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Robert Whitfield
Advantage Realtors




  Higher Performance
Home Marketing Systems!
Inside Home Marketing
  We’re Determined To Make Sure Your Home Gets
A Proper Showing – Because We Know Other Agents
Can’t Be Trusted To Show Your Home Properly!

  We Distinguish Your Homes Features – To Help It
Stand Out Among Other Properties!

  We Make Sure The Buyer Remembers Your Home
– If The Buyer Forgets It Can Easily Cost You A Sale!

             How We Do This...
Feature Cards

Points Out
Important
Features…




                             Makes Sure Your
                             Home Gets A
                             Proper
                             Showing…
Buyer’s Info Packs
Comprehensive                        The Average Buyer
Information Packs                    Views Up To 20
For Buyers To                        Homes! Our Color
Take With Them.                      Photo Tour Pack
                                     Will Insure Buyers
Includes Desirable
                                     REMEMBER YOUR
Info About Home,
                                     Home!
Schools, Area, and
has the Sellers
Disclosure.
Agent Info Pack
Helps Agent                        Includes Sellers
Sort Out Your                      Disclosure, And
Home From                          My Special
The Others And                     *Sellers
Provides The                       Contract
Necessary Info                     Addendum…
For Agents To
Write A                            *Contains
Purchase Offer                     Added Clauses
                                   Designed To
                                   Protect Your
                                   Interests, As
                                   The Seller.
Power Point Presentation
Available
to Buyers
on CD or      5644 Vinings Place Trail - $397,500!
E mailed
as PDF!




                     Immaculate 2.5 Year Old, 6 Bed / 5 Bath
                  Executive Home In Hot Smyrna / Vinings Area!
Outside Home Marketing



   LOCALLY – DIRECT Exposure to 60,000+ Atlanta
 Agents Working w Buyers and Exposure To
 Thousands of Local Buyers Searching The Internet

   GLOBALLY - Your Home Exposed to Millions of
 Local, National and International Buyers, Agents, and
 Corporate Relocation Firms

                How We Do It…
Local, Regional, & International
  Reach to Find The Buyer!
               Print…




         Online…EVERY Broker
          Website In Atlanta,
         MLS, + Our 3 Websites!
E Flyers Direct To Agents Email
    Imagine The Power Of A Proprietary Data Base
    Of Over 60,000 Georgia Agent E Mail
    Addresses…Few Agents Have A System To Do
    Any Targeted E Flyers, Much Less Thousands!




                             =


                                   Local Agents Don’t Have
                                   To Search The MLS For
                                   Your Home…It Appears
                                   On Their Computer!
Direct Outreach To Potential
     Buyers…Not Just Agents!
Most agents limit their marketing of your home primarily to other agents
on the MLS – in the past that may have eventually brought a buyer –
but in this market focusing on agents only is not working. Record
expired (unsold) listings are the result of agent-centric marketing.
We don’t just market to other agents – with our powerful buyer
outreach program, we are able to formulate a profile of the most likely
buyer for each property. We then devise and execute a market strategy
to get your home in front of that buyer. We use a variety of resources
including custom data bases of buyers and local professionals to target
potential buyers based on a homes geographic demographics and
price point. For example, for upscale and luxury homes we might
market to attorneys, physicians, engineers, and/or corporate
executives. For homes under $400K we target renters and relo buyers.
For every contact we make, we increase our odds of selling your
home. Even if a given individual doesn't have an interest in the
property, they may know someone in their sphere who might be.
The Worlds #1 Home Search Site…
     Over 6 Million Hits a Month!
Over 85% of
Buyers Are                 Your Home
Now Using                  Appears On
The Internet
                           Realtor.com…
To Search
                           No Other Site
For Their
Home!                      Comes Close!
I Give Your Home Its Own Website
– One More Way Buyers Find You!
                                                 Your Single Property
                                                 Dedicated Website is
                                                 not just a rider on our
                                                 sign post like other
                                                 single property
                                                 sites…it is also linked
                                                 to Google, Trullia, and
                                                 Craig's List! That
                                                 means it is not just an
                                                 electronic brochure – it
 • Maximum exposure to all drive-by traffic!
                                                 can actually be viewed
 • Buyers can view the details of your home
                                                 in internet searches!
 anytime, night or day!
 • Easy to remember web site name
 (yourstreetaddress.com)
 • Your home will never be without a brochure!
800# Call Capture Technology!
                   Buyers don’t like to call
                   agents to get info, and
                   with us they don’t have
                   to… they simply call our
                   free 800 number to get
                   more info and the price.
                   Their phone number is
                   captured (even if it is
                   unlisted or a cell phone)
                   and we are alerted so we
                   can call them back…and
                   keep in touch regarding
                   new prices or bonuses!
                   Other agents have no
                   clue who pulls their
                   flyers and no way to call
                   buyers back - those
                   prospects and possibly
                   your sale are lost!
Your Home Is Featured On
  RobertWhitfield.com
Photo Tour & Details
Your Home Featured on
  AdvantageRealtorsGA.com
“Search For Homes” MLS Page
Powerful Online Exposure
            Your Listing Is Displayed On:

            Atlanta's MLS Website & EVERY Local Agent/Brokers Site
Locally     RobertWhitfield.com
            AdvantageRealtorsGA.com


                        Realtor.com + Major Portals like
National & Global       Trullia, Zillow, Craigslist & Google
                        …All Across The Web!
Any Agent Can “List” Your Home…So Why
 Choose Robert? TOP PERFORMANCE!




         A 96% SOLD Ratio!
        He Consistently Sells
         Homes For More
             Money!
Robert Doesn’t Just “List Homes”
         …He Gets Homes Sold for More!
Robert Has
Established
Neighborhood
Price Records
In: Marietta,
Smyrna/Vinings,
and Druid Hills!

* Actual Farming
Postcard From
2006 Showing
Record Price
Home Set In
Smyrna Nhd…
Robert topped
agents from
Coldwell Banker,
Harry Norman,
Keller Williams,
Prudential, Jenny
Pruitt & ReMax!
You’ve Heard All The Hype…
“We’re…Above The Clouds” (or something like that)…
“I’m Number 1…We’re Number 1…ETC…”

   And A Few New Slick Tricks…
“Buy This Home, I’ll Buy Yours For Cash”…
“If You’re Home Doesn't Sell, We’ll Buy It At
Your Up Front Agreed Upon Price”…
Instead Of Hype Or Gimmicks…
      How About A
PERFORMANCE GUARANTEE!

 Your Home SOLD Before
  180 Days Or I Give You
  Up To A *$2,500 Cash
    Rebate At Closing!
          * Certain Conditions Apply

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Robert whitfield marketing presentation3wopti

