SlideShare a Scribd company logo
1 of 1
Download to read offline
Prepare a written analysis of a case in the case study entitled "Lebua: A Thai Luxury Hotel's Post-
Pandemic Dillemas". Please consider the below questions and provide references of the answers.
1. What were customers service expectations of hotels like lebua? How did those expectations
develop?
2. Discuss lebuas unique selling proposition. What brand image did it develop after the companys
inception and how?
3. What pandemic-related challenges did lebua face, and were the challenges qualitatively
different from those likely to be faced by a mass hospitality brand?
4. Should lebua have redefined luxury after the pandemic?
5. Using the value-rarity-inimitability-organization (VRIO) framework, examine lebuas resources,
capabilities, and competitive advantage in the post-pandemic luxury market.
6. How were the people factor and revenue source likely to affect value creation and service
delivery given the specific situation created by the pandemic?
7. Analyze the key imperatives for managing innovations in lebuas luxury hotel service offering.

More Related Content

Similar to Prepare a written analysis of a case in the case study entit.pdf

Jared brill aloft portfolio final
Jared brill aloft portfolio finalJared brill aloft portfolio final
Jared brill aloft portfolio final
Jarediah Brilliant
 
OB Deliverable. V8. Windsor Suites Hotel. Version 8. Vivek Adhikari Admed K...
OB Deliverable. V8.  Windsor Suites Hotel.  Version 8. Vivek Adhikari Admed K...OB Deliverable. V8.  Windsor Suites Hotel.  Version 8. Vivek Adhikari Admed K...
OB Deliverable. V8. Windsor Suites Hotel. Version 8. Vivek Adhikari Admed K...
Ahmed Kamal
 
CHH Initiation Report-Final
CHH Initiation Report-FinalCHH Initiation Report-Final
CHH Initiation Report-Final
Yumeng Tang
 
Research Paper - Evaluation of Loyalty Programs in Hotel Industry - Final
Research Paper - Evaluation of Loyalty Programs in Hotel Industry - FinalResearch Paper - Evaluation of Loyalty Programs in Hotel Industry - Final
Research Paper - Evaluation of Loyalty Programs in Hotel Industry - Final
Yahya A. A. Abdulqader
 
Investments (Assignment 2)
Investments (Assignment 2)Investments (Assignment 2)
Investments (Assignment 2)
Andrew Axelrad
 
MANISH HBD ASSIGNMENT
MANISH HBD ASSIGNMENTMANISH HBD ASSIGNMENT
MANISH HBD ASSIGNMENT
Manish Kumar
 

Similar to Prepare a written analysis of a case in the case study entit.pdf (20)

Basic Concepts of 'Services marketing'
Basic Concepts of 'Services marketing' Basic Concepts of 'Services marketing'
Basic Concepts of 'Services marketing'
 
Capita selecta hotelier career path in disruptive market 22 okt 2021
Capita selecta hotelier career path in disruptive market 22 okt 2021Capita selecta hotelier career path in disruptive market 22 okt 2021
Capita selecta hotelier career path in disruptive market 22 okt 2021
 
Storm-7 Consulting Islamic Banking and FInance In-House Training Courses (201...
Storm-7 Consulting Islamic Banking and FInance In-House Training Courses (201...Storm-7 Consulting Islamic Banking and FInance In-House Training Courses (201...
Storm-7 Consulting Islamic Banking and FInance In-House Training Courses (201...
 
CUROP Poster (002)
CUROP Poster (002)CUROP Poster (002)
CUROP Poster (002)
 
Hotel Brand Study: Orient-Express & Pan Pacific
Hotel Brand Study: Orient-Express & Pan PacificHotel Brand Study: Orient-Express & Pan Pacific
Hotel Brand Study: Orient-Express & Pan Pacific
 
Jared brill aloft portfolio final
Jared brill aloft portfolio finalJared brill aloft portfolio final
Jared brill aloft portfolio final
 
Find your hospitality USP - Boutique Hotelier - Feb 2019
Find your hospitality USP - Boutique Hotelier - Feb 2019Find your hospitality USP - Boutique Hotelier - Feb 2019
Find your hospitality USP - Boutique Hotelier - Feb 2019
 
OB Deliverable. V8. Windsor Suites Hotel. Version 8. Vivek Adhikari Admed K...
OB Deliverable. V8.  Windsor Suites Hotel.  Version 8. Vivek Adhikari Admed K...OB Deliverable. V8.  Windsor Suites Hotel.  Version 8. Vivek Adhikari Admed K...
OB Deliverable. V8. Windsor Suites Hotel. Version 8. Vivek Adhikari Admed K...
 
