Drake has found success in the music industry and maintains a large social media following. He is active on platforms like Facebook, Twitter, and his official website, where he promotes his music, tours, and collaborations. While Drake posts consistently, he could better engage with fans by directly interacting with them more and overlapping his online and real-world spaces. His social media presence provides benefits but there is room for improvement in fully connecting with his audience.

1. Drake – and his social media
presence
Project by Teri-Lee Hartwick
For comm2f50

2. A short bio...
● real name – Aubrey Graham
● born and raised in Toronto, ON
● got his start on the Canadian television show
Degrassi
● since has found a successful rap career
- selling 5 million records, earning one
grammy and three junos

3. The Importance of Social Media
● fans now expect artists to have a social
media presence
● so much so that public relation teams often
run artists' social media accounts (not this
guy!!)
● useful as a tool to stay connected and
interact with their fans

4. Social media presence
● Active on Facebook, Twitter, MySpace
● Multiple forums for discussion
- these forums are not official
● Allows music to be shared on streaming
websites
● Official website

5. See for yourself!
● Facebook -
https://www.facebook.com/Drake
● Twitter - https://twitter.com/Drake
● MySpace - https://myspace.com/drake
● Official Website -
http://www.drizzydrake.org
..... plus more unofficial websites

6. His Audience
● Has seemingly succeeded in finding his
audience
● Tweets and shares posts relevant to
same audience as his music
● Mentions similar artists and promotes a
lifestyle relevant to his work

7. Promote, share, interact!
● Posts links to his music that his
fans can share
● promotes intelligent conversation
relavant to his work (example –
illegal downloading and sharing)
● Advertises concerts, events and
release dates

8. What album leak?
● Has acknowledged the prevalence of
illegal downloading when faced with record
leaking
“ Listen, enjoy it, buy it if you like it...and take care until next time“
● Shows he understands the dilemma of
illegal downloading in a realistic way
- ability to continue to relate to his fans

9. Fan Interaction
● Attempts to connect with fans with
consistent posts
● Could directly interact with fans, instead
chooses to interact with other celebrities
● Sometimes comes off as entitled and out
of reach

10. Physical spaces
● Not a huge overlap between physical and
online spaces
● This could be achieved by contents and
giveaways
● Does promote concerts and other “real-
life” events
● Merchandise available on official website

11. Consistency is Key
● He posts on twitter and other social media
on a daily basis
● This keeps him relevant and interactive
with his fans
● Could use more direct message to his fans

12. In summary....
● Drake has found music industry success
and a vast social media following
● Uses the tools available but fails to fully
engage with his fans

13. In summary....
● Drake has found music industry success
and a vast social media following
● Uses the tools available but fails to fully
engage with his fans

14. The pros
● Posts consistently and authors posts
himself
● Promotes his work and work of his
colleagues
● Presence on more than on network
● Draws in relevant audience to his music

15. The cons
● Could use more direct interaction with fans
● Fails to participate in the many forums
about him
● Fails to attract a wider audience
● Lack of overlapping online/physical spaces

16. Final words
● Drake has a decent social media presence
● Consistent posting on a variety of websites
● Could use some improvements but provides
many benefits to both artist and fans
● Great way to interact with eachother
Take Care ;)
●