Preparing for Your Condo Sale

MARKETING OVERVIEW
Professional Services Provided By
PREPARING FOR A SUCCESSFUL SALE
251-554-2661
RE/MAX White Sands, Inc., Broker
RE/MAX of Orange Beach, Broker Associate
TeresaKing
SERVING COASTAL ALABAMA SINCE 2005
Broker, Licensed in Alabama and Florida
CoastalAlabamaProperties.com

MarketingMARKETING YOUR CONDO FOR A SUCCESSFUL SALE
The marketing of your unit will reflect an established history
of how buyers search for and purchase condos.
 95% of buyers use the Internet during their property
search.
 90% of all property sales in our area are co-brokered.
This means there is a listing agent who represents you,
the seller, and another agent who represents the buyer
of your property. As a result, marketing to Realtors®
is our most productive activity.
 The most effective way to get the attention of
productive agents and the largest number of buyers is
through accurate pricing, great photography, and
exceptional marketing.

MarketingPROFESSIONAL PHOTOGRAPHY
After your unit has been properly prepared, I will pay to have
it beautifully photographed by a local professional
photographer.
With 95% of buyers using the Internet to search for property,
professional photography is essential to any comprehensive
marketing plan.
More people will view your property online than will ever
visit it personally. Getting, and holding, their attention online
with professional photography is one way to increase the
probability of an in-person showing.
“Buyers perceive listings with professional photography
to be worth, on average, 12% more than the actual price.”
The Wall Street Journal

MarketingPROFESSIONAL PHOTOGRAPHY AND PRESENTATION
The use of professional photography has a significantly higher probability of getting a condo sold when compared to bad or
even mediocre images. In fact, there is a 139% increase in clicks when a photograph is visually attractive. With 95% of
condo buyers searching the internet when looking for a beach purchase, you really want to make sure your property’s
photography looks clean and stands out.
Presenting Your Condo In Its Best Light
Your unit’s presentation goes along with its photography because your condo will be photographed in both the exterior
amenities and interior. You want to make sure you show the best value and features of your
unit. Sometimes, staging may be recommended or even necessary. Staged condos on average tend
to spend 2 months less in the market than un-staged units. In mortgage payments and monthly
condo fees alone, the seller can easily save thousands of dollars.
The point is to make the place look fresh, clean and inviting, connotatively speaking, as best as
possible. This is a sure way to get buyers to submit offers quickly. The more offers means a
better choice to get the most money at a much faster rate.
Which condo
would catch your
interest as a
buyer?

MarketingVIDEOS, VIRTUAL TOURS, SINGLE PROPERTY WEBSITES
The best way to stop wasting time from constant walk-throughs is from
Videos and Virtual Tours. With multiple video hosting sites now
available (YouTube, Google, AOL, Y!, Vimeo, Daily Motion, etc.), you
will have more chances of being found. Beyond that, buyers prefer
having videos and virtual tours. According to ComSource,
“Consumers/clients spend an average of 75% longer on web sites
with a video.” This along with a detailed description can increase the
likelihood of selling. Dr. McQuivey of Forrester Research also claims
that “Watching 1 minute of video is the equivalent to reading 1.8
million words.” Don’t miss this enormous opportunity to sell your resort
condo unit!
Single Property Website
To increase the chances of being found, single property websites will
be the hub of all directed traffic to view the content accumulated for
the house you are selling. Make sure to include all of the following
information if available (information mainly consists of the topics
discussed previously): Video, Virtual Tour, and Floor Plan if
Available, Copywriting, Pictures, Local Attractions, and Maps, and
much More. Everything else that has been created will again only help
build content and increase the ability to sell your condo quicker and
for more money.