Bc4077 Credit Risk Web
Bc4077 Credit Risk WebBc4077 Credit Risk Web
Bc4077 Credit Risk Web
 
CHH Initiation Report-Final
CHH Initiation Report-FinalCHH Initiation Report-Final
CHH Initiation Report-Final
 
Research Paper - Evaluation of Loyalty Programs in Hotel Industry - Final
Research Paper - Evaluation of Loyalty Programs in Hotel Industry - FinalResearch Paper - Evaluation of Loyalty Programs in Hotel Industry - Final
Research Paper - Evaluation of Loyalty Programs in Hotel Industry - Final
 
I BYTES HOSPITALITY INDUSTRY
I BYTES HOSPITALITY INDUSTRYI BYTES HOSPITALITY INDUSTRY
I BYTES HOSPITALITY INDUSTRY
 
Ashok hotel Bangloare. Presented by- Mr. Adarsh mishra
Ashok hotel Bangloare. Presented by- Mr. Adarsh mishraAshok hotel Bangloare. Presented by- Mr. Adarsh mishra
Ashok hotel Bangloare. Presented by- Mr. Adarsh mishra
 
Complete hospitality study
Complete hospitality studyComplete hospitality study
Complete hospitality study
 
Technology in tourism
Technology in tourismTechnology in tourism
Technology in tourism
 
Case Study on OYO [Biswadeep Ghosh Hazra]
Case Study on OYO [Biswadeep Ghosh Hazra]Case Study on OYO [Biswadeep Ghosh Hazra]
Case Study on OYO [Biswadeep Ghosh Hazra]
 
Investments (Assignment 2)
Investments (Assignment 2)Investments (Assignment 2)
Investments (Assignment 2)
 
Will technology enhance or destroy the corporate’s hotel-travel policy?
Will technology enhance or destroy the corporate’s hotel-travel policy?Will technology enhance or destroy the corporate’s hotel-travel policy?
Will technology enhance or destroy the corporate’s hotel-travel policy?
 
MANISH HBD ASSIGNMENT
MANISH HBD ASSIGNMENTMANISH HBD ASSIGNMENT
MANISH HBD ASSIGNMENT
 
Hotels724 presentation
Hotels724 presentationHotels724 presentation
Hotels724 presentation
 

More from adhavanmobiles2011

PREGUNTA 33 1 Para probar MEJOR una hiptesis causal sobre.pdf
PREGUNTA 33  1 Para probar MEJOR una hiptesis causal sobre.pdfPREGUNTA 33  1 Para probar MEJOR una hiptesis causal sobre.pdf
PREGUNTA 33 1 Para probar MEJOR una hiptesis causal sobre.pdf
adhavanmobiles2011
 
Pregunta principal Qu determina cunta atencin respeto .pdf
Pregunta principal Qu determina cunta atencin respeto .pdfPregunta principal Qu determina cunta atencin respeto .pdf
Pregunta principal Qu determina cunta atencin respeto .pdf
adhavanmobiles2011
 
PREGUNTA 3 Cul de los siguientes es ms probable que sea .pdf
PREGUNTA 3  Cul de los siguientes es ms probable que sea .pdfPREGUNTA 3  Cul de los siguientes es ms probable que sea .pdf
PREGUNTA 3 Cul de los siguientes es ms probable que sea .pdf
adhavanmobiles2011
 
PREGUNTA 26 La fuerza del campo de las relaciones pblicas .pdf
PREGUNTA 26  La fuerza del campo de las relaciones pblicas .pdfPREGUNTA 26  La fuerza del campo de las relaciones pblicas .pdf
PREGUNTA 26 La fuerza del campo de las relaciones pblicas .pdf
adhavanmobiles2011
 
Pregunta Haga coincidir el contenido de los siguientes ejem.pdf
Pregunta Haga coincidir el contenido de los siguientes ejem.pdfPregunta Haga coincidir el contenido de los siguientes ejem.pdf
Pregunta Haga coincidir el contenido de los siguientes ejem.pdf
adhavanmobiles2011
 
Preguntas de discusin sobre el caso 2 7Eleven Caso 2 7.pdf
Preguntas de discusin sobre el caso 2 7Eleven   Caso 2 7.pdfPreguntas de discusin sobre el caso 2 7Eleven   Caso 2 7.pdf
Preguntas de discusin sobre el caso 2 7Eleven Caso 2 7.pdf
adhavanmobiles2011
 

More from adhavanmobiles2011 (20)

Pregunta 6 5 puntos La sustentabilidad ambiental debe __.pdf
Pregunta 6 5 puntos   La sustentabilidad ambiental debe __.pdfPregunta 6 5 puntos   La sustentabilidad ambiental debe __.pdf
Pregunta 6 5 puntos La sustentabilidad ambiental debe __.pdf
 
