Drake's style focuses on his life experiences, love, and music industry. He sings about introspective and emotional topics. His sound is described as "soft" with soulful melodies. Drake started his career as an actor on Degrassi before pursuing rap music. He released several mixtapes and then his debut album Thank Me Later through Young Money Entertainment. Drake's target audience is typically teenagers and young adults who enjoy hip hop, rap, and R&B.

1. Drake (Aubrey Drake
Grahem)
By Chloe White

2. Style of Drake
The style that drake sings about is about his past experiances, his life, love and the
game. He is part of the record label YMCMB (young money cash money billionaires)
which was opened from Dwayne Carter III.
All music describes Drake's moods as searching, thoughtful,
introspective, brooding, confident, dramatic, earnest, energetic,
humorous, intense, laid-back/mellow, literate, melancholy,
nostalgic, playful, reflective, smooth, tender, warm and yearning.
Drake's sound is labeled as "soft" for his genuine, merciful lyrics and
soulful melody to most hip hop listeners.

3. Products of Drake
Drake along with his label has a selection of products
for his audience.

4. Career Paths- Drake
Drake started off being known as a actor before realising he wanted to do his dream
job- being a proffessional rapper/singer. He was known from acting in Degrassi: The
Next Generation as Jimmy brooks, besides Degrassi, between 2001-2009 Drake
appeared on other various Television shows in smaller roles such as, Blue Murder as
Joey Tamarin, Soul Food as Fredrick, The Border as PFC Gordon Harvey, and Beyond
the Break as himself. Then in2006- 09 drake decided to become a rapper and release his
first mix tape called ‘Room for improvement’ this mixtape had appearances from Trey
Songz and also Lupe Fiesco. And he also had a mixtape called so far gone. Then the rest is
history! He got signed from Ymcmb and he released a album called ‘Thank me later’ in
2010 and now he has one out called ‘Take care’.

5. Target audience for Drake’s music
I would say that personally Drake’s target audience is teenagers- too early teens, so
anyone who likes Hip-hop, Rap & RnB. I think this because I couldn’t really see any old
people listening to his music because its deep and is more aimed at younger people
that could relate to his life.

6. The record label for Drake
Who owns the company? Cash Money Records – Bryan ‘Birdman’ Williams & Ronald
‘Slim’ Williams. Young Money Entertainment- Dwayne Micheal Carter, Jr. Universal
Republic- Universal Music Group.

7. Cash money & Young Money
What band/artists do they have in their portfolio? Cash money records and Young
money entertainment are a partnership so they own the same artists:
Lil Wayne Chrisina Millian
Tyga Kevin Gates
Mack maine Does it focus on a particular genre of music? Most of these
Drake artists focus on the hip-hop/rapper/r’n’b/rap scene but
Nicki Minaj some of these artists also foucs on the Ryhtem and blues
Gudda Gudda scene. So they all mainly are on the same level of music
T- Streez but mixed with various mixtures.
Jae Millz
Lil chuckee What there mission stament? Unfortunatley they don’t
Lil Twist have one on the internet but they all aim to be in the same
Pj Morton style of music together and they all wear the same type of
Shanell style of clothes which defines the label.
Short Dawq
Cory Gunz
Torion Sellers

8. Does the company have a specific response to free
downlading/file sharing?
They label hasn’t commented on any opinion so maybe that means that they don’t
have a stong opinion about it?

9. Who publishes the text? L.Londell Mcmillan
Who is the editor? Amy Aimstar Andreiux
Describe the content and style of the text: The content of the magazine is
about hip-hop/Rnb/Music in general. Its basically about any new news that’s
happened in that industry.
Who is the target audience of the magazine? I think the target audience is a
more male audience between the ages of 20-25 because all of the articles included
are male rappers and that shows me men are most likely to read them about their
life.

10. The title of the
magazine : The Source. The Source I think the way that
the way ‘THE’ is
The way inside the ‘o’ slanted means that
has a microphone the magazine can go
shows me that the in any direction of its
magazine links into content.
music/singing/rap.
I think the way that
The way that they have used the
Drake is colour purple is
underlined effective because it
tells me that shows the magazine
he is is linking all of its
important to context together.
this magazine
front cover. The way that
drake is on a
Main article: white
Drake is the background
main image. shows he stands
out with a black
top on.
Bar code to I think the reason why
show how much the magazine has a QR
the magazine is. code is to show that its
for people that are up to
The logo that Drake is wearing on his
date with technology
top is his company’s so not only is he
and to show that they
effectively advertising himself he is
are looking for a larger
also advertising his company.
audience.