This document provides a framework for monetizing mobile apps and content through various revenue streams. It outlines 12 potential revenue streams including advertising models like pay-per-click and pay-per-impression, sales models like premium apps, freemium, subscriptions and direct/indirect sales of goods and services, and sponsorship. Each revenue stream is defined and examples are provided. The document stresses the importance of understanding the target market demographics and technological capabilities when selecting appropriate monetization strategies.
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
Anh Nguyễn Đăng Ngọc đại diện Admicro tham dự webinar về mobile đầu tiên tại Việt Nam do MMA tổ chức. Chủ đề được đề cập đến trong webinar lần này là triển khai một chiến dịch mobile và những chiến dịch mobile tiêu biểu thành công trên thế giới.
This presentation talks about the future of the mobile advertising ecosystem. How are the ad servers going to compete with SSPs and DSPs, the Role of the RTB and a critical view of today's mobile advertising ecosystem.
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
Anh Nguyễn Đăng Ngọc đại diện Admicro tham dự webinar về mobile đầu tiên tại Việt Nam do MMA tổ chức. Chủ đề được đề cập đến trong webinar lần này là triển khai một chiến dịch mobile và những chiến dịch mobile tiêu biểu thành công trên thế giới.
This presentation talks about the future of the mobile advertising ecosystem. How are the ad servers going to compete with SSPs and DSPs, the Role of the RTB and a critical view of today's mobile advertising ecosystem.
'The Programmatic Jargon Buster' is an in-depth view from Sociomantic Labs by dunnhumby, that serves as a tool to help digital marketers cut through the noise of the marketing industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
Industry overview of the mobile user acquisition space going over the ad networks, attribution trackers, and in-app analytics tools.
Also see my Medium post for my information: http://bit.ly/1np5X6s
All recommendations are personal opinion and does not represent Flow State Media.
How do you make a living from apps? Here’s our list of the top 27 app monetization solution providers to help developers earn a profit via advertising.
Iab europe attitudes towards programmatic advertising report june 2016IAB Europe
Attitudes towards Programmatic Advertising:
Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building on its potential for value creation. With only 13% of advertisers, 8% of publishers and 7% of media agencies claiming that they are not using programmatic technology, the study shows that almost everybody in the industry is now deploying some form of programmatic advertising.
Respondents named a reduction of media wastage and greater cost and trading efficiencies as the most important impacts of programmatic. The research also highlights growing recognition among the industry that as programmatic matures, it contributes to key advertising objectives such as scaling mobile campaigns and reaching consumers more effectively with branding messages.
Greater integration with wider ad measurement models and increasing sophistication beyond the click are other two other key factors driving programmatic adoption.
With benefits clearly recognised and cited in the research, and emergence of proven models, programmatic adoption is likely to continue to grow. Indeed, all stakeholders remain optimistic about the outlook of programmatic with over 90% of them citing an increase in investment over the next 12 months.
But the benefits are accompanied by challenges, and significant barriers to adoption remain. The biggest bottleneck is finding the people with the right skills and experience to navigate this brave new world successfully.
For the first time the research looked at the operational models used to execute programmatic and there is a clear evolution of programmatic strategy across markets. Advertisers start out on their programmatic journey with an independent specialist, then move to an agency or DSP and then in mature markets adopt an agency or hybrid model, i.e. a combination of more than one strategy. Similarly, publisher strategies are evolving; they start out with a hybrid model, then lean more heavily on their SSP and finally bring the expertise in-house. For agencies, the in-house agency trading desk remains dominant.
This is an overview of the ad tech ecosystem. Research was conducted by Thomvest Ventures. It covers topics such as DSP, SSP, Agency, Video, Mobile, and TV advertising.
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
MoPub's quarterly Mobile Programmatic Trends report explores the current state of the mobile programmatic landscape. The report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from mobile applications, advertisers, and demand side platforms on MoPub Marketplace, one of the world’s leading advertising exchanges for mobile apps.
The Q3 2015 report focuses on the uncharted inventory opportunity, Q4 holiday outlook, and the idea that moments continue to matter on mobile.
State of Supply Quality in Mobile ProgrammaticMoPub
In our recent whitepaper series on the state of supply quality, we investigate three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are a new issue for mobile — particularly because they manifest in mobile differently than other digital advertising supply sources.
Mobile Application Monetisation: A Revenue ModelKeegan Ziady
The mobile application monetization framework is a generic revenue model that can be used to systematically assess the possible revenue streams for a mobile application or content service.
Stay in the know of Top Revenue Generation Models for your Mobile App Startup!
