This document provides a profile for a real estate agent listing their qualifications, community involvement, recent sales, testimonials, awards, pricing strategies, and marketing plan. The agent's marketing plan focuses on online strategies like listing the home on REALTOR.com and using social media to promote it. The plan aims to make the listing stand out through enhanced features like photos, videos, and open house listings to attract potential buyers.

1. PREPARED FOR
ANY FAMILY RESIDENCE
1234 Main Street
Any Town, USA 00000

2. REALTOR® Profile
(agent photo here)

3. REALTOR® Profile
Name
Company Information
Contact Information
Website/email
Years in business
Education
Designations
Organizations
Introductory paragraph goes here
(agent photo here)

4. Community Involvement

5. Community Involvement
List your Community Involvement here

6. My Recent Sales

7. My Recent Sales
Recent Sale Address 1
Recent Sale Address 2
Recent Sale Address 3
Recent Sale Address 4
Recent Sale Address 5

8. Testimonials

9. Testimonials
• List your testimonials here

10. My Awards & Designations

11. My Awards & Designations
• List Professional Accomplishments

12. Asking Price vs. Selling Price

13. Asking Price vs. Selling Price
Strategically pricing your home to get it sold for the most
money in the least amount of time
Price too low and you lose the value.
Price too high and you lose the buyers.

14. Critical Weeks When Listed

15. Critical Weeks When Listed
Pricing correctly helps you strike a deal when there is more
competition for your home.

16. Pricing vs. Potential Buyers

17. Pricing vs. Potential Buyers
Pricing correctly helps you strike a deal when there is more
competition for your home.

18. Importance of Pricing

19. Importance of Pricing
I will negotiate on your behalf to help get the best price at the
best terms in the shortest amount of time.
Over time a home that has not been sold may
attract offers below market value.

20. Preview of your Home

21. Preview of your Home
In addition to my efforts, the associates in my office
may be assisting me in locating buyers, showing and
selling your home.

22. Online Marketing
Plan HOME BUYERS AND SELLERS - 2010
1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

23. Online Marketing
Plan HOME BUYERS AND SELLERS - 2010
• Almost 90% of home buyers and
sellers used the internet to search
for their home1
• Reach the widest audience of
potential buyers
• More buyers = better chance of
finding one that is willing to meet
your terms, price and desired
closing date
ALMOST 90% OF HOME BUYERS AND SELLERS USED
THE INTERNET TO SEARCH FOR THEIR HOME1
1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

24. Where Buyers
Found Homes

25. Where Buyers
Found Homes
• 37% of buyers found a home
via the internet - up from 8%
in 20011
1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

26. How Buyers
Found Their
Homes
National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

27. How Buyers
Found Their
Homes
• 2002: Internet surpassed
print ads
• 2004: More buyers found
their home on the internet
than from signs
• 2009: The internet is
THREE TIMES as powerful
as signs
National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

28. Best of all
Worlds
For illustrative purposes. Varies by broker and region.

29. Best of all
Worlds BUYERS WHO SEARCH OUR LOCAL WEBSITE
BUYERS WHO ARE JUST ON
REALTOR.COM®
I market to buyers who are on our
site PLUS buyers who have not yet
picked a broker.
BUYERS WHO SEARCH OUR LOCAL
PRINT ADS SITE AND REALTOR.COM®
For illustrative purposes. Varies by broker and region.

30. REALTOR.com®
Facts That Matter

31. REALTOR.com®
Facts That Matter
•Visitors on REALTOR.com® stay
longer than on other comparable
sites. They take another look at a
property and really comb through
the details
• Visitors on REALTOR.com® also
come back more than on any
other comparable site
comScore, Media Metrix, Key Measures Report, February 2011 for REALTOR.com® and other comparable real estate
aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers

32. Social
Networking

33. Social
Networking
I will use social networking
as a non-intrusive way to
keep my network appraised
of your listing

34. Because
REALTOR.com®
has millions of
listings . . .

35. Because
REALTOR.com®
has millions of
listings . . .
I will make yours
stand out

36. REALTOR.com® Apps

37. REALTOR.com® Apps
Mobile Marketing Plan
• Buyers driving through the
neighborhood can:
- Find your home, get
directions and a map
- Connect with me in one
“click” to get details and
make an appointment
Buyers who are searching in this neighborhood can find me through
REALTOR.com® mobile marketing.