MarketingONLINE MARKETING: LOCAL, NATIONAL, AND WORLDWIDE
We previously touched on the fact that 95% of buyers search the internet to buy a
property, but now we well dive into it. If there are 1,000 buyers searching for
condos in your community, then 950 people have been searching online. That
number is powerful, and I help you take advantage of this statistic. After obtaining
copywriting and photographs, an essential step in the process of generating more
money fast is to effectively use the internet. Listings can find a spot in over 900
websites online. From MLS to Zillow, it is imperative that sellers optimize their
content (copywriting and photography as mentioned previously).
Online Targeted Marketing
Second home sellers can quickly grow tired of attracting the wrong people to view their
units. Targeted marketing is the best solution for only drawing attention to serious buyers.
However, Online Targeted Marketing is tricky because it involves a detailed
understanding of connecting with social circles, targeting behaviors, ad spending,
blogging, partnering up and being relevant in the community. However, it is the most
effective way to reach the 95% of buyers who are searching online. Here are some
numbers to put its’ importance in perspective.
Since 2008, the Facebook community has grown in population by 49%. As of now, 73%
of Americans have social network profiles which totals to a number above 220,000,000
people. 293,000,000 Americans also use Google. Out of those, only 91.5% view the
first page, which means that less than 10% of the population actually advances to the
second page. Confirming once again you must have your unit on the forefront of ALL
searches.

MarketingSOCIAL MEDIA MARKETING
Your property will be marketed extensively on social media, Facebook,
Instagram, Twitter, as well as YouTube, and other social sites. Your property
will have its own “Ad Campaign” on Facebook that will get your property
noticed by consumers targeted in the income and net worth range most likely
be interested in a property purchase such as yours.
I will market your property using several proven approaches, including highly-targeted ads, video, photos, and more.
Social Media represents an opportunity to reach hundreds of thousands of users who may be potential out of area buyers as
well as local residents on a site where they already spend a lot of time.
MarketingELECTRONIC EMAIL MARKETING
An e-postcard of your condo will be created and can be attached
to your email signature while your property is listed. These are convenient for
letting your friends, neighbors, church members, and co-workers know
of your upcoming property sale, as these people may know someone who
could be interested in your property.
Agent to agent email flyer notifications of your listing will be sent to approximately 2000 agents in two MLS systems.
Agent networking and continued correspondence is vital to getting the word out to another agent who may be working with
your intended buyer today.
Agent to Consumer email notifications are sent out by the MLS anytime a client has a saved search and your property
meets the criteria for that purchaser. My database alone has over 9000 consumers and may hold your potential buyer.

MarketingONLINE MARKETING: RETARGETING CAMPAIGNS AND SEO STRATEGIES
Retargeting Campaigns
Never lose a potential buyer again. Retargeting campaigns are the ultimate
way to bring back potential buyers who have once shown an interest in
your property. Have you ever been online, viewed something you were
interested in and decided not to buy? Only to later find ads along other
web pages displaying that product again? If so, you have been the subject
to a successful retargeting campaign.
Retargeting installs a ‘cookie’ on any customer who visits your content
site. This cookie is what allows someone to advertise their property on
other sites with the intent of bringing back the buyer to make an offer. In just 4 weeks, retargeting exposure can increase site
visitation by over 700%. Also this will bring buyers who are viewing other condos in the area to your single property site.
SEO
Search Engine Optimization is what will bring your content to the top
of the first page in Google and help you stand out. Knowing how to
effectively write copy can add keywords that most people search for
online. Keyword search is the biggest traffic driver to content sites,
beating social media by over 300%. Also, SEO leads have nearly a
15% close rate, which is extremely effective. That means that about 1
out of 7 viewers who are also potential buyers could be the next
purchaser of your unit. Teresa has won awards specializing in on-line
technology for real estate. She teaches website construction and
Search Engine Optimization (SEO) to RE/MAX offices.

MarketingINTERNET MARKETING
Your property will be prominently featured in the MLS,
showcased on RE/MAX.com, the top franchise real estate
web site in the nation, and syndicated to over 900 real estate
website portals including top sites such as Zillow and Trulia.
Features of your showcased listing include:
 Up to 30 oversized photos in a Photo Gallery
 High-definition virtual tour
 Detailed descriptions of your property.
 Interactive Maps
 Aerial View of the Surrounding Neighborhood
 Interactive Street Views
 Satellite Map View
 A Drive Time Calculator
 Local Community Information
 An e-postcard of your property for your use
 A Printable Brochure for Potential Buyers
 Agent Open House Notices
 Lead generation forms for potential buyers
I will secure your own personal domain name for
marketing.