In this presentation, we share Top 11 Revenue Generation Models based on the wide Intetics expertise in projects, startup needs, and customers cases! The information based on the series of Forbes articles will let you find all needed information and tools on how to improve your App monetization with ease.
'The Programmatic Jargon Buster' is an in-depth view from Sociomantic Labs by dunnhumby, that serves as a tool to help digital marketers cut through the noise of the marketing industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
Industry overview of the mobile user acquisition space going over the ad networks, attribution trackers, and in-app analytics tools.
Also see my Medium post for my information: http://bit.ly/1np5X6s
All recommendations are personal opinion and does not represent Flow State Media.
How do you make a living from apps? Here’s our list of the top 27 app monetization solution providers to help developers earn a profit via advertising.
Iab europe attitudes towards programmatic advertising report june 2016IAB Europe
Attitudes towards Programmatic Advertising:
Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building on its potential for value creation. With only 13% of advertisers, 8% of publishers and 7% of media agencies claiming that they are not using programmatic technology, the study shows that almost everybody in the industry is now deploying some form of programmatic advertising.
Respondents named a reduction of media wastage and greater cost and trading efficiencies as the most important impacts of programmatic. The research also highlights growing recognition among the industry that as programmatic matures, it contributes to key advertising objectives such as scaling mobile campaigns and reaching consumers more effectively with branding messages.
Greater integration with wider ad measurement models and increasing sophistication beyond the click are other two other key factors driving programmatic adoption.
With benefits clearly recognised and cited in the research, and emergence of proven models, programmatic adoption is likely to continue to grow. Indeed, all stakeholders remain optimistic about the outlook of programmatic with over 90% of them citing an increase in investment over the next 12 months.
But the benefits are accompanied by challenges, and significant barriers to adoption remain. The biggest bottleneck is finding the people with the right skills and experience to navigate this brave new world successfully.
For the first time the research looked at the operational models used to execute programmatic and there is a clear evolution of programmatic strategy across markets. Advertisers start out on their programmatic journey with an independent specialist, then move to an agency or DSP and then in mature markets adopt an agency or hybrid model, i.e. a combination of more than one strategy. Similarly, publisher strategies are evolving; they start out with a hybrid model, then lean more heavily on their SSP and finally bring the expertise in-house. For agencies, the in-house agency trading desk remains dominant.
This is an overview of the ad tech ecosystem. Research was conducted by Thomvest Ventures. It covers topics such as DSP, SSP, Agency, Video, Mobile, and TV advertising.
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
MoPub's quarterly Mobile Programmatic Trends report explores the current state of the mobile programmatic landscape. The report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from mobile applications, advertisers, and demand side platforms on MoPub Marketplace, one of the world’s leading advertising exchanges for mobile apps.
The Q3 2015 report focuses on the uncharted inventory opportunity, Q4 holiday outlook, and the idea that moments continue to matter on mobile.
State of Supply Quality in Mobile ProgrammaticMoPub
In our recent whitepaper series on the state of supply quality, we investigate three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are a new issue for mobile — particularly because they manifest in mobile differently than other digital advertising supply sources.
Mobile Application Monetisation: A Revenue ModelKeegan Ziady
The mobile application monetization framework is a generic revenue model that can be used to systematically assess the possible revenue streams for a mobile application or content service.
Stay in the know of Top Revenue Generation Models for your Mobile App Startup!
In this presentation, we share Top 11 Revenue Generation Models based on the wide Intetics expertise in projects, startup needs, and customers cases! The information based on the series of Forbes articles will let you find all needed information and tools on how to improve your App monetization with ease.
Best Mobile Application Development Company in Bangalore,Best Application Development Company in Bangalore,Best Android Application Development Company in Bangalore
We continuously support our ad-agency clients, and are forever looking for new innovative ways to do that.
One way is through our Demystify Digital Guides. This is the second instalment in the series and focuses on Programmatic Radio.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Beyone Games: Using Mobile Payments to Jump-Start Customer EngagementCentric Consulting
Gaming developers have figured how to use in-app purchases to engage users and make money. Can business apps follow the same model to #ConquerAppFatigue?
In Beyond Games: Using Mobile Payments to Jump-Start Customer Engagement, hear Centric Consulting’s Digital and Mobile Practice Leader Jason Miller explain how mobile payments are emerging as a creative way to reach app-fatigued customers across industries.
You’ll learn:
• Five steps to get started with mobile payments, including how to sell it to your CEO
• Examples of how companies are using mobile payments for business apps
• Three things you can do today to decide if mobile payments are right for you
GAFAnomics: Using APIs to gain unfair competitive advantage in the network ec...Fabernovel
At FABERNOVEL, we’re convinced APIs are a powerful lever for traditional companies willing to enter and thrive in a world dominated by the GAFA (Google, Amazon, Facebook, Apple), Unicorns (Uber, Airbnb…), Chinese giants (Alibaba, Tencent…) and all similar actors that have deeply changed the way goods and services are produced, shared and distributed.