38. Showcase Listing
Enhancements
How will I showcase your home
to the most buyers?
Screen shots represent site as of publication date. Site subject to change without notice.

39. Showcase Listing
Enhancements
How will I showcase your home
to the most buyers?
• I will help your home rise to
the top of the search,
above other homes, by
adding more photos
Screen shots represent site as of publication date. Site subject to change without notice.

40. Showcase Listing
Enhancements
How will I showcase your home
to the most buyers?
• I will help your home rise to
the top of the search,
above other homes, by
adding more photos
Screen shots represent site as of publication date. Site subject to change without notice.

41. Showcase Listing
Enhancements
How will I showcase your home
to the most buyers?
Screen shots represent site as of publication date. Site subject to change without notice.

42. Showcase Listing
Enhancements
How will I showcase your home
to the most buyers?
• I will place my cell phone
number at multiple points to
increase buyer calls for
your property
Screen shots represent site as of publication date. Site subject to change without notice.

43. Showcase Listing
Enhancements
How will I showcase your home
to the most buyers?
Close to 173 million
Americans watch videos on
the internet every month1
1 comScore, Media Metrix, Key Measures Report, January 2011 Screen shots represent site as of publication date. Site subject to change without notice.

44. Showcase Listing
Enhancements
How will I showcase your home
to the most buyers?
• I will make your home
stand out with a video or
virtual tour
Close to 173 million
Americans watch videos on
the internet every month1
1 comScore, Media Metrix, Key Measures Report, January 2011 Screen shots represent site as of publication date. Site subject to change without notice.

45. Showcase Listing
Enhancements
How will I showcase your home
to the most buyers?
• I will make your home
stand out with a video or
virtual tour
Close to 173 million
Americans watch videos on
the internet every month1
1 comScore, Media Metrix, Key Measures Report, January 2011 Screen shots represent site as of publication date. Site subject to change without notice.

46. Showcase Listing
Enhancements
Open Houses

47. Showcase Listing
Enhancements
Open Houses
• Local and regional buyers
make up half of the market
• I will post your Open House
on the website where more
consumers are doing
research
• Those who know the
neighborhood may refer
their friends to your Open
House

48. Online Listing
Performance Report

49. Online Listing
Performance Report
• Weekly tracking report
shows how many buyers
are looking at your home

50. Buyer Assist
BY REALTOR.COM®
Screen shots represent site as of publication date. Site subject to change without notice.

51. Buyer Assist
BY REALTOR.COM®
• Thousands of home
buyers sign-up for home
search assistance on
REALTOR.com® each
month
• To help buyers find your
home, I am 1 of only 2
agents positioned on
REALTOR.com® in the
zip code where your
home is located
• This exclusive program
enables me to guide
home buyers towards the
purchase of a home
during a critical phase of
their search
Screen shots represent site as of publication date. Site subject to change without notice.

52. Featured Homes™

53. Featured Homes™
Locally, regionally,
nationally and
internationally
• Move-up buyers
• First time home buyers
• Local buyers
• Relocation buyers
• Investors
• Foreign buyers

54. Featured Homes™
Screen shots represent site as of publication date. Site subject to change without notice.

55. Featured Homes™
• I can make your home
the first one buyers see
• Triple the number of
buyers who see your
home
• Exclusive position gets
your home seen before
all others
Screen shots represent site as of publication date. Site subject to change without notice.

56. Top Producer®

57. Top Producer®
Top Producer 8i®
helps convert more
internet buyers

58. Online Marketing
Advantage
1comScore, Media Metrix, Key Measures Report, February 2011
©2011 REALTOR.com® All Rights Reserved. RDC_Listing Presentation 042111

59. Online Marketing
Advantage
Showcase Listing Enhancements:
I will enhance your listings on the top websites, including
REALTOR.com®, with the features buyers want most
Featured HomesTM:
Your home will have premium positioning on the #1 real
estate search site,1 REALTOR.com®
Buyer Assist by REALTOR.com®:
More people will potentially see your home helping create
more demand
Mobile Reach:
Your property will appear on the REALTOR.com® mobile
app so mobile consumers can find your home
Facebook® Application:
I will display your property on my social media
sites such as Facebook® and TwitterTM
Top Producer® 8i:
My data system helps manage prospective buyers
so that I never miss an inquiry, request or referral
1comScore, Media Metrix, Key Measures Report, February 2011
©2011 REALTOR.com® All Rights Reserved. RDC_Listing Presentation 042111