SlideShare a Scribd company logo
is based on interaction with employees
that succeed in delivering a superior customer experience
is the ability to DELIVER A CLEAR, CONSISTENT MESSAGE
1
2
3 4
5
9
10
Train and Educate Employees on Your Story
Deliver Messaging Continuity throughout the Customer Experience
Infuse Messaging into Your Company and Culture
Have a Content Strategy
to Extend and Amplify
Your Story
Conduct Research to
Ensure Your Message
is Relevant
Arm Sales with the Tools
and Content to Deliver a
Consistent Story
Consistently Articulate Your Points of
Difference Across All Touch Points
Have a Disciplined Messaging
Development and Delivery Process
believe corporate
messaging is relevant
marketing fails is lack of
clear differentiation with
messaging, content and
conversations
feel they lose business
because they don't have a
compelling value proposition
say consistent messaging
in the sales process is
a significant challenge
Infuse Compelling
Messaging into Sales
Tools and Conversations
Companies
that
implement
great sales
messaging
increase…
and what makes their brand different from their competitors
know what their company stands for
Craft and Deliver
Compelling Value
Messages
ONLY 10%
OF PROSPECTS
15%
lead
generation
5%
sales
5%
margins
8
1 Enterprise IG
2 CMI
3 Corporate Executive Board
4 Miller Heiman
5 CSO Insights Study
6 SMM Magazine
7 CMO Council
8 CEB
9 Gallup
10 McKinsey Study
SOURCES
of B2B marketers
have a documented
content strategy
do a poor job of
managing marketing
and sales messages
7
www.itsonmessage.com
6

More Related Content

What's hot

Top 10 Customer Experience Trends of 2014
Top 10 Customer Experience Trends of 2014Top 10 Customer Experience Trends of 2014
Top 10 Customer Experience Trends of 2014
Dialogue Marketing
 
Customer satisfaction
Customer satisfactionCustomer satisfaction
Customer satisfaction
Arun Padmanabhan
 
"Stop thinking channels, start thinking journeys"
"Stop thinking channels, start thinking journeys""Stop thinking channels, start thinking journeys"
"Stop thinking channels, start thinking journeys"
Jason Hemingway
 
Live Chat Best Practices For Customer Support
Live Chat Best Practices For Customer SupportLive Chat Best Practices For Customer Support
Live Chat Best Practices For Customer Support
Onlim GmbH
 
6 Customer Service Tips For the Holiday Rush
6 Customer Service Tips For the Holiday Rush6 Customer Service Tips For the Holiday Rush
6 Customer Service Tips For the Holiday Rush
Desk
 
Customer Experience: Fundamentals
Customer Experience: FundamentalsCustomer Experience: Fundamentals
Customer Experience: Fundamentals
Maryam Naeli
 
Memorable Customer Experience
Memorable Customer ExperienceMemorable Customer Experience
Memorable Customer Experience
Anjum Sultana
 
Customer service ppt
Customer service pptCustomer service ppt
Customer service ppt
Sarah Jones
 
7 Best Practices for Delivering Superior Customer Support via Live Chat
7 Best Practices for Delivering Superior Customer Support via Live Chat7 Best Practices for Delivering Superior Customer Support via Live Chat
7 Best Practices for Delivering Superior Customer Support via Live Chat
Parature, from Microsoft
 
UNIVERGE BLUE ENGAGE: Increasing Profitability Through Improved Customer Service
UNIVERGE BLUE ENGAGE: Increasing Profitability Through Improved Customer ServiceUNIVERGE BLUE ENGAGE: Increasing Profitability Through Improved Customer Service
UNIVERGE BLUE ENGAGE: Increasing Profitability Through Improved Customer Service
InteractiveNEC
 
Important Customer Service Statistics
Important Customer Service Statistics Important Customer Service Statistics
Important Customer Service Statistics
Answer 365
 
How Visionary Companies Are Using Product Documentation To Optimize Touchpoin...
How Visionary Companies Are Using Product Documentation To Optimize Touchpoin...How Visionary Companies Are Using Product Documentation To Optimize Touchpoin...
How Visionary Companies Are Using Product Documentation To Optimize Touchpoin...
Zoomin
 
