This document outlines key attributes and value propositions for different customer segments of an online gifting platform. For mothers and business people, the platform aims to provide time-saving features that allow simultaneous multitasking as well as bulk discounts. For millennials, it focuses on personalized service and meaningful search capabilities. The document then presents hypotheses about customer behavior that will be tested through surveys, such as 45% of customers preferring the platform over others if a survey reaches 100 responses.

2. Mothers and Business People:
 Time-saving
 Simultaneous use with other
tasks (take care of children)
 Ability to buy large amounts
at a discounted price
Millennials:
 Personalized service
 Meaningful search

3. Online
Registration
Price
Delivery time
Ease of use
Friendly
interface
Convinience
AvailabilityBrand Value
Credibility
Capability

4. 0
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3
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5
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7
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Online
Registration
Price
(Freemium)
Delivery
Speed
Ease of Use Friendly
Interface
Convenience Availability Brand Value Credibility Capability
Attributes
Value Curve
Gift a Gift Amazon

5. H4.1* – We believe that 45% of people
will be willing to use Gift a Gift instead of
other platforms, since we provide a time
saving tool, for a personalized and
meaningful search when our survey
reaches 100 responses.
Test: when our survey
Validation: 45% of answers reaches 100
responses

6. H2.1 – We believe our clients will be
willing to pay online with a credit card
or a debit card when we prove our
partners have a secure payment
method by having a survey to their
customers that reaches 90% positive
answers.
Test: Survey 100 clients of our
potential partners
Validation: 90% of positive responses

7. H7.1 – We believe that our website
will generate more sales than our
app when our survey reaches 65%
of positive responses from our
potential clients.
Test: Survey to 200 potential clients
Validation: 65% of positive
responses

8. H2.2 – We believe that, by offering gifts to
orphanages and other social organizations,
we will boost at least 25% of our
sales/revenues/brand awareness when our
survey reaches 60% of positive responses.
Test: survey
Validation: reaches 60% of positive
responses