As outlined in our latest study, these new players share one common feature: they’re all structured as networks, connecting individuals, businesses, information and goods to one another.
Effective marketing in mobile and digital commerceVarun Mittal
Monetization has multiple faces in emerging markets - missed calls, login screen, free data package, exclusive content access, etc. This module shares some of the best case studies from different markets in ASEAN.
Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital. Of these topics, we will be doing a deep dive into what “over-the-top” (OTT) means and examples of how streaming platforms can be leveraged as well as outlining the differences between Programmatic and Real-Time Bidding (RTB). Through our discussion, we hope to inspire you to test some new tactics and get creative with your media plans.
By Steve Vosloo, Project Leader for Yoza Cellphone Stories, and Louise McCann, Editor in Chief. Presented at the Cape Town Content Strategy meetup on 24 August 2011.
How the streets of the mega city will innovate, and the case for access to internet and mobile communications being a basic human right in Africa.
Presented by Steve Vosloo at TEDx Stellenbosch, 29 July 2011.
This presentation introduces the three types of membership offered by the mLab Southern Africa (SA) and the results of the training needs survey conducted with Mobile Monday Joburg.
It was presented by Steve Vosloo at MoMo Tech, Johannesburg, 25 July 2011.
If you had one mobile phone per school, what could you do with that? How could it support education? Presented virtually by Steve Vosloo at USAID m4Ed4Dev Seminar, 14 April 2011
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Essentials of Automations: The Art of Triggers and Actions in FME
Mobile Monetisation
1. Mobile Monetisation A Revenue Stream Framework By Keegan Ziady and Steve Vosloo 19 July 2011
2. Caveats Revenue stream framework not limited to smart- or feature-phone apps. All mobile apps and content services. Analysed from the developer, or entrepreneurs (owners) perspective. 2
7. ADVERTISING | PPM How It Works Revenue generated from in-app or in-content advertising. Advertising can be self-sourced by the developer, or it can be done through an ad provider. App or content service owner paid per impression (PPM) or ad that is displayed. 7
8. ADVERTISING | PPM Examples Tag-line adverts in bulk SMS’s and “Please Call Me” messages. Splash screen ads when opening smartphone applications. 8
10. ADVERTISING | PPM Advantages Easier to tally up views than clicks-through’s (Pay-Per-Click). If an ad provider is used it is easier to fill the ad space than it is by self-sourcing. Ads provide a source of continued revenue. Disadvantages Ad providers take a share of the advertising revenue. App or content service needs to reach a large base of users to generate significant revenue. Users may be discouraged by ads. 10
12. ADVERTISING | PPC How It Works Same as PPM (free app download & in-app ads) But, app owner is paid per click-through (PPC) that each ad receives. 12
13. ADVERTISING | PPC Examples Ads on .mobi sites that redirect the user to a different site. Ads embedded in smart- or feature-phone apps that when clicked take the user to a .mobi site in their mobile phone browser. 13
14. ADVERTISING | PPC Advantages More revenue is generated per click than per view. Disadvantages User attention diversion with click-through. Risk of occupying ad space with an ad that generates no clicks and revenue. No guarantee that traffic or usage will result in click-trough’s. 14
16. SALES | PREMIUM How It Works Revenue is generated by selling the app or content service. Android, Windows 7, Symbian, and iOS nuances. Apps can be sold through their respective app stores or generic app stores. The app store keeps approximately 30% of the purchase price. 16
17. SALES | PREMIUM Examples: Freeverse’s iPhone ‘Skee Ball’ game that sells for $0.99 17
18. SALES | PREMIUM Examples: Android’s Quask app that allows one to type and ask (using speech) general questions and get answers that sells for $3.99. 18
19. SALES | PREMIUM Advantages 24/7 access to global markets. App store acts as a marketing, distribution, and payment agent. Disadvantages Hundreds of thousands of apps are available making competition incredibly stiff. App stores take a percentage (30%) of sales revenue. Free apps limit saleability. App store approval can be timeous or not possible. 19
23. SALES | FREEMIUM Examples: Twitterrific iPhone app that encourages people to upgrade to Twitterrific Premium for $2.99. 23
24. SALES | FREEMIUM Examples: Mahalafree mobile banking free peer-to-peer money transfer, money deposits or withdrawals and retail payments generate revenue by selling additional services to users. 24
25. SALES | FREEMIUM Advantages Users get to try the ‘Lite’ version for free – no fear of wasting money when purchasing the dissatisfactory full version. Freemiumapps becoming increasingly popular. Disadvantages Very attractive features need to be offered to encourage users to purchase the full version. 25