How Surveypal Uses Talkdesk to Increase Customer Loyalty
How Surveypal Uses Talkdesk to Increase Customer LoyaltyHow Surveypal Uses Talkdesk to Increase Customer Loyalty
How Surveypal Uses Talkdesk to Increase Customer Loyalty
TalkdeskInc
 
10 Insights to Deliver Amazing Customer Service
10 Insights to Deliver Amazing Customer Service10 Insights to Deliver Amazing Customer Service
10 Insights to Deliver Amazing Customer Service
Desk
 
7 Efficient ways to retain your customers
7 Efficient ways to retain your customers7 Efficient ways to retain your customers
7 Efficient ways to retain your customers
Vartika Kashyap
 
Benefits of Constant Customer Contact
Benefits of Constant Customer ContactBenefits of Constant Customer Contact
Benefits of Constant Customer Contact
Viabl
 
Acxiom corporate brochure 2010
Acxiom corporate brochure 2010Acxiom corporate brochure 2010
Acxiom corporate brochure 2010
Ian Baynes
 
Ceb customer loyalty_ebook_final_902
Ceb customer loyalty_ebook_final_902Ceb customer loyalty_ebook_final_902
Ceb customer loyalty_ebook_final_902
zafran0710
 
Implementing Live Web Chat for Customer Service
Implementing Live Web Chat for Customer ServiceImplementing Live Web Chat for Customer Service
Implementing Live Web Chat for Customer Service
stratuscxm
 
ONE For Insurance
ONE For InsuranceONE For Insurance
ONE For Insurance
Catherine Tyson
 

What's hot (20)

Top 10 Customer Experience Trends of 2014
Top 10 Customer Experience Trends of 2014Top 10 Customer Experience Trends of 2014
Top 10 Customer Experience Trends of 2014
 
Customer satisfaction
Customer satisfactionCustomer satisfaction
Customer satisfaction
 
"Stop thinking channels, start thinking journeys"
"Stop thinking channels, start thinking journeys""Stop thinking channels, start thinking journeys"
"Stop thinking channels, start thinking journeys"
 
Live Chat Best Practices For Customer Support
Live Chat Best Practices For Customer SupportLive Chat Best Practices For Customer Support
Live Chat Best Practices For Customer Support
 
6 Customer Service Tips For the Holiday Rush
6 Customer Service Tips For the Holiday Rush6 Customer Service Tips For the Holiday Rush
6 Customer Service Tips For the Holiday Rush
 
Customer Experience: Fundamentals
Customer Experience: FundamentalsCustomer Experience: Fundamentals
Customer Experience: Fundamentals
 
Memorable Customer Experience
Memorable Customer ExperienceMemorable Customer Experience
Memorable Customer Experience
 
Customer service ppt
Customer service pptCustomer service ppt
Customer service ppt
 
7 Best Practices for Delivering Superior Customer Support via Live Chat
7 Best Practices for Delivering Superior Customer Support via Live Chat7 Best Practices for Delivering Superior Customer Support via Live Chat
7 Best Practices for Delivering Superior Customer Support via Live Chat
 
UNIVERGE BLUE ENGAGE: Increasing Profitability Through Improved Customer Service
UNIVERGE BLUE ENGAGE: Increasing Profitability Through Improved Customer ServiceUNIVERGE BLUE ENGAGE: Increasing Profitability Through Improved Customer Service
UNIVERGE BLUE ENGAGE: Increasing Profitability Through Improved Customer Service
 
Important Customer Service Statistics
Important Customer Service Statistics Important Customer Service Statistics
Important Customer Service Statistics
 
How Visionary Companies Are Using Product Documentation To Optimize Touchpoin...
How Visionary Companies Are Using Product Documentation To Optimize Touchpoin...How Visionary Companies Are Using Product Documentation To Optimize Touchpoin...
How Visionary Companies Are Using Product Documentation To Optimize Touchpoin...
 
