 Billion by 2032, exhibiting a growth rate (CAGR) of 15.3% during 2024-2032.
More Info:- https://www.imarcgroup.com/mobile-business-intelligence-market
This document discusses mobile marketing and proximity marketing. It begins by providing mobile penetration statistics for several African countries to demonstrate the growth opportunities in Africa's mobile arena. It then defines mobile marketing and proximity marketing, and provides examples of different mobile marketing techniques like SMS, MMS, QR codes, Bluetooth, and mobile web. Proximity marketing is discussed in more depth, defining it as localized wireless advertising targeted to devices in a particular area. Examples of proximity marketing tools like Bluetooth, WiFi, NFC, and QR codes are outlined. The document concludes by noting the advantages of proximity marketing for African companies, such as high conversion rates and independence from mobile network operators.
Whitepaper_1st may '12_Mobile Marketing Kumar Gaurav
Mobile marketing is an opportunity that should be leveraged rather than feared. Agencies need to get over their fear of mobile marketing due to the large growth in mobile usage and advertising budgets moving to mobile. Mobile advertising works best as part of cross-media campaigns and dialogues. Numbers show that mobile users are an attractive demographic for advertisers and agencies should explore mobile marketing opportunities rather than focusing only on traditional media. With the right third-party partners, agencies can develop effective mobile marketing strategies and campaigns without extensive technical expertise.
Whitepaper 1st may 12 mobile marketing Kumar Gaurav
Are you stuck on Marketing?
What new to do? How to grab consumer's short attention Span? How to do out of box marketing campaigns? How to increase ROI on existing marketing spends?
.... Follow the Blue Ocean Strategy...
Find Greener Pastures in Mobile Marketing....
If you follow the "only traditional route" approach ... You end up with the ordinary.
Try Out of Box... Try Mobile
Consumer Technology - Social Listening in a Rapidly Changing IndustryBrandwatch
The document analyzes social media conversations about leading consumer technology brands. It finds that while brands generate most of the online content, audiences drive over 95% of conversations through sharing, replies and mentions of brands. The report also evaluates brands across several metrics to create a Consumer Technology Social Index, finding Lenovo ranked highest overall. It examines topics like the language used to discuss brands, products and features as well as differences in audiences by gender and profession.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
This document provides a report on area mapping, target customer identification, consumer behavior analysis, and product development strategy for Matrix Cellular Services. It includes an introduction to the company, literature review on the telecom industry and sales habits. The report also discusses Matrix's products, competitors, strategies for new product development, and includes a survey analysis and recommendations.
The era of marketing 2.0 (Traditional, Online, mobile)thodorisg
This document discusses the evolution of marketing from traditional to digital channels. It provides examples of traditional marketing campaigns and how brands have adapted to new online and mobile channels. The key trends highlighted are the rise of mobile apps and location-based marketing, social media and search, and augmented reality. The document argues that future marketing will require an integrated, cross-channel approach combining traditional, online and mobile strategies to most effectively reach target audiences.
The document proposes an M2M-based mobile couponing solution that uses data from connected home devices to provide targeted coupons to consumers. It involves a 3-phase approach: 1) Creating cloud-based customer profiles to deliver mobile coupons. 2) Developing an M2M platform and analytics engine to enable targeted distribution based on device usage. 3) Analyzing device data to generate consumer insights and match coupons, providing benefits like improved targeting, tracking, and cross-sell opportunities for marketers and a better experience for consumers.
Patrick Crosbie is the founder and CEO of Evolved Digital Media, a mobile marketing agency based in Dubai. He has extensive experience in mobile marketing from previous roles at Diageo and other companies. In his presentation, he will answer 5 questions about mobile marketing: what it is, who uses it, where to use it, why to use it, and how to use it. He will provide examples of using technologies like Bluetooth, mobile coupons, mobile tickets, and mobile websites for mobile marketing campaigns.
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Mobile Advertising / Promotions and Consumer Enabled Product Authentication with Smart Phones
1. Mobile Advertising / Promotions and Consumer Enabled
Product Authentication with Smart Phones
Report Details:
Published:November 2012
No. of Pages: 255
Price: Single User License – US$4850
Here is a new ‘ground breaking’ Vandagraf report that embraces and analyses the new and
occasionally bewildering world of mobile engagement and interaction market.