PREGUNTA 33 1 Para probar MEJOR una hiptesis causal sobre.pdf
PREGUNTA 33  1 Para probar MEJOR una hiptesis causal sobre.pdfPREGUNTA 33  1 Para probar MEJOR una hiptesis causal sobre.pdf
PREGUNTA 33 1 Para probar MEJOR una hiptesis causal sobre.pdf
 
Prepare a banck reconciliation for February The bookkeeper .pdf
Prepare a banck reconciliation for February  The bookkeeper .pdfPrepare a banck reconciliation for February  The bookkeeper .pdf
Prepare a banck reconciliation for February The bookkeeper .pdf
 
Pregunta principal Qu determina cunta atencin respeto .pdf
Pregunta principal Qu determina cunta atencin respeto .pdfPregunta principal Qu determina cunta atencin respeto .pdf
Pregunta principal Qu determina cunta atencin respeto .pdf
 
Pregunta 47 Cul de las siguientes partes se beneficia de .pdf
Pregunta 47  Cul de las siguientes partes se beneficia de .pdfPregunta 47  Cul de las siguientes partes se beneficia de .pdf
Pregunta 47 Cul de las siguientes partes se beneficia de .pdf
 
PREGUNTA 4 Cul de los siguientes es cierto de los bancos.pdf
PREGUNTA 4  Cul de los siguientes es cierto de los bancos.pdfPREGUNTA 4  Cul de los siguientes es cierto de los bancos.pdf
PREGUNTA 4 Cul de los siguientes es cierto de los bancos.pdf
 
PREGUNTA 3 Cul de los siguientes es ms probable que sea .pdf
PREGUNTA 3  Cul de los siguientes es ms probable que sea .pdfPREGUNTA 3  Cul de los siguientes es ms probable que sea .pdf
PREGUNTA 3 Cul de los siguientes es ms probable que sea .pdf
 
Pregunta 3 1 punto En el mundo corporativo la denuncia .pdf
Pregunta 3 1 punto   En el mundo corporativo la denuncia .pdfPregunta 3 1 punto   En el mundo corporativo la denuncia .pdf
Pregunta 3 1 punto En el mundo corporativo la denuncia .pdf
 
Pregunta 3 Caractersticas distintivas de las plantas Qu.pdf
Pregunta 3 Caractersticas distintivas de las plantas Qu.pdfPregunta 3 Caractersticas distintivas de las plantas Qu.pdf
Pregunta 3 Caractersticas distintivas de las plantas Qu.pdf
 
PREGUNTA 26 La fuerza del campo de las relaciones pblicas .pdf
PREGUNTA 26  La fuerza del campo de las relaciones pblicas .pdfPREGUNTA 26  La fuerza del campo de las relaciones pblicas .pdf
PREGUNTA 26 La fuerza del campo de las relaciones pblicas .pdf
 
Pregunta Haga coincidir el contenido de los siguientes ejem.pdf
Pregunta Haga coincidir el contenido de los siguientes ejem.pdfPregunta Haga coincidir el contenido de los siguientes ejem.pdf
Pregunta Haga coincidir el contenido de los siguientes ejem.pdf
 
Pregunta En el rea de asistencia administrativa la SBA de.pdf
Pregunta En el rea de asistencia administrativa la SBA de.pdfPregunta En el rea de asistencia administrativa la SBA de.pdf
Pregunta En el rea de asistencia administrativa la SBA de.pdf
 
Principled Negotiation by Fisher and Urey is perhaps the.pdf
Principled Negotiation by Fisher and Urey is perhaps the.pdfPrincipled Negotiation by Fisher and Urey is perhaps the.pdf
Principled Negotiation by Fisher and Urey is perhaps the.pdf
 
Print a possible output of the MPI code below assuming runn.pdf
Print a possible output of the MPI code below assuming runn.pdfPrint a possible output of the MPI code below assuming runn.pdf
Print a possible output of the MPI code below assuming runn.pdf
 
Preguntas de discusin sobre el caso 2 7Eleven Caso 2 7.pdf
Preguntas de discusin sobre el caso 2 7Eleven   Caso 2 7.pdfPreguntas de discusin sobre el caso 2 7Eleven   Caso 2 7.pdf
Preguntas de discusin sobre el caso 2 7Eleven Caso 2 7.pdf
 
PREGUNTA 4 La contaminacin indeseable e involuntaria del m.pdf
PREGUNTA 4  La contaminacin indeseable e involuntaria del m.pdfPREGUNTA 4  La contaminacin indeseable e involuntaria del m.pdf
PREGUNTA 4 La contaminacin indeseable e involuntaria del m.pdf
 