How Surveypal Uses Talkdesk to Increase Customer Loyalty
How Surveypal Uses Talkdesk to Increase Customer LoyaltyHow Surveypal Uses Talkdesk to Increase Customer Loyalty
How Surveypal Uses Talkdesk to Increase Customer Loyalty
 
10 Insights to Deliver Amazing Customer Service
10 Insights to Deliver Amazing Customer Service10 Insights to Deliver Amazing Customer Service
10 Insights to Deliver Amazing Customer Service
 
7 Efficient ways to retain your customers
7 Efficient ways to retain your customers7 Efficient ways to retain your customers
7 Efficient ways to retain your customers
 
Benefits of Constant Customer Contact
Benefits of Constant Customer ContactBenefits of Constant Customer Contact
Benefits of Constant Customer Contact
 
Acxiom corporate brochure 2010
Acxiom corporate brochure 2010Acxiom corporate brochure 2010
Acxiom corporate brochure 2010
 
Ceb customer loyalty_ebook_final_902
Ceb customer loyalty_ebook_final_902Ceb customer loyalty_ebook_final_902
Ceb customer loyalty_ebook_final_902
 
Implementing Live Web Chat for Customer Service
Implementing Live Web Chat for Customer ServiceImplementing Live Web Chat for Customer Service
Implementing Live Web Chat for Customer Service
 
ONE For Insurance
ONE For InsuranceONE For Insurance
ONE For Insurance
 

Similar to 10 Ways To Improve Your Customer Experience

Create compelling and consitent customer experiences
Create compelling and consitent customer experiencesCreate compelling and consitent customer experiences
Create compelling and consitent customer experiences
OnMessage
 
Extracting Business Value From All Three Phases of the Customer Experience
Extracting Business Value From All Three Phases of the Customer ExperienceExtracting Business Value From All Three Phases of the Customer Experience
Extracting Business Value From All Three Phases of the Customer Experience
James O'Gara
 
Establishing Executive Alignment and Priorities 
Around Your Company’s Custom...
Establishing Executive Alignment and Priorities 
Around Your Company’s Custom...Establishing Executive Alignment and Priorities 
Around Your Company’s Custom...
Establishing Executive Alignment and Priorities 
Around Your Company’s Custom...
James O'Gara
 
5 Steps to Creating a Compelling Customer Experience
5 Steps to Creating a Compelling Customer Experience5 Steps to Creating a Compelling Customer Experience
5 Steps to Creating a Compelling Customer Experience
OnMessage
 
5 ways to transform your customer experience
5 ways to transform your customer experience5 ways to transform your customer experience
5 ways to transform your customer experience
James O'Gara
 
Applying research to grow your brand
Applying research to grow your brandApplying research to grow your brand
Applying research to grow your brand
Interbrand London
 
Are you optimizing the customer experience?
Are you optimizing the customer experience?Are you optimizing the customer experience?
Are you optimizing the customer experience?
passengermarketing
 
Consistency. The Key to Delivering a Differentiated Customer Experience.
Consistency. The Key to Delivering a Differentiated Customer Experience.Consistency. The Key to Delivering a Differentiated Customer Experience.
Consistency. The Key to Delivering a Differentiated Customer Experience.
James O'Gara
 
How to Improve your sales conversion.
 How to Improve your sales conversion. How to Improve your sales conversion.
How to Improve your sales conversion.
richags
 
Driving cultural changes to improve Customer Experience
Driving cultural changes to improve Customer Experience Driving cultural changes to improve Customer Experience
Driving cultural changes to improve Customer Experience
Christopher Brooks
 
7 Tips for Maintaining Brand Consistency Throughout the Customer Journey
7 Tips for Maintaining Brand Consistency Throughout the Customer Journey7 Tips for Maintaining Brand Consistency Throughout the Customer Journey
7 Tips for Maintaining Brand Consistency Throughout the Customer Journey
Ascent Brand Communications Pvt Ltd
 
Communication strategy design
Communication strategy designCommunication strategy design
Communication strategy design
HiraminDallas
 
Your Story: The Bedrock of Customer Experience.
Your Story: The Bedrock of Customer Experience.Your Story: The Bedrock of Customer Experience.
Your Story: The Bedrock of Customer Experience.
James O'Gara
 
Onva Consulting - An Overview
Onva Consulting  - An OverviewOnva Consulting  - An Overview
Onva Consulting - An Overview
MattManners
 