The report contains a definitive analysis and evaluation of the dramatic technological changes that
are occurring and the significant convergences that are set to impact many industries and
businesses, including most segments of the packaging / labels converting and printing industries.
This brave new mobile world is leading to a host of opportunities across a number of industries
from packaging / labels converters, retailer and brand owners, smart phone handset and App
providers to digital printing equipment builders and others.
The pot is now coming to the boil fast – Specifically the uptake and growth of sales of smart phone
sales in 2011 / 2012is exceedingprevious expectations as well as what can be accomplished with
the vast and expanding range of Apps– The future is now. This is no time to hesitate.
Rapid developments in mobile technology including smart phones and signal transmission
technologies (3G, 4G, Wi-Fi) together with the huge success of the ‘App Store’ model and the now
widespread use of mobile action codes can now provide completely unprecedented access to
online ‘additional content’ of various kinds.
This is offering the possibility of ‘interactive experiences’ that can (in the context of this report be
employed for the following types of application:
•Smart phone enabled online interactive Marketing Communications – Advertising / Sales
Promotions
•Smart phone enabled online interactive Product Authentication.
The two functions listed above are quite distinct but are clearly connected insofar as both serve to
enhance a brand, one by assisting sales, the other by protecting the genuine article.
There are intriguing possibilities to create synergies here and to collaborate in further
2. developments of these exciting new areas.
Get your copy of this report @
http://www.reportsnreports.com/reports/205656-mobile-advertising-promotions-and-consumer-enabled-product-
authentication-with-smart-phones.html
Major points covered in Table of Contents of this report include
Executive Summary
Report Structure
Background
Converging Technologies
The Enlightened Packaging Converter / Printer
Where The Money Goes - Marketing Communications
Where The Money Goes – Counterfeiting Losses / Brand Protection
Key Benefits Of Smart Phone Enabled Brand Enhancement
Exploring Opportunities
Shaping The Future
Scope Of Report
1 Introduction
1.1 Some Key Factors - Background
1.1.1 Successive Waves Of Computer Technologies Drives Growth
1.1.2 Growth Rates Tell A Story
1.1.3 Converging Technologies & Forces
1.1.4 The Reach Of The Report
1.1.5 Smart Phones Herald The Age Of Interactive Direct Mobile Marketing
1.1.6 Two-way Traffic Is Totally Transforming Marketing Communications
1.1.7 Interactive Experiences, Content, Triggering Mechanisms&Codes
1.1.7.1 Types Of Interactive Experience
1.1.7.2 Types Of Additional Content
1.1.7.3 Types Of Triggering Mechanism
1.1.7.4 Types Of Mobile Action Code
1.1.7.5 2d / Qr Codes Vs. Nfc – Mobile Action Codes
1.2 Some Key Drivers
1.2.1 Market Penetration - Mobile Phones
1.2.2 Smart Phones Herald The Age Of Interactive Direct Marketing
1.2.3 Continuing Dynamic Growth Of The ‘app Store’ Model
1.2.4 Ecommerce Is Drawing Shoppers Away From Traditional Retail Stores
1.2.5 Regulatory Trends In Packaging – Driving Innovation In Brand Promotion
3. 1.3 Who Stands To Benefit - Industries Impacted - Opportunities & Threats
