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The Cloud and
The New Organization
    Antonio	
  Montoya	
  
               	
  
    October	
  30th,	
  2012	
  
“
 The	
  rapidly	
  falling	
  cost	
  of	
  
 communica>on	
  is	
  enabling	
  a	
  
 change	
  in	
  business	
  
 organiza>ons	
  as	
  profound	
  as	
  
 the	
  shi@	
  to	
  democracy	
  in	
  
 governments.	
  
 	
  
   Thomas	
   W .	
   M alone	
  
    MIT	
  	
  Sloan	
  School	
  of	
  Business	
  
Evolution vs Revolution
Evolution




Incremental Improvements
Preserve Underlying Framework
Recorded Music Framework



  Record	
  Labels	
     Turntables	
  
Revolution




Dramatic Improvement/Change
Redefines Underlying Framework
Digital Music Framework



                                                                	
  HiFi	
  
                                                     WiFi	
  to

                          dios	
  
Home	
   Recording	
  Stu                            Ring	
  T
                                                                 ones	
  
                                         res	
  
                                     Online	
  Sto
Evolutionary Cloud Framework                                  * National Institute of
                                                                Standards & Technology

                § S aaS § I aaS
  Service	
     § P aaS § D aaS
  Models	
  
                                                       § O n-demand self-service
                                                       § B road network access
                                         Key	
  
                                    Characteris>cs	
   § R esource pooling
                                                       § R apid elasticity
                                                       § M easured Service



                               § P rivate
                Deployment	
   § C ommunity
                  Models	
     § P ublic
                               § H ybrid
Cloud Technology Evolution

                                         2000s
                                          Cloud
                                        Computing




             1970s        1980s
              Mini      Client-Server
            Computing    Computing



 1960s
Mainframe
Computing
Revolutionary Cloud Framework

                                Team
       Personal




                  Market




                   Enterprise
Marketed & Sold to
End Users (Personal Use)
Designed to Grow Virally in
Small Businesses & Teams
Robust to support the
entire enterprise
Built to
Scale Globally
Personal Cloud
Gartner: The personal cloud will replace the PC
as the center of our digital lives by 2014
Personal	
  Cloud	
  

 Benefits                           Challenges
•  Global Reach, Global Community   •  Technology Treadmill
•  Efficiency and Productivity      •  Technology Anxiety
•  Whenever, Wherever, Device       •  Chronic Multitasking
   Agnostic                         •  Information overload
•  Contextualization                •  Sudden End of Life
•  Same or better technologies      •  Data Portability
   than the enterprise              •  Invasion of Privacy
•  Freemium pricing
Team Cloud
“Today, three people in three different cities can form a company
and access a global marketplace.” –Nicholas Negroponte, 1995
Team	
  Cloud	
  

 Benefits                             Challenges
•  Big Enterprise IT infrastructure   •  Big IT problems without IT staff
   w/o upfront investment             •  Multiple Devices and Apps
•  Quick, inexpensive
                                      •  Supporting Late Adopters
   implementation
•  Global Reach, Global Community     •  Change Management
•  Whenever, Wherever, Device         •  Level of Service
   Agnostic                           •  Security Breaches
•  Freemium pricing                   •  Portability
   – Pay only what you need
                                      •  C–C, C–G Integration
Enterprise Cloud
“The more a CIO says ‘no,’ the less secure his
organization becomes.” –Vivek Kundra
Enterprise	
  Cloud	
  

 Benefits                           Challenges
•  Unleashes Innovation & New       •  Reinventing IT Staff Skills, Culture
   Business Models                     & Alignment
•  Focus on Business Services not   •  Overcoming traditional
   Information Technology              (Gatekeeping) IT Mindset
•  CAPEX to OPEX: Optimizes IT      •  Change Management
   efficiency                       •  User Support
•  Agile Implementation             •  GRC: Governance, Risk and
•  Global Reach, Global Community      Compliance
•  Whenever, Wherever, Device       •  Level of Service
   Agnostic                         •  Enterprise Data Architecture
Market Cloud
“New technologies are making it feasible –on a scale never
before possible– to make more and more business decisions
in more decentralized ways, through loose hierarchies,
democracies, and markets.” –Thomas Malone
Stills from ITO World Ltd. visualisation of edits into
OpenStreetMap after the 2010 earthquake in Haiti
Market/Profession	
  Cloud	
  

 Benefits                            Challenges
•  Enables a global marketplace of   •  Way ahead of government
   labor, ideas and capital             regulation
•  Enables new business models –     •  Threatens long-established
   frameworks                           business frameworks
•  Creates significant business      •  Creates significant business
   opportunity                          risks and threats
Is Dr. Malone
Right?
A Tutor’s Story
Tutoring Circa 1985
Tutoring Circa 2005
Evolutionary or
Revolutionary?
It’s up to you!

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The Cloud and The New Organization