MarketingDIRECT MAIL AND PRINT MEDIA MARKETING
Printed Postcards are utilized to market to potential buyers in move up
complexes, as well as to neighboring properties in general. We will want to
capture the attention of anyone who may know of your potential buyer for the
property. Friends, co-workers, and family members of those adjacent condo
owners in the building are strong possible candidates for your unit.
Property business cards that you can share with your family, friends and
business associates
Interior Custom Color Property Brochures
Brochures are useful tools for the “let-me-think-
about-it” buyer.
Brochures have a long shelf life which can slowly
convince the interested prospect to buy. The
copywriting should provide all the information that
a buyer may ask, including links to websites for
more content (including pictures) as well as contact
information for when they are ready to make the
decision.
Website Link to Photos and Expanded Details
What is Copywriting? It is the art
and science of writing copy (words
used on web pages, ads,
promotional materials, etc.) that
sells your product or service and
convinces prospective customers
to take action. In many ways, it's
like hiring one salesman to reach
all of your customers.

MarketingINTERACTIVE MOBILE MARKETING
Mobile Marketing On Demand
I will create a custom mobile web site for your property that
can be accessed from any smart phone.
A hotline for calls or text, the equivalent of a personal open
house tour available 24/7, will be placed on your listing.
There are numerous advantages for you;
 Potential buyers are able to immediately access a
detailed description of your property, along with beautiful
photos and video. We can also make useful documents
available such as your Condo Association Information,
Complex Amenities, floorplan, and more.
 I receive an immediate notification with the potential
buyer’s phone number and email address, allowing me to
follow up while the prospective buyer is still thinking about
your condo.
 This technology assures the virtual ‘flyer box’ is never
empty. Nothing is more frustrating to potential buyers - and
sellers - than an empty flyer box!

Marketing
MY MARKETING PLAN GETS YOUR VACATION HOME SOLD FOR MORE MONEY
ATTRACTING
MORE BUYERS
Gets You MORE OFFERS
AND
MORE MONEY

MarketingGLOBAL MARKETING AND SECOND HOME EXPERTISE WITH OUR INTERNATIONAL PRESENCE
International buyers continue to invest in U.S. property, as primary residences, second
homes, and as investment properties.
Your property will be accessible to them online, and your website can be instantly
translated into eighty two different languages.
I have served many clients from outside the U.S. in their real estate needs in our local
area.
Resort and Second-Home Property Specialist (RSPS)
I am one of the few Resort and Second-Home Property Specialist (RSPS) certified REALTORS® in our local area.
The RSPS certification is for REALTORS® who specialize in buying, selling, or management of properties for investment,
development, retirement, or second homes in resort, recreational, and/or vacation
destinations. In our resort and retirement location, this is invaluable training and
experience for sellers in locating a broad market to target their condos for resale
potential.
A Nationally Recognized Resort and Second-Home Property Specialist

Marketing to Sell
The longer a condo sits on the market, the bigger the discount
needed in order to get it under contract. The faster you reach all
potential buyers, the more money you can achieve from selling your
unit. We can hit the ground running with a MARKETING PLAN to
reach buyers at a local, national and even international level.
When my clients hire me, they can expect me to provide:
 Accurately pricing the property.
 Enhancing the perceived - and real - value of the property,
enabling you to command a higher asking price.
 Provide unmatched marketing including professional staging,
photography, video and custom property web sites.
 Securing a qualified buyer within your specific time frame.
 Helping avoid the two main reasons sales fall apart - low
lender’s appraisals and problems with the home inspection.
Regardless of the price of your property, when you hire me as
your Realtor, both you - and your property - will be prepared for
a successful sale for the highest possible price in today’s market.

Customized Marketing
That Makes Your Condo
STAND OUT!
21 Sample Items From My Over 60 Step Property Marketing Process
1/ ATTENTIVE ONE-ON-ONE APPROACH
2/ PROFESSIONAL PHOTOGRAPHY
3/ VIDEO COMMERCIAL
4/ 24/7 INFORMATION SIGN RIDER
5/ PROFESSIONAL QUALITY BROCHURES
6/ CUSTOM WEBSITE SPECIFIC TO THE PROPERTY
7/ PAY-PER-AD CAMPAIGNS
8/ PREMIER INTERNET EXPOSURE
9/ VIDEO TOUR MARKETING
10/ JUST LISTED MAILING
11/ JUST LISTED OPEN HOUSE IF APPROPRIATE
12/ TOP LOCAL AGENT PREVIEW E-MAIL
13/ LOCAL BROKERAGE NETWORK
14/ NATIONAL AND INTERNATIONAL NETWORK
15/ E-MAIL BLAST TO OUR DATABASE
16/ PRE-LISTING HOME INSPECTIONARRANGE FOR
17/ STAGING SERVICES
18/ HOME WARRANTY COVERAGE DURING LISTING
19/ BROKER TOURS
20/ ACCURATE FEEDBACK
21/ SOCIAL MEDIA MARKETING