  • 1. Robert Whitfield Advantage Realtors Higher Performance Home Marketing Systems!
  • 2. Inside Home Marketing We’re Determined To Make Sure Your Home Gets A Proper Showing – Because We Know Other Agents Can’t Be Trusted To Show Your Home Properly! We Distinguish Your Homes Features – To Help It Stand Out Among Other Properties! We Make Sure The Buyer Remembers Your Home – If The Buyer Forgets It Can Easily Cost You A Sale! How We Do This...
  • 3. Feature Cards Points Out Important Features… Makes Sure Your Home Gets A Proper Showing…
  • 4. Buyer’s Info Packs Comprehensive The Average Buyer Information Packs Views Up To 20 For Buyers To Homes! Our Color Take With Them. Photo Tour Pack Will Insure Buyers Includes Desirable REMEMBER YOUR Info About Home, Home! Schools, Area, and has the Sellers Disclosure.
  • 5. Agent Info Pack Helps Agent Includes Sellers Sort Out Your Disclosure, And Home From My Special The Others And *Sellers Provides The Contract Necessary Info Addendum… For Agents To Write A *Contains Purchase Offer Added Clauses Designed To Protect Your Interests, As The Seller.
  • 6. Power Point Presentation Available to Buyers on CD or 5644 Vinings Place Trail - $397,500! E mailed as PDF! Immaculate 2.5 Year Old, 6 Bed / 5 Bath Executive Home In Hot Smyrna / Vinings Area!
  • 7. Outside Home Marketing LOCALLY – DIRECT Exposure to 60,000+ Atlanta Agents Working w Buyers and Exposure To Thousands of Local Buyers Searching The Internet GLOBALLY - Your Home Exposed to Millions of Local, National and International Buyers, Agents, and Corporate Relocation Firms How We Do It…
  • 8. Local, Regional, & International Reach to Find The Buyer! Print… Online…EVERY Broker Website In Atlanta, MLS, + Our 3 Websites!
  • 9. E Flyers Direct To Agents Email Imagine The Power Of A Proprietary Data Base Of Over 60,000 Georgia Agent E Mail Addresses…Few Agents Have A System To Do Any Targeted E Flyers, Much Less Thousands! = Local Agents Don’t Have To Search The MLS For Your Home…It Appears On Their Computer!
  • 10. Direct Outreach To Potential Buyers…Not Just Agents! Most agents limit their marketing of your home primarily to other agents on the MLS – in the past that may have eventually brought a buyer – but in this market focusing on agents only is not working. Record expired (unsold) listings are the result of agent-centric marketing. We don’t just market to other agents – with our powerful buyer outreach program, we are able to formulate a profile of the most likely buyer for each property. We then devise and execute a market strategy to get your home in front of that buyer. We use a variety of resources including custom data bases of buyers and local professionals to target potential buyers based on a homes geographic demographics and price point. For example, for upscale and luxury homes we might market to attorneys, physicians, engineers, and/or corporate executives. For homes under $400K we target renters and relo buyers. For every contact we make, we increase our odds of selling your home. Even if a given individual doesn't have an interest in the property, they may know someone in their sphere who might be.
  • 11. The Worlds #1 Home Search Site… Over 6 Million Hits a Month! Over 85% of Buyers Are Your Home Now Using Appears On The Internet Realtor.com… To Search No Other Site For Their Home! Comes Close!
  • 12. I Give Your Home Its Own Website – One More Way Buyers Find You! Your Single Property Dedicated Website is not just a rider on our sign post like other single property sites…it is also linked to Google, Trullia, and Craig's List! That means it is not just an electronic brochure – it • Maximum exposure to all drive-by traffic! can actually be viewed • Buyers can view the details of your home in internet searches! anytime, night or day! • Easy to remember web site name (yourstreetaddress.com) • Your home will never be without a brochure!
  • 13. 800# Call Capture Technology! Buyers don’t like to call agents to get info, and with us they don’t have to… they simply call our free 800 number to get more info and the price. Their phone number is captured (even if it is unlisted or a cell phone) and we are alerted so we can call them back…and keep in touch regarding new prices or bonuses! Other agents have no clue who pulls their flyers and no way to call buyers back - those prospects and possibly your sale are lost!
  • 14. Your Home Is Featured On RobertWhitfield.com
  • 15. Photo Tour & Details
  • 16. Your Home Featured on AdvantageRealtorsGA.com “Search For Homes” MLS Page
  • 17. Powerful Online Exposure Your Listing Is Displayed On: Atlanta's MLS Website & EVERY Local Agent/Brokers Site Locally RobertWhitfield.com AdvantageRealtorsGA.com Realtor.com + Major Portals like National & Global Trullia, Zillow, Craigslist & Google …All Across The Web!
  • 18. Any Agent Can “List” Your Home…So Why Choose Robert? TOP PERFORMANCE! A 96% SOLD Ratio! He Consistently Sells Homes For More Money!
  • 19. Robert Doesn’t Just “List Homes” …He Gets Homes Sold for More! Robert Has Established Neighborhood Price Records In: Marietta, Smyrna/Vinings, and Druid Hills! * Actual Farming Postcard From 2006 Showing Record Price Home Set In Smyrna Nhd… Robert topped agents from Coldwell Banker, Harry Norman, Keller Williams, Prudential, Jenny Pruitt & ReMax!
  • 20. You’ve Heard All The Hype… “We’re…Above The Clouds” (or something like that)… “I’m Number 1…We’re Number 1…ETC…” And A Few New Slick Tricks… “Buy This Home, I’ll Buy Yours For Cash”… “If You’re Home Doesn't Sell, We’ll Buy It At Your Up Front Agreed Upon Price”…
  • 21. Instead Of Hype Or Gimmicks… How About A PERFORMANCE GUARANTEE! Your Home SOLD Before 180 Days Or I Give You Up To A *$2,500 Cash Rebate At Closing! * Certain Conditions Apply