1.3.1 Supplier Groups Impacted
1.3.1.1 Packaging/Labels Converter Printers
1.3.1.2 General Printing & Publishing Industries
1.3.1.3 Suppliers Of Inks & Coatings
1.3.1.4 Suppliers Of Digital Printing Equipment
1.3.1.5 Suppliers Of Brand Protection Solutions
1.3.1.6 Suppliers Of Telephony & Networking Solutions
1.3.2 Other Groups Impacted
1.3.2.1 Brand Owners - Opportunities & Threats
1.3.2.2 Retailers - Opportunities & Threats
1.3.2.3 Consumers - Opportunities & Threats
1.4 Mobile Versus Desktop Internet Usage
1.5 Brand Enhancement With Smart Mobile Devices
2 Trends In Marketing Communications
2.1 Marketing Communicationsbudgets
2.1.1 Typical Spending – Traditional Advertising & Sales Promotions
2.1.2 Marketing Communications Budgets – Traditional / Internet
2.1.3 Sales Promotions Versus Advertising
2.2 Media Choices For Marketing Communications
2.2.1 Marketing Communications – Traditional Tools Of The Trade
2.2.2 Breakdown Of Average Daily Media Consumption
2.2.3 Major Media Types
2.2.4 A Summary Of Recent Trends In Advertising Media
2.2.5 Trends In Online Advertising By Region
2.2.6 Other Regional Trends In Advertising
2.2.7 Trends For Printed Magazines & Newspapers
2.2.7.1 Case Study – Decline In The Uk Magazine Printing Industry
2.2.7.2 Australian Newspaper Circulation Slumps
2.2.8 The New Media Forms Are Driving Changes In The Mix
2.2.9 The Future Of Tv Advertising
2.2.10 Tv Advertising Is Threatened By ‘fast Forward’
4. 2.2.11 Out-of-home (Ooh) Advertising
2.2.11.1 Ooh Advertising Formats
2.2.11.3 Mobile Ooh / Digital Ooh Advertising
2.2.11.4 Printed Billboard Posters Versus Screen Based Advertising
2.2.11.5 Case Study – Nfc Roll Out For Ooh Advertising Across The Uk
2.2.11.6 Case Study - Ooh Advertisment With Both Qr Code And Nfc
2.2.11.7 Market Sizing Summary – Ooh Advertising
2.3 Direct Marketing
2.3.1 Market Sizing Summary – Direct Marketing
2.3.2 Email Marketing
2.3.3 Characteristics Of Direct Marketing
2.3.4 Evolution Of Interactive Search Marketing Spending In The Us
3 Mobile Marketing / Advertising & Sales Promotions
3.1 An Overview Of Smart Phone Usage
3.2 Background – Mobile Marketing
3.2.1 Mobile Marketing Defined
3.2.2 The Mobile Marketers Toolbox
3.2.3 Market Sizing Summary – Mobile Advertising
3.2.4 Mobile Advertising Expenditure In The Us
3.3 Types Of Mobile Advertising
3.3.1 Overview - Smart Phone Enabled Mobile Advertising
3.3.2 Sms / Mms / P2p Messaging Marketing
3.3.2.1 Messaging - Background
3.3.2.2 Market Sizing Summary – Sms Messaging
3.3.3 Display - Banners & Rich Media
3.3.3.1 Display - Banners & Rich Media - Background
3.3.3.2 Market Sizing Summary - Display - Banners & Rich Media
3.3.4 Search Engine Marketing (Sem)
3.3.4.1 Search Engine Marketing (Sem) - Background
3.3.4.2 Market Sizing Summary - Search Engine Marketing (Sem)
5. 3.3.5 Video Advertising
3.3.5.1 Video Advertsing – Background
3.3.5.2 Market Sizing Summary – Video Advertising
3.4 Innovations In Interactive Mobile Marketing
3.4.1 Mobile Digital Coupon Usage
3.4.2 Location Based Mobile Proximity Marketing
3.4.3 In-game Mobile Marketing
3.4.4 Measuring The Effectiveness Of Mobile Advertising – Analytics& Metrics
3.4.5 Measurement Of Response Rate Metrics
3.4.6 Aligning Mobile Marketing With Social Media
3.5 Mobile Website Design
3.5.1 Mobile Web Marketing
3.5.2 Key Attributes – Mobile Websites
4 Social Media Marketing
