The document discusses online consumer behavior and e-commerce marketing strategies. Some key points:
- Around 75% of U.S. households now have broadband internet access, though growth is slowing. Intensity and scope of online usage is increasing.
- Common online marketing strategies discussed include search engine marketing, display ads, email marketing, affiliate marketing, social media marketing, and mobile marketing.
- Models of online consumer behavior are presented, outlining the 5 stages of an online purchasing decision. Trust and convenience are important factors for online purchases.
The document discusses online marketing and consumer behavior. It provides an overview of consumer behavior models, including background demographic factors and a general model of consumer behavior. It also discusses basic marketing concepts, internet marketing technologies like web logs, cookies, databases and data mining. The document outlines how these tools can be used to develop customer relationships and retention strategies in online marketing.
This document discusses e-commerce marketing and advertising concepts. It covers various online marketing strategies and tools, including search engine marketing, display ads, email marketing, affiliate marketing, social media marketing and more. It also discusses how consumers behave online, the online purchasing decision process, and strategies for establishing customer relationships and building trust online. Multi-channel marketing approaches are emphasized. Key topics covered include online advertising, video ads, consumer demographics and online usage, and models of online consumer behavior.
The document discusses various forms of online advertising and marketing communications. It describes different types of online advertisements including display ads, rich media ads, video ads, search engine advertising, and social network advertising. It also discusses metrics for measuring the effectiveness of online marketing campaigns and compares the returns on investment of different advertising channels. Finally, it outlines how websites can be used as marketing communication tools through search engine optimization and ensuring credibility and usability.
The Do's and Don'ts for Digital Marketing for Higher EducationGil Rogers
CPC, CPM, IP ... the list of acronyms goes on and on.
There are a lot of great tools for engaging various consumer audiences online. However, not all digital marketing tools work for student recruitment. In fact, pursuing some channels can quickly balloon your marketing budget with very little measurable ROI and impact.
This webinar will provide an overview of the best solutions for digital marketing ... specifically for higher education professionals seeking to connect with and engage prospective students for their institution.
This document discusses online display advertising and banner ad effectiveness. It provides information on different types of display ads like banner ads, interstitial banners, pop-ups, etc. It also discusses factors that influence banner ad effectiveness such as viewability, click-through rate (CTR), emotional appeals, incentives, credibility and acquiring the right customer. The document recommends that to maximize effectiveness, advertisers should consider viewability, optimize ad formats for higher CTR and focus on building brand image and credibility in addition to direct response. It also discusses how to allocate budgets optimally between content placement and ad networks to achieve higher CTR while minimizing risk.
Presentation on social marketing, mobile marketing, local marketingMd. Sohag Miah
Walmart uses various social media platforms like Facebook, Twitter, Pinterest and mobile applications to engage customers and promote its products and services. It has a large physical retail footprint in addition to its online presence. Walmart strives to make its website and mobile experiences easy to use through features like personalized recommendations, consistent design, and optimized product pages. It accepts several payment methods and implements security measures like passwords, encryption, and access controls to protect customer information and payments.
Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions.
An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net
Digital marketing utilizes electronic devices and platforms like websites, apps, and social media to promote products and services online. There are 5 components of a digital marketing strategy: know your business, know your competition, know your customers, know your goals, and know your results. Compared to traditional marketing, digital marketing allows you to reach a much larger potential customer base worldwide in a more engaging, two-way communication.
The document discusses online marketing and consumer behavior. It provides an overview of consumer behavior models, including background demographic factors and a general model of consumer behavior. It also discusses basic marketing concepts, internet marketing technologies like web logs, cookies, databases and data mining. The document outlines how these tools can be used to develop customer relationships and retention strategies in online marketing.
This document discusses e-commerce marketing and advertising concepts. It covers various online marketing strategies and tools, including search engine marketing, display ads, email marketing, affiliate marketing, social media marketing and more. It also discusses how consumers behave online, the online purchasing decision process, and strategies for establishing customer relationships and building trust online. Multi-channel marketing approaches are emphasized. Key topics covered include online advertising, video ads, consumer demographics and online usage, and models of online consumer behavior.
