3. hypothesis forms
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The document outlines hypotheses for various components of a business model for an online platform that connects brands and mothers. It proposes tests and validation thresholds for each hypothesis, which relate to customer segments, marketing channels, revenue streams, costs, resources, partners, and value propositions. The overall goal appears to be validating assumptions about an online marketplace for gifts targeted at mothers with school-aged children.
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2) Position descriptions for the CEO, F&A, Operations Manager, and Marketing roles and their goals and strategic/tactical tasks.
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4) Diagrams of the user ordering process, customer satisfaction process, and platform management and development and marketing activities.
Apresentação #8
This document outlines a lean entrepreneurship project from a team of four students - Afonso Brás, Constança Morais, Rita Santos Silva, and Yernar Akim. It discusses potential revenue sources such as sponsorships, advertisements, and database fees or subscriptions. It then details several hypotheses for revenue and marketing channels that will be tested, including H3.1, H3.2, and H3.3 for channels and H5.1, H5.2, and H5.3 for revenue. An in-progress landing page is also mentioned.
Presentation #7
This document outlines key attributes and value propositions for different customer segments of an online gifting platform. For mothers and business people, the platform aims to provide time-saving features that allow simultaneous multitasking as well as bulk discounts. For millennials, it focuses on personalized service and meaningful search capabilities. The document then presents hypotheses about customer behavior that will be tested through surveys, such as 45% of customers preferring the platform over others if a survey reaches 100 responses.
Presentation #6 - Midterm
This document summarizes a lean entrepreneurship project focused on creating an online gift finding platform. The platform, called Gift a Gift, aims to help people easily find personalized gifts for all occasions in a time-saving manner. It provides a simple search tool as an alternative to going to shopping malls. The business model canvas outlines target customer segments as those looking to save time and shop conveniently. It also provides market sizing projections over five years, with the total addressable market growing significantly. Key hypotheses are that customers will prefer Gift a Gift for its time savings and personalized search, will be willing to pay online, and sales can be boosted by offering gifts to social organizations.
Presentation #5
This document outlines the results of interviews conducted with mothers, business people, and millennials to test hypotheses about a gift purchasing platform. The interviews showed high levels of positive responses from mothers and millennials to using the platform, while business people responded more negatively. The document also indicates most hypotheses were supported except the hypothesis about the website generating more sales than the app.
Presentation #4
The document contains a SWOT analysis, market sizing, and list of competitors for a proposed gift-giving platform called Gift a Gift. The SWOT analysis notes strengths like an intuitive interface and personalized service, and weaknesses like cost and dependence on third parties. Market sizing estimates the total addressable market and serviceable obtainable market based on varying penetration rates of online shoppers adopting the platform over 5 years. Competitors include both direct online retailers and indirect traditional retailers.
Presentation #2
Gift a Gift is a platform that helps teenagers, young adults, and business people find the perfect gift for any occasion through a simple research tool, providing a time-saving, personalized, and easy alternative to going to the shopping mall for gift ideas and purchases. The platform was created by a group of entrepreneurs as part of a lean entrepreneurship project.
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3. hypothesis forms
- 1. Lean Entrepreneurship Project Generation Entrepreneur Afonso Brás | Constança Morais | Rita Santos Silva | Yernar Akim
- 3. HYPOTHESIS FORM Business Model Component: Customer Segment Hypothesis At least 55% of mothers with children between 5 – 15 years old will use our platform regularly Test when our survey Validation reaches 100 answers from the target group 3
- 4. 4
- 5. Business Model Component: Channels Hypothesis We believe social media (Facebook, Instagram and YouTube) will be responsible for generating at least 80% of clicks (movement) in our platform Test of launching our add in the social media platforms. Validation after three months 5 HYPOTHESIS FORM
- 6. 6
- 7. Business Model Component: Revenue Streams Hypothesis Brands will be willing to pay a fee to appear on the top of the gifts list Test when we our landing page Validation collects 200 e-mails. 7 HYPOTHESIS FORM
- 8. 8
- 9. Business Model Component: Revenue Streams Hypothesis Different brands will want to advertise in our platform Test when our platform reaches Validation the 500 place in the ranking in Portugal according to Alexa 9 HYPOTHESIS FORM
- 10. 10
- 11. Business Model Component: Value Proposition Hypothesis Our clients will be willing to pay online with a credit card or a debit card Test when we prove our partners have a secure payment method, by having a survey Validation that reaches 100 positive answers. 11 HYPOTHESIS FORM
- 12. 12
- 13. Business Model Component: Cost Structure Hypothesis Our partners companies will be willing to wrap the products before sending them Test when our interviews to our potential partners Validation reach at least 50% of positive responses. 13 HYPOTHESIS FORM
- 14. 14
- 15. Business Model Component: Key Resources Hypothesis Over 50% of different companies will prefer to use our platform to promote their brands rather than advertising by themselves Test when we reach Validation 100 regular clients. 15 HYPOTHESIS FORM
- 16. 16
- 17. Business Model Component: Revenue Streams Hypothesis Our website will generate more sales than our app Test when our survey reaches Validation 75% of positive responses. 17 HYPOTHESIS FORM
- 18. 18
- 19. Business Model Component: Key Partners Hypothesis Some companies like Toys “R” Us will want to be our sponsor and contribute to the initial investment found Test Through interviews Validation when we reach 100 positive responses from our potential sponsers. 19 HYPOTHESIS FORM
- 20. 20
- 21. Business Model Component: Value Proposition Hypothesis: By offering gifts to orphanages and other social organizations, we will boost at least 25% of our sales/revenues/brand awareness. Test Through survey, after launching Validation Growth of brand awareness by 25% 21 HYPOTHESIS FORM
- 22. 22