1. Between the Lines
Commuting is hard enough on its own,
having to deal with traffic, public safety,
and of course, parking.
Why not try to ease the pain of a long
commute, and get other drivers to park
properly!
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
5. Persuade drivers to think twice about
their sloppy parking job through clear,
noticeable signs placed strategically in each
individual parking spot.
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
Desired Behavior
6. Design Tip Employed
To encourage people to select a
specific option, make it the default;
likewise to discourage people from
selecting an option, don’t make it the
default.
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
7. Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
As a driver pulls into a parking
spot, they are immediately
drawn to a sign with a graphic,
indicating how to properly park.
Proposed Nudge Design