The document discusses various forms of online advertising and marketing communications. It describes different types of online advertisements including display ads, rich media ads, video ads, search engine advertising, and social network advertising. It also discusses metrics for measuring the effectiveness of online marketing campaigns and compares the returns on investment of different advertising channels. Finally, it outlines how websites can be used as marketing communication tools through search engine optimization and ensuring credibility and usability.
The Do's and Don'ts for Digital Marketing for Higher EducationGil Rogers
CPC, CPM, IP ... the list of acronyms goes on and on.
There are a lot of great tools for engaging various consumer audiences online. However, not all digital marketing tools work for student recruitment. In fact, pursuing some channels can quickly balloon your marketing budget with very little measurable ROI and impact.
This webinar will provide an overview of the best solutions for digital marketing ... specifically for higher education professionals seeking to connect with and engage prospective students for their institution.
This document discusses online display advertising and banner ad effectiveness. It provides information on different types of display ads like banner ads, interstitial banners, pop-ups, etc. It also discusses factors that influence banner ad effectiveness such as viewability, click-through rate (CTR), emotional appeals, incentives, credibility and acquiring the right customer. The document recommends that to maximize effectiveness, advertisers should consider viewability, optimize ad formats for higher CTR and focus on building brand image and credibility in addition to direct response. It also discusses how to allocate budgets optimally between content placement and ad networks to achieve higher CTR while minimizing risk.
Presentation on social marketing, mobile marketing, local marketingMd. Sohag Miah
Walmart uses various social media platforms like Facebook, Twitter, Pinterest and mobile applications to engage customers and promote its products and services. It has a large physical retail footprint in addition to its online presence. Walmart strives to make its website and mobile experiences easy to use through features like personalized recommendations, consistent design, and optimized product pages. It accepts several payment methods and implements security measures like passwords, encryption, and access controls to protect customer information and payments.
Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions.
An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net
Digital marketing utilizes electronic devices and platforms like websites, apps, and social media to promote products and services online. There are 5 components of a digital marketing strategy: know your business, know your competition, know your customers, know your goals, and know your results. Compared to traditional marketing, digital marketing allows you to reach a much larger potential customer base worldwide in a more engaging, two-way communication.
This presentation talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
The document discusses various strategies for market entry by new and existing firms. It describes first movers as firms that enter the market first to take advantage of being the sole providers initially, but need to advertise aggressively to build brand awareness and prevent new competitors. Alliances allow new firms to partner with established companies, while fast followers use their existing brand names to expand into new markets. Brand extension involves using an existing brand across online and offline stores. The document also outlines techniques for electronic customer relationship management (e-CRM) like permission marketing, affiliate marketing, and viral marketing.
PCAM: The New Marketing Paradigm - Moving From Push to PullBiznet Digital
The document discusses new marketing trends moving from traditional "push" marketing to "pull" or inbound marketing. It defines inbound marketing and discusses various inbound marketing tactics like search engine marketing, content marketing, and social media marketing. Search engine marketing includes both organic search engine optimization and paid search advertising. Content marketing involves creating and sharing valuable content to engage customers. Social media marketing uses online tools to build relationships and share brand information. Measurement of these inbound tactics is also covered.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
The document discusses various aspects of media and advertising, including:
1) It provides definitions of advertising from several experts and outlines the history of changing advertising media technologies.
2) It shows how marketing activities have evolved from one-way communication to multi-way interactions and how advertising spending has shifted from traditional to digital channels.
3) It outlines models of the advertising communication process and the cognitive and behavioral effects of advertising on consumers.