Turning Emotions Into Engagement
Turning Emotions Into Engagement Turning Emotions Into Engagement
Turning Emotions Into Engagement
Dispatch
 
The In Flow Communication Skills Accelerator
The In Flow Communication Skills Accelerator The In Flow Communication Skills Accelerator
The In Flow Communication Skills Accelerator
Dominic Colenso
 
Content Marketing as the Threshold to the Client Experience
Content Marketing as the Threshold to the Client ExperienceContent Marketing as the Threshold to the Client Experience
Content Marketing as the Threshold to the Client Experience
Gabrielle Branch
 
Creating a Balanced Engagement Platform on a Budget (Galen Healthcare Solutio...
Creating a Balanced Engagement Platform on a Budget (Galen Healthcare Solutio...Creating a Balanced Engagement Platform on a Budget (Galen Healthcare Solutio...
Creating a Balanced Engagement Platform on a Budget (Galen Healthcare Solutio...
Justin Campbell
 
UPCEA MEMS WHY HOW AND WHAT
UPCEA MEMS WHY HOW AND WHATUPCEA MEMS WHY HOW AND WHAT
UPCEA MEMS WHY HOW AND WHAT
Guy Felder
 
Mastering Customer Centricity
Mastering Customer CentricityMastering Customer Centricity
Mastering Customer Centricity
Mohamed Latib, Ph.D
 

Similar to 10 Ways To Improve Your Customer Experience (20)

Create compelling and consitent customer experiences
Create compelling and consitent customer experiencesCreate compelling and consitent customer experiences
Create compelling and consitent customer experiences
 
Extracting Business Value From All Three Phases of the Customer Experience
Extracting Business Value From All Three Phases of the Customer ExperienceExtracting Business Value From All Three Phases of the Customer Experience
Extracting Business Value From All Three Phases of the Customer Experience
 
Establishing Executive Alignment and Priorities 
Around Your Company’s Custom...
Establishing Executive Alignment and Priorities 
Around Your Company’s Custom...Establishing Executive Alignment and Priorities 
Around Your Company’s Custom...
Establishing Executive Alignment and Priorities 
Around Your Company’s Custom...
 
5 Steps to Creating a Compelling Customer Experience
5 Steps to Creating a Compelling Customer Experience5 Steps to Creating a Compelling Customer Experience
5 Steps to Creating a Compelling Customer Experience
 
5 ways to transform your customer experience
5 ways to transform your customer experience5 ways to transform your customer experience
5 ways to transform your customer experience
 
Applying research to grow your brand
Applying research to grow your brandApplying research to grow your brand
Applying research to grow your brand
 
Are you optimizing the customer experience?
Are you optimizing the customer experience?Are you optimizing the customer experience?
Are you optimizing the customer experience?
 
Consistency. The Key to Delivering a Differentiated Customer Experience.
Consistency. The Key to Delivering a Differentiated Customer Experience.Consistency. The Key to Delivering a Differentiated Customer Experience.
Consistency. The Key to Delivering a Differentiated Customer Experience.
 
How to Improve your sales conversion.
 How to Improve your sales conversion. How to Improve your sales conversion.
How to Improve your sales conversion.
 
Driving cultural changes to improve Customer Experience
Driving cultural changes to improve Customer Experience Driving cultural changes to improve Customer Experience
Driving cultural changes to improve Customer Experience
 
7 Tips for Maintaining Brand Consistency Throughout the Customer Journey
7 Tips for Maintaining Brand Consistency Throughout the Customer Journey7 Tips for Maintaining Brand Consistency Throughout the Customer Journey
7 Tips for Maintaining Brand Consistency Throughout the Customer Journey
 
Communication strategy design
Communication strategy designCommunication strategy design
Communication strategy design
 
Your Story: The Bedrock of Customer Experience.
Your Story: The Bedrock of Customer Experience.Your Story: The Bedrock of Customer Experience.
Your Story: The Bedrock of Customer Experience.
 