Problem 1 Create a function translate Sz that translates.pdf
Problem 1 Create a function translate Sz that translates.pdfProblem 1 Create a function translate Sz that translates.pdf
Problem 1 Create a function translate Sz that translates.pdf
 
Problem 1 Consider an Mary hypothesis decision problem bas.pdf
Problem 1 Consider an Mary hypothesis decision problem bas.pdfProblem 1 Consider an Mary hypothesis decision problem bas.pdf
Problem 1 Consider an Mary hypothesis decision problem bas.pdf
 
Principles refer to sets of uncompromising truths that prov.pdf
Principles refer to sets of uncompromising truths that prov.pdfPrinciples refer to sets of uncompromising truths that prov.pdf
Principles refer to sets of uncompromising truths that prov.pdf
 
Problem 1 Art as an Investment In 1990 Mrs Hayes sold her.pdf
Problem 1 Art as an Investment In 1990 Mrs Hayes sold her.pdfProblem 1 Art as an Investment In 1990 Mrs Hayes sold her.pdf
Problem 1 Art as an Investment In 1990 Mrs Hayes sold her.pdf
 

Recently uploaded

會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
中 央社
 
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
中 央社
 
SPLICE Working Group: Reusable Code Examples
SPLICE Working Group:Reusable Code ExamplesSPLICE Working Group:Reusable Code Examples
SPLICE Working Group: Reusable Code Examples
Peter Brusilovsky
 
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPSSpellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
AnaAcapella
 
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
EADTU
 

Recently uploaded (20)

會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
 
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
 
SPLICE Working Group: Reusable Code Examples
SPLICE Working Group:Reusable Code ExamplesSPLICE Working Group:Reusable Code Examples
SPLICE Working Group: Reusable Code Examples
 
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading RoomSternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
 
How To Create Editable Tree View in Odoo 17
How To Create Editable Tree View in Odoo 17How To Create Editable Tree View in Odoo 17
How To Create Editable Tree View in Odoo 17
 
Major project report on Tata Motors and its marketing strategies
Major project report on Tata Motors and its marketing strategiesMajor project report on Tata Motors and its marketing strategies
Major project report on Tata Motors and its marketing strategies
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & Systems
 
How to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptxHow to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptx
 
Mattingly "AI & Prompt Design: Named Entity Recognition"
Mattingly "AI & Prompt Design: Named Entity Recognition"Mattingly "AI & Prompt Design: Named Entity Recognition"
Mattingly "AI & Prompt Design: Named Entity Recognition"
 
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdfFICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
 
ESSENTIAL of (CS/IT/IS) class 07 (Networks)
ESSENTIAL of (CS/IT/IS) class 07 (Networks)ESSENTIAL of (CS/IT/IS) class 07 (Networks)
ESSENTIAL of (CS/IT/IS) class 07 (Networks)
 
Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of TransportBasic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
 
Including Mental Health Support in Project Delivery, 14 May.pdf
Including Mental Health Support in Project Delivery, 14 May.pdfIncluding Mental Health Support in Project Delivery, 14 May.pdf
Including Mental Health Support in Project Delivery, 14 May.pdf
 
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptxAnalyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
 
Observing-Correct-Grammar-in-Making-Definitions.pptx
Observing-Correct-Grammar-in-Making-Definitions.pptxObserving-Correct-Grammar-in-Making-Definitions.pptx
Observing-Correct-Grammar-in-Making-Definitions.pptx
 
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPSSpellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
 
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
 
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
 
How to Send Pro Forma Invoice to Your Customers in Odoo 17
How to Send Pro Forma Invoice to Your Customers in Odoo 17How to Send Pro Forma Invoice to Your Customers in Odoo 17
How to Send Pro Forma Invoice to Your Customers in Odoo 17
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 

Prepare a written analysis of a case in the case study entit.pdf

  • 1. Prepare a written analysis of a case in the case study entitled "Lebua: A Thai Luxury Hotel's Post- Pandemic Dillemas". Please consider the below questions and provide references of the answers. 1. What were customers service expectations of hotels like lebua? How did those expectations develop? 2. Discuss lebuas unique selling proposition. What brand image did it develop after the companys inception and how? 3. What pandemic-related challenges did lebua face, and were the challenges qualitatively different from those likely to be faced by a mass hospitality brand? 4. Should lebua have redefined luxury after the pandemic? 5. Using the value-rarity-inimitability-organization (VRIO) framework, examine lebuas resources, capabilities, and competitive advantage in the post-pandemic luxury market. 6. How were the people factor and revenue source likely to affect value creation and service delivery given the specific situation created by the pandemic? 7. Analyze the key imperatives for managing innovations in lebuas luxury hotel service offering.