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Presentation #5
- 1. Lean Entrepreneurship Project Generation Entrepreneur Afonso Brás | Constança Morais | Rita Santos Silva | Yernar Akim
- 2. Does the product fit my idea of a perfect present? Is the price affordable? Does the price include all the expenses (taxes, transport) How can I do it without leaving home? Tired Confused Determined Excited to find something brand new online I want to find the best product Through this app I can compare prices It is a firm’s party Business People Find the most adequate gift Personalized and easy service Purchase online, without going to the physical store Compare the prices Talk with colleagues to know their preferences Recommend ations Coupon sites News Pains Too much information Lack of centralized information High Costs Lack of time due to work Gains Saving time, money and effort Obtain all the information needed Parent warnings Hear the news on TV Friends EMPATHY MAP BUSINESS PEOPLE
- 3. Meet Mr. Wonderful! He is a young professional in an audit/consulting company. He is 26 years old, and he joined his firm 3 years ago. As of now, he has a team of 5 people with whom he executes projects in limited time settings. He is always busy. Mr. Wonderful is living alone. He is tired of living alone since he has to take care of household by himself and he misses his friends and family. When Mr. Wonderful has a chance to be around friends and family, he likes to make them happy by giving presents. Besides, Mr. Wonderful is aware of his reputation and wants to maintain a positive image. He does that by never forgetting favors done to him and always gets back with a present or favor of his own. 07:00 am – Wake up, shower, suit up and breakfast 08:30 am – Arrive at work, meets up with the boss and has a briefing with his team 01:00 pm – Lunch time until 02.00 am 06:00 pm – Ideally, the working day finishes, but Mr. Cordeiro and the company rarely go home, especially in a busy season. 09:00 pm – Go home and dine. After, he either stays home to talk to his family/friends via social networks/phone or goes to the gym. If the project deadline is approaching he may stay late to finish his tasks. 11:30 pm – plans for tomorrow and preparation to go to bed Personal objectives: • Maintain good relationships • Save money • Find a stable relationship Professional objectives: • Develop professional skills • Build a strong network • Acquire constant clients • Advance in career Mr. Wonderful Business People
- 4. Does the product fit my needs? Is the Affordable price? Does the price include all the expenses (taxes, transport) How can I do it without leave home? Tired Confused Want to go home Excited to find something online I want to find the best product Through this app I can compare prices It is my friend birthday Millennials Find the perfect gift Affordable Personalized and easy service Purchase online, without go to the physical store Search for what he wants Compare the prices Talk with friends to know their preferences Online sites Friends and family Disorganized room Parents telling him to study Hear music while online Hear the news on TV Pains Too much information Lack of centralized information High Costs Lack of time due to studies Gains Saving time, money and effort Obtain all the information needed Exciting way to buy products EMPATHY MAP MILLENIALS
- 5. This is Justin Bieber. He is just a regular student, currently doing a master in management in Católica Lisbon and he is 21 years old. Justin is also inside a lot of extra curricular activities, both inside and outside the University, like the financial club and football. Justin is loving all his college experience, but in the future he wants to be an entrepreneur and create a business on his own. Besides all his classes, assignments, homework and extra curricular activities, Justin finds some time to go watch some Sporting games in the stadium and to hang out with his friends. 09:00 am – Wake up 09:30 am – Get ready, have breakfast and leave for school 10:00 am – Meeting with his group 11:00 am till 14:00 am – Classes 02:00 pm – lunch with friends 3:00 pm – financial club meeting 5:00 pm – another group meeting 7:00 pm – football practice 8:30 pm – dinner with his family 22:00 pm – assignments 23:00 pm – getting ready to go to bed (of getting to go out if it is a Friday) Personal Objectives: • Travel • Have a successful relationship • Constitute family Professional Objectives: • Build a successful business • Gain relevant experience • Build a powerful network Justin Bieber Millennials
- 6. EMPATHY MAP MUMS Does the product fit the needs? Does the price include all the expenses (taxes, transport)? Don’t I have time for other things? How can I do all this without leave home? Tired Confused Want some free time Stressed Excited to find something new I want to find something easy because I don’t want to waste much time I still have work to do I need to prepare dinner Take care of the children Prepare family’s clothes Work at home sometimes Do grocery shopping Buy the gifts for kids’ parties Children’s complains Husband’s worries Talks with other mums Pains Too many people to take care Lack of time for her own things Need to go shopping regularly Gains Saving time, money and effort Comfortable way to buy products Can have more spare time Children’s mess Husband Friends Smartphone Birthday parties Mums Find the perfect gift Time-saving Personalized and easy service
- 7. This is our mum, Mrs. Mama Bear. She is 40 years old, married, with two kids with 5 and 8 years old and she works at a full time job in an office. Although she has a lot of work, she loves her work and her children and she is not planning to stop so soon. She has a babysitter to help her with her kids, so once and a while she likes to go for a walk and to meet a few friends for coffee. 07:30 am – wake up to the smell of fresh coffee – Get ready and wake up the kids 07:45 am – Help the kids take a bath and get ready 08:00 am – Breakfast for her and the rest of the family 08:30 am – Drop the kids in school and head to work for another day at the office 06:00 pm – Expected time to leave the office, however, still working when arriving home 06:30 pm – Arrive home; work until 7:30 pm (time that the babysitter leaves) 07:30 pm – Start making dinner 08:30 pm – Have dinner with the whole family and watch some television and soap operas 10:00 pm – Prepare her, the husband and kids’ clothes 10:30 pm – put the kids to sleep 11:00 pm – prepare to go to bed Personal Objectives: • Successful and happy lives for her kids; • happy marriage; • free time to spend with family, like travelling; Professional Objectives: • Success in her career • Possibility to go further in her career Mrs. Mama Bear Mothers
- 8. INTERVIEWS RESULTS Positive Negative 0 2 4 6 8 H1.1 H2.1 H7.1 H2.2 Mothers Positive Negative Positive Negative 0 0.2 0.4 0.6 0.8 1 H1.1 H2.1 H7.1 H2.2 Business People Positive Negative Positive Negative 0 1 2 3 4 5 6 H1.1 H2.1 H7.1 H2.2 Millennials Positive Negative H1.1 We believe that at least 50% of mothers with children between 5 – 15 years old will use our platform regularly when we survey 200 mothers. H2.1 We believe our clients will be willing to pay online with a credit card or a debit card when we prove our partners have a secure payment method by having a survey to their customers that reaches 90% positive answers. H7.1 We believe that our website will generate more sales than our app when our survey reaches 65% of positive responses from our potential clients. H2.2 We believe that, by offering gifts to orphanages and other social organizations, we will boost at least 25% of our sales/revenues/brand awareness when an A/B testing proves that a platform with an option to donate has more movement than a platform without that option. 16 interviews
Editor's Notes
- Confused – não sabe o que escolher
- Confused – não sabe o que escolher
- Confused – não sabe o que escolher Stressed – muito trabalho e ter de tomar conta das crianças