4.1 Social Media Outlets / Platforms For Mobile Marketing
4.1.1 Social Media Websites
4.1.2 Smart Phones & Social Media
4.1.3 Interactive Engagement
4.1.4 Some Steps For Brands To Exploit Social Media - Metrics & Analytics
4.2 Social Media Marketing Networks
4.2.1 Social Media Explained
4.2.2 Facebook
4.2.3 Twitter
4.2.4 Linkedin
4.2.5 You Tube
4.2.6 Blogs
4.2.7 P&G Social Media Driven Marketing Campaign - 2012 London Olympics
4.3 Social Media Marketing Techniques
4.3.1 Cobras & Ewoms
4.3.2 Sharing With Social Media
6. 4.4 Trends In Social Media Marketing
4.5 Going ‘viral’with Social Media Marketing
4.6 Opportunities & Threats With Social Media
4.6.1 Brands & Social Media
4.6.2 Implications Of Social Media For Traditional Advertising (Print &Tv)
5 Retailing - In-store Shopping Vs Ecommerce
5.1 Some Key Numbers In Global Retailing
5.1.1 Market Sizing Summary – Traditional Retailing
5.1.2 Market Sizing Summary – Coupons & Advertising Specialities
5.1.3 The Relentless Rise Of Out Of-store Retailing
5.1.4 Market Sizing Summary – Online Retailing
5.1.5 Us Retail Chains – Average Weekly Attendance
5.1.6 Online / Offline Purchasing Trends
5.1.7 Mobile E-commerce In Europe Soars To New Heights
5.2 Challenges Facing The Traditional Retail Sector Today
5.3 Towards Consumer Empowerment In The Retail Store
5.3.1 Retailer Initiatives
5.3.2 Shopper Empowerment – A Guiding Theme
5.3.3 Customer Loyalty & Rewards
5.3.4 Interactive Storytelling - Retail As A Narrative
5.3.5 Options For Retailers
5.3.6 Bridging The Gap – Online / Instore Retailing
5.4 The Wonders Of New Generation Retail Technology
5.5 Smart Phones – A Key Role To Play In Retail
5.5.1 Getting Consumers Back Into Retail Stores With Smart Phones
5.5.2 Smart Phones Set To Become Integral Part Of In-store Shopping
5.6 Online Sales Promotion Tools
5.6.1 Mobile Digital Coupons
5.6.2 Other Online Sales Promotion Tools
5.7 Types Of Additional Content& Interactive Experience In Retail
7. 5.7.1 Types Of Interactive Experience In Retail
5.7.2 Types Of Smart Phone Enabled Additional Content In Retail
5.7.2.1 Interactive Experiences Using Augmented Reality (Ar)
5.7.2.2 Case Study –toyota Marketing Campaign - Ft-86 Coupe
5.7.2.3 Case Study – Instore Simulation For Lego Kits
5.7.2.4 Case Study – Tic Tac® Mints Ar Shake It Up™ Campaign
5.7.2.5 Case Study – Waitrose Christmas 2011 Campaign
5.7.2.6 Case Study – Kit Kat Voting For Favourites
5.7.2.7 Case Study – Cadbury Games On Chocolate Bars
5.7.2.8 Case Study – Personalised Messages For Lacta Chocolate Bar
5.7.3 Some Usage Patterns – 2d / Qr Codes - Us Retail
5.7.3.1 Some Trends In Mobile Action Codes In Retailing
5.7.3.2 Notes On 2d / Qr Code Placement In Retail Applications
5.8 E-receipts Digital Paperless Receipts
5.8.1 Launch Of E-receipts Transforming Market Place For Retailers
5.8.2 E-receipts – Benefits For Both Retailers & Shoppers
5.8.3 E-receipts Technology
Appendices To Chapter 5
Appendix 5.1 Traditional Approaches - Consumer Sales Promotion
Appendix 5.2 Nestle Kitkat / Kitcash - Consumer Sales Promotion - Yesterday
Appendix 5.3 Nestle Kitkat –with Gps For Competition - Today
6 Consumer Enabled Product Authentication
6.1 Trends In Brand Protection
6.1.1 Track, Trace & Authenticate – An Emerging Trend
6.1.2 Levels Of Defense - 1st, 2nd& 3rd
6.1.3 Categories Of Brand Protection Technologies – 1st, 2nd & 3rd Level
6.1.4 A Layered Approach
