1. Drake – and his social media
presence
Project by Teri-Lee Hartwick
For comm2f50

2. A short bio...
● real name – Aubrey Graham
● born and raised in Toronto, ON
● got his start on the Canadian television show
Degrassi
● since has found a successful rap career
- selling 5 million records, earning one
grammy and three junos

3. The Importance of Social Media
● fans now expect artists to have a social
media presence
● so much so that public relation teams often
run artists' social media accounts (not this
guy!!)
● useful as a tool to stay connected and
interact with their fans

4. Social media presence
● Active on Facebook, Twitter, MySpace
● Multiple forums for discussion
- these forums are not official
● Allows music to be shared on streaming
websites
● Official website

5. See for yourself!
● Facebook -
https://www.facebook.com/Drake
● Twitter - https://twitter.com/Drake
● MySpace - https://myspace.com/drake
● Official Website -
http://www.drizzydrake.org
..... plus more unofficial websites

6. His Audience
● Has seemingly succeeded in finding his
audience
● Tweets and shares posts relevant to
same audience as his music
● Mentions similar artists and promotes a
lifestyle relevant to his work

7. Promote, share, interact!
● Posts links to his music that his
fans can share
● promotes intelligent conversation
relavant to his work (example –
illegal downloading and sharing)
● Advertises concerts, events and
release dates

8. What album leak?
● Has acknowledged the prevalence of
illegal downloading when faced with record
leaking
“ Listen, enjoy it, buy it if you like it...and take care until next time“
● Shows he understands the dilemma of
illegal downloading in a realistic way
- ability to continue to relate to his fans

9. Fan Interaction
● Attempts to connect with fans with
consistent posts
● Could directly interact with fans, instead
chooses to interact with other celebrities
● Sometimes comes off as entitled and out
of reach

10. Physical spaces
● Not a huge overlap between physical and
online spaces
● This could be achieved by contents and
giveaways
● Does promote concerts and other “real-
life” events
● Merchandise available on official website

11. Consistency is Key
● He posts on twitter and other social media
on a daily basis
● This keeps him relevant and interactive
with his fans
● Could use more direct message to his fans

12. In summary....
● Drake has found music industry success
and a vast social media following
● Uses the tools available but fails to fully
engage with his fans

13. In summary....
● Drake has found music industry success
and a vast social media following
● Uses the tools available but fails to fully
engage with his fans

14. The pros
● Posts consistently and authors posts
himself
● Promotes his work and work of his
colleagues
● Presence on more than on network
● Draws in relevant audience to his music

15. The cons
● Could use more direct interaction with fans
● Fails to participate in the many forums
about him
● Fails to attract a wider audience
● Lack of overlapping online/physical spaces

16. Final words
● Drake has a decent social media presence
● Consistent posting on a variety of websites
● Could use some improvements but provides
many benefits to both artist and fans
● Great way to interact with eachother
Take Care ;)
●