The document outlines Preeti Furniture's business plan for an office furniture company. It discusses launching in November 2015 and hopes to establish the brand within 3 years and earn a profit of 1.5 crore. The company will produce and sell various types of office furniture. It plans to spend over 10 lakhs on advertising through TV and radio. The target areas are Bandar Kurla Complex and Vashi. The document then discusses the company's products, pricing, promotion strategies, and the different stages of the product life cycle it expects to experience.

1. Name: Preeti Hemant Bharade
Roll no. 6015
Div: B, 1st Yr. MMS
Topic: Office Product
Subject: Marketing Management Subjected to: Professor Suhas

2.  The new furniture company is Preeti Furniture.
 It will start in 28 November, 2015 with quality full office furniture in various
designs & we have taken a big plan i.e for 5 yrs.
 And we hope we can establish our brand within 3 yrs. & till that time our profit will
reach 1.5 crore. We hope we can earn a profit of 1.5 crore within a yr.
 We Produce & Sale 4 types of Office furnitures like :-
1. File cabinets
2. Desk
3. Bookshelves
4. Chair mats & accessories
5. Dinning Tables
6. Office Decors
7. Custom Installed Office Solutions
8. Sofa

3.  We use a big amount of our capital for establishment in advertisement & promotion.
 We spent more than 10 lakhs for advertisements & hope we can establish our brand
image within 3 yrs. .
 Our advertisement main area is TV & radio channels.
 We will launch our new product on 4 ½ yrs. later when our company will stay in
maturity stage of product life cycle.
 Our main target area is Bandar Kurla Complex & Vashi, but after this we will cover
whole India country.

4. Modern Working, “ Create your own fashion”.

5.  Place
 Promotion
 Product
 Price

6.  Our product is office furniture & list of it is given below:
1. File cabinets 3. Bookshelves
2. Desk 4. Chair

7. Preeti Furniture brings quality in life. The products contains the
Following qualities:
 Performance: Will show well performance
 Features : Attractive, Comfort, Durability,
Water & Fire Protecting
 Name : Name that contains quality
 Reliability : Each person use will results in same satisfaction
 Serviceability : Service system efficient, competent, convenient

8. 1. Offering Free samples
2. Coupons
3. Discount on Sale
4. Publicity
5. Brand Ambassador Hritik Roshan

9. Pricing
1. File Cabinets:
i. Sofa:
 Single - 100000
 Long - 150000
 Set - 200000
2. Dinning Table:
 Tables with 4 Chairs - 15000
 Tables with 6 Chairs - 20000
3. Sofa:
 Single - 100000
 Long - 150000
 Set - 200000

10.  Our Factory location is Bhiwindi & office is in Vashi.
 Our Potential customers are in Vashi & Bandar Kurla Complex as it’s a
Commerical area

11.  Introduction stage
 Growth Stage
 Maturity Stage
 Decline Stage

12.  At the introduction Stage, we launch our product, office furniture.
 As we are new in the market that’s why our market is small, our
sales are low, & our competition is also low.
 For this reason we need to spend more for our product Sales
promotion & Advertising by offering:
1. Offering Free samples
2. Coupons
3. Discount on Sale
4. Publicity
5. Brand Ambassador Hritik Roshan

13.  For beginning a new business our cost per product will be high and the price at
which we will offer our product office furniture is follows:
1. File Cabinets:
i. Sofa:
 Single - 100000
 Long - 150000
 Set - 200000
ii. Dinning Table:
 Tables with 4 Chairs - 15000
 Tables with 6 Chairs - 20000
iii. Sofa:
 Single - 100000
 Long - 150000
 Set - 200000

14. iv. Chair:
Small - 1000
Comfort - 1200
Large - 1500
 For this reason 1st yr. Our profit will be low or we may face losses.
 The place for doing our business will be Vashi & Bandar Kurla
Complex as they are commerical business area where our product will be
demanded more & Sales will be increased.

15.  Preeti Furniture is serve office furniture product but in the growth stage we think our sales
will increase than the introduction stage.
 For our strong marketing strategy people will know about our product rapidly & our
sales will increase.
 Here our product market is growing by 41 %, our sales is high by 53%, our
competition is also moderate i.e 21%.
 To compete with our competitors we have to decrease our cost to how much we can.
 At the growth stage our profit will increase day to day. And we have capture vashi &
Bandar Kurla Complex market Because in this stage we will decrease our cost.
 We will spent more money in promotion & advertising of our
product & will give more importance to this 2 sectors.
 So that more customers will be attract to our product.

16.  In the maturity stage, it will challenge for us to say in market & we
will create awareness about our product & try to maximize our product share.
 In the maturity stage ,our product will reach top-most level of sales &
production cost will low.
 No. of competitors will increase & our product competitors our as:
1. Casa Décor - Godrej Company
2. Durian Furniture Company
3. Jyoti Furniture Company
 In the maturity Stage, our profit will be decreasing slowly, but our target which we
wanted to achieve in 4.5 yrs. of doing business i.e 1.5 crore will be achieved & we
will reach break – even point.
 To hold our product we will launch a new product Office Decors & appoint new brand
Ambassador Akshay Kumar for Advertising & Promtion.

17.  In the Stage, our product will decrease sales day to day. As substitutes are
available for our product.
 We will face more competition from our competitors who are using better
technology then us.
 We will spent more more our Research & development.
 Different problems will be faced in this stage due to old looks.