6.1.5 A Combination Of Security Functions & Features
6.1.6 Market Sizing Summary – Brand Protection / Financial Losses
6.2 Smart Phone Enabled Product Authentication
6.2.1 Overview – End User Enabled Authentication
6.2.2 Protecting Brands On The Internet
8. 6.3 2d / Qr Codes To Mobile Action Code Product Authentication
6.4 Recent Developments Smart Phone Enabled Brand Protection
6.4.1 Smart Phone Enabled Systems With Printed Codes
6.4.1.1 Bitsecure – Schreiner Group
6.4.1.2 Printechnologics - Touchcode™
6.4.1.3 Tesa Priospot®
6.4.1.4 Yottamark - Harvestmark™
6.4.1.5 Other Smart Phone Enabled Systems With Printed Codes
6.4.2 Digital Watermarks Embedded In Print
6.4.2.1 Overview Of Digital Watermarking
6.4.2.2 Smart Phones & Digital Watermarking
6.4.2.3 Digimarc – Discover – Digital Watermarking
6.4.2.4 Idetector – Gssc – Security Indicia Technology – Digital Watermarking
6.4.2.5 The Digital Watermarking Alliance
6.4.3 Other Smart Phone Enabled Systems – Not Printed
6.4.3.1 Alpvision – Cryptoglyph/ Fingerprint
6.4.3.2 Inksure – Holotag - Smartsure
6.4.4 Self Authenticating Systems
6.4.4.1 Heidelberg – 1tag
6.4.4.2 Popimscode
6.5 Case Studies
6.5.1 Case Study - 2d Codes For Product Authentication - Pharma Product 1
6.5.2 Case Study - 2d Codes For Product Authentication - Pharma Product 2
6.5.3 Case Study – Compliers Group, Nl – Nfc Enabled Blister Packs
6.5.4 Case Study – Authentication Of Pharma Products In Africa – Sproxil
6.5.5 Case Study – Authentication Of Wine With 2d Codes
6.5.6 Case Study - Developments In Nfc By Nokia
6.5.7 Systems Requiring Special Readers – Not Smart Phone Enabled
6.5.7.1 Prooftag – Bubbletag
6.5.7.2 Hyperlabel
6.5.7.3 Singular Id – Enxure System
9. 7 Mobile Action Codes
7.1 Introduction – Mobile Action Codes
7.1.1 Background – Mobile Action Codes
7.1.2 Major Types Of Mobile Action Codes
7.1.3 Kraft Case Study - Nfc Versus Qr Codes - Grocery
7.2 Printed 2d / Qr Codes – As Mobile Action Codes
7.2.1 Market Adoption Of 2d / Qr Codes In 2011
7.2.2 Market Sizing Summary – 2d / Qr Codes
7.2.3 What 2d / Qr Codes Can Do And How They Are Being Used
7.2.3.1 How 2d / Qr Codes Are Being Used Today
7.2.3.2 Who Is Using Mobile Action Codes
7.2.3 Types Of 2d / Qr Mobile Action Codes
7.2.3.1 2d / Qr Codes
7.2.3.2 The Microsoft (Ms) Tag System
7.2.3.3 Operation Of Ms Tag Solution
7.2.4 Strengths Of 2d / Qr And Similar Tag Systems
7.2.5 Case Study – Us Postal Service – Mobile Qr Code Promotion
7.2.6 Some Key Requirements For 2d / Qr Barcode Campaigns
7.3 Nfc Tags– Embedded Devices - As Mobile Action Codes
7.3.1 Summary Of Unique Benefits Of Nfc
7.3.2 Nfc – Defined
7.3.3 Nfc - Electronic Purse
7.3.4 Nfc - Mobile Action Code
7.3.5 Nfc – Connecting To Additional Content Online
7.3.6 Tagtum – Smart Phone Enabled Nfc
7.3.7 Smartrac / Cliksecure –nfc Enabled Product Authentication
7.3.8 Market Sizing Summary – Nfc Enabled Mobile Phone Handsets
7.3.9 Nfc Versus Printed 2d Digital Codes For Smart Phone Applications
7.3.10 Bluetooth Versus Nfc
7.3.11 Nfc Enabled Smart Phone Requirements
7.4 Hardware Devices - Vizkey – Usb Technology
10. 8 Trends In Smart Phones & Other Mobile Devices
8.1 A Look At Mobile Devices
8.1.1 Types Of Mobile Device
8.1.2 Mobile Device Form Factors - Screen Size Considerations
8.1.3 In Search Of A Ubiquitous Mobile Reader Device
8.1.4 Types Of Mobile Phone
8.1.5 Market Sizing Summary – Mobile Phones