30. SALES | SUBSCRIPTIONS Advantages Small monthly subscription fee can be more attractive than a larger initial payment. Mobile operators or content aggregators have existing payment mechanisms in place. Disadvantages Users in South Africa have been notably put-off by SMS subscriptions that have been unexpectedly costly. Negotiating required with mobile operators and content aggregators. 30
32. SALES | DIRECT GOODS/SERVICES How It Works Revenue generated from the direct (in-app) sale of goods and/or services. The app or content service is used to purchase either virtual or real goods and services. Include items such as movie and concert tickets, virtual gifts, virtual currency (mobile money), m-banking and airtime top-ups. 32
33. SALES | DIRECT GOODS/SERVICES Examples: Vodacom’s USSD airtime top-up service - *111#. 33 111# *
34. SALES | DIRECT GOODS/SERVICES Examples: Safaricom’s M-PESA mobile money service where revenue is generated by levying service fees on transactions. Not for Mahala. 34
35. SALES | DIRECT GOODS/SERVICES Examples: Happy Theme Park iPhone game that facilitates the purchase of virtual currency (as well as earnable in-game currency) in quantities ranging from $0.99 to $99.99. 35
36. SALES | DIRECT GOODS/SERVICES Examples: MXitLifestyle’s introduction of MXitmoola (virtual currency) which allows users to purchase MXit wallpapers and skins, download music, etc… 36
37. SALES | DIRECT GOODS/SERVICES Advantages Free download and use of app or content service. Enterprises gain access to a global 24/7 virtual store-front. Disadvantages Revenue not be generated from the app itself but the sale of goods and services in the app. Attractive goods and services needed to encourage users to make purchases. 37
39. SALES | INDIRECT GOODS/SERVICES How It Works Revenue generated indirectly by complementing existing purchasable goods and services. Real/virtual good or service. Predominantly works in two ways: (1) as an advertising tool to generate awareness for the complementary product or service, or (2) as a tool that makes it easier for people to use the complementary product or service. 39
40. SALES | INDIRECT GOODS/SERVICES Examples A print store app that allows users to create a digital photo-album on their mobile phone which can then be printed in the store. An app that allows clients to monitor their investment performance with a particular firm in real-time. 40
41. SALES | INDIRECT GOODS/SERVICES Examples: Dunkin’ Run (an app from Dunkin’ Donuts) allows you to easily jot down your friends’ coffee orders so you don’t forget them when you get to the drive-through 41
42. SALES | INDIRECT GOODS/SERVICES Advantages Generates awareness of the complementary good or service. Sales (revenue)boosted by the app or content service. Can enhances customer/user convenience and experience. Disadvantages Revenue not generated from the app itself but rather from the sale of a complementary good or service. The app needs to be particularly useful and improve customer convenience in order to be successful. 42
44. SPONSORSHIP How It Works An enterprise agrees to sponsor (fund) an app or content service that has some degree of affiliation and direct (or indirect) benefit to the enterprise. The app or content service is freely available and the developer is paid by the sponsor for development of the app or content service. 44
45. SPONSORSHIP Examples Coca-Cola sponsoring an iPhone or Android (smart-phone) game that promotes the brand. A government health department sponsoring an m-Health application that allows clinics in rural locations to quickly access patient medical history. 45
46. SPONSORSHIP Examples: The Deutsche Bahn (German national railway company) procuring and sponsoring the development of the DB Navigator app which calculates the optimal trips for users by train, bus, tram, subway and ship. It also includes a .mobi site that allows users to pay for and book transport tickets. 46
48. SPONSORSHIP Advantages Developers get access to revenue that might not have been otherwise available. A sponsorship contract can guarantee revenue for a specified period. Sponsors may be willing to fund additional application R&D, enhancements and improvements. Disadvantages Application features, design, and development may be limited by the sponsors requirements, agenda, and budget. Sponsorship is usually a once-off agreement, and may not generate on-going revenue. 48
51. You need to understand … Demographics of your target market: Who is your target market? How old is your target market? Are they mostly male/female? How many handsets are there in the market? What are the handsets mostly used for? What cost are users able to incur for your application? Is the application adding value? Etc… Technological possibilities and appropriateness: What type of handsets does your target market possess? What are the lowest common denominator technical features and functions? What technology is appropriate for this handset? What technology is appropriate for your service/innovation? Are users familiar with the technology? Etc… 51