This document contains information from a presentation on internet marketing. It discusses the online customer cycle, how to generate traffic through various online and offline channels, optimizing conversions by reducing friction and adding velocity, and leveraging word of mouth. The key aspects of the online customer cycle are that it has multiple entry and exit points, is multi-channel, and requires an integrated approach. Generating traffic can be done through search, social media, content marketing and more. Conversion is optimized by removing uncertainties from the user experience and adding trust. Data from analytics and user testing should be used to continuously optimize the website.
Here in this Presentation you will find about the "use of internet as marketing medium"
and types of internet marketing with complete data and analysis .....
I hope, it will be helpful
The document discusses e-marketing and various online advertising methods. It defines e-marketing as applying marketing principles via electronic media and the internet. Some key e-marketing methods mentioned include search engine marketing, display advertising, email marketing, interactive marketing, blog marketing, and viral marketing. The document also discusses challenges of e-marketing like lack of technology understanding, fast-changing technologies, and legal issues. It provides guidelines for internet advertising and summarizes various types of online advertisements.
The New Marketing Paradigm: Moving from Push to PullBiznet Digital
Detroit, Michigan's Business Improvement Group (BIG) hosted this marketing seminar as part of the series "How to Attract and Retain Customers" on October 6th, 2010 at Automation Alley. Kevin Krason, CEO of Biznet Internet Solutions is the featured presenter.
This document discusses B2B online advertising. It begins with definitions of B2B advertising and differences from B2C advertising. Traditional B2B advertising methods include print ads, search engines, email, webcasts, online ads on trade websites, corporate websites, white papers, case studies, PR, and custom magazines. Trends in B2B advertising include focusing on individuals within businesses and using video. Future scopes of online B2B advertising involve search, blog, contextual, text link, impression-based, affiliate, direct, review, and podcast advertisements. Objectives of online B2B advertising include public relations, talent acquisition, and corporate brand building.
The document discusses the evolution of online advertisement, from basic targeted ads to modern pay-per-click models. It describes how search engines like Google target ads based on user characteristics and search queries. Google introduced a pay-per-click advertising model, where advertisers pay each time a user clicks an ad. This model funds Google's AdWords and AdSense programs, which place targeted ads on search results and partner websites. While effective, pay-per-click advertising faces issues like conversion fraud that Google aims to address with cost-per-action models.
Internet marketing involves promoting products or services over the Internet. It includes tactics like search engine optimization (SEO), search engine marketing (SEM), email marketing, display advertising, and social media marketing. An effective internet marketing plan involves setting objectives, determining a business model and budget, identifying target markets, and implementing tactics like content marketing, paid advertising, and affiliate programs. Internet marketing allows businesses to reach global audiences cost-effectively.
2011 1-22 university of texas executive mbaJim McKinley
This document provides an overview of online marketing strategies presented by Jim McKinley. It discusses various online marketing channels including paid search, organic search, display advertising, retargeting, and Facebook pages/ads. It also covers key principles for successful paid search including answering the searcher's question and removing barriers to the desired action. Common mistakes in paid search are outlined. The importance of measuring performance and determining which campaigns provide the best ROI is discussed through examples.
Direct and online marketing building direct customer relationshipsUmair Aslam
This document discusses various aspects of direct marketing and online marketing strategies. It begins by defining direct marketing and discussing its benefits to customers and companies. It then identifies major forms of direct marketing like mobile phone marketing, podcasts/vodcasts, and interactive TV. It explains how companies have adapted to new technologies like the internet with online marketing strategies. It discusses how companies conduct online marketing and create websites to profitably deliver value to customers. It concludes by outlining some public policy and ethical issues presented by direct marketing like consumer irritation, unfairness, deception, fraud, security, and privacy concerns.
Online Marketing Case Study - Education Institute | MeDigit SolutionsMeDigit Solutions
How an education institute created its online presence to attract potential candidates and build strong network of influencers?
Client: Entrepreneurship Development Institute of India, Ahmedabad
Product: Programme in Development Studies, 2 years full time PGDM Course.
Marketing Channels tapped: Social media, Banner ads, Education Portals, Blogs and mailers.