ServiceWHAT ELSE YOU CAN EXPECT FROM TERESA
In addition to the services we’ve covered, you can expect me
to provide the following:
 Attentive one-on-one service. The responsibility of
managing the sale of your property is never passed off to
other agents or assistants. If requested, I am present for every
showing to ensure your property is presented properly and to
gather valuable feedback.
 Regular communications regarding every aspect of my
efforts and the results of those efforts as well as any changes
in the market, including new listings, price changes of
competing properties, sales and how we should re-position
your property to remain competitive.
 Assistance negotiating offers and preparing contracts.
 Attending the closing to ensure all contract provisions
have been met and that you are fully satisfied with the results
of your sale.

Client Reviews
What impressed me the most about Teresa King was her commitment to me as a client when she listed and sold my Orange
Beach condo. She displayed the utmost professionalism, profound familiarity of the market and locality. As past Chairman
of the Perdido Key Area Chamber of Commerce and having been licensed in real estate both in Florida and Alabama, I
know many real estate agents and Teresa ranks, in my opinion, with the best of the best. My only regret is that she isn't
licensed in Paris to help me find the place of my dreams.
Carl "Blitz" Poston
Ms. King guided me through a complicated short sale of my Back Bay condo in Orange Beach. Her professionalism in
dealing with my lender was outstanding. Could not have happened without her knowledge and persistence.
RUSTY W.
Teresa is a people person. She is excellent in returning your calls. And will surely give you her expertise. If I ever buy or
sell any other property she will be my realtor. I liked her a lot. I am thankful for finding Teresa!
RC
Our property in Gulf Shores had been on the market for 6 months when we found Teresa. We were immediately impressed
with her professionalism, knowledge on the sale process, market knowledge and attention to detail. She created a beautiful
website for our place and within 5 weeks we were under contract! Teresa worked tirelessly on our behalf throughout the
sale, which involves the processing of a large amount of paperwork and being a constant liaison between our lenders and us.
We are so appreciative of her efforts and determination in getting this sale closed. She was a pleasure to work with and we
will certainly be calling on her services again in the future!
ALI E.

Client Reviews
I listed my property in Baldwin County with Teresa King because I have worked with her several years ago to find a home
for my daughter and her family. We were so very pleased with Teresa in every way then. They love their home here and
consider Teresa a dear friend as well as a very knowledgeable and professional real estate broker. She has a very sincere
desire to help you in every way possible. She always returns your calls and has or will get any answers you might need. I
always felt that I was her most important client.
She always took time to do any and every thing to make the whole process easier and a better experience for me!! She
helped me buy my new home near my daughter, understanding my need to live close to her, now that I am a widow. She
also sold my home here and guided me thru all the ups and downs of the entire process.
I cannot say enough to describe how much Teresa did to make my move a happy and successful one. I would gladly
recommend Teresa to anyone who wants to sell or buy a home. She is one of the best in every aspect of the process.
Having once been a real estate broker myself, I know you could not find anyone who would do more or a better job for you.
Please feel free to quote me or refer anyone to me. Teresa King is an agent you can rely on for your real estate needs.
BETTY G.
Teresa King assisted me in selling my home at 110 Marilyn Ave. in Fairhope. She was professional and made inexpensive
suggestions to assist me in getting top dollar for my home. The home sold the first week on the market. I was living out of
state and she went above and beyond in making sure the transaction went smoothly. Ms. King is the only realtor I would use
in the area.
PAMELA R.
The most professional agent I have ever dealt with. She knew the market, listened to me and showed me homes that were
within the guidelines I had provided to her. She was more interested in my finding the right home than she was in selling
me a house that she could make money from.
Hank Jr (subsequently listed and resold this client’s home when they moved to another state)