8.1.6 Market Sizing Summary - Smart Phones
8.1.7 Global Smart Phone Penetration In 2011
8.1.8 Operating Systems For Mobile Devices
8.1.8 Tablets
8.1.9 The Pda Heritage
8.2 The App Store Model
8.3 Some Demographic Trends - Online
8.3.1 Breakdown Of Online Population By Region
8.3.2 Smart Phone Usage By Region
8.3.3 Smart Phone Use By Age Range
8.3.4 An Example Of Age Related Consumer Behaviour In Us Retail
8.4 Data Handling & Transmission Trends
8.4.1 Networking Technology Drivers - 3g, 4g, Wi-fi
8.4.1.1 3g
8.4.1.2 4g
8.4.1.3 Wi-fi
8.4.2 Trends In Handset Connectivity (Bluetooth, Gps, Wlan, Nfc)
8.4.3 Mobile Marketing With Bluetooth Hotspots
8.4.4 Cloud Computing
9 Implications For Packaging & Print Industries
9.1 Background – Packaging & Print
9.1.1 Market Sizing Summary - Packaging & Print Industries
9.1.2 General Print & Publishing- Opportunities & Threats
9.1.3 The Digital Threat
9.1.4 Printed Materials For Direct Marketing
9.1.5 Case Study – Darwill Inc. – A Direct Mail Specialist
11. 9.1.6 Packaging - Opportunities & Threats
9.2 Traditional Packaging And ‘additional Content’
9.2.1 The ‘real Estate’ Issue
9.2.2 Providing Additional Content – The Old Fashioned Way
9.2.2.1 The Traditional Multi-page Leaflet Label
9.2.2.2 Blister Packs With Enlarged Print Area
9.2.3 Smart Phone Enabled Additional Content – A Different League
9.3 Print Quality Requirements For 2d / Qr Codes
9.3.1 Case Study – Elopak – Printed 2d / Qr Codes
9.3.2 Notes On Printing 2d / Qr Codes
9.4 Digital Watermarking Embedded In Print
9.4.1 Background – Digital Watermarking & Print
9.4.2 What This Means For The Printer / Converter
9.4.3 Market Sizing Summary
9.4.4 Visible Versus Invisible Digital Watermarking
9.5 Coding Systems
9.5.1 Mass Customisation / Mass Serialisation
9.5.2 Encrypted Coding
9.6 A Central Role For Digital Printing
9.6.1 Brand Owners Moving Forward Rapidly With Digital Print
9.6.2 History Time-line – Digital Printing
9.6.3 A Bright Future For Digital Printing
9.6.4 Three Good Reasons Why Converters Should Invest In Digital Printing
9.6.5 Economics Of Digital Printing
9.6.6 Market Sizing Summary – Digital Printing
9.6.8 Proliferation Of Digital Press Suppliers Tells A Story
9.7 Special Inks & Coatings For Smart Phones
9.8 Nfc – Implications For Printers & Converters
12. 9.8.1 Nfc - Key Competencies For Printers & Converters
9.8.2 Notes On Nfc Devices & Packaging / Labels
9.9 The Impact Of Regulations On Packaging & Labelling
9.9.1 Trends In Regulatory Constraints On Packaging
9.9.3 Pharmaceutical Packaging / Labelling
9.9.4 Draconian New Cigarette Packaging Regulations In Australia
9.10 Some Key Pointers For Converters & Printers
9.10.1 The Smart Phone Revolution Meets Packaging & Printing
9.10.2 Customer Facing Print Based Platforms
9.10.3 Commercial Opportunities For Digital & Traditional Printing
9.10.4 The Enlightened Packaging Converter / Printer
9.10.5 Packaging & Print Must Adapt To Survive In A Digital World
9.10.6 Crossover Opportunities – Marketing / Product Authentication
Appendices – Leading Companies
Leading Companies - Smart Phone Enabled End User Authentication
Leading Companies - Mass Serialisation Products / Coding Systems
Leading Companies - Digital Watermarking & Covert Codes
About Vandagraf International Limited
Vandagraf Reports Currently Available
Author Profiles
Acknowledgements
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