Digital marketing is the use of online channels to promote products and services. It includes activities like search engine ads, social media posts, and email marketing. Compared to traditional marketing, digital marketing allows for more personalized targeting, global reach, and measurable results. It is also generally more cost-effective. While requiring technical skills, digital marketing enables two-way communication with customers and viral sharing of content. A successful digital marketing strategy provides direction, helps understand the market and customers, avoids wasted resources, and integrates digital efforts with other marketing channels.
Ch 17.direct and online marketing building direct customer relationshipsZAREFAH
This chapter discusses direct and online marketing. It covers the growth of direct marketing and its benefits for both buyers and sellers. Customer databases are important for direct marketing efforts. Various forms of direct marketing are outlined, including direct mail, catalogs, telephone marketing, television marketing, and digital/online methods. Setting up an online presence requires designing effective websites and placing appropriate ads and promotions. Issues around privacy, deception and spam are also discussed.
Social networks and online advertising: should companies promote their brand ...Jean-Eric Pelet
This document discusses research into whether companies should promote their brand fan page or website through online advertising on social networks like Facebook. The researchers developed a model examining how advertising promoting fan pages versus websites impacts perceived credibility, irritation, originality, liking, attitudes and purchase/recommendation intentions. Their study found advertising for fan pages was seen as less irritating and increased originality and liking more than websites. However, credibility was not significantly different. The implications are companies should focus advertising on social media to drive traffic to fan pages over websites.
This document provides an overview of key concepts in e-commerce marketing, including social media marketing, mobile marketing, and local marketing. It discusses models of online consumer behavior and decision-making processes. It also outlines various digital marketing strategies and tools such as search engine optimization, display ads, email marketing, social media marketing on platforms like Twitter and blogs, viral marketing, mobile marketing, app marketing, and local marketing strategies like geotargeting. Finally, it touches on concepts like multi-channel marketing, customer retention, personalization, and net pricing strategies.
This document discusses online consumer behavior and digital marketing. It provides a model of online consumer decision making that is similar to offline but considers additional factors like website usability and security. It also discusses how consumers find online vendors, trends in what products are purchased online, and the importance of trust and utility in online markets. The document outlines various digital marketing techniques like social media marketing, customer relationship management systems, and personalized one-to-one marketing. It explores pricing strategies and trends in internet marketing technologies.
This presentation talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
The document discusses various strategies for market entry by new and existing firms. It describes first movers as firms that enter the market first to take advantage of being the sole providers initially, but need to advertise aggressively to build brand awareness and prevent new competitors. Alliances allow new firms to partner with established companies, while fast followers use their existing brand names to expand into new markets. Brand extension involves using an existing brand across online and offline stores. The document also outlines techniques for electronic customer relationship management (e-CRM) like permission marketing, affiliate marketing, and viral marketing.
PCAM: The New Marketing Paradigm - Moving From Push to PullBiznet Digital
The document discusses new marketing trends moving from traditional "push" marketing to "pull" or inbound marketing. It defines inbound marketing and discusses various inbound marketing tactics like search engine marketing, content marketing, and social media marketing. Search engine marketing includes both organic search engine optimization and paid search advertising. Content marketing involves creating and sharing valuable content to engage customers. Social media marketing uses online tools to build relationships and share brand information. Measurement of these inbound tactics is also covered.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
The document discusses various aspects of media and advertising, including:
1) It provides definitions of advertising from several experts and outlines the history of changing advertising media technologies.
2) It shows how marketing activities have evolved from one-way communication to multi-way interactions and how advertising spending has shifted from traditional to digital channels.
3) It outlines models of the advertising communication process and the cognitive and behavioral effects of advertising on consumers.
This document contains information from a presentation on internet marketing. It discusses the online customer cycle, how to generate traffic through various online and offline channels, optimizing conversions by reducing friction and adding velocity, and leveraging word of mouth. The key aspects of the online customer cycle are that it has multiple entry and exit points, is multi-channel, and requires an integrated approach. Generating traffic can be done through search, social media, content marketing and more. Conversion is optimized by removing uncertainties from the user experience and adding trust. Data from analytics and user testing should be used to continuously optimize the website.