Thank You!
Thank you for the privilege and opportunity to work with you. As
always, feel free to call me if you have any questions. I take a
totally different approach, with nothing short of producing
amazing results for my clients who see the value of selling their
properties for top dollar. I thrive on getting condos and homes
SOLD, and do just that every day.
The market is always changing and so are my techniques. Keeping
up with the latest marketing strategies without losing focus on you,
the client, is my daily endeavor.
As always, feel free to call me if you have any questions. I look
forward to meeting with you and helping you achieve a successful
sale.
Teresa King
Teresa King
Designated Broker and Leader of Team Gulf Coast
Serving the Alabama and Florida Gulf Coast Since 2005
26021 Perdido Beach Blvd
Orange Beach, AL 36561
(251) 554-2661

How Resort Properties SellUNDERSTANDING HOW BUYERS EVALUATE CONDOS
The marketing I will do to promote your condo has only one purpose
– to increase awareness among potential buyers leading to in-person
showings. My job is to make your unit stand out and promote its
WOW factor to your potential buyer.
Once buyers reach your door, the job of marketing is over.
Your condo must now compete with other units in two areas;
Features and Price
If your unit has more features that appeal to buyers - or your unit is
priced lower than comparable condos - your unit will stand out as
the better value.
Conversely, if your unit lacks the features that potential buyers
desire, your only option is to compete on price.
To be effective, your unit should stand out as one of the top two to
three best values in your immediate market place, and if it’s a rental
unit, it must show a past history of, or potential for, desirable
income. I will help you obtain rental projections if not currently in a
rental program.

Market ShareSELECTING THE BRAND BEHIND THE AGENT
RE/MAX stands ahead of all other real estate
companies in total closed sales of Orange Beach
properties year after year. Our year-end sales volume
ranking as #1 of the Top 5 real estate companies for
2015 and again in 2016 speaks to our dedication and
experience in the local market place. More consumers
turn to RE/MAX locally than any other name brand in
our industry.
* This bar graph combines sold transactions (residential/condo)
of all office locations and independent offices of each multi-
office or franchise organization, which listings were sold by such
organization itself, or with the aid of a cooperating broker,
according to the publications of the Local Board or Multiple
Listing Service in the geographic area (Orange Beach) and time
period indicated.
Note: This representation is based in whole or in part on data
supplied by the Baldwin County Association of REALTORS®
for the period of January 1, 2015, to December 31, 2015. Neither
the Board nor its MLS guarantees or is in any way responsible
for its accuracy. Data maintained by the Board or its MLS may
not reflect all real estate activity in the market.

Market ShareSELECTING THE BRAND BEHIND THE AGENT
Gulf Shores Properties
RE/MAX stands ahead of all other real estate
companies in total closed sales of Gulf Shores
properties year after year, as well. Our year-end sales
volume ranking as #1 of the Top 8 real estate
companies for 2015 and again in 2016 speaks to our
dedication and experience in the local market place.
Once again, more consumers turn to RE/MAX locally
than any other name brand in our industry.
* This bar graph combines sold transactions (residential/condo)
of all office locations and independent offices of each multi-
office or franchise organization, which listings were sold by such
organization itself, or with the aid of a cooperating broker,
according to the publications of the Local Board or Multiple
Listing Service in the geographic area (Gulf Shores) and time
period indicated.
Note: This representation is based in whole or in part on data
supplied by the Baldwin County Association of REALTORS®
for the period of January 1, 2015, to December 31, 2015. Neither
the Board nor its MLS guarantees or is in any way responsible
for its accuracy. Data maintained by the Board or its MLS may
not reflect all real estate activity in the market.

PricePRICING YOUR CONDO FOR A SUCCESSFUL SALE
Pricing your condo accurately is the most effective way to
ensure a successful sale. Allow me to repeat that - pricing
your particular unit accurately is the most effective way to
ensure a successful sale.
No amount of marketing can sell an overpriced listing.
Many sellers are tempted to list their property with the agent
who quotes the highest price.
Please keep in mind, the agent doesn’t set the price, the seller
doesn’t set the price - the market will set the price, or value,
for your condo.
Together, we will carefully study the recent sales and the
actively marketed units offered in the complex. Comparing
features, location in the building, interior appointments as
well as furnishings, and any additional items that convey such
as boat slips, parking spaces, or storage facilities, we will
accurately price your condo based on the current market.
Factors that Influence Market Value
 Supply & Demand
 Economic Conditions
 Asking & Selling Prices of Competing Condos
 Your Unit’s Condition
 Buyer’s Perception of Your Condo
Factors with Little or No Influence on Market Value
 The Price the Seller Paid for the Property
 The Seller’s Expected Net Proceeds
 The Amount Spent on Improvements

