Pay What You Want

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This document discusses pricing strategies for a product or service. It considers using a combination of value-based and market-based pricing with price discrimination. It also discusses using a "pay what you want" pricing model where customers decide what the product or service is worth to them. The document examines factors like customer willingness to pay, offering different price points, and ensuring pricing strategy aligns with long-term business goals.

Sales

How much our product is worth?
Pricing is one of the most important aspects of
your offer to get right.

57% of customers on pricing page leaving the funnel
confidential confidential confidential confidential confidential
confidential confidential confidential confidential confidential
confidential
confidential
confidential
confidential
confidential

Our question pricing strategy
Combined value-based and market-based pricing strategies
with price discrimination – statistically evaluated* medium

What kind of
customers do we
want to target?
1. New or existing customers
2. With a question
3. Having credit card to pay.

What is the customer willing to pay for our product?
How to restore the heartbeat?

Can we offer different levels of products
at different price points?
Experts expect questions with a specific price

Is it always about
the price?
1. How should we react on market prices?
2. What other choices do customers have?
3. Have we given the customer a reason to
pay more for our product?

What type of clients we are
trying to attract and how can
we use price to send a signal
to the right people?
Is our pricing
strategy
in line with longer
term business
goals?

Costs and Revenue
are objective
numbers
Price and Value
are subjective
measures

JustAnswer’s
Price Happening deals
Customer’s pricing constraints
Price
Expert’s
Price
Possible deals

A step in the right direction
Subscriptions, Partial Deposits, Additional Services and Time-Based Billing

Pay What You Want
Pay What You Want is a payment system where the client
decides how much the service or the product is worth.

Trending but still rare pricing model
Radiohead
Ubuntu
Headsets.com
and a few others..

There are many reasons
why experts might answer
on a question
with a specific price
or not
There are many
reasons
why costumers
might pay
more or less
than average

working demo
Optimizely Experiment
• United Kingdom Partner
• UK Tax Category
• SEO Visitors

We use price to send
a signal to the right people
Pricing strategy
in line with longer
term business goals

No matter how many calumets you smoke,
you will never find a better deal.

References
http://paywhatyouwant.eu/
http://en.wikipedia.org/wiki/Pricing_methods
http://en.wikipedia.org/wiki/Pay_what_you_can
http://en.wikipedia.org/wiki/Pay_what_you_want
http://www.sciencemag.org/content/329/5989/325.full
http://blogs.hbr.org/2013/11/when-selling-digital-content-let-the-customer-set-the-price/
https://www.techdirt.com/blog/casestudies/articles/20111003/15253616190/lessons-learned-pay-what-you-want.shtml
http://spinnakr.com/blog/ideas/2013/08/do-pay-what-you-want-models-work/
http://www.trendreports.com/article/pricing-strategies
http://freakonomics.com/tag/pay-as-you-wish/

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Pay What You Want

1. Just another pricing model Vlad Mysla

2. How much our product is worth? Pricing is one of the most important aspects of your offer to get right.

3. 57% of customers on pricing page leaving the funnel confidential confidential confidential confidential confidential confidential confidential confidential confidential confidential confidential confidential confidential confidential confidential

4. Our question pricing strategy Combined value-based and market-based pricing strategies with price discrimination – statistically evaluated* medium

5. What kind of customers do we want to target? 1. New or existing customers 2. With a question 3. Having credit card to pay.

6. What is the customer willing to pay for our product? How to restore the heartbeat?

7. Can we offer different levels of products at different price points? Experts expect questions with a specific price

8. Is it always about the price? 1. How should we react on market prices? 2. What other choices do customers have? 3. Have we given the customer a reason to pay more for our product?

9. What type of clients we are trying to attract and how can we use price to send a signal to the right people? Is our pricing strategy in line with longer term business goals?

10. Costs and Revenue are objective numbers Price and Value are subjective measures

11. JustAnswer’s Price Happening deals Customer’s pricing constraints Price Expert’s Price Possible deals

12. A step in the right direction Subscriptions, Partial Deposits, Additional Services and Time-Based Billing

13. Pay What You Want Pay What You Want is a payment system where the client decides how much the service or the product is worth.

14. Trending but still rare pricing model Radiohead Ubuntu Headsets.com and a few others..

15. Experimentally proven revenue growth

16. There are many reasons why experts might answer on a question with a specific price or not There are many reasons why costumers might pay more or less than average

17. working demo Optimizely Experiment • United Kingdom Partner • UK Tax Category • SEO Visitors

18. working demo

19. working demo

20. working demo 111

21. working demo

22. We use price to send a signal to the right people Pricing strategy in line with longer term business goals

23. No matter how many calumets you smoke, you will never find a better deal.

24.

25. References http://paywhatyouwant.eu/ http://en.wikipedia.org/wiki/Pricing_methods http://en.wikipedia.org/wiki/Pay_what_you_can http://en.wikipedia.org/wiki/Pay_what_you_want http://www.sciencemag.org/content/329/5989/325.full http://blogs.hbr.org/2013/11/when-selling-digital-content-let-the-customer-set-the-price/ https://www.techdirt.com/blog/casestudies/articles/20111003/15253616190/lessons-learned-pay-what-you-want.shtml http://spinnakr.com/blog/ideas/2013/08/do-pay-what-you-want-models-work/ http://www.trendreports.com/article/pricing-strategies http://freakonomics.com/tag/pay-as-you-wish/

Editor's Notes

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Pay What You Want

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