  • 1. The Cloud and The New Organization Antonio  Montoya     October  30th,  2012  
  • 2. “ The  rapidly  falling  cost  of   communica>on  is  enabling  a   change  in  business   organiza>ons  as  profound  as   the  shi@  to  democracy  in   governments.     Thomas   W .   M alone   MIT    Sloan  School  of  Business  
  • 5. Recorded Music Framework Record  Labels   Turntables  
  • 7. Digital Music Framework  HiFi   WiFi  to dios   Home   Recording  Stu Ring  T ones   res   Online  Sto
  • 8. Evolutionary Cloud Framework * National Institute of Standards & Technology § S aaS § I aaS Service   § P aaS § D aaS Models   § O n-demand self-service § B road network access Key   Characteris>cs   § R esource pooling § R apid elasticity § M easured Service § P rivate Deployment   § C ommunity Models   § P ublic § H ybrid
  • 9. Cloud Technology Evolution 2000s Cloud Computing 1970s 1980s Mini Client-Server Computing Computing 1960s Mainframe Computing
  • 10. Revolutionary Cloud Framework Team Personal Market Enterprise
  • 11. Marketed & Sold to End Users (Personal Use)
  • 12. Designed to Grow Virally in Small Businesses & Teams
  • 13. Robust to support the entire enterprise
  • 15. Personal Cloud Gartner: The personal cloud will replace the PC as the center of our digital lives by 2014
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  • 30. Personal  Cloud   Benefits Challenges •  Global Reach, Global Community •  Technology Treadmill •  Efficiency and Productivity •  Technology Anxiety •  Whenever, Wherever, Device •  Chronic Multitasking Agnostic •  Information overload •  Contextualization •  Sudden End of Life •  Same or better technologies •  Data Portability than the enterprise •  Invasion of Privacy •  Freemium pricing
  • 31. Team Cloud “Today, three people in three different cities can form a company and access a global marketplace.” –Nicholas Negroponte, 1995
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  • 44. Team  Cloud   Benefits Challenges •  Big Enterprise IT infrastructure •  Big IT problems without IT staff w/o upfront investment •  Multiple Devices and Apps •  Quick, inexpensive •  Supporting Late Adopters implementation •  Global Reach, Global Community •  Change Management •  Whenever, Wherever, Device •  Level of Service Agnostic •  Security Breaches •  Freemium pricing •  Portability – Pay only what you need •  C–C, C–G Integration
  • 45. Enterprise Cloud “The more a CIO says ‘no,’ the less secure his organization becomes.” –Vivek Kundra
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  • 53. Enterprise  Cloud   Benefits Challenges •  Unleashes Innovation & New •  Reinventing IT Staff Skills, Culture Business Models & Alignment •  Focus on Business Services not •  Overcoming traditional Information Technology (Gatekeeping) IT Mindset •  CAPEX to OPEX: Optimizes IT •  Change Management efficiency •  User Support •  Agile Implementation •  GRC: Governance, Risk and •  Global Reach, Global Community Compliance •  Whenever, Wherever, Device •  Level of Service Agnostic •  Enterprise Data Architecture
  • 54. Market Cloud “New technologies are making it feasible –on a scale never before possible– to make more and more business decisions in more decentralized ways, through loose hierarchies, democracies, and markets.” –Thomas Malone
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  • 59. Stills from ITO World Ltd. visualisation of edits into OpenStreetMap after the 2010 earthquake in Haiti
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  • 61. Market/Profession  Cloud   Benefits Challenges •  Enables a global marketplace of •  Way ahead of government labor, ideas and capital regulation •  Enables new business models – •  Threatens long-established frameworks business frameworks •  Creates significant business •  Creates significant business opportunity risks and threats
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Editor's Notes

  1. Malone’s book “The Future of Work” discusses these ideas in much more detail.
  2. Duke University evolutionary biologist Peter Turchin, writing about the proposed cultural evolution of pants, says,“If we go back to the ‘Cradle of the Western Civilization,’ the Mediterranean region two thousand years ago, we will find that none of the civilized people there (notably the Greeks and the Romans, but also Phoenicians and Egyptians) wore pants.”
  3. Duke University evolutionary biologist Peter Turchin, writing about the proposed cultural evolution of pants, says,“If we go back to the ‘Cradle of the Western Civilization,’ the Mediterranean region two thousand years ago, we will find that none of the civilized people there (notably the Greeks and the Romans, but also Phoenicians and Egyptians) wore pants.”
  4. Duke University evolutionary biologist Peter Turchin, writing about the proposed cultural evolution of pants, says,“If we go back to the ‘Cradle of the Western Civilization,’ the Mediterranean region two thousand years ago, we will find that none of the civilized people there (notably the Greeks and the Romans, but also Phoenicians and Egyptians) wore pants.”
  5. http://www.gartner.com/technology/research/personal-cloud/
  6. Trulia IPO: Sept 20 @ $17 went up to $24+ now at $22+
  7. Portability / Data Loss: http://scobleizer.com/2012/08/18/cinchcast-shuts-down-demonstrates-troubles-of-when-you-bet-on-services-you-dont-control/
  8. The Bring Your Own Device (BYOD) payoff: Companies who support employees using their personal devices saw a 25 to 35 percent boost in productivity, as well as a reduction in capital expenditures.How the cloud has changed the way technology is viewed. In the past, technology had been developed for business, and then adapted for consumers. Today, the cloud has enabled smart phones and social media, prompting business to use consumer technology for greater success.The ways in which IT departments are reshaping their own perceptions. For example, some IT departments send out brief email newsletters, providing updates on the newest technology and social media services that people can use at home. The goal is to shift IT from being the "department of no" to experts in new technology. As a result, employees who are thinking about adopting new technology are more likely to go to them for approval.Governance, compliance and security are critical challenges. CIO/CTO needs to transform From rigid technical Operations Expert to flexible business-technical consultant.IT organizations need to evolve from static, standards-based, risk-averse to highly dynamic, policy-based, fail-forward innovation hubs.
  9. UsingOpenStreetMap, a geospatial cloud mapping platform.Initial imagery was available within 24hrsDetailed croudsourced map within 13 days.Satellite companies, Google, government, NGOs and governments worked togetherMore on this story at http://whereconf.com/where2010/public/schedule/detail/13201
  10. April 20 20120
  11. Antonio Montoya circa 1984: a geek looking for a source of income meets Tutoring
  12. Provided personalized services at the students’ home. Involved inefficient logistics but decent pay along with cookies!
  13. Salman Kahn wants to tutor his nephews in New Orleans.
  14. Over 100 Million lessons delivered in ~5 years!