Onva Consulting - An Overview
Onva Consulting  - An OverviewOnva Consulting  - An Overview
Onva Consulting - An Overview
 
Turning Emotions Into Engagement
Turning Emotions Into Engagement Turning Emotions Into Engagement
Turning Emotions Into Engagement
 
The In Flow Communication Skills Accelerator
The In Flow Communication Skills Accelerator The In Flow Communication Skills Accelerator
The In Flow Communication Skills Accelerator
 
Content Marketing as the Threshold to the Client Experience
Content Marketing as the Threshold to the Client ExperienceContent Marketing as the Threshold to the Client Experience
Content Marketing as the Threshold to the Client Experience
 
Creating a Balanced Engagement Platform on a Budget (Galen Healthcare Solutio...
Creating a Balanced Engagement Platform on a Budget (Galen Healthcare Solutio...Creating a Balanced Engagement Platform on a Budget (Galen Healthcare Solutio...
Creating a Balanced Engagement Platform on a Budget (Galen Healthcare Solutio...
 
UPCEA MEMS WHY HOW AND WHAT
UPCEA MEMS WHY HOW AND WHATUPCEA MEMS WHY HOW AND WHAT
UPCEA MEMS WHY HOW AND WHAT
 
Mastering Customer Centricity
Mastering Customer CentricityMastering Customer Centricity
Mastering Customer Centricity
 

Recently uploaded

Transforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdfTransforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdf
Tirupati Gayaph
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
10h6bbc4
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
Amal Agung Cahyadi
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
gaydlc2513
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
BBPMedia1
 
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
sk1987009
 
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
Higher Education Marketing
 
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In HyderabadHyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
falaqmalikmodel
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
PratibhaShelake1
 
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
10h6bbc4
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Isa Lavs
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
dqvc9xf1
 
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your DoorstepCall Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
shivangiji206
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
gokceyesilbas
 
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfTAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
Social Samosa
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
akramulislamtarek007
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 
一比一原版美国加州大学戴维斯分校毕业证如何办理
一比一原版美国加州大学戴维斯分校毕业证如何办理一比一原版美国加州大学戴维斯分校毕业证如何办理
一比一原版美国加州大学戴维斯分校毕业证如何办理
ceqcau
 

Recently uploaded (20)

Transforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdfTransforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdf
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
 
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
chemistry-project.pdfxfffffffffffffffffffffffffffffffffffffffffffffffffffffff...
 
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...
 
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In HyderabadHyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
Hyderabad Call Girls 🔥 9079923931 ❤️ Book High Class Models In Hyderabad
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
 
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
 
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your DoorstepCall Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
Call Girls Pune | 9079923931 | Miss Tanya Free Delivery 24x7 at Your Doorstep
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
 
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfTAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 
一比一原版美国加州大学戴维斯分校毕业证如何办理
一比一原版美国加州大学戴维斯分校毕业证如何办理一比一原版美国加州大学戴维斯分校毕业证如何办理
一比一原版美国加州大学戴维斯分校毕业证如何办理
 

10 Ways To Improve Your Customer Experience

  • 1. is based on interaction with employees that succeed in delivering a superior customer experience is the ability to DELIVER A CLEAR, CONSISTENT MESSAGE 1 2 3 4 5 9 10 Train and Educate Employees on Your Story Deliver Messaging Continuity throughout the Customer Experience Infuse Messaging into Your Company and Culture Have a Content Strategy to Extend and Amplify Your Story Conduct Research to Ensure Your Message is Relevant Arm Sales with the Tools and Content to Deliver a Consistent Story Consistently Articulate Your Points of Difference Across All Touch Points Have a Disciplined Messaging Development and Delivery Process believe corporate messaging is relevant marketing fails is lack of clear differentiation with messaging, content and conversations feel they lose business because they don't have a compelling value proposition say consistent messaging in the sales process is a significant challenge Infuse Compelling Messaging into Sales Tools and Conversations Companies that implement great sales messaging increase… and what makes their brand different from their competitors know what their company stands for Craft and Deliver Compelling Value Messages ONLY 10% OF PROSPECTS 15% lead generation 5% sales 5% margins 8 1 Enterprise IG 2 CMI 3 Corporate Executive Board 4 Miller Heiman 5 CSO Insights Study 6 SMM Magazine 7 CMO Council 8 CEB 9 Gallup 10 McKinsey Study SOURCES of B2B marketers have a documented content strategy do a poor job of managing marketing and sales messages 7 www.itsonmessage.com 6