ConditionPRE-LISTING PROFESSIONAL CONDO INSPECTION
With the typical agent, you only discover potential deal-killing
repairs after you are already under contract - when the buyer hires a
home inspector to scrutinize every aspect of your property.
When you list - and close - your condo with me, I can arrange for a
pre-listing inspection by one of the area’s most experienced, and
respected, inspection firms.
Discovering and repairing problems early in the marketing process
places you in control, eliminating the stress of making repairs on the
buyer’s schedule. Having your condo in move-in condition also
helps you avoid delays to closing and demonstrates to buyers, agents
and the buyer’s professional inspector that your unit has been very
well maintained. We want buyers to focus on how they would utilize
your condo - not what they would have to repair.
Your unit will be advertised and featured to stand out from the
competition as being a Certified Pre-Inspected Property. It will be
perceived as a better value and command a higher price.
I can also recommend trustworthy, professional contractors to
address any repairs that are needed. The extent that these repairs are
made will directly affect your listing price. You have the ability to
command a higher asking price, and substantiate it, when your
condo is in top condition.
In a Maritz Research poll, 63% of
buyers responded that they would
pay more for a property that is
move-in ready.

Showing ConditionHOME STAGING
Once we have had your condo inspected and made the
necessary repairs we will focus on presentation. You will
only get one opportunity to make a positive first impression
with potential buyers. Similar to staging a home, well-staged
condos look better, photograph better, show better and sell
faster than non-staged units.
When you list - and close - your condo with me, I will pay for
your brief staging consultation by one of Coastal Alabama’s
most experienced professional stagers.
Staging is not decorating. Decorating appeals to the person
owning the condo; staging is positioning the unit to appeal to
the psychological needs of buyers by creating a series of
impressions that build an emotional connection to help buyers
imagine living in or owning the unit. An AOL Money &
Finance poll revealed that 87% of respondents said
presentation makes the difference in most condo and
home sales.
Also, while many agents overlook the presentation of your
condo and push for price reductions, the problems, whether
perceived or real, still exist. I work to overcome any
objections before your property hits the market and before it
comes under buyer scrutiny.

ConditionBUYER AND SELLER HOME WARRANTY
While your condo is listed with me, I can have it covered by a
nationally-recognized home warranty from American Home
Shield or Old Republic Home Warranty. The benefit to you is
that many of the normal day-to-day repairs are covered under
this plan while your unit is listed.
When you list - and close - your property with me, I will have
an American Home Shield or Old Republic warranty
transferred to your buyer.
By advertising a comprehensive warranty for your unit, we
increase buyer confidence in your condo and set you apart
from the competition.

About Teresa
Teresa King has been a widely respected member of the
South Alabama real estate industry since 2005. After years of
successful sales, her track record remains spotless. A record
she attributes to always placing her clients’ interests ahead of
her own, providing attentive one-on-one service and knowing
the contracts and procedures extremely well.
Teresa’s real estate career includes considerable experience in
condominium and residential properties throughout South
Alabama and the NW Florida panhandle.
An active, full time REALTOR®, Teresa has won awards
specializing in on-line technology for real estate. She teaches
website construction and Search Engine Optimization (SEO)
to RE/MAX offices. She was a guest instructor at the
International RE/MAX Convention in Las Vegas, assisting
convention attendees with techniques utilizing the internet for
obtaining buyers for their listed properties.
As an adjunct to her real estate business, Teresa buys and
sells rental investment properties and is experienced with
many aspects of being a landlord while building long-term
financial security.
Teresa attended Graduate School at the University of
Alabama in Birmingham where she earned two advanced
degrees in Education and Administration.
MY GOAL
To Locate Buyers and Sell
My Client’s Condos to Net
Them MORE Money

Teresa King • 251-554-2661

Preparing for Your Condo Sale

More Related Content

What's hot

Viewers also liked

Similar to Preparing for Your Condo Sale

Recently uploaded

Preparing for Your Condo Sale