Here in this Presentation you will find about the "use of internet as marketing medium"
and types of internet marketing with complete data and analysis .....
I hope, it will be helpful
The document discusses e-marketing and various online advertising methods. It defines e-marketing as applying marketing principles via electronic media and the internet. Some key e-marketing methods mentioned include search engine marketing, display advertising, email marketing, interactive marketing, blog marketing, and viral marketing. The document also discusses challenges of e-marketing like lack of technology understanding, fast-changing technologies, and legal issues. It provides guidelines for internet advertising and summarizes various types of online advertisements.
The New Marketing Paradigm: Moving from Push to PullBiznet Digital
Detroit, Michigan's Business Improvement Group (BIG) hosted this marketing seminar as part of the series "How to Attract and Retain Customers" on October 6th, 2010 at Automation Alley. Kevin Krason, CEO of Biznet Internet Solutions is the featured presenter.
This document discusses B2B online advertising. It begins with definitions of B2B advertising and differences from B2C advertising. Traditional B2B advertising methods include print ads, search engines, email, webcasts, online ads on trade websites, corporate websites, white papers, case studies, PR, and custom magazines. Trends in B2B advertising include focusing on individuals within businesses and using video. Future scopes of online B2B advertising involve search, blog, contextual, text link, impression-based, affiliate, direct, review, and podcast advertisements. Objectives of online B2B advertising include public relations, talent acquisition, and corporate brand building.
The document discusses the evolution of online advertisement, from basic targeted ads to modern pay-per-click models. It describes how search engines like Google target ads based on user characteristics and search queries. Google introduced a pay-per-click advertising model, where advertisers pay each time a user clicks an ad. This model funds Google's AdWords and AdSense programs, which place targeted ads on search results and partner websites. While effective, pay-per-click advertising faces issues like conversion fraud that Google aims to address with cost-per-action models.
Internet marketing involves promoting products or services over the Internet. It includes tactics like search engine optimization (SEO), search engine marketing (SEM), email marketing, display advertising, and social media marketing. An effective internet marketing plan involves setting objectives, determining a business model and budget, identifying target markets, and implementing tactics like content marketing, paid advertising, and affiliate programs. Internet marketing allows businesses to reach global audiences cost-effectively.
2011 1-22 university of texas executive mbaJim McKinley
This document provides an overview of online marketing strategies presented by Jim McKinley. It discusses various online marketing channels including paid search, organic search, display advertising, retargeting, and Facebook pages/ads. It also covers key principles for successful paid search including answering the searcher's question and removing barriers to the desired action. Common mistakes in paid search are outlined. The importance of measuring performance and determining which campaigns provide the best ROI is discussed through examples.
Direct and online marketing building direct customer relationshipsUmair Aslam
This document discusses various aspects of direct marketing and online marketing strategies. It begins by defining direct marketing and discussing its benefits to customers and companies. It then identifies major forms of direct marketing like mobile phone marketing, podcasts/vodcasts, and interactive TV. It explains how companies have adapted to new technologies like the internet with online marketing strategies. It discusses how companies conduct online marketing and create websites to profitably deliver value to customers. It concludes by outlining some public policy and ethical issues presented by direct marketing like consumer irritation, unfairness, deception, fraud, security, and privacy concerns.
Online Marketing Case Study - Education Institute | MeDigit SolutionsMeDigit Solutions
How an education institute created its online presence to attract potential candidates and build strong network of influencers?
Client: Entrepreneurship Development Institute of India, Ahmedabad
Product: Programme in Development Studies, 2 years full time PGDM Course.
Marketing Channels tapped: Social media, Banner ads, Education Portals, Blogs and mailers.
