How we get maximum Internet exposure!

1. ONLINE MARKETING PLAN How John & Melody Hatch use the Internet to provide you maximum exposure © 2010 REALTOR.com® All rights reserved. rdc_listing presentation_excerpt_072310

2. ONLINE MARKETING PLAN OBJECTIVES 90% of consumers use the internet to search for their home Reach the widest audience of potential buyers. More buyers = better chance of finding one willing to meet your terms, price and desired closing date. Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009

3. NEW MOVER SURVEY 94.3% of recent movers said the internet was becoming more important than print. YES – 94.3% NO – 4.7% Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008

4. 36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009

5. NAR 2009 PROFILE OF HOME BUYERS & SELLERSHOW BUYERS FOUND THEIR HOME 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs 2009: The internet is THREE TIMES as powerful as signs Internet 36% Signs 12% Print ads 2% Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 5

6. BEST OF ALL WORLDS BUYERS SEARCH OUR LOCAL WEB SITE I market to buyers who are on our site PLUS buyers who have not yet picked a broker. BUYERS WHO ARE JUST ON REALTOR.COM® BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® PRINT ADS For illustrative purposes. Varies by broker and region.

8. SOCIAL NETWORKING The REALTOR.com® Facebook® application is a non-intrusive way that I can keep my network apprised of your listing

9. Because REALTOR.com® has millions of listings… We will make yours stand out

10. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who already want this location find me through REALTOR.com® iPhone marketing.

11. HOW WILL WE SHOWCASE YOUR HOME TO THE MOST BUYERS? • Enable your home to rise to the top of the search above all other homes by adding more photos

12. HOW WILL WE SHOWCASE YOUR HOME TO THE MOST BUYERS? • I Place my cell phone on multiple points to increase buyer calls for your property

13. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • We will make your home stand out with a video or virtual tour Over 173 million Americans watch videos on the internet every month Source: comScore, January 2010: Top U.S. Video Properties by Videos Viewed.

14. FEATURED HOMES™ MARKETING SYSTEMSM • We can make your home the first one buyers see

15. FEATURED HOMES™ MARKETING SYSTEMSM • Triple the number of buyers who see your home

16. FEATURED HOMES™ MARKETING SYSTEMSM • Exclusive position gets your home seen before all others

17. ONLINE LISTING PERFORMANCE REPORT • Weekly tracking report shows how many buyers are looking at your home.