Market sizing, swot and competitiors

1. Lean Entrepreneurship Project
Generation Entrepreneur
Afonso Brás | Constança Morais | Rita Santos Silva | Yernar Akim

2. SWOT ANALYSIS
• Free of charge
• Intuitive/Easy to use
• Fast delivery of a wrapped-up gift
• Personalized approach/service
• It will save the client’s time
• Internet connection is always required
• Costly to introduce the mechanism that could find the
right match
• Too much dependence on 3rd parties like developers
and databases (higher risk + costs)
• 100% dependente on companies that want to be our
suppliers
• Free of charge

3. SWOT ANALYSIS
• No direct competition: Gift a Gift offers a unique service
• It is not a seasonal industry
• Big opportunity for potential growth
• This industry covers a huge hole in the market: people
have less and less time to spend on superfluous activities,
such as spending two hours in a shopping mall searching
for a gift for someone
• The booming of social media and mobile app: it will be
easy reachable for clients (mobile
• Decreasing purchasing power due to the economic
downturn
• No barriers to enter the industry
• Considerable amount of indirect competition
• Distrust of online payment required
• Lack of full cost disclosure from the partners
• Lack of habits to buy gifts online

4. MARKET SIZING
TAM = 10 607 560 people
SOM = 530 378
people
SAM = 7 155 830 people
In the first year of implementation
of our platform, we assume that
only 5% of internet users that do
online shopping will be willing to
use our platform.

5. MARKET SIZING
TAM = 10 607 560 people
SOM = 1 060 756
people
SAM = 7 155 830 people
In the second year of
implementation of our platform,
we assume that 10% of internet
users that do online shopping will
be willing to use our platform.

6. MARKET SIZING
TAM = 10 607 560 people
SOM = 2 651 890
people
SAM = 7 155 830 people
In the first year of implementation
of our platform, we assume that
only 25% of internet users that do
online shopping will be willing to
use our platform.

7. MARKET SIZING
TAM = 10 607 560 people
SOM = 4 773 402
people
SAM = 7 155 830 people
In the first year of implementation
of our platform, we assume that
only 45% of internet users that do
online shopping will be willing to
use our platform.

8. MARKET SIZING
TAM = 10 607 560 people
SOM = 6 364 536
people
SAM = 7 155 830 people
In the first year of implementation
of our platform, we assume that
only 60% of internet users that do
online shopping will be willing to
use our platform.

9. LIST OF COMPETITORS
Direct Competition
• eBay
• Amazon
• Alibaba
• All other stores with online shops (Zara, Mango, Nike, …)
Indirect Competition
• Shopping Centers
• Physical Stores