Digital marketing is the use of online channels to promote products and services. It includes activities like search engine ads, social media posts, and email marketing. Compared to traditional marketing, digital marketing allows for more personalized targeting, global reach, and measurable results. It is also generally more cost-effective. While requiring technical skills, digital marketing enables two-way communication with customers and viral sharing of content. A successful digital marketing strategy provides direction, helps understand the market and customers, avoids wasted resources, and integrates digital efforts with other marketing channels.
Ch 17.direct and online marketing building direct customer relationshipsZAREFAH
This chapter discusses direct and online marketing. It covers the growth of direct marketing and its benefits for both buyers and sellers. Customer databases are important for direct marketing efforts. Various forms of direct marketing are outlined, including direct mail, catalogs, telephone marketing, television marketing, and digital/online methods. Setting up an online presence requires designing effective websites and placing appropriate ads and promotions. Issues around privacy, deception and spam are also discussed.
Social networks and online advertising: should companies promote their brand ...Jean-Eric Pelet
This document discusses research into whether companies should promote their brand fan page or website through online advertising on social networks like Facebook. The researchers developed a model examining how advertising promoting fan pages versus websites impacts perceived credibility, irritation, originality, liking, attitudes and purchase/recommendation intentions. Their study found advertising for fan pages was seen as less irritating and increased originality and liking more than websites. However, credibility was not significantly different. The implications are companies should focus advertising on social media to drive traffic to fan pages over websites.
This document provides an overview of key concepts in e-commerce marketing, including social media marketing, mobile marketing, and local marketing. It discusses models of online consumer behavior and decision-making processes. It also outlines various digital marketing strategies and tools such as search engine optimization, display ads, email marketing, social media marketing on platforms like Twitter and blogs, viral marketing, mobile marketing, app marketing, and local marketing strategies like geotargeting. Finally, it touches on concepts like multi-channel marketing, customer retention, personalization, and net pricing strategies.
This document discusses online consumer behavior and digital marketing. It provides a model of online consumer decision making that is similar to offline but considers additional factors like website usability and security. It also discusses how consumers find online vendors, trends in what products are purchased online, and the importance of trust and utility in online markets. The document outlines various digital marketing techniques like social media marketing, customer relationship management systems, and personalized one-to-one marketing. It explores pricing strategies and trends in internet marketing technologies.
This document discusses online consumer behavior and digital marketing. It provides a model of online consumer decision making that is similar to offline but considers additional factors like website usability and security. It also discusses how consumers find online vendors, trends in what products are purchased online, and the importance of trust and utility in online markets. The document outlines various digital marketing techniques like social media marketing, customer relationship management systems, and personalization to attract, engage, and retain customers online.
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
This document discusses a model of online consumer behavior and various aspects of digital marketing. It covers factors that influence online consumer decision making like consumer skills, product characteristics, and website usability. It also discusses analyzing clickstream data to understand customer behavior. Additional topics covered include what products consumers purchase online, how they find vendors, the importance of trust and utility, branding, and using customer relationship management systems and social media for marketing. The document contains diagrams and is a presentation from Pearson Education on digital marketing concepts.
Netflix began as a DVD rental business but transitioned to a streaming video model as that technology advanced. It uses data mining of customers' viewing habits to make personalized recommendations about new content customers might enjoy. Various consumer behavior models attempt to explain purchasing decisions based on demographic and psychological factors. Online purchasing follows a similar decision process to offline purchasing in terms of need recognition, information search, evaluation of options, and post-purchase evaluation. E-commerce companies track online behaviors like browsing history through cookies and other files in order to better target marketing communications.
This document discusses the importance of digital marketing and compares traditional and digital marketing channels. It outlines various digital marketing tactics including SEO, PPC, media buys, email marketing, affiliate marketing, and social media. For each tactic, it provides the pros and cons. It emphasizes that businesses should evaluate which digital marketing mix is right for them based on their goals and considers emerging digital trends like data-driven marketing and a shift to mobile.
The document discusses how digital marketing and social media can improve customer relationships for businesses. It provides an overview of key digital marketing strategies and metrics that companies should focus on, such as increasing social media followers, website traffic, mobile app usage, and e-commerce sales. The document also outlines the importance of enhancing the customer experience through personalized marketing approaches using tools like customer relationship management systems and social media marketing.
A Digital Marketing Ecosystem for PharmaceuticalsSandeep Bhat
The document discusses the need for pharmaceutical companies to adopt an integrated digital marketing platform and ecosystem to engage with customers across online channels in a consistent manner. It notes that digital spending has surpassed print spending and that existing digital efforts are fragmented. The proposed solution is a shared services platform that allows for multi-channel communication, centralized metrics, and significant cost savings. It provides examples of how social media can be leveraged in the pharmaceutical industry for education, support, and sales purposes despite regulatory challenges.
The document outlines a digital marketing model for B2B companies with four stages: awareness, education, sales support, and client management. It provides best practices and examples for each stage, such as using multiple marketing channels for awareness, designing usable websites for education, integrating online and offline lead generation for sales support, and using customer portals and surveys for client management. The overall goal is to help companies allocate their digital marketing budgets strategically across the lifecycle to maximize impact.
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
Learn how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
The document discusses digital marketing planning and provides an overview of key components. It discusses frameworks for digital strategy like SOSTAC and RACE. The planning process involves defining objectives, audiences, and key performance indicators. Various digital marketing tactics are covered like search engine optimization, pay-per-click advertising, social media, email marketing and video. An iterative approach is recommended, starting with planning, then creation/implementation, and ending with evaluation and optimization.
The document discusses key elements of an effective internet marketing program, including inbound marketing strategies like content marketing, search engine optimization (SEO), social media, email marketing, and analytics. It emphasizes focusing on the customer experience by creating a great website, integrating social media, testing digital ads, turning advertising into an experience, and making products digital. It also stresses measuring results and testing different marketing approaches.
The document discusses behavioral targeting in online advertising. It explains that audience targeting uses audience data from various online and offline sources to identify consumers most likely to be interested in specific ads or campaigns. This allows advertisers to efficiently reach the right audience and helps publishers monetize their audience. The document also discusses how behavioral targeting is growing significantly and transforming media buying across channels.
BCM "Interactive: The Most Able Medium'' Presentation - November 2008BCM Group
In tough economic times, you can rely on interactive media to be the most able medium. Presentation given to clients of BCM Partnership, Brisbane, 20 November 2008
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
Tendências em Marketing Digital no Ensino Superior - Marketing EducacionalRafael Villas B
This document summarizes the key findings of a survey on digital marketing trends in higher education in 2016. The survey found that digital channels are a high priority for most universities. Websites and social media were the most used channels in 2015 and will remain top priorities in 2016. Email also remains very effective. While budgets are constrained, nearly half of respondents expect budget increases in 2016. Student recruitment is the primary goal of digital marketing. Most universities take a hybrid internal/external approach. The document provides details on channel use and priorities, budgets, challenges, and regional recruitment focuses.
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
Element Three and Cirrus ABS join forces to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
The document summarizes a presentation on audience targeting across online advertising channels. It discusses how audience targeting uses complex models and data from various online and offline sources to identify the best consumers for specific ads or campaigns. This allows advertisers to efficiently reach the right audience with the right message. The presentation notes that interactive marketing is growing significantly and the media buying landscape is transforming to more dynamic, data-driven audience targeting and buying. It also addresses how the online advertising industry works to protect consumer privacy.
UNIT 1 INTRODUCTION to Digital MarketingRupalNahar1
The document discusses the marketing mix, which refers to the 4Ps of product, price, place and promotion originally proposed by Jerome McCarthy in 1960. It was later extended to the 7Ps to include people, process and physical evidence to better reflect service delivery. Digital media and technology provide many new opportunities to vary the marketing mix and create new routes to competitive advantage. Each element of the marketing mix (product, price, place, promotion, people, process and physical evidence) is discussed in the document in the context of digital implementation.
Similar to E-Marketing and Advertising Concepts (20)
Graph Theory: Matrix representation of graphsAshikur Rahman
The document discusses different matrix representations of graphs:
1) Incidence matrices represent the relationship between vertices and edges, with each column having two 1s. Circuit matrices represent circuits, with each row as a circuit vector. Cut-set matrices represent edge sets whose removal disconnects the graph.
2) Path matrices represent paths between vertex pairs, with columns of all 0s/1s indicating edges not/in every path. Adjacency matrices directly encode vertex connectivity.
3) Exercises are provided to construct the incidence matrix, circuit matrix, fundamental circuit matrix, and cut-set matrix for a given graph.
This document provides guidance on writing a statement of purpose (SOP) for graduate school applications. It defines an SOP as a reflection of an applicant's personality and background that explains who they are, why they are applying, and what they want to achieve in the future. A good SOP allows admissions committees to learn about an applicant's experiences and skills, and can help overcome weaknesses. The document recommends including specifics about an applicant's area of interest, how their background prepares them, what goals they have for the program, and why the particular program is a good fit. It also provides formatting tips and suggests focusing on relevant strengths while maintaining flow and avoiding irrelevant or flattering information.
The document discusses cut-sets and cut-vertices in graphs. It defines a cut-set as a set of edges whose removal disconnects a connected graph. Cut-sets always separate a graph into two disconnected pieces and reduce the graph's rank by one. Theorems are presented regarding the relationship between cut-sets and spanning trees, including that every cut-set must contain at least one branch from every spanning tree. Fundamental cut-sets are also introduced with respect to spanning trees.
The document discusses properties and theorems related to trees in graph theory. Some key points include:
- A tree is a connected acyclic graph with n vertices that has n-1 edges.
- There is a one-to-one correspondence between labeled trees with n vertices and sequences of n-2 labels, as proven by Cayley's theorem.
- Every connected graph has at least one spanning tree, which is a subgraph that contains all vertices. Fundamental circuits are formed when a chord is added to a spanning tree.
- Cyclic interchange can be used to generate all possible spanning trees by adding and removing edges.
1. The document discusses different types of walks and paths in graphs, including closed walks, open walks, paths, and circuits.
2. It also covers Euler graphs and defines an Euler line as a closed walk that goes through every edge exactly once. It presents the theorem that a connected graph is an Euler graph if and only if all vertices have even degree.
3. The document discusses operations that can be performed on graphs, including union, intersection, and ring sum. It also covers decomposition of graphs into subgraphs.
This document discusses cybercrimes and cybercriminals. It defines cybercrime as a computer-oriented crime that threatens privacy, security and reliability in the virtual world. Some common cybercrimes include cyberbullying, cyber extortion, phishing, identity theft, and different types of online scams. The document also categorizes cybercriminals and hackers, distinguishing between non-professionals like script kiddies, social workers like hacktivists, professionals like white hat and red hat hackers, and criminals like cyber terrorists and black hat hackers. Insider threats from current and former employees are also addressed. Different hacking techniques like social engineering are outlined.
Outlier analysis,Chapter-12, Data Mining: Concepts and TechniquesAshikur Rahman
This slide is prepared for a course of Dept. of CSE, Islamic Univresity of Technology (IUT).
Course: CSE 4739- Data Mining
This topic is based on:
Data Mining: Concepts and Techniques
Book by Jiawei Han
Chapter 12
Signature verification Using SIFT FeaturesAshikur Rahman
This document presents research on offline signature verification using local keypoint features. It discusses existing challenges in offline signature verification like different signature orientations and image noise. The objective is to develop a robust method for offline signature verification that can handle noise, orientation variations, and different writing styles. The proposed method uses Harris corner detection to extract keypoints, and creates a 128-bin feature descriptor for each keypoint. Keypoint matching and classification using KNN is then used to verify signatures. Future work includes implementing the proposed method and improving its robustness to rotations, noise, and ink variations